Chapter 2062 WeChat Development Steps

That's right.

The first step that Xiao Qi thought of to open the door to WeChat Mall was the famous red envelope grabbing plan during the commercialization of WeChat.

In December 2013, before Xiao Qi was reincarnated, he heard that WeChat was developing this strategy, and it was said that it was going to launch it in the Spring Festival of 2014.

This software called "WeChat Red Envelope" has attracted the attention of many domestic and foreign media before it was launched because of insufficient confidentiality, or because it was directly promoted by Penguin.

At that time, Xiao Qi only took a rough look at it and knew how it was used. At that time, he just thought it was quite fun, but after being reincarnated, Xiao Qi thought about it again, and felt that the WeChat red envelope of Penguin should be able to attract attention. A big hit.

Since 2011, Zifubao has promoted the Zifubao wallet on a large scale, that is, the mobile payment platform. By 2013, it directly surpassed Paypal and became the world's number one in the number of active payment users.

Zifubao wallet is purely just an APP application, it has no additional functions.

However, WeChat has long been a voice communication tool that people are familiar with. Loading a WeChat wallet on the WeChat platform is definitely easier to be accepted and popularized than the Zifubao wallet.

This is the stickiness of users.

As long as Q.Q has its user base, pirated Q.Q farms can also cause trends, and pirated games can also cause trends. This is the effect of the strong inertia of using a national product. .

The reason why Xiao Qi didn’t think about launching the WeChat red envelope strategy before was that if there wasn’t enough user groups to promote the matter, it wouldn’t be able to create a sensational effect; the second was that at that time his Fairy Bank was still In the planning, if the key link of the bank cannot be grasped, the WeChat wallet strategy will be half lost.

In the first stage, what is the most important thing to develop a mobile payment platform?

Of course, it is to grasp the user's bank card data, that is, to collect tens of millions or hundreds of millions of bank card users. All are bound to your own mobile payment terminal.

In this way, you are effectively a bank on the Internet. It's just a huge series of departments and rules without banks.

But then again, online and offline are inseparable.

Although Taobao and Penguin will have their own mobile payment platforms in the future, they still only involve online business transactions and capital transactions, and all offline bank card user data, as well as their consumption expenditures, still rely on offline Commercial banks are counted as their operating data.

so. Later, both Alibaba and Penguin actively applied for the establishment of private banks and mastered this part of offline resources together. In this way, the online and offline consistency will soon reach the scale of large and medium-sized commercial banks. In time, they will definitely be able to compete with the five major commercial banks The bank wrestled.

Xiao Qi's plan is the same as theirs. Online I have Zifubao, Xiaoyao Wallet, WeChat Wallet, and offline these are all integrated into the framework of Fairy Bank, so that Fairy Bank can develop more rapidly.

And Fairy Bank is doing well. In turn, it can promote people's trust in online payment and mobile payment platforms, and also promote transparent development.

Such complementarity is the best way for large commercial banks to develop in the future.

A well-run commercial bank with sufficient capital and connections in every corner of the business. In order to support a large Xiao family consortium!

Speaking of the red envelope grabbing plan, Xiao Qi thought it was very interesting.

Chinese people have the custom of enclosing red envelopes during Chinese New Year. However, most of them are limited to relatives, and naturally there is no need to be so philistine among friends.

But the WeChat wallet makes the act of sending red envelopes to friends a novelty and fun, and there is a kind of unknown joy of adventure, so after the launch, it will definitely be prosperous.

The specific steps are to set the number, amount, and category of red envelopes you want to send, and then throw a bunch of red envelopes in the circle of friends and notify all your friends to grab them. Whoever grabs it first gets it.

The amount does not need to be too much, 5 yuan or 10 yuan is fine. 1,000 yuan for a local tyrant is not too much, it is mainly for fun, and everyone is rushing to enjoy the joy of time.

In 2013, when you give out red envelopes, at the most common times, you can’t get it if you lose 200, and at least 400 when you meet someone who wants to save face.

But on the Internet, in the WeChat Red Envelope event, you only need to spend 100 yuan to enjoy the last red envelope grabbing action, and throw out 10 red envelopes divided into 10 yuan, or 5 yuan, so that everyone Be happy, be happy, be happy, and look for auspicious and good omen.

So what Xiao Qi can imagine is that in the Spring Festival of 2014 in his previous life, when he hadn't experienced it, there must have been many people playing this activity of giving out red envelopes and grabbing red envelopes directly on the Internet.

Of course, ordinary people can only see that the activity of grabbing red envelopes is lively and interesting.

Behind the bustle and bustle, in fact, the mobile payment of the whole WeChat is in full swing!

In the previous life, before this, WeChat users did not need to bind anything, as long as they had a Q.Q number, or registered casually, they could apply for a WeChat account, and then they could add friends with your Q.Q friends, or It is to re-join friends and form your own circle of friends.

But since the application of WeChat red envelopes and the activity of grabbing red envelopes appeared, you have to bind your WeChat ID number to your bank card.

Otherwise, how do you transfer the money to WeChat red envelopes and send red envelopes to others?

Then the person who receives the red envelope is also the same. If you don’t activate the bank card binding, and someone gives you a red envelope, how do you get the money in the red envelope?

If you don't open it, you can only send red envelopes to others and spend the money-isn't this a fool? It must be safe in the pocket!

If it works well, then not only Huaguo, but also the culture of the entire Asian region is similar, and it will definitely be able to do beautifully.

In addition, Europe and the United States are similar. There have always been red envelopes for children, so if you play the red envelope game for friends carefully, you will at least have a good result.

So, you see, a simple plan, a simple APP, no need to pay for it yourself, the people who send and receive red envelopes all bind their bank cards to their WeChat accounts. What a wonderful result. what!

Xiao Qi thinks, after the Spring Festival in 2014, WeChat Wallet will be able to bind bank cards of at least 5-10 million people!

If Xiao Qi were to do this plan, and relying on the current strength of WeChat, the number of users in China should at least double.

In addition to foreign users, there should be no problem in opening about 50 million bank card bindings.

As for the bank card binding of WeChat users abroad, Xiao Qi has no way to let them use Fairy Bank for the time being. He can only learn from Tao Bao and Penguin and give these bank card users to local commercial banks.

However, these online resources are all owned by Fairy Company.

In just one month, 50 million online bank card binding users can be obtained at one go. Paypal, which has developed for seven or eight years to obtain such data, must be vomiting blood with anger?

Xiao Qi thought of it and did it.

Coming out of Huangfu Cai's house, Xiao Qi went directly to the building of Huangfu Holdings Co., Ltd.

Xiaping Garden is the first fairy company real estate on the east gate, because it is relatively close to the headquarters of the fairy company, Xiaoniao.com, Huangfu Holding Co., Ltd., fairy real estate, Xiaoyao Logistics, Xiaoyao Express, Xiaoyao Mall, etc. A series of Many companies have set up camp here.

Therefore, the commercial real estate in this area is extremely hot. On weekdays, there are many people who walk into other people's shops all day long and ask "do you want to sublet?"

The reason why he asked "sublease" instead of "sale" is because Xiao Qi has not sold the commercial projects of Xiannv Real Estate until now, all of them are rented at the lowest price, so as to drive the prosperity and prosperity of these new communities. lively.

Now the reputation of Xiannv Real Estate has been fully established, and the occupancy rate everywhere is no less than 80%, which is already a very remarkable achievement for real estate outside the third ring road.

Of course, the most prosperous place is naturally Xia Pingyuan.

Countless high-level white-collar workers shuttled among them, which naturally drove a lot of catering and entertainment consumption.

Xiao Qi directly approached Li Qun, the technical director of the WeChat company. When Huangfu Cai was not in the company to handle official business, he was basically in charge of the operation and management.

However, Li Qun is more suitable for technology and has no interest in operations, so management is very hard. Huangfucai intends to recruit a few executives from other companies to help.

"What!? This, this... this is really wonderful!"

Li Qun understood Xiao Qi's ideas for "WeChat Red Packet", "WeChat Wallet" and "WeChat Mall" immediately.

In terms of technology and development, he has a very good vision. He doesn't need to think too much about how important this step-by-step development is to the WeChat company!

He looked at Xiao Qi full of admiration: "Young Master Qi, you are so amazing! Why am I not as smart as you?"

"Stop flattering, now I have taken over the WeChat company." Xiao Qi said with a smile: "During December, you will prepare and test the WeChat red envelope for me. In January, you will have to send WeChat Once the wallet is finished, I will find someone from Fairy Bank to discuss the details with you. Before June next year, we will strive to start the official development of the WeChat Mall, you know?"

"As long as Qi Shao gives you your full support, I will definitely do my best!"

Li Qun was also unambiguous, patting his chest and saying.

The three major steps mentioned by Xiao Qi are not technically difficult, but creative ideas!

With Xiao Qi's genius idea to help out, isn't it afraid that WeChat will not be able to flourish? (to be continued ~^~)