Chapter 704 The Miracle Continues!

Can a costume war film that has no big-name stars, the main creative team employs all newcomers, and has an investment of only 20 million yuan, which is also known as box office poison, gain a foothold in the Chinese film market?

This should be a question that all filmmakers are concerned about before the release of Da Ming Jie.

And Da Ming Jie proved with the facts that as long as you put your heart into it, as long as the quality of your movie is excellent, not to mention gaining a foothold, it will be fine if you hit it!

Do not believe?

Take a look at the box office of Daming Jie!

On the first day of its release, Da Ming Jie had a screening rate of around 20% nationwide, and only over 700 shows were screened in the Beijing area of ​​Dapiaocang, which is only half of the gravitational pull of Hollywood blockbusters, and much less than the gangster film Anti-Drug , but created a box office of more than 28 million!

This is a rather astonishing number, because it means that the attendance rate of each game is quite high!

But even so, the movie theaters still dare not let go of the film schedule easily. After all, there are still many diehard fans of this type of movie.

So on the second and third days, that is, two days on the weekend, the film schedule of Da Ming Jie only rose slightly, but the box office was not affected at all. It broke through the 30 million mark at the most. The total box office of the movie reached more than 87 million.

For a film with an investment of only 20 million yuan, this has already recovered its cost!

But is it just that?

You know, Daming Jie's reputation on the Internet is overwhelming, especially with the popularity of the movie, major media and websites, as well as word-of-mouth from movie fans have also come out.

As a result, with this release, Daming Jie's box office for the second week quickly soared to more than 140 million. In addition to becoming the weekly box office champion, it also raised the total box office for the week to a high point of more than 400 million.

This also made everyone realize that as long as you make a movie with your heart, no matter how low the cost is, no matter how toxic the movie type is, you can get a high box office.

In the third week, despite the release of another commercial blockbuster, Storm, from Miracle Pictures, the film schedule of Da Ming Jie remained unabated, comparable to that of Storm, but in the end Da Ming Jie still showed its decline.

After all, Storm is a commercial blockbuster with a lot of money and investment!

The storm earned more than 200 million at the box office in the first week of its release, while Da Ming Jie only had more than 120 million.

But even so, the total box office of Da Ming Jie soared to 350 million.

For a movie with an investment of only 20 million yuan and no big-name stars to join, this is nothing short of a miracle.

Then, in the fourth week, with the release of privately-made Lunar New Year blockbusters, Da Ming Jie's film schedule was once again greatly compressed, and finally the box office fell to more than 40 million that week.

After that, with the arrival of fierce competition in the Lunar New Year file, the number of films scheduled for Da Ming Jie became less and less, but the box office has always performed well.

In the end, relying on the film's high reputation and amazing vitality, it finally won a domestic box office of more than 460 million.

Although it failed to make it into the top ten box office of the year, it successfully counterattacked the gravity of Hollywood blockbusters, which also aroused heated discussions in the domestic film circle. It can still kill Hollywood commercial blockbusters!

Ancient costume box office poisons like Da Ming Jie can do it, so why can't other genres do it?

But the miracle continues!

Not long after the painting of the Great Ming Tribulation, Miracle Pictures began to focus on promoting the ancient costume martial arts Pianxiu Chundao.

It is also a new director's work, although there is Zhang Zhen in the starring lineup, but as a low-key and powerful actor, Zhang Zhen's box office appeal is obviously not high, but it is such a movie, followed by Da Ming Jie who became popular After the costume film market, it became 2014,

The opening drama of Miracle Pictures.

As a result, this movie with an investment of 40 million yuan, at the beginning of 2014, scored an astonishing box office of more than 800 million yuan for Miracle Pictures, which is amazing and directly shocked the entire film industry .

Some people even think that if it weren't for the riots at the Tiangong at the beginning of the year that were also harvesting the box office, I am afraid that the box office of Xiuchun Dao would be even higher.

Two films, with an investment of 60 million, have a box office of more than one billion. May I ask, besides Miracle Pictures, which other film company can do it?

With the hot sales of Da Ming Jie and Xiu Chun Dao, costume films in the film market have once again received attention, especially costume films directed by a group of newcomers have approved their projects one after another, and there is a great rush to follow suit and earn box office.

On the other hand, Miracle Pictures released two blockbuster period blockbusters, Da Ming Jie and Xiu Chun Dao, which grossed more than one billion yuan at the box office, and then released more urban-themed films.

Throughout 2014, there was only one The Legend of the White-haired Witch that belonged to ancient costume martial arts, and the blockbuster dramas were Ning Hao's Xin Hua Lu Fang, Xu Ke's Taking Tiger Mountain by Outsmart, Chen Kexin's Dear Love, and Wang Jing's Macau situation.

But there is no doubt that with the big sales of Daming Robbery and Xiuchun Dao, it has sparked heated discussions and reflections in the domestic film market.

Whether it is a film company or a film industry, they are all thinking about the reasons behind the popularity of these two films.

And when the two films were selling well in China, Yang Huan was also not idle.

He began to practice in seclusion, traveled back and forth between Europe and China, convened football youth training experts and education experts in various fields, conducted in-depth research on the feasibility of establishing a youth training camp in China, and led a team to conduct on-site inspections.

Since this project is also very important, and it is of great importance, Yang Huan participated in the whole process and was responsible for decision-making.

Not only that, when the mayor of Milan visited Longhai, he specially invited Yang Huan to accompany him in person. He also visited the WeChat company and made a speech, expressing his welcome to WeChat's decision to establish a branch in Milan.

Accompanied by Yang Huan, he visited Aston Martin's car manufacturing plant, engine research institute, and automotive industry design and research institute. Many engineers and R&D personnel from the latter two institutions are from Italy.

After receiving the mayor of Milan, the plan for campus football was almost ready. Yang Huan personally brought a team of experts to the capital, handed over the plan to Zhuang Mingyang, and held talks with various government departments.

The talks were finally over, and January 2014 also came to an end.

In February, the draw for the International Champions Cup was also long overdue.

What is different from the past is that this time the International Champions Cup will be divided into two major regions, one in Asia and the other in North America. Among them, the Asia region includes mainland China and Hong Kong, as well as several countries in Southeast Asia.

The venue for the Asian Finals was arranged to be held at the Bird's Nest in Beijing.

The competition in North America continues to use the competition system and schedule that have been perfected in the past two years.

But the participating teams have changed.

Among them, after the North American Division is grouped, the four teams in Group A are Manchester City, Atletico Madrid, Juventus and Borussia Dortmund, while Group B is Arsenal, Tottenham Hotspur, Paris Saint-Germain and Naples.

Although there are no super strong teams like Barcelona and Real Madrid, none of them are underdogs.

The Asian region is a bit of a surprise.

The four teams in Group A are Southampton, Liverpool, Real Madrid and Inter Milan, and in Group B are Manchester United, Barcelona, ​​Bayern Munich and Monaco.

What makes many people question is undoubtedly Monaco!

Because although this newly promoted Ligue 1 horse has performed well in Ligue 1 this season, Martino relied on a group of young players to play well in Ligue 1. It was a joy to compete with Paris Saint-Germain for the Ligue 1 title .

But Monaco is a declining nobleman, why can it participate in the International Champions Cup?

In the end, the media believed that it should be related to Monaco being acquired by a Chinese consortium. After all, the International Champions Cup will focus on developing the Asian market, and China is undoubtedly the top priority!

However, after the lottery, the general reaction from the outside world is still quite enthusiastic.

Despite the fact that the International Champions Cup has only been successfully held for two times, it has sparked a huge upsurge in watching games in the United States. It has successively set the number of spectators for North American football games, which has surprised fans all over the world.

And last year's Asian Invitational Tournament, although it was held in a bit of chaos, it also attracted considerable attention.

Especially considering that the teams that participated in the Asian Invitational Tournament last year were generally not rich teams, so this time, Miracle Media will simply include Southampton, Real Madrid, Bayern Munich, Barcelona and other football teams with huge appeal all over the world. Teams have been adjusted to the Asian region.

In addition, there are old giants such as Manchester United, Inter Milan, and Liverpool. Although they have temporarily declined, their influence and appeal in Asia are still quite amazing.

Using such a lineup to compete in the Asian region is undoubtedly to open up the situation in the shortest possible time.

As for the competitions in North America, more consideration is to continue to consolidate the brand foundation of the International Champions Cup and manage the good situation created by hard work in the past two years. And Paris Saint-Germain and other powerful teams are enough.

Facts have proved that Miracle Media's strategy is correct.

As soon as the lottery ceremony was over, and the list of all participating teams and the results of the lottery were released, it immediately caused a huge response in football all over the world, and fans and the media also gave great enthusiasm and attention.

The final of the Asian region was arranged in the capital, so the Capital TV station will also broadcast the entire International Champions Cup Asian game live, and Miracle Media also gave a considerable concession in terms of broadcast fees. Influence, to rapidly expand the brand of the International Champions Cup.

After that, Miracle Media signed broadcast agreements with many domestic TV organizations one after another, while the Internet copyright was still handed over to WeChat Video, which was the same operation mode as the Premier League broadcast rights.

In addition, including Hong Kong, Singapore, South Korea, Japan, Australia, India, Indonesia, Malaysia and other countries and regions, there are also heavyweight TV organizations expressing their willingness to broadcast the whole event live.

As for the Middle East, although it is a pity that the International Champions Cup still failed to move to the Middle East, Yang Huan reached a consensus with Qatar Prime Minister Hamad before, obtained an understanding, and promised that when the time is right, he will definitely move to Qatar.

Al Jazeera, which has considerable influence in the Middle East and Africa, also announced immediately that it will broadcast the International Champions Cup live.

In this way, the simultaneous live broadcast of the International Champions Cup on five continents including Asia, Africa, Europe, Oceania and North America will undoubtedly take a big step forward compared to last year.

Especially in terms of government subsidies, the Australian government arranged two group matches to be held in Sydney in order to attract the International Champions Cup, and even gave a government subsidy of 10 million euros, which can be called a big deal.

On the contrary, in China, Hong Kong, Singapore, South Korea, Indonesia and other countries and regions, in line with the need to develop the market and build a cup brand, Miracle Media did not set excessive demands on government subsidies.

After all, for such an event that has only been held for two years, the most important consideration is not how to make a profit, but how to build its own brand in the shortest possible time and win the recognition of fans and media all over the world.

Both Yang Huan and Sun Yue have a very clear understanding of this point!

It's just that it's one thing to have this kind of understanding, but it still can't stop some people from sending you money eagerly.

You don't charge?

If you don't accept it, he will not be happy!

Just like the person in front of Yang Huan at this moment!

*This subtitle is provided by XY subtitle group, x-on:Publish*