Chapter 1039 Dream Series Mobile Phone Strategy

Fairy Company Lab currently has two mobile phones in total, one is 5.0 inches and the other is 5.3 inches.

It is actually a bit inaccurate to say that they are all dream stars, because Xiao Qi only plans to call the 5.3-inch mobile phone Dream Stars, while the other 5.0-inch mobile phone is called Dream Snow.

Although Samsung is just starting now, in the future, Samsung's sales will soar and maintain a strong growth momentum every year.

Take 2012 as an example, Samsung's total mobile phone sales will exceed 406 million units, while Apple's iPhones will only have 136.8 million units.

Although Samsung's non-smartphones also accounted for a certain proportion, its sales of 216 million smartphones, a surge of 129% compared to 2011, showed a terrifying growth rate.

In the first quarter of 2013, Samsung sold 64.74 million smartphones, accounting for 30.8% of the global smartphone sales, while Apple sold 10,000 smartphones, accounting for 18.2% of the global smartphone sales.

From this, we can see that Samsung has gradually widened the gap with Apple in terms of smartphone shipments, and is heading towards a higher market share.

It’s not just the first quarter. In 2013, under the joint effect of several mobile phones, Samsung’s sales completely overwhelmed Apple’s, and its profit margins continued to rise, which has increasingly become a threat to Apple.

I'm afraid this is also an important reason why Apple will continue to sue Samsung, wanting to rely on off-site means to restrict Samsung and slow down Samsung's development!

The success of a company is definitely not accidental, especially for a behemoth like Samsung, which can be so arrogant. There must be their unknown efforts in it.

Fortunately, Xiao Qi was reincarnated and came back, so he could know in advance why Samsung is so powerful in smartphones.

After consumers' selection and discussion, a big reason for Samsung's success is of course the large screen of their mobile phones.

This huge advantage has allowed many people who like smartphones to enjoy a better smartphone experience.

For example, you hold an Apple 3.5-inch screen to watch videos and play games. Can it be as comfortable as Samsung's 5.0 and 5.3 inches?

Since I am more comfortable with Samsung, and the performance is good, and the price is cheaper than your iphone, why don't I try Samsung's mobile phone?

Then, in addition to this point of view that is generally accepted by everyone, Xiao Qi thinks that there is another important reason that everyone has ignored.

That is the ladder-shaped product echelon!

Samsung owns more than a dozen high-end, high-end and low-end smartphones. All kinds of mobile phones have their own advantages and meet the needs of people at almost all levels. That's why their sales volume will be high, so their mobile phones will have an overwhelming advantage in the global market, just like Nokia back then.

After all, not everyone has the money to buy five or six thousand apples!

The quality of other small brands is not so reassuring. Relatively speaking, Samsung's is always better, at least worthy of its price.

However, Samsung's doing so is not without its shortcomings.

Products are too diverse. It is difficult for users to form a loyal brand awareness, and it is also difficult to have a unified brand effect.

Samsung is not as good as Apple in this regard.

One said Apple. Everyone will think of the distinctive iPhone, and think of the high-end atmosphere of the iPhone-whether you want to admit it or not, the price of the iPhone is very expensive in terms of the overall mobile phone brand. If you have to compare with those mobile phones that cost tens of thousands but can't sell a few units a year, then it is naturally too extreme.

The feeling of Samsung. Just do everything, no one will feel high-end just because they use a Samsung mobile phone, even if it is e, it is just a very one-sided feeling.

But. In the minds of ordinary people, using an iPhone is a high-end mobile phone, and Apple is a company that produces high-end high-end electronic products. This kind of thinking is simply deeply rooted.

Everything has advantages and disadvantages.

The high-end atmosphere and market share have little to do with each other.

Seeing that Samsung is swallowing up the market step by step, Apple can't sit still, so the "cheap iPhone" plan proposed by Mr. Joe before he went to heaven was pushed out by Tim Cook, so there are iphone5s and iphone5c. Two grades of products come out.

In all fairness, Apple has lost its face. For 16g, the stabilized price is about 5300 for iphone5s and about 3100 for iphone5c. The price difference between the two is 42%, which is not a big deal.

Just because they abandoned the previous practice, the sales of iphone ushered in another sales peak in 2013, and the sales continued to rise again, posing a huge threat to Samsung again.

Xiao Qi synthesized many thoughts and opinions of people in the future, and has his own plan.

He divided the dream series of mobile phones into three grades: high, medium and low, and only one mobile phone was produced for each grade.

After each upgrade, I will learn the skills of the iPhone, and will not launch other models, but will continue to upgrade these three phones, so that consumers will form a strong and fixed impression of the Fairy Company's dream series phones , thus relying on the dream series mobile phones, when buying or changing mobile phones, unconsciously come to the dream series to find the models you like.

Greedy but not fine, too fine will miss market segments.

So Xiao Qi's plan, which summed up the experience and lessons of Samsung and Apple, is absolutely feasible in his own opinion.

Of course, Xiao Qi would not be so stupid as to launch all three smartphones in one go.

Smartphones are just starting now, and it is the best time to make money, why not make a lot of money?

Especially the wealthy European and American local tyrants, if you don’t earn more money before the financial crisis, how can you be worthy of your usual exploitation of sweatshops in Huaguo?

Although the 5.3-inch dream stars are going to be launched, regardless of the three grades of high, medium and low, Xiao Qi must make the core components basically universal, so as to reduce procurement costs, reduce research and development costs, and achieve scale as much as possible. To demonstrate our core advantages through modernized production. (To be continued..)