Chapter 168 The Biggest Star!
When the Atlético de Madrid team resisted Hong Kong, the impact of the game against Sakura Osaka had already begun to ferment.
Almost all of Japan's sports media are covering the game.
Japanese football has always been the top in Asia. With the support of various football development policies in recent years, Japanese football is also in a period of rapid development. During this period, Japanese sports media will definitely not say how bad Japanese football is. Osaka Sakura was the third place in the Japanese J1 League last season, and her performance is considered to be the top in Japan. To say that Osaka Sakura's strength is poor is also equivalent to denying the level of Japanese football. It is conceivable that the content of the report is too heavy. Almost all Japanese media news , are talking about the strong team of Atlético de Madrid.
That means to express, "It's not how bad Osaka Sakura is, but how strong Atlético de Madrid is."
The game was analyzed in detail by many Japanese media. From Atlético de Madrid's lineup, tactics, to the details of the match and the ability of each Atlético de Madrid player, almost all Atlético de Madrid players were positively praised.
Wang Qiuming, who scored three goals in the first half, was highlighted.
In football games, the person who scores the goal will always attract attention. Wang Qiuming scored three goals in the half and became the player with the most goals in the whole game. He will definitely receive a lot of attention.
The post-match comment of Japan's J Sports2 sports channel said, "This young Chinese teenager will definitely become the most important striker of the Chinese team in the future!"
"With Wang Qiuming, the Chinese team will not be short of efficient strikers in the next ten years!"
"We should be vigilant. When we play against the Chinese team in the future, we must pay attention to the defense of Wang Qiuming!"
In addition to Wang Qiuming, other Atlético Madrid players were also mentioned one by one, such as Ozil, who is considered to be the best performer, he almost dominated the entire left wing by himself, and Osaka Sakura played little role in his defense.
"Ozil is without a doubt the world's top star, and he has shown a lot of technical ability that all midfielders in the world can learn from!"
The newly joined Atletico Madrid's J-Rodriguez and Kevin's De Bruyne also received a lot of praise. The two performed very well in the game. "They will definitely become the main players of Atletico Madrid in the new season!"
On the contrary, Falcao, who came off the bench in the second half, was ignored to a certain extent. In the second half, Falcao had an assist and a goal. In the case of Atletico Madrid scoring 8 goals, as a Mr. 40 million euros, Falcao. performance is not so prominent.
After analyzing the performance of Atlético de Madrid's players in various positions, Japan's JSports2 sports channel concluded, "In the past game, Atlético de Madrid's performance is a warning to Japanese football, which shows that we and the world's top teams still have a lot to do. difference……"
After making a lot of analysis, Japan's J Sports2 sports channel also talked about Wansheng. In Atlético de Madrid, Wansheng as the head coach is the core figure. He built the entire team with one hand, and the rapid improvement of Atlético de Madrid's performance. It is inseparable from Wansheng's coaching ability.
In fact, many Japanese media have mentioned Wansheng in their reports. Wansheng is a star in China and a star in the world, and Japan is no exception.
There are many people in Japan who are loyal fans of Wansheng, and they support Wansheng very much, because Wansheng is the one who creates the most miracles.
In terms of football, the most important thing for the Japanese media is Wansheng's ability to cultivate players, which is recognized by the world. In this regard, Wansheng's reputation is even higher than Arsenal's coach Wenger. Arsenal has introduced many young talents. Players, but the players who can play out of these players actually do not account for much.
Wansheng is different.
The worst player that Wansheng has brought in is Boateng. Boateng has not been able to serve as the main player in Manchester City for several seasons, but Boateng is also a star and cannot be played in Manchester City. The main force is not surprising, because Manchester City is already the top player in the world. If the vision is lower, the current Boateng will become an absolute main player if he goes to other teams that are not 'the world's top giants'.
After a compliment, some Japanese media expressed their desire to allow Japanese players to play under Wansheng.
It's not just the will of the media, it's the will of the fans.
They believe that as long as many players go to Wansheng to train and grow, in a few years, there will be many talented players in Japan, and the strength of the Japanese national team will definitely improve again.
In the Atlético de Madrid staff, in the follow-up negotiations with Toyota, Toyota once again said this idea.
Atlético de Madrid's chest advertising sponsorship for next season has not yet been sold, and Toyota is one of the sponsors in the competition. After the Atlético de Madrid and Osaka Sakura races, Toyota has also raised the sponsorship offer - 20 million euros a year. Sponsorship contract.
Toyota's request is to sign for five years, and they also put forward a request, "During these five years, Atletico Madrid's youth training camp must retain at least 6 Japanese players."
If you put it on other teams in La Liga, such as Sevilla and Valencia, you will definitely agree directly. For them, it doesn’t matter how many Japanese players in the youth team. The annual 20 million euros of chest advertising sponsorship , but not a contract that any team can sign.
Atletico Madrid is different. The staff refused directly without thinking about it.
There's no more to talk about.
There are many types of advertising sponsorships for a football club. Each club has many sponsors, but many of them are small sponsorships, such as billboards in stadiums, daily necessities for players in regular games, or directly advertised as Atlético de Madrid. Brands to promote their products, these are small sponsors, the annual sponsorship fee of more than one million euros is a lot.
There are actually only a few types of sponsorships, and there are two of the most common ones - game jerseys and jersey chest advertisements.
At present, the biggest sponsor of Atlético de Madrid is Nike, and the team has to wear jerseys produced by Nike. This alone brings 20 million euros in revenue to the club every year. I am not satisfied with Nike's sponsorship fee. As the champion of La Liga and the team participating in the UEFA Champions League, the jersey sponsorship fee of only 20 million euros is still too little.
As far as Barcelona and Real Madrid are concerned, Barcelona currently receives 76 million euros from Nike each year, while Real Madrid receives 60 million euros from Adidas. In contrast, Atletico Madrid's 20 million euros are counted. What's wrong?
The jersey advertisements of Atlético de Madrid and Nike will expire next year. Nike has been looking for Atlético de Madrid to renew the contract, but Wansheng decided to extend the contract until after Christmas, when the team can rush to the European Championship The strength of the league is strong, and even reaching the quarter-finals and semi-finals will definitely be able to sign a bigger contract.
The sponsorship on the front of the jersey is also very important. This sponsorship is not as good as the jersey, but it is not much worse.
For example, the leading club of commercial development - Manchester United, their annual bra sponsorship, can get more than 35 million pounds of income.
With the development of football business development, jersey sponsorship has become more and more important in club operations. English football can be said to represent the future development trend. For Premier League clubs, the reason can be attributed to the heavyweight TV broadcast contract.
Matt Scott, a financial columnist for World Football Insider, revealed: "Each top club in the Premier League can get a lot of income from the TV broadcast of the Premier League, so the self-created commercial sponsorship income has become a big club to maintain a competitive advantage. key."
In the 2010-11 season, the Bolton Club's four revenue from TV broadcasting, commercial sponsorship, merchandise sales, and game tickets totaled 85 million pounds, while Manchester United, which is good at commercial development, only achieved the total revenue of Bolton Club's season by shirt sponsorship.
Then some people are puzzled. The huge sponsorship fee can be used by clubs to recruit and pay players' salaries, but it is a huge cost for brands. In this case, why are brands willing to pay the ever-increasing sponsorship fee? ?
Sports lawyer Jack Cohen disclosed last year: "The club can only get 10-15% of each jersey sold, and all other income goes to sponsors such as Adidas, Nike and Puma. This is why sports brands It pays so much for the team every year, but it's still the better side when the contract is finalized."
In fact, behind the huge sponsorship, the sponsor is also a big winner.
Sponsorship is not only sponsorship, but also cooperation.
Adidas can freely use the Manchester United brand on its own merchandise during the 8-year Manchester United jersey sponsorship contract. The company publicly admits that it can double its investment in shirt sponsorship totaling 550 million pounds in 10 years.
This is the relationship between professional football clubs and sponsors.
To sum up, sponsors don't spend money on sponsoring teams because they have a "favorable impression" of teams with good performance. They are for huge commercial interests.
That is a cooperation, not a unilateral supply.
If Atlético de Madrid can guarantee future results, they definitely can’t sign a small contract. Toyota’s 20 million euros sponsorship contract per year simply cannot meet Atlético de Madrid’s requirements. What’s more, they also require Atlético de Madrid’s youth training to train players for Japan. , that is simply impossible.
So the two sides didn't have to talk at all.
Toyota negotiators have repeatedly said, "Atlético de Madrid can no longer find such a high bra sponsorship!"
But Wansheng directly asked the staff to refuse.
Bra sponsorship?
With so many big group companies and sports brands in the world, Atlético de Madrid will not hang on a tree.
In fact, Wansheng is also very clear about the reason for Toyota's low price. They are a Japanese company or a car company. It is not easy for them to recover the cost of sponsorship. In addition, from the perspective of Japan, Atletico Madrid is even a La Liga. League champions, they can't compare with Real Madrid and Barcelona. They are only the 'third pole' team in La Liga. Naturally, in terms of commercial sponsorship, they can't compare with the top European giants.
In short, Atlético de Madrid is still regarded as a 'second-class in Europe'.
However, Wansheng is very clear that the next few years will be the period of the fastest commercialization of football. It can be said that the sponsorship fee for football sports has increased substantially every year. Sponsorship, loss of future big contracts?
Even if the club's bra advertisements cannot be sold next season, he will not succumb to signing a small contract, which will bring huge losses to the club in the future.
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Leaving aside the commercial operations of the club, the Atlético de Madrid team has arrived in Hong Kong for training at the stadium provided by Hong Kong.
During the 'Asia Tour', Atletico Madrid's training was not affected, and the team still had to conduct tactical training to improve players' familiarity with tactics.
Because it is a 'commercial match', every Atlético de Madrid training is open to the public, and fans can buy tickets to enter the stadium to watch.
There are so many fans and media here!
Not to mention the media, especially the fans, only 3,000 temporary tickets are sold outside the normal training, but every morning, before Atlético de Madrid entered the stadium, the stadium stands are already full of people, and the crowd looks like it is not only official. Announced '3000 people'.
It was like this all day of training in Hong Kong, and by the morning of the next day, the number of fans increased instead of decreasing.
The explanation from Hong Kong officials is that "the fans are too enthusiastic, the stadium is empty, and because too few tickets are sold, it has caused protests."
Many players were stunned when they heard this explanation.
"...is Atletico Madrid too influential?"
of course not.
Atlético de Madrid was the La Liga champion last season, but when it comes to its influence in Hong Kong, it goes without saying that many Hong Kong fans don't even know the name of Atlético de Madrid, and they come to the stadium to watch training for only one main purpose - - Come to 'watch' Wansheng.
The entire Atlético de Madrid team together, their influence in Hong Kong cannot catch up with Wan Sheng alone, because Wan Sheng once led Hong Kong to win the Asian Cup, so he became the most famous football figure in Hong Kong and became the most famous football figure in Hong Kong. A true hero in the hearts of Hong Kong fans.
After the 2007 Asian Cup, Wan Sheng became the idol of all Hong Kong fans!
Now Wansheng led the team to Hong Kong, and they were going to have a business game with Hong Kong Kit Chi, and Hong Kong fans took the opportunity to watch it.
They finally found an opportunity to thank Wan Sheng for their contribution to Hong Kong football.
During Atlético de Madrid training, many banners and signs were erected in the surrounding auditorium with slogans supporting Wansheng.
"Wan Sheng! Wan Sheng!"
"You are the best! You are the biggest star!"
"Welcome Wansheng to Hong Kong!"
The enthusiasm of the fans for Wansheng not only stunned the Atlético de Madrid players, but also made them more motivated during training. (To be continued ~^~)