Chapter 2408 Terra Firma Capital

Chang Yu Group, a joint investment of Xiao Qi and Cheung Kong, is still registered in the Virgin Islands.

Li Chaoren has done a good job in the transfer of capital over the years.

It's not true, as the outside world said, he saw the financial crisis in Hong Kong and wanted to escape from this place.

It's just a reallocation of assets by Li Chaoren.

As a businessman, Li Chaoren wants to pay less tax on the one hand, and wants to diversify his business on the other hand.

It is undoubtedly very simple to only put assets in China and Hong Kong, so Li Chaoren chose the Commonwealth of England and Australia. He is familiar with the laws here, and the people who are familiar with these places have many contacts who can help him. Handle the relationship here.

Li Chaoren also knows what is called equal sharing of benefits and what is called risk taking.

So he brought Xiao Qi in, let Xiao Qi buy 30% of the shares, and then Cheung Kong took 70% of the shares, and the capital of the entire Changyu Group was 30 billion US dollars.

On the surface, it seems that Xiao Qi paid 9 billion US dollars and only occupies 30% of the shares that do not have the right to decide. It is really a loss.

But you have to know that Changshi Group is not 100% owned by the Li family.

Cheung Kong is Hong Kong's "one child", that is, a Hong Kong stock with the code name 00001. Its total market value has exceeded 1 trillion Hong Kong dollars, which is more than 110 billion US dollars.

Through various foundations, the Li family occupies about 56% of the shares of Changshi Group, which is about 60 billion U.S. dollars.

Calculated in this way, in fact, the Li family only holds about 40% of the shares, and the rest is owned by other shareholders of Cheung Kong Group.

But if you want to say that the Li family also controls Changyu Group through the holding of Changshi Group, that is also correct.

But Xiao Qi didn't care about these minor details.

He knew that although Li Dachao in his previous life was not well-known in Hong Kong, his moves in England and Australia were very steady and generous.

From water, electricity, and gas to communications, agriculture, and planting, there is no one that Li Dachao does not invest in.

And with a stable rate of return and a stable asset appreciation rate. The Li family has flourished in the UK and Australia, and it has the taste of aristocrats in the new century.

Xiao Qi on this matter. Basically, he didn't understand at all, so he just hitched a ride and took advantage of the Li family's ingenuity to go to England and Australia to make money.

Li Chaoren definitely wouldn't dare to cheat Xiao Qi, so as long as he can make money, why would Xiao Qi care about holding shares?

Of course, it wasn't just Xiao Qi who wanted to borrow the power of the Li family.

Li Dachao, who was in charge of developing the UK. I also want to use Xiao Qi's name to take the first step.

His first step was on the purchase of British movie theaters that Xiao Qi had mentioned to him when he came to Hong Kong after the Chinese New Year.

It is said that it is a British cinema chain, but in fact it is not only British, but the two cinema chains that Xiao Qi is interested in are headquartered in the UK.

One is called Odeen Cinemas, and the other is called Weiyou Cinemas.

The former one is a company owned by the well-known private equity capital in the United Kingdom-Taifeng Capital, and it is in the seven major countries of the European Union. It has 210 cinemas with a total of 2,000 screens.

The latter View Cinemas is a company itself, with 120 cinemas in the five EU countries. A total of 1300 screens.

At the same time, the two are also the two largest movie theater companies in Europe, together accounting for more than 40% of the movie box office in Europe.

What Xiao Qi meant was. If you can buy it, you can buy it together. If you can't buy it, you can choose Odeen to buy it, because it is the largest.

As for the price, Xiao Qi didn't limit much at all, which gave Li Dachao more room for manipulation.

Spend money on things, who wouldn't?

What Li Dachao values ​​the most is not the cinema chain itself, but the owners of the two cinema chains.

Needless to say, Terra Firma Capital is funded by more than 100 British nobles. In this era when nobles are becoming more and more worthless, relying on the investment of Taifeng Capital. These aristocrats have reaped a lot every year, coupled with their combined strength, they seem to be an important force that cannot be ignored in the British political and economic circles.

Another Weiyou cinema chain is owned by the well-known British Duke of Saatchi. This duke is a rare rich man. It is said that his ancestors left a lot of wealth, so he is involved in many industries. The cinema chain is only very A small part, the actual assets of the Duke of Saatchi are more than 20 billion pounds, but people don't like to show off, so they let Branson, a hippie "young man", be the richest man in Britain.

However, as Branson's 5% Dream Pad shares and 1% Dream Stars shares become more and more valuable, he is actually one of the top five richest people in the UK.

If Li Dachao wants to open up the situation in the UK, he should just get in touch with these two parties, rely on Xiao Qi's acquisition to build a good relationship with them, and after he has a little reputation and status in the UK, he will slowly start to invest in the British industry. Acquisition, so that the resistance encountered will be much smaller.

The vice president of Terra Firma Capital is called Robbie, a very common name.

But his qualifications are not ordinary. In addition to being a hereditary earl himself, he is also a top student of Harvard University in the United States. He worked in Goldman Sachs investment bank for 20 years before returning to Terra Firma Capital to take up an important position.

Oh, I forgot to say that Terra Firma Capital has been established for more than 200 years. It is a very old and very old private equity capital in the UK. It is said that its predecessor has a relationship with the notorious East India Company, and now it has tentacles all over the UK and the Commonwealth. corner.

Hong Kong was under the administration of the United Kingdom for a period of time, so even though Robbie had a strong South London accent, Li Dachao could hear him clearly, and he himself spoke a South London accent.

Robbie was very satisfied with having such commonalities. After chatting for a while, he smiled more.

"Mr. Li, I have heard about you and your father for a long time. I know that in the past 20 years, he has been a strong contender for the richest man in Asia, and he has been the richest man in Asia for many times." Robbie laughed He said, "It's just that there is a young genius Xiao Qi now, and your father has become the second richest man in Asia. This is something to be proud of!"

"What you said is not right." Li Dachao smiled and said in a low voice: "As far as I know, several of Xiao Qi's confidante have property that is not inferior to my father's, but they are very low-key and do not want to show up. That's all in the rich list. For example, Xiao Qi's childhood sweetheart, Miss Huangfu, her WeChat and Weibo companies are now valued at more than 40 billion U.S. dollars. If they go public, they will have to double again!

In addition, this time Xiao Qi entrusted me to purchase the movie theater chain, and the beautiful lady who is going to give it to her—Qiao Guoer, is not only a well-known star in China, but also has the world's largest movie theater chain, As well as rich real estate resources, the assets also exceed 20 billion US dollars! "

Proper disclosure of a little secret will interest the negotiating partner and increase friendship.

"Haha, I didn't expect Mr. Xiao Qi to be such a sympathetic person. It's really interesting." Robbie laughed. The establishment of a huge 3D and IMAX screen theater chain is a big deal, and it is much stronger than our Aldern theater chain."

"Xiao Qi believes that if there is no big money to make efforts when the market is not hot, then you will not be able to make money easily when everyone notices this business." Li Dachao said, "For example, my younger brother, I was His father forcefully forced him to cooperate with Xiao Qi, but with Xiao Qi's guidance, he entered the list of Hong Kong's top ten richest people at the beginning of this year, ranking eighth."

"Who said it wasn't?" Robbie also sighed, "Branson, a rude guy, originally made a little money by hyping up his fame. In the end, he bought Xiao Qi's Dream Pad and Dream Stars shares, and his net worth The sudden increase of five or six billion U.S. dollars is really enviable! If only we had the courage at that time!"

"My father is also regretting this now. If he had given a higher price back then, he would have been one of the happy people today." Li Dachao said, "That's why we still have a close cooperative relationship with Xiao Qi. , I came to negotiate this business for him, just to increase my friendship with him, so that I can make money later!"

After a pause, Li Dachao said: "Mr. Robbie, I have great respect for Taifeng Capital, so I will not say those false words. Xiao Qi asked me to come here to discuss the sale of Aldern Cinemas. He has no price As long as you are interested in selling it, then everything is easy to talk about, and he will not let his friends down."

Even though Robbie was used to seeing rich people and business negotiations, he was also amazed by Xiao Qi's boldness.

People who can talk like this, besides having a lot of money, more importantly, this kind of determination that is bound to win, shows how confident Xiao Qi is.

Robbie is not a fool. Seeing that Xiao Qi is not short of money, of course he wants to see how much Xiao Qi can bid, and then go back to discuss with the executives of the management.

But at the same time, he didn't swell to the point where he thought he was the only one, and he wouldn't charge an outrageous price.

Otherwise, it's not called talking about business, it's called offending people to death.

And you offended the richest man in the world!

If Xiao Qi remembers Taifeng Capital... Ahem, think about how miserably Merrill Lynch, Citigroup, Goldman Sachs and other giants have been tricked by Xiao Qi. There is no one who wins the bet, and gives it every time. Xiao Qi gave away money and became the laughing stock of Wall Street and the whole world!

Terra Firma Capital only wants to make money, but it doesn't want to be the object of others' ridicule like this!

(Brothers please subscribe more!!) (to be continued ~^~)