Chapter 1731: Production Expansion Competition
Entering the middle of March, the battle of smartphones has become more and more intense.
People seem to have never bought a mobile phone before, dreamstars, iphone, galaxys2, s1, a1600, n80, this series of smart phones have all ushered in a hot sales period.
In addition to the most popular dreamstars and iphones that are sold out in advance, the galaxys2, s1, a1600, and n80 are also very popular. When the supply is sufficient, they are also making a lot of money. Bowl full.
Among them, the cumulative shipments of a1600 and n80 have exceeded 160 million units since they were officially released on February 1. Although they are still not as good as the sales of feature phones, in this market with unlimited development potential, basically It is already on a firm footing.
Not to mention Samsung, the galaxys2 was used by Lee Kun-hee to wash away his shame. It has a beautiful appearance, excellent performance and a reasonable price. The shipment of the galaxys2 has reached 5 million units. It reached 12 million units, which severely grabbed the share of the Android Alliance.
Gang Leader Qiao, who looked down on Samsung, also rarely said "Samsung is finally useful", but such "praise" made Li Jianxi's teeth itch with anger.
Stimulated by the booming sales, the giants of the Android Alliance have doubled their confidence. They announced in a high-profile manner that they will actively develop more smart models, and their investment in the Android store has also increased. The three giants have joined forces with Sony Ericsson Announced that a total of 20 billion US dollars will be injected into the Android store within one year to help the Android store develop smoothly, so that smartphone users can get a better experience of smart games and programs.
Industry insiders. I can only smile about it.
The Android store is not yet profitable, even in the midst of huge losses, it is just to attract more app developers, so it is so high-profile.
The US$10 billion still needs to be injected within one year. The three companies, Renxiannv, Apple and Samsung, invest almost as much as US$2.5 billion in the appstore and their cloud computing and cloud storage centers every month. That's three times the size of the Android store!
Of course, you can say that the 2.5 billion US dollars was earned by the appstore, and the three companies did not contribute any money, but if you have the ability, you can earn so much money to spend it?
On the one hand, he has invested a huge amount of money by himself, and on the other hand, he is basically self-sufficient. The difference between the two can be judged. This also fully illustrates the significance of being one step ahead.
Coupled with the menacing Sony Ericsson and the four giants of the Android Alliance, they also saw the vast market in the future from the grand occasion of the appstore, so now they are not hesitating to start developing their own app store, vowing to be in the mobile app store in the future. On top, divide a large slice of cake.
None of them are dumb. Know what the free Android system means for the entire smartphone.
Once the Android system becomes popular, no matter how tyrannical Fairy, Apple, and Samsung are, they will only rely on the strength of the three companies to resist the encirclement and suppression of dozens or even hundreds of large and small companies.
And with so many allies, the development of the Android store must be very good, and at worst it can be tied with the appstore.
What the Android Alliance has to do now is to persevere, must bite the bullet and develop, and strive to do well beyond the Android system and Android phones. You must also endure the continuous success and suppression of the appstore alliance. After most people have entered the free mode, you will have the power to fight back!
It is also because of this understanding that the camp of the Android Alliance is so strong, and Sony Ericsson has not lost confidence because of the temporary defeat.
Compared with the Android Alliance, the biggest task of the Appstore Alliance now is to rapidly expand production capacity. Try to compete with the Android Alliance for the market.
Especially for Apple and Fairy Company, the expansion of production capacity has reached the point of no delay.
If dreamstars and iphone have sufficient products to sell, at least the sales of the two can be doubled, and it is not difficult to double.
After all, the eyes of the masses are discerning. Among all the smart phones, which one is the best, they all know.
It’s just that many people regretted missing out on dreamstars and iphones because they couldn’t get them, or because they didn’t have enough money in their pockets. But if these two phones are placed on the counter, they can’t guarantee whether they can withstand the temptation—— Anyway, the credit card system in Europe and the United States is still very perfect.
Sure enough, in the middle of March, the CEO of Apple, Qiao Gang, announced in a high-profile manner that the production capacity of iPhones will be expanded in the winter hall in Huaguo. The initial estimate is to increase 2 million units per month, and the entire project is expected to take two months time is done.
As soon as the news came out, everyone was in an uproar.
Apple's iPhone foundry in Daoyin City, Sichuan Province, has already started construction. According to the plan, mass production will start in August at the latest, and the monthly production capacity will reach 8 million units in September.
But I didn't expect that Apple couldn't even wait for half a year, and would soon expand production capacity based on the existing factory in Dongguan.
Calculated in this way, by the time of the peak production period, Apple would be able to ship 18 million units a month, more than double what it is now!
At first glance, the pressure on Apple to produce such a large number of products per month may seem great, but in reality it is not.
Because a mature electronic company should have a part of its electronic products in stock to deal with various situations, such as repairs, replacements, activities, etc., and even until the electronic products are off the market, they should keep some inventory. remaining stock.
And this normal inventory should be around 20%, and the last off-the-market inventory can also be kept at around 5%.
But what is the situation now?
Apple, like Fairy Company, is infinitely close to zero inventory!
If you exclude 20% of the inventory, Apple ships 14.4 million units a month. This number is scattered among smartphone users all over the world. 800 million up and down! Apple, one of the leaders, has a sales volume of more than 170 million units, which is not a problem at all!
Fairy Company is similar to Apple, and it was earlier. As early as late February, there was news that Li Xiaochao's Star Electronics had merged with several large and medium-sized foundries to expand the production capacity of Dreamstars to 30 million.
In addition, Fairy Company's two major production bases have a limit capacity of producing 10.5 million Dreamstars per month, but they were caught off guard by the Android Alliance before, so they started work ahead of schedule, resulting in a failure to reach the maximum production capacity.
It has been more than two months since the production, and the proficiency and cooperation of the workers have been fully trained. For example, in the pre-sale on March 15, 6 million units were sold, which is a great signal. , which proves that starting from April, dreamstars should start working hard!
Dreamstars may not be better-selling than the iPhone, but it is definitely a product of the same level. According to the inventory theory of the iPhone, the sales volume of more than 120 million units a year is definitely easy to achieve.
The successive expansions of dreamstars and iphone are simply to meet the needs of fans, but in a far-reaching sense, are the two companies using the expansion of production capacity to attack the enemy and occupy and consolidate their positions in the high-end market?
With their annual sales of 300 million units, the high-end market for smartphones is basically saturated, and it is difficult for phones from the Android Alliance to get in right away.
Compared with the high-profile movements of the Android Alliance and the Appstore, Microsoft and HTC have not stopped.
On March 15th, htc announced that it would build two more giant smartphone factories in Nanwan and Dongguan, with a total annual production capacity expected to reach an unprecedented 300 million units.
Microsoft also announced at the same time that Microsoft will invest 20 billion U.S. dollars to build a Microsoft store to provide smart app support for users who are about to buy htc smartphones and Microsoft tablets.
Well!
The excitement is all gathered together.
Microsoft is worthy of being a veteran giant, but relying on htc as a mobile phone manufacturer, it wants to fight against the two camps.
For a while, I don't know how many people are laughing at Microsoft's overreach.
But only Xiao Qi knows how fierce the htc in the early development of the smart electronics era in the previous life is. It is the third place in smart electronics, second only to Apple and Samsung.
And the power of Microsoft is even more terrifying. Their Windows system has cultivated hundreds of millions of loyal users. Once this system is transferred to smart electronic devices, the habitual stickiness it brings will bring them a large number of users—— In the previous life, when Nokia smartphones first started to use the windows phone system, didn’t millions of users support them?
When the strengths of the two are added together, the power and effect produced cannot be described by one plus one.
Android Alliance, Samsung and Apple, if they don't pay attention to it, I'm afraid they will be the ones who cry in the end!