Chapter 1934 Dream Snow Pricing Mystery (Three More!)

How long does it generally take for a mobile phone to be designed and put into the market?

Nokia told us they could do it in 19 days.

But Xiao Qi dismissed such words with a strong advertising color.

It’s just a skin-lifting product. It’s just changing the shell and upgrading the hardware and software. In essence, it’s still the previous product. How can a new product enter the market?

It took Apple more than 3 years to make the world's first smartphone, the IPHONE. Even though Apple entered the mobile phone industry for the first time, the spirit of excellence is what guarantees its global popularity. .

Later, don’t look at the replacement products of Apple’s IPHONE every one or two years, but those technologies have been accumulated long ago, and it is by no means a hasty innovation to make money. That’s why Apple’s mobile phones are always welcomed by people.

In contrast, Samsung, another mobile phone giant, was just like Apple at the beginning. Every generation of each product upgrade is very excellent and strives for perfection, so it directly fought with Apple.

But after 2013, Samsung has been in decline. For example, there is not much difference between Galaxy S4 and Galaxy S5, which makes many people feel cheated when they buy it. I am afraid that Samsung will gradually retreat from the first-class market since the end of 2013. One of the reasons why the altar turned and gradually fell down.

With the lessons learned above, Xiao Qi attaches great importance to his products. Especially in terms of technology, appearance, hardware, and software, it is simply to the point of harshness.

Originally, Dream Snow was a mid-to-low-end product developed on the basis of Dream Stars. Although there was a 60% difference, 40% of the effort was saved, which was enough to make the development of Dream Snow easier.

And many people don't know. In fact, when developing Dream Stars, Xiao Qi made people slowly start preparing for the mid-end product Dream Snow. So, the research and development of Dream Snow has been going on for more than 2 years.

It takes more than 2 years to build a mid-range mobile phone, which is a very rare thing in the past and present.

It's not that the technology, appearance, hardware and software are so difficult, but the engineers of Fairy Lab. Considering how to use the lowest cost to maintain efficient mobile phone operation.

The technical software also uses the fairy system and the APP STORE program. The hardware reduces the efficiency of Dream Stars and reduces some functions, but it also reduces a lot of costs.

As for the appearance, it is even simpler. The prototype of this 5.0-inch Dream Snow mobile phone is the HTC ONE, which carries the HTC revival mission.

In the big era of 2013, HTC ONE is very good, but the problem is that HTC has another brain twitch. When Xiaomi 1999, Nokia more than 1000, Huawei, Lenovo and other flagship versions are only more than 2000, a price of 4880 is given abruptly, which is still 16GB! !

That was 2013, not 2008, when Qiao Gangzhu just released the iPhone. 16GB dares to sell like this, it really thinks too much of itself!

At this price, you can buy IPHONE, Galaxy S4, and Galaxy NOTE3, but who will buy your HTC, which has been reduced to second-rate?

The cost-effectiveness is not as good as Xiaomi and Coolpad, and the quality is not as good as Samsung and Apple. No matter how good your HTC ONE is, this is the rhythm that is doomed to the street!

therefore. For the entire year of 2013, HTC was still a hit but not a hit. Its focus on the European and American markets was unfavorable, and it was also ridiculed in China. The overall operation still did not improve.

But you can't say that HTC ONE is not a good machine. It is really outstanding in terms of performance and appearance, and it is priced at 2500-3000. It must be selling well.

Therefore, Xiao Qi's Dream Snow chose the appearance of HTC ONE, and borrowed many of its functions.

For example, its overall molding, all-metal structure, such as the micro-arc of its back shell, such as its advantages in color accuracy, color reproduction, viewing angle, contrast, etc. on the LCD screen, and the built-in environmental noise sensor for calls The improvement of quality, etc., Xiao Qi listed them one by one and handed them over to the R&D personnel.

However, because these processes are relatively complicated, the battery of HTC ONE is not removable, but Xiao Qi requested that the battery of Dream Snow should still be detachable like Dream Stars, and the appearance and shape should be exactly the same as Dream Stars. The batteries of the two models can be interchanged.

Xiao Qi is most admiring that the parts of the same company can be interchanged. The biggest advantage of this is that it can save research and development efforts, reduce the burden of research and development, and reduce costs.

Think about it, two models and two batteries, how can it not be more convenient and cheaper than the same battery?

The advantage of intensive production is that the larger the quantity, the cheaper the price and cost. With the three or four billion units of Dream Snow and Dream Stars in stock, how much is the demand for batteries? How much money can Xiao Qi save and earn?

In addition, chargers, earphones, data cables, etc., Dream Snow, Dream Stars and Dream Pad are also common, and it is just a procedure for adding orders, and there is no extra cost in design.

As for metal materials, circuit boards, etc., the size is also different. Designers only need to design the size and performance according to the material.

Of course, as two different mobile phone departments, the Dream Snow department and the Dream Stars department operate separately, but the Dream Snow department will not be inferior just because Dream Snow is cheaper than Dream Stars.

The market positioning of the two is different, but it doesn't mean that Dream Snow is worse than Dream Stars. In fact, Xiao Qi also thinks that Dream Snow's ability to make money may be stronger than Dream Stars in the future.

Because after the intensive production is realized, the cost of hardware and software will decrease accordingly, the production cost of Dream Snow will definitely decrease, and the profit margin will rise.

According to Xiao Qi’s calculation, delete some unnecessary functions, such as fingerprint unlocking, LOGO’s temperature and environment sensor, and reduce some configurations. If the profit margin is the same as that of the previous Dream Stars, the price should be set at 399 US dollars for 16GB. 32GB sells for $488.

However, the price of Dream Stars is US$599 for 16GB and US$688 for 32GB. If you compare the two, it is a 30% discount. The discount is enough, but don’t forget that the Motorola A1600 sells for US$399, and the Nokia N80 It's priced at $488, and Dream Snow definitely doesn't have the shocking effect of pulling an obvious grade from them.

So after thinking about it, Xiao Qi set the 16GB price of Dream Snow at US$366, and the 32GB price at US$422, all of a sudden lowering the price to 40% off!

As a result, it seems to be a lot cheaper all of a sudden, directly 10% cheaper than Motorola and Nokia.

And not only is the price 10% cheaper, in terms of performance, Dream Snow has 80% of the performance of Dream Stars, while Nokia and Motorola can't even reach 40% of the performance of Dream Stars. Their market share has been snatched away!

As for the mainland market that Xiao Qi attaches the most importance to, the domestic price Xiao Qi simply does not offer a 20% discount based on the dollar conversion. He decided to learn from Mr. Rebus and set the price of 16GB at 1999, 32GB at 1999. The price is set at 2399.

Back then, in August 2011, when the Xiaomi mobile phone was released in 1999, it shocked the whole country!

At that time, IPHONE had reached the era of 3GS, Samsung’s Galaxy S and NOTE series had already come out, HTC was also at a time when it was fighting endlessly abroad, Xiaomi’s 1999 could achieve such a sensation, resulting in a hard-to-find machine. Situation, let alone Xiao Qi's release in 2009!

Presumably at that time, it is definitely not just Nokia and Motorola who hate Xiao Qi, but also those first- and second-rate mobile phone manufacturers in the world!

They follow the current Fairy and IPHONE mobile phones, Nokia, Motorola and Samsung mobile phones as standards, no matter how good or bad the configuration is, the selling price must be at least 2,500 or more!

Xiao Qi used such a high performance, but directly lowered the price to the 2000 range, I am afraid that everyone did not expect it!

Even for this reason, Xiao Qi's profit rate dropped from around 60% to around 50%, and Xiao Qi didn't regret it at all.

Think about it, you can sell 2 Dream Snows while selling 1 Dream Stars. Can this be calculated with a simple profit margin?

If even Dream Snow can't run with momentum, Xiao Qi really has been reincarnated for nothing!

As for the hatred of those people... Doesn't Master Huang have a famous saying?

Not being jealous is a mediocrity! (to be continued ~^~)

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