Chapter 185 Champions League First Game

PRO Broadcast Satellite TV believes that it has shown sincerity.

Atlético de Madrid sold the TV rights of the 'Asian region' for a high price of 35 million euros, plus 18 home games, they can also get 27 million euros, the two together, the TV broadcast of Atlético de Madrid is equal to It sold for 62 million euros, 50% more than last season.

Atletico Madrid should also be content!

62 million euros, which also reached half of Real Madrid's league broadcast rights.

If Atlético Madrid can achieve good results in the Champions League, their total TV broadcast costs may even hit the 100 million mark... Of course, that's just thinking, but it is still possible to approach 100 million euros.

Xiao Hill was in charge of negotiating with PRO Broadcast Satellite TV. He thought about it carefully and felt very moved, so he came to ask Wansheng for his opinion.

Wan Sheng sneered, "Michel, our TV rights in Asia can be sold for 35 million euros, and we are a Spanish team, a European team, and the TV rights in Europe are only Can you sell it for less than 30 million euros, do you think that is reasonable?"

Xiao Xier smiled bitterly.

Of course he knew it was unreasonable!

However, the TV broadcast rights of the Spanish league are like this. After PRO broadcast TV bought out the TV rights of Real Madrid and Barcelona, ​​they almost monopolized the TV broadcast of the entire La Liga. They did not need to negotiate with other teams, and other teams also There is no capital to sell.

Atlético de Madrid is the special one, so they can get more share than other La Liga teams... But that's all, in the face of monopoly, the Spanish government can't do anything, let alone Atlético de Madrid. .

"Can we still sell TV rights to other TV media?"

Wan Sheng asked back, "Why not?"

"But……"

Little Hill frowned, thought for a moment, and asked, "Other TV media will charge higher prices?"

"As long as we can perform well!"

Wansheng definitely said.

The TV broadcasts of the Premier League are sold as a package, making more than a billion pounds a year, and this alone is enough to know the income of European TV media from broadcasting football matches.

As long as Atlético de Madrid can perform well, other TV media will definitely not mind buying out the rights to broadcast Atlético de Madrid's home games, thereby bringing them more viewers and advertising revenue.

It's a win-win.

PRO Broadcast Satellite thinks that it can monopolize the live broadcast of La Liga by buying the TV rights of Real Madrid and Barcelona. Other teams do not have the capital to negotiate, but Atletico Madrid is different.

As long as there are good enough results to show the superior supermarkets, Wansheng believes that the team's games will definitely attract more fans to watch, and those TV media will scramble to buy TV broadcast rights. .

But there is one more problem...

The headache for Hill is that the contract cannot be finalized as soon as possible. Every time Atletico Madrid plays a home game, it loses more than one million euros. This loss is still very distressing.

Wan Sheng didn't care, he continued, "Before the signing is completed, we can sell the broadcast rights for a single game to make up for the loss."

Little Hill nodded, that's all he can do for the time being.

At the behest of Wansheng, Atlético de Madrid soon began negotiating with other TV media.

Spanish Sky TV will also broadcast La Liga. Usually they only broadcast important matches, such as the Madrid derby, the national derby, etc. They need to buy the broadcast rights with PRO TV before the game, but this time I heard that Atlético de Madrid is going to sell the order The TV broadcast rights of the game, Sky TV Spain hesitated. With their strength, it is impossible to buy the TV broadcast rights of the entire La Liga, but if it is a single game, and it is an exclusive live broadcast, it is really attractive.

So Spanish Sky TV tried to negotiate with Atlético de Madrid to buy the TV rights for the next Atlético de Madrid vs. Atlético Santander.

In the end, the two parties and Central TV finalized a contract of 1 million euros, of which 800,000 euros were given to Atlético de Madrid and 200,000 euros to Central TV.

The contract stipulates that Spanish Sky TV can borrow the filming and meeting of Central TV to explain and live broadcast the game. They have the exclusive broadcast rights in Europe. At the same time, 20% of the advertising revenue from the middle of the game belongs to Atlético de Madrid. club.

In front of PRO TV's TV broadcast buyout contract, this is only a small contract of one million euros and a single game, but it is the first tentative cooperation for Spanish Sky TV and Atlético de Madrid.

What Atlético de Madrid wants to know is how much viewership the team's game broadcasts can bring, so as to help in the future negotiations with the TV media about TV rights.

Spanish Sky TV hopes to increase its coverage in Spain by broadcasting La Liga exclusively.

This is a win-win cooperation.

————

While negotiating a single-game TV broadcast agreement with Sky TV in Spain, Calderon Stadium also ushered in the first game of Group A of the UEFA Champions League, with Atlético de Madrid vs. Bayern Munich.

Atlético de Madrid fans have been looking forward to the match, which is the team's first Champions League game in 15 years.

Many fans want to come to the scene to support the team. Unfortunately, the capacity of the Calderon Stadium is limited. There are only 45,000 Atlético de Madrid fans present, and there are nearly 6,000 Bayern Munich fans left. Come with the team. to Madrid.

In this stadium, the number of Atlético de Madrid fans undoubtedly occupies an absolute advantage.

So before the game started, there were calls from Atlético de Madrid fans everywhere. They couldn't wait for the game and started cheering for the team early.

Finally, the players of the two teams trotted into the field one after another.

The game is about to start.

The coach of Bayern Munich is 67-year-old German coach Josef Heynckes. He is coaching Bayern Munich for the third time. He took over the team in March and has received the support of many fans.

Joseph Heynckes has a lot of experience in leading the team. He knows football in various European countries. Atletico Madrid is an unfamiliar team to him, but after watching a lot of game videos, he knows the game against Atletico Madrid. It should refer to the way to deal with Spain's strong team - focus on defense.

The German team is very strict, and Bayern Munich is one of the best. It is much stronger than the Spanish team in execution, but the disadvantage is the lack of activity and creativity.

In terms of efficiency, a machine can win handmade products, even if the handmade products are well-made, but it is difficult to win a magician that is beyond reality. This is the reason.

The top Spanish team is the magician. They don't have a rigorous style, but they are very strong technically. Especially their outstanding stars, the occasional flash of inspiration is enough to dominate the game.

Bayern Munich has no such player, not even Müller, the best striker.

Bayern Munich has a unique style, so it may be difficult for a player with superb skills and creativity to integrate into Bayern Munich's tactical system.

Just like Santa Cruz.

Santa Cruz was an experiment by Bayern Munich, they tried to bring in South American striker talent to enhance the team's frontcourt flexibility, but ultimately proved to be a failure, because of Santa Cruz's constant injuries, and also It is difficult for Santa Cruz to adapt to Bayern Munich's tactics, so Bayern Munich prefers to introduce talents cultivated under the national youth training system, and these players can integrate into the team at the fastest speed.

The styles of Bayern Munich and Atletico Madrid are completely different. The confrontation between the two teams, in fact, to a certain extent, also represents the confrontation between German football and Spanish football.

Joseph - Heynckes chose to let the team solid defense.

Before the game, Heynckes talked about defense the most, "Be sure to stand firm, don't compete with them on offense, stabilize the defense line and slowly look for opportunities to counterattack..."

This is how Bayern Munich play.

After the start of the game, both teams played very cautiously. The first two offensives of the two sides were obviously tentative, and even Atletico Madrid were not so advanced.

The two sides have little understanding of each other, and both want to test the other's offensive and defensive capabilities first, in order to seek a more stable offensive.

Atletico Madrid's offensive is fierce, even if it is a tentative attack, Atletico Madrid still shows the strength of the attack - exquisite short pass coordination, wonderful individual play.

Maurice leads the middle lane, and every attack can play a wonderful cooperation.

Atlético de Madrid constantly cooperates with short passes. This is not unique. It is just a simple pass. The continuous dazzling pass still makes Bayern Munich feel threatened.

The football is constantly passing, and it soon reaches the threat range.

Bayern Munich had to shrink their defence to limit the coordination between Atlético Madrid players.

Atlético de Madrid's personal performance is also a headache for Bayern Munich. The most threatening is Ozil. Ozil makes continuous breakthroughs on the left side, which gives Bayern Munich a headache. The opponents of Ozil are Alaba and Ribe. inside.

Frank Ribery once played for Derby County. He was introduced to Derby County by Wansheng. Even now, the media and fans still believe that Ribery is a star cultivated by Wansheng. Ribery is the core of Bayern Munich. In the frontcourt, he and Robben led the left and right sides of Bayern Mourinho. Both of them performed extremely strongly, but in terms of defensive response, Bayern Munich relied more on full-back Alaba.

Alaba is the youngest player in Bayern Munich. In June, he just passed his 19th birthday. Such a young player can start for Bayern Munich in the first Champions League match, which undoubtedly proves Alaba's genius. (To be continued ~^~)