Chapter 1922 TVB's Breakthrough Direction

Hong Kong's stock market is very fragile. No matter how good your company is, it is common for companies to fluctuate with the external environment.

This time, during the subprime mortgage crisis in the United States, oil futures suddenly plummeted, and the price of gold plummeted, which directly affected the Hong Kong stock market, and it has been chattering since July 11.

In just 10 trading days, Hong Kong’s Hang Seng Index fell by 20% of the index, and the stock market was even more wailing. Those who can retain 80% of the previous market value are already super large companies, and all small and medium-sized enterprises have fallen by 30%. , 50%, people look distressed.

Under such circumstances, Li Xiaochao's personal acquisition of TVB shares is very eye-catching.

Originally, when Xiao Qi arrived in Hong Kong, the market value of TVB was still about 25 billion Hong Kong dollars, but since Li Xiaochao entered the market, TVB's stock has been suppressed and sold by a large amount of money, and it has shrunk by 20% in three trading days. The big and small shareholders were dumbfounded.

If you want to buy stocks, naturally you can't foolishly raise the stock price and then buy it again.

Suppressing first and then absorbing slowly seems to be a method shared by both China and foreign countries.

While absorbing stocks in the market, Li Xiaochao negotiated with Shao Liuye, Lijia, Dodge Cox Fund Company, and Marathon Asset Management Company to purchase shares from them.

For these major shareholders, it is natural not to use the same method as dealing with retail investors, but it cannot be treated equally.

Because of these investment companies and major shareholders. There are benefits in it, if the price is not suitable, they would rather leave it alone.

After all, although TVB's stock has fallen sharply, TVB is the unique overlord of TV stations in Hong Kong, and it is also a company with good profitability in Hong Kong. So even if the annual dividend return is a little less, but if you hold it in your hands, there will always be a day when it will rise again.

Li Xiaochao made it clear that Che Ma would forcibly acquire the shares of Dodge Cox Fund Company and Marathon Asset Management Company, and the price would be a market value of 26 billion Hong Kong dollars, almost 25% higher than the current market price.

The two companies agreed to Li Xiaochao's acquisition request within a few days, because they also knew it. Li Xiaochao represents the No. 1 major shareholder - Feng Investment Management Company. They are definitely going to be privatized. Instead of waiting until the end for these shares to be forcibly acquired, it is better to get out now and use the money to subsidize other investments.

For Shao Liuye and Lijia, Li Xiaochao gave a higher price - a valuation of 35 billion Hong Kong dollars, and invited a lot of people to persuade them, and finally they agreed.

Li Xiaochao learned this trick from his father. Anyway, Xiao Qi is not short of money, as long as he can achieve his goal quickly and well, what is spending so much money?

Shao Liuye has already sold most of the shares, and he is too old. The remaining small shares are not enough to do anything. It is better to sell it to Xiao Qi. As a big favor, even if it is As he left, Aunt Six would definitely get Xiao Qi's care because of this.

Mrs. Li is determined not to sell the remaining 2% of the shares in her hand, because this is the commemoration left by her husband who founded TVB.

But the price Li Xiaochao gave was too high. It is almost double the current market price. The Li family panicked seeing TVB drop so much. A group of people without foresight, under the offensive of money and favors, finally persuaded the old lady Li, and finally let Xiao Qi Got a 2% stake in Lijia.

The 12.5% ​​shares of the four major shareholders, plus the 13% shares that Li Xiaochao got from the stock market. As a result, Feng's Investment Management Company owned 100% of the shares, so on July 31, the day when Xiao Qi left Hong Kong for Guangdong East, he formally filed an application with the Hong Kong Stock Exchange, requesting the privatization of TVB.

As soon as the news came out, there was another sensation in Hong Kong.

Those who knew the inside story were all amazed at Xiao Qi's love for Feng Kexin, but those who didn't know were also amazed at the strength of Feng's Investment Management Company.

But more people think this is not rational.

Because TVB's profitability is very good, but it is not easy to make a fortune and make a lot of money by relying on it.

After all, in the past few years, with the development of the Internet world, the profits of the TV industry have shrunk significantly, and the profitability of TVB has also continued to decline. So much investment, I don't know how many years it will take to recover. ——This is also an important reason for the four major shareholders to let go.

According to common sense, it is correct to think so.

But they didn't know that Xiao Qi had lofty goals.

As far as the Hong Kong market is concerned, TVB has declined somewhat, whether it is market capacity saturation, profitability, or management and business models.

But if we add a market in eastern Guangdong, a super market with an area 180 times that of Hong Kong and a population close to 15 times that of Hong Kong, then the situation will be completely different. TVB can be reborn from the ashes and reach a higher level!

There are so many people in the market, and Eastern Guangdong is one of the most developed provinces in Huaguo. The prices offered by advertisers are completely different, and there is no problem with a tenfold increase in profits!

Of course, it’s not that these people can’t think of occupying the TV market in eastern Guangdong. It’s really because it’s too difficult. Guangdong Satellite TV is well aware of the strength of Hong Kong’s TVB. Therefore, due to local protectionism, TVB’s development in the mainland has been constant. It is very difficult, even in eastern Guangdong, which has the same local language and culture.

Now TVB is in eastern Guangdong. Although it has barely landed, not only does the program have strict requirements, it needs to be done according to the requirements of eastern Guangdong. What makes them feel helpless is that the advertisements inserted in the middle of every TV series and news are not from Hong Kong. The advertisers over there are advertisements sold by Yuedong TV.

Well!

I have worked so hard to produce and run news, and spend a lot of money to produce TV dramas. Isn't it just relying on advertising fees to make money?

You are doing well now, you don’t pay a penny, but you take the fruits of my labor and sell them for money, and only give me a little bit. How can this make TVB understand me?

Therefore, this cannot be regarded as a real landing in eastern Guangdong at all. At best, it can only be regarded as buying programs at a low price in eastern Guangdong, and then paying some advertising fees for a while!

Don't say they are overbearing, they are still overbearing like this!

At least in the east of Guangdong, your program was broadcast normally. In other provinces and cities, even the normal broadcast of the program would be impossible! There is no hope for false landing!

Only people like Xiao Qi can truly let TVB land and enter this vast market after careful planning.

Xiao Qi naturally didn't think that he was the richest man in the world, so others should give face, so he went directly to the negotiation like this, and then waited for others to agree.

To be honest, for thousands of years, in Huaguo, officials have always been more important than the people. It is absolutely impossible for the rich and powerful to affect the country's policies like in Europe and America.

If Xiao Qi really did that, it can only be said that he was too self-sufficient and took himself too seriously, and the final result would definitely be rejection. ——The country attaches so much importance to Hong Kong, Shao Liuye has donated so much in China, Guangdong East has not promised to let TVB officially land in East Guangdong, let alone Xiao Qi, an outsider?

So Xiao Qi had already made arrangements.

Mu Xuefei, the former Secretary of the Provincial Party Committee of Eastern Guangdong Province, and the current member of the government, Xiao Xu had a little friendship with him before. In 2006, there was a burst of reform and support for small and medium-sized enterprises in Eastern Guangdong Province, and it was Xiao Xu who came to discuss making suggestions.

That's not to mention, Xiao Qi also gave Mu Xuefei a face and made him owe a favor when he stabilized Li Xiaochao and Guo Taiming's two factories with hundreds of thousands of people.

In addition, Yu Chengsheng is Mu Xuefei's best friend, and the two of them are basically the same way, so if something happens, as long as Yu Chengsheng steps forward, then Mu Xuefei will definitely give him face.

You know, Mu Xuefei went to the capital last year, but many officials of the current Guangdong Province are his old subordinates, and even the successor secretary is also closely related to him.

One is that Mu Xuefei has been in business for many years and says one thing, and the other is that Mu Xuefei is promoted now, not retired, and has greater power, so when member Mu speaks, he is sure they will listen.

It is a big deal for TVB TVB to come to East Guangdong and have its own dedicated channel, but it is not a big deal for the people above or below.

First of all, at the top, Xiao Qi has Niu Ruzheng and Yu Chengsheng to help support him, and the closer the relationship between Hong Kong and the mainland, the more they can be integrated. This TVB landing is definitely a very correct cooperation.

Then, let’s go a little further, the provincial government, since Mu Xuefei has spoken, how can they go against Mu Xuefei’s request because of a TV station? Against a top 20 member of the government committee, against a top leader who has worked in eastern Guangdong for so many years, aren't you looking for guilt?

After talking about the above, the rest is the following. People in eastern Guangdong like to watch TVB programs for a day or two. It is even more joyful for TVB to get rid of the shackles and officially land on the TV channels of eastern Guangdong. They will definitely Raise your hands in praise.

There is a little bit that needs attention, that is, TVB programs, especially news programs, we must pay more attention to the scale at that time.

But there is also a ready-made example, just compare it with the Chinese channel of Phoenix Satellite TV.

There is also the issue of profit sharing.

Don't look at the matter of promoting TVB to land in eastern Guangdong, but if the Guangdong Provincial Radio and Television Bureau and TV stations in the middle of the implementation play tricks on you, it will be very troublesome and make people feel exhausted.

Therefore, how to allocate the profit disputes between TVB and Guangdong Eastern Radio and Television Bureau, and how to achieve a win-win situation for both parties became the important purpose of Xiao Qi's visit to Eastern Guangdong this time. (to be continued ~^~)