Chapter 1735 Bird TV, Failure!

In March, a major event also took place within the national television industry.

That is, Little Bird TV is finally on the market!

Having played Xiaoniao.com for so long, Shen Wuyan already knew the planning of Xiaoniaotv.

As early as the Chinese New Year, various advertisements and review posts of Little Bird TV attracted people's attention on Little Bird.com and various online forums.

Xiaoniao.com was born on the Internet and also emerged from the Internet. Although the variety shows of Xiaoniao.com are now famous all over the country, they have long been named "a TV station that is not a TV station", "the most caring variety show production company"...etc. But the basic base of Xiaoniao.com is still thousands of netizens, these grassroots people.

After the Spring Festival, Xiaoniao.com now has more than 350 million independent IPs in the world every day, Huaguo users have 200 million IPs, and the number of videos played every day exceeds 5 billion, surpassing YouTube, and was rated as the world's No. A video site.

With such a high popularity support, Xiaoniao.com naturally showed its power like a bamboo, completely crushing all domestic competitors, occupying 80% of the domestic video websites. Youku, Tudou, LeTV, Sohu and other websites are only available in small It is difficult to survive under the might of the bird net.

In fact, the ad worked surprisingly well.

After Xiaoniao.com announced the prices of 7,999 for 52-inch ultra-thin LCD TVs and 11,999 for 60-inch LCD TVs, people who were concerned immediately compared the prices of similar products on the market.

Then everyone found that the price of Bird TV of the same size is about 1,000 cheaper than domestic manufacturers such as Hisense and Changhong, let alone Japanese brands such as Hitachi, Sony, and Toshiba, which are at least about 2,000 cheaper!

Don't underestimate the gap between 1000 and 2000.

No one's money comes from the wind, especially the money of ordinary people, which is earned through hard work. If there is something that can be saved, it will definitely be saved. If the quality is similar, of course it is better to choose the cheap one!

What's more, the TV produced this time is Bird TV, not only because of the cheap price, but also because of the size on the advertisement. As well as the evaluation results of the evaluators, they are all extremely excellent, definitely not worse than the Japanese and Korean systems.

Although there are still many people who doubt the authenticity of these advertisements and reviews, when they think that Xiaoniao.com is a company under Fairy Company, and according to Xiao Qi's character, it is absolutely impossible to sell products with poor quality, they immediately feel relieved. I took a lot of heart.

The only thing that makes them hesitate is that the size of Bird TV is too big, there is no mainstream 32-inch TV, let alone 40-inch or 42-inch TV. It went directly to 52 inches, and there are 60 inches in addition.

A big TV is cool, but the price is correspondingly much more expensive!

You are cheaper than others of the same size, but what I need is about 32 inches, which is enough, and it is not much use if it is too big.

Of course. Today's young people are different from those of 20 years ago.

Young people in their 20s are not only the fastest to accept new things, but also the most willing to spend money.

Why was it so popular in Huaguo in the previous life that it was completely beyond the expectations of Chief Qiao?

Isn't it because this group of young people who don't have much strength to spend, relying on saving money, borrowing money, etc., gritted their teeth and bought more than 5,000?

When Samsung and Xiaomi have not yet risen, young people who almost want to save face must use it. And every time you replace it, you must buy a new one!

Once such tens of millions of groups emerge, do you still need to worry about the sales?

It is the same in this life.

Now it has not entered the mainland of China on a large scale, but dream stars are on sale in China!

Every time the Dream Stars pre-sale network in China is bound to be the first in the world to be sold out.

According to surveys by Boren Consulting and several other consulting companies, at least 50 million people eagerly hope to buy the coolest and most dazzling dream stars, and at least 30 million middle-aged people around the age of 40 also hope to have a powerful smartphone. dream stars. No matter what model, as long as you can buy it!

From the performance of Dream Stars, we can see that young people nowadays, as long as your stuff is good, do it with sincerity. Then you can get their support.

Therefore, among those who participated in the survey, at least 200,000 people thought they would buy a Bird TV.

Therefore, Shen Wuyan is quite confident about the release of Little Bird TV.

If you have confidence in yourself, it doesn't count.

Whether any product can be successful still needs to be tested by the market.

Under Xiao Qi's suggestion, Xiaoniao.com put the sale of Xiaoniao TV in Xiaoyao Mall.

The two TVs of Bird TV have two packages: a cute smart set-top box in the shape of a bird is free, but you must choose to buy a 1-year service fee or a 2-year service fee.

Among them, 1 year is 240 yuan, and 2 years is 360 yuan. If you don’t buy service fees, you can’t watch various programs on LCD TVs, and you can only use them as LCD screens.

Since it is the company owned by the proprietress, Qin Yibin sensiblely placed the release location of Little Bird TV directly in the center of the homepage.

You must know that after three months of development, Xiaoyao Mall has long been famous outside. Relying on its low price and excellent service, Amazon has been defeated, and its sales have soared. The number of visits per day has already exceeded 200 million times.

200 million people can pay attention to Little Bird TV at once, which is definitely a good sales promotion.

But the sales volume in the first two days was not as good as everyone imagined.

On the first day, 17,890 units were sold, and on the second day, 8,033 units were sold. The total of the two days was only about 26,000 units.

In the same advertising position, the Panasonic high-end vacuum cleaner sold for 2666 two days ago, but sold 370,000 units in one day!

Qin Yibin is not the only one who has the final say in Xiaoyao Mall, many people have talked about adjusting it because of this, even though they all know that Xiaoniao TV is the product of the proprietress, but the performance of Xiaoyao Mall is related to their own Future.

Under great pressure, Qin Yibin made Xiaoniao TV stay in the middle of the homepage of Xiaoyao Mall for 4 days, and the total sales volume was about 40,000 units, so he reluctantly withdrew it.

Rao Xiaoniao.com does not rely on Xiaoniao tv to make money now, Rao Xiao Qi had already vaccinated Shen Wuyan, and Rao Shen Wuyan herself was mentally prepared, she was also pissed off by the dismal sales caught.

When Xiao Qi went to Shen Wuyan's villa, Shen Lili who opened the door told him quietly that her daughter hadn't eaten tonight.

As Shen Lili said that she would go out to exercise for three hours, Xiao Qi entered the hall with a wry smile.

I haven't won the little lark yet, and I can't make full use of the three hours you left me.

The young man wondered if he should be more brave, then he looked up and saw Shen Wuyan sitting on the sofa, holding a pile of materials to read.

Shen Wuyan's expression was very serious, as if she was still thinking, until Xiao Qi sat beside her, the nimble and pretty girl raised her head.

Looking at Xiao Qi, Shen Wuyan's eyes were slightly red subconsciously, but the next moment she showed a stubborn expression: "I think I know the reason!"

"what?"

Xiao Qi looked at her puzzled, not understanding what the girl was talking about.

"It's because our TV is too big, and many people can't afford it!" Shen Wuyan said, "Your idea is wrong! We shouldn't have made it so tall from the beginning! The users of Xiaoniao.com Ordinary people, a small TV is what they can afford!"

"But our TV effect can only be reflected by a super-delicate big TV!" Xiao Qi argued depressedly, "Didn't you see that in the forum, those who bought Bird TV all excitedly said that they How shocking is the effect when watching a movie?"

"The problem now is that no matter how good this effect is, and the price is so expensive, not many people are willing to experience it!" Shen Wuyan frowned and said, "You might as well just produce the small-sized Bird TV first, and give this group of users first After cultivating it, when they feel that small TVs can't satisfy them, will the big-sized ones be sold naturally?"

Xiao Qi also frowned and didn't speak for a while.

He didn't care about Shen Wuyan's refutation, but felt that Shen Wuyan's thoughts would damage the overall reputation of Little Bird TV - 26-inch, 29-inch, and 32-inch LCD TVs are really not enough now!

But on the one hand, what Shen Wuyan said was good, no one bought it anymore, why are you still so reserved?

If you want to expand and cultivate the user base of Bird TV as soon as possible, then manufacturing small-sized Bird TV is the best and most effective choice.

"I've decided. I'll talk to the LCD panel manufacturer in Baodao and Yang Changhong tomorrow." Shen Wuyan put down the treatment and clenched her fists.

Seeing that she had already made up her mind, Xiao Qi could only raise his own doubts: "Will it take too long from production to sales in this way?"

"Then play pre-order! It can also stimulate their robbing mentality!" Shen Wuyan said without thinking, "Let them make an appointment first, and ship it in a month. The sizes of 26, 29 and 32 inches are easy to make. From stock preparation to production, one month is enough time. I only earn them 200-300 yuan per unit, and I don’t believe they won’t come to pre-order and snap up!”

Xiao Qi was stunned for a moment.

Good guy!

Isn't this the order production of Xiaomi play?

For Xiaomi, you give me the money first, and I will then place an order with the manufacturer, and then ship it to you.

It's not that Shen Wuyan is short of money, she is in a hurry to keep the enthusiasm of the fans from fading, but both of them lead to the same goal by different routes!

Unexpectedly, in this life, after all, someone will play this trick!

Moreover, this innovative woman is also his own wife! !