Chapter 1750: The Effects of Advertising and Directly-Operated Stores

Like the Japanese market, Huaguo's two major operators, Lianshu and Dentsu, also sold out 1 million dream stars each within 15 minutes after opening the pre-sale platform.

Japan is a bit better, with a total population of only 150 million. There are at most 60 million potential smartphone users of the right age, and 1 million units will be sold to SoftBank Group. Although it is not many, it is still quite a lot.

Huaguo is different, with a population of more than 1.5 billion, and potential smartphone users of more than 800 million. Even if it is more harsh, the number of people who can afford high-end smartphones is at least 300 million people, which is enough for Japan 5 times, and only a little more - those 18-24-year-old young people who have no spending power can always find a way to get money to buy fashionable dream stars and iphones.

Considering the gimmicks such as "free mobile phone" and "monthly phone bill deduction", there are at least 100 million people who want to buy dream stars contract phones.

So if you think about it, how can only 2 million Dream Stars meet the needs of at least 100 million contract phones?

Especially those big companies and big state-owned enterprises that can be reimbursed for telephone expenses, those senior white-collar workers want to take advantage of this.

In the face of at least 20 million people frantically buying, with a ratio of ten to one, only a few people could grab it, and more people saw the "sold out" page before they even had time to reach out.

It is worth noting that this is different from the previous life. In the previous life, even when Xiaomi mobile phones were selling wildly, everyone thought that its grade was lower than that of Samsung and Apple.

But in this life, everyone's evaluation of dream stars is definitely not inferior to iphone. And it surpasses the iPhone in many aspects - something that even foreigners adore, it is naturally more popular when they return to China.

What's more, Xiao Qi is a person who is good at learning. He has learned from the indiscriminate bombardment of Samsung's advertisements. No matter at home or abroad, you can see advertisements for dream stars and dream pads everywhere.

Print media, TV media, paper media, the world's three major media platforms have never stopped advertising.

Many people have misconceptions about advertising. I think that if the brand is branded out, there is no need to burn money.

They actually don't know that advertisements must bombard people's nerves continuously for a long time in order to form a thinking response and truly penetrate into the hearts of the people.

There is a very famous example of this, that is the notorious melatonin and golden partner, the overwhelming advertisements have made them star products, and the sales volume is the first in the country!

Fairy Company's products want to impress people all over the world. So without two or three years of effort, it is simply impossible.

In fact, according to Xiao Qi's thinking, Fairy Company's advertisements can continue forever.

In his previous life, Samsung could spend 20%-30% of its sales revenue on various advertisements for more than ten consecutive years, but Xiao Qi is also confident that he will spend 10% of his net profit on advertising seriously.

And Xiao Qi is very smart, although he advertised, except for advertising the dream pad at the beginning to gain fame, from now on, except for his own wives. Absolutely no big stars are invited.

Xiao Qi used the saved endorsement fees to increase the quality and quantity of advertisements. Although this increased the number of advertisements, the money did not increase much.

What's more, there is no impenetrable wall in this world. Japanese female stars don't want endorsement fees, but instead subsidize money to advertise for dream pads and dream stars, and people soon became aware of it.

This works well, whether it's Ayumi Hamasaki or Namie Amuro. Both became popular again in Japan, and even the records that had already declined, the number of newly released records of the two of them has skyrocketed by more than 500,000 copies, which shows that their high exposure has improved their reputation.

Since the effect is good, there are many people who want to follow suit.

Celebrities have easy money. In order to make himself more famous and earn more money, many celebrity agents have come to him, no matter in Europe, the United States, or mainland China, Taiwan, Hong Kong, South Korea, etc. , want to see if there is such a chance.

Xiao Qi's original intention was not to accept money from the Japanese brokerage company because of making money, so even if there was such a good opportunity to make money, he ordered Mi Jiayan, who is in charge of the advertising department, to strictly review the performance of these stars in all aspects. The information must be of good character.

right.

You read that right, the director of the advertising department is Mi Jiayan.

Poor beauty, just came back from the Spring Festival vacation, not only was Xiao Qi arrested and responsible for the opening of fairy stores all over the world, but also some of her original jobs were not lost.

Therefore, whether on the plane or in the hotel at night, Mi Jiayan is always busy with work with her mobile phone and computer.

For this reason, Mi Jiayan cursed Xiao Qi more than once, just like Director Huo, he was a villain against Xiao Qi.

Fortunately, thanks to Xiao Qi, Mi Jiayan did not send Mi Jiayan out alone. Starting from India, Mi Jiayan’s entire new store opening team exceeds 50 people, plus local consulting company personnel, related companies, etc., usually The scale of about 100 people.

They are responsible for the overall planning and specific affairs handling, Mi Jiayan is only responsible for summarizing and finalizing, except for a little cumbersome, it is not the hardest one.

On the contrary, so many people surrounded her, listening to her assignments, surrounded by reporters and cameras everywhere, and even fans screamed to welcome her to open a fairy store in the local area... This feeling of being watched by everyone, This kind of superstar treatment gave her a kind of blissful happiness.

The second step is the opening of Fairy directly-operated stores. Xiao Qi mainly opened them in second- and third-tier countries, such as Russia, India, Southeast Asia, and small countries in South America. The total number is about 30.

In addition, developed countries with mature conditions can also open a few more.

Xiao Qi expects to open a total of 50 direct-sale stores in 2008 at most, and it will be good to add a few more every year in the future. It is not necessary to have direct-sale stores in every city like Nokia and Motorola—even if there are so many, they are still not bankrupt up? Therefore, the number of directly-operated stores has nothing to do with the quality of your development.

Don't underestimate the affairs of Xiannv's directly-operated stores. Although there are only about 200-500 employees in each directly-operated store, the work in them is all-encompassing, which is very important to Xiannv Company.

The current awareness is different from that of ten years ago, or even five years ago. Direct sales stores do not only have the function of sales.

Under the advocacy of Mr. Qiao, the directly-operated store has become a place to experience and experience new products, but its role as sales is gradually decreasing.

Even after a few years, Xiaomi mobile phones, OnePlus mobile phones, Meipai mobile phones, Huawei mobile phones, etc., are not sold in physical stores at all, and they are all delivered by logistics express. You can’t even experience many manufacturers. You can only see what is in the promotional video and what is in the advertisement.

Of course, Xiao Qi is not as extreme as Xiaomi and others. He thinks it is necessary to maintain the experience style of a direct-sale store.

Even going a step further, it is also a very good thing to treat the Fairy directly-operated store as an image and project of the Fairy company.

That's why Xiao Qicai spent a huge amount of money to try to make each Fairy's directly-operated store beautiful and beautiful. It should not only have a technological and fashionable atmosphere, but also conform to the overall temperament of the country where it is located. This has baffled many architectural designs. company.

But under the so-called heavy reward, there must be a brave man. After spending an average of 2 million U.S. dollars to get a stack of design drawings for a direct-sale store, and after spending an average of 20 million U.S. dollars to build each direct-sale store, the Fairy Direct-sale Store It has become a landmark building in the city where it is located. In addition to technology and fashion, it also has a beautiful feeling. From the fact that people often stand outside the fairy store to take pictures to commemorate, we know how popular they are.

There are also many boring people who took pictures of all 70 Fairy Fairy directly-operated stores and put them on the Fairy Company website to choose which one is the most beautiful and the most popular.

At first, Xiao Qi thought it was a game for boring people, but he didn’t expect that as soon as this multiple-choice question came out, within ten days, more than 50 million people participated in the voting, and the final result made people dumbfounded. There are almost no exceptions to which country's fairies directly-operated stores you like.

When the dream pad is sold separately, all the marketing expenses of the Fairy direct store are funded in accordance with the shares.

Since the end of last year, dream stars are also being sold, so the shareholders of each dream pad put forward their opinions, taking half of the total operating expenses as the standard, and then contributing capital according to the proportion of shares.

Xiao Qi didn't have any objection to this, he didn't rely on this little money to make a fortune, clear accounts were the best basis for cooperation, especially when dealing with foreigners.

However, Gang Leader Qiao also made up his mind because of this, and came to ask Xiao Qi if he wanted to sell some shares of Dream Stars as well.

The boy naturally refused.

The profits and vitality of mobile phones are of course far better than those of tablet computers.

The key point is that Xiao Qi is not short of money, but he sold 20% of the shares of dream pad in order to better spread the risk and avoid being framed and suppressed by others.

Now Xiao Qi is more than twice as strong as a year ago, so there is no need to sell shares to make allies. (To be continued..)