Chapter 717 Success Can Be Replicated

~knock~knock

"Come in!"

With an old response from inside, Sanchez, the general manager of Real Madrid, pushed open the door of the chairman's office and walked in.

"Mr. Perez, are you looking for me?"

Florentino, who was sitting behind the desk, raised his head slightly. He seemed to be writing something. With his hand holding a pen, he pointed to the chair in front of the desk, "Sit!" Then he lowered his head wrote.

Sanchez hummed, walked over, gently pulled the chair away, and sat down.

On the desk in front of him, there is a newspaper freshly released this morning, Real Madrid's mouthpiece, Aspen.

But the headlines on the front page had nothing to do with Real Madrid, but Southampton, England.

As a subordinate, Sanchez was able to experience the two dynasties of Calderon and Florentino, and this official became bigger and bigger. A large part of the reason is that he knows how to read words and actions in addition to being able to handle affairs.

At least, he saw early on that Calderon had no way to take charge of Real Madrid at all, so he also bet on Florentino early on, and even made a promise for the latter to return to the chairmanship of Real Madrid. Achieved the merits of Conglong.

Now, he can naturally see that Mr. Chairman wants him to read the newspaper first.

It's okay not to look at it, but when he saw it, he was startled.

Southampton actually want to adopt a free ticket policy?

How is this possible?

Could it be that Yang Huan is crazy?

According to Southampton's attendance rate, according to the fanaticism of the Saints fans, and the capacity of the new stadium, the income of a game is at least three to five million pounds, and it may be tens of millions a year, or even more than 100 million.

Free tickets?

Only a fool would do that!

But soon Sanchez realized the problem, which was the points system.

"How is it? Do you see anything?" Florentino raised his head, gently covered the pen in his hand, and gently placed it on the table in front of him.

He clasped his hands and looked at Sanchez opposite him.

Sanchez was a business development talent introduced by Real Madrid when Florentino was in the first phase of the Galaxy Battleship. He was reused by Florentino. In 2006, after Florentino stepped down, Calderon After coming to power, Sanchez continued to be reused because of his achievements in business.

There is no way, Calderon is a pussy, and there is no talent in this area at all, so he can only continue to reuse Sanchez.

This also gave Sanchez the opportunity to help Florentino return to the Bernabeu after three years.

So, after thinking about it for a while, Sanchez understood what Florentino meant.

"This is a very good idea. Fans usually want to eat, shop, and entertain, but they may not be willing to go to Harrods, Pizza Hut, KFC, Wangjiang Pavilion and other stores to spend money. Therefore, Southampton uses such a method. , to attract these potential guests, and then achieve a win-win situation among fans, clubs and businesses."

Florentino couldn't help but nodded, "Well, keep talking."

"But this is only at the design level. At first glance, the feasibility is very large, but in actual operation, there may still be quite a lot of difficulties and problems in the specific situation. After all, it involves too much."

Florentino nodded again.

"However, Yang Huan is indeed formidable, and he has a lot of talents under his command. Even such an idea can be figured out by him. If it is realized, it will simply turn Southampton into a network that connects various resources in society. Large platform."

Florentino nodded again when he heard this, "Since he proposed this idea and formulated such a system, the plan itself has been more than half successful. As for what you said, it is all piece of cake!"

"Yes!" Sanchez also understood, "As long as Southampton is determined to push forward, as long as the merchants do not lose confidence in Southampton, as long as there are fans who want to watch Southampton's football, then this plan cannot fail!"

Florentino let out a long sigh, and stood up from his seat, feeling a bit embarrassed.

"Yang Huan is indeed a talent. When he asked for free tickets, everyone took him for a fool, but now, you see, he has already made it, and he is about to put it into practice. I am really a little Worry!"

"Worried?" Sanchez was a little confused.

Southampton is far away in the UK and has nothing to do with Real Madrid. What is the chairman worried about?

"Professional football has always been a rather deformed existence. You say it is closed, but its every move attracts the minds of countless fans all over the world. But if you say it is open, it is still stubborn on many levels. They tend to stick to their own traditional circles, such as so-called tradition, so-called loyalty, and so-called sentimentality!"

In the eyes of Florentino, who is a businessman, these are stumbling blocks that seriously hinder the development of professional clubs.

Just like a family-managed business, a group of laymen are leading a group of insiders to do things, which is completely informal!

"In my opinion, the rapid development of professional football over the past decade or so seems more like a passive process of scouring and repeated transformation from various resources in society, rather than an active one. self-transformation!"

"However, the emergence of Yang Huan and Southampton has broken this situation from the very beginning. His initiative to seek changes again and again, and his drastic reforms time after time, are amazing and eye-catching. And every change he makes is enough to make professional football think deeply, think deeply again!"

Sanchez knew that Florentino had always admired Yang Huan for a long time.

After the first one-on-one conversation between the two, Florentino was full of praise for Yang Huan when he came back, thinking that Yang Huan saw many characteristics of young people and saw many new ideas.

Now it seems that the chairman's vision was really accurate!

"My worry is, if Southampton doesn't succeed, that's okay, but if it succeeds, will Atletico Madrid's new stadium in the east of Madrid and the surrounding commercial city become the second artificial island of Southampton? ?”

Sanchez almost lost his voice when he heard this.

Yes, in theory, this kind of success can be replicated.

Then if Atlético Madrid followed suit and made such a move, their income would definitely skyrocket.

According to the preliminary estimate of Aspen News, according to Southampton's set of points plan, and the reporter's information from some merchants, although the tickets for Southampton's new stadium will be free, the team will get all the tickets from the artificial island every year. From the merchants, they can get at least 200 million pounds in rental income.

If you include a series of other supporting service charges provided by the team to merchants, it is estimated that it will reach 300 million pounds.

In other words, Southampton tickets are free, but they earn more than ticket fees.

If the sponsorship fee and the broadcast fee income are included, Southampton's income will leapfrog to European powerhouses such as Real Madrid, Barcelona, ​​and Bayern Munich.

And this is just the beginning. With the operation and accumulation of the whole set of models, the future development potential is quite amazing.

Just imagine, Southampton can do it, what about Atletico Madrid?

If the Sheets Corps also comes in like this, and their income skyrockets, it doesn't need to be much. As long as they double the current base of more than 100 million to more than 300 million, then Atletico Madrid will firmly become the third pole of La Liga.

"The plan to transform the Bernabéu stadium must be started immediately!" Florentino also attaches great importance to this.

Sanchez nodded and said: "I have already asked someone to estimate. If the renovation of the new stadium is completed, it is estimated that our financial income will be increased by about 200 million euros on the current basis!"

Florentino nodded, he was also quite optimistic about this.

"Mr. Perez!" Sanchez suddenly had a doubt, "Southampton's approach is actually to imitate the approach of New York's Madison Square Garden, and develop the commercial resources around the stadium to the extreme. Through hotels, restaurants and other supporting facilities, Turn the stadium into a commercial center, and there are various commercial forms around it, which provides great convenience for fans."

"With the passage of fans entering the stadium, we will create a huge commercial corridor. In this way, even if fans come to the stadium earlier or leave the stadium later, it will not matter even if they come on a non-match day, not like in Europe. At present, stadiums generally have the traditional stadium business model of coming before the game and leaving after the game.”

Florentino listened, nodded with a smile and praised, "Well said, Sanchez, you are absolutely right."

Sanchez nodded politely, "Then can we do the same? The Bernabeu Commercial Corner contract is about to expire. With that extra piece of land, although it is not as good as Southampton, we can also use the Bernabeu Stadium like them. Build it into a commercial center, because our geographical location is the most unique advantage!"

The Bernabeu Stadium is in the center of Madrid. If the Bernabeu Stadium is turned into a commercial center, it will be a money-making machine!

After hearing this, Florentino shook his head and smiled wryly, "I know what you're thinking, it's indeed very tempting, but you should know that it's not easy because of the huge interests involved."

Sanchez listened with a sluggish expression, because he understood.

As a wealthy family, Real Madrid's interior is by no means as monolithic as the outside world sees, or Florentino's monotonous. On the contrary, Real Madrid's internal factions are full of factions, full of intrigue and exchange of interests.

For example, there have been many injuries in Real Madrid recently. Many people say that there is something wrong with the medical department. Some players even don't trust the team doctors. Why can't the club fire the team doctors and can only play down the treatment?

Because this team medical team was recommended by a member of the board of directors, and Florentino, as the chairman, needs to be responsible like these 18 board members. Any decision must be approved by them, so this involves benefit exchange.

There are 18 members in the board of directors. You recommended the team doctor, I recommended the lawyer, and he recommended the public relations staff.

Even many people will participate and intervene in the transfer operation of players.

It can almost be said that there are already many factions within the management.

When Calderon was in charge of Real Madrid, why was it so chaotic?

Even if he is a bastard, Mijatovic is also a bastard, but can these two bastards make Real Madrid like this?

This is also an overestimation of the two of them.

The main and core reason is that Calderon and Mijatovic can't hold back the votes of the board of directors!

Are there no examples like Calderon?

The former president of Barcelona, ​​Gaspart, was the best vice-chairman in the history of the club, but he turned out to be the worst president in the history of the club, bringing Barcelona the darkest years. Isn't that the reason?

Even if it is as strong as Florentino, he can only barely hold on to the situation, and he has to compromise everywhere and exchange interests in exchange for a relatively stable management situation.

"You should make full preparations for this matter first, and I will mention it to the board of directors when the time is right."

Sanchez listened and nodded, "Okay, I know how to do it."

"It's already February, and there is one thing that is very important, so hurry up and do it!"

After hearing this, Sanchez immediately looked serious, "Mr. Perez, if you have anything to do, just tell me, and I will do my best to handle it!"

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