Chapter 192 Confrontation Problem

Based on the number of fans watching the broadcast, Sky Spain has added at least 150,000 monthly paying subscribers.

The standard fee for Sky TV in Spain is 10 euros per month. In other words, they live broadcast the game of Atlético de Madrid vs. Atlético Santander. Just by increasing the income of monthly members, it will exceed 1.5 million euros. If you add some more Advertising costs, their direct income increased by 2 million euros.

But in fact, income is not calculated that way.

TV broadcasters are not like commodity hawkers. Selling goods increases direct income. Their income is gradual, and the follow-up impact is more than the direct benefit. For example, if there are more than 150,000 members, some of these members will Become an annual member, or even a super member, and in the next month, some monthly members will choose to continue paying to watch.

In addition, the increase of paid members will also bring more advertising revenue, and the two promote each other.

These are long-term benefits.

Through the actions of Spanish Sky TV, it can also be seen that they have achieved a lot of profit effects by purchasing the broadcast rights of Atlético de Madrid and Atlético Santander. A representative was sent to Atlético de Madrid to negotiate the broadcast rights for the next match at the Calderon Stadium, Atlético de Madrid vs. Sporting Gijón.

"1.5 million euros!"

The representative of Spanish Sky TV raised the price by 50%, but Atlético de Madrid hesitated.

The cooperation with Spanish Sky TV is good, but the revenue of 1.5 million euros for each broadcast is still too small. Even if Spanish Sky TV increases the price to the highest, it is only 2 million euros at most.

This is known to both sides.

The reason is that the influence of Spanish Sky TV is insufficient, and the cooperation between the two parties can only be dominated by Spanish Sky TV.

Take one statistic as an example, last season, the ratings of Atletico Madrid’s games ranked fourth among the 20 teams in La Liga last season, with an average TV audience of 510,000 people. Influenced by the performance of competitive leagues, an average of 670,000 people watch games on pay TV per game.

In this game, only tens of thousands of fans watched the game, and the number of fans was much smaller.

This is the issue of TV influence.

If it is PRO broadcast satellite TV, they have a larger group of paying users, and the number of fans and audiences and commercial benefits they can bring will definitely be higher.

However, the two league games of Atlético de Madrid are only 3 days apart, leaving limited time for the two sides to negotiate. Atlético de Madrid has no time to wait any longer.

So the two sides finally finalized the price at 1.8 million euros. The game of Atletico Madrid vs. Sporting Gijon was broadcast exclusively by Spanish Sky TV again.

Both parties know that the cooperation is over, because Sky TV intends to intervene in Atlético de Madrid's league home broadcast rights.

British Sky TV, the name seems to be the same as Spanish Sky TV, but in fact, there is no connection between the two TV stations. In Europe, almost every country has a TV station translated as 'Sky'. For example, Italy has its own Sky TV station. , which belongs to Berlusconi, the former richest man in Italy. There is also a very small TV station in Germany called T-skyB, which is translated as Sky News.

Compared with the Spanish Sky TV, the British Sky TV station is much larger. They are one of the largest pay TV stations in Europe, with the French TV 4 (C*****Plus) and the German TV 1 (DF1). Europe.

British Sky is controlled by News Corp, which owns a 41 percent stake in British Sky.

In 1998, Sky TV first pioneered a 140-channel digital service in the UK, and has now expanded to more than 300 channels.

In March of this year, the British government approved News Corporation's wholly-owned acquisition of British Sky Television, which means that News Corporation can acquire more than 90 percent of the shares of British Sky Television.

The acquisition continues to this day.

Of course, this has nothing to do with Sky TV's involvement in Atletico Madrid's home broadcast rights. They chose to cooperate with Atletico Madrid only after seeing the commercial value.

Before PRO broadcast satellite TV controlled all the live broadcasts of La Liga, British Sky TV had no chance to buy the broadcast rights of La Liga.

It's different now.

As Atlético de Madrid did not sign the broadcast contract, the broadcast of La Liga was fragmented. PRO broadcast satellite TV held the rights to broadcast most of the games, but the broadcast rights of Atlético de Madrid were not sold. In other words, British Sky TV can completely Playing a gap from Atlético de Madrid is not just because Sky UK sees the commercial value of Atlético de Madrid's home league, but also as a way for them to televise their competition in Europe.

Atlético de Madrid are already interested in partnering with Sky in the UK to sign a TV contract until the end of the season.

This news has also become the most heavyweight news in Spanish football after the fourth round of the league.

A lot of clubs are watching.

Clubs such as Sevilla and Villarreal have long been dissatisfied with the TV broadcast fees. They want to see Atletico Madrid as a pioneer and have a good start, so by next summer, they can fully Abandoned the cooperation with PRO broadcast satellite TV, and chose to cooperate with British Sky TV.

However, many media are not optimistic about this, "Atlético de Madrid is originally the 'third place in Spain', with enough crowds, even if the results are not good, there are certain fans who are willing to pay to watch the game, what's more, the Atlético de Madrid league results are very gorgeous now , they also beat Bayern Munich in the Champions League, anyone can see the potential commercial value of Atlético de Madrid!"

"It is difficult for other clubs to compare with Atletico Madrid, in terms of influence and performance. Unless Sky TV intends to spend a lot of money to buy the overall broadcast rights of La Liga, it is impossible for small clubs to get a piece of the pie. possible."

"Sky is not a charity, they won't spend a penny more for the Spanish club!"

What the British Sky TV thinks, Atlético de Madrid can't care. They are Atlético de Madrid, just a club, not the manager of La Liga. They don't need to think about the whole league.

Just like Real Madrid and Barcelona, ​​when they sold TV rights together, they did not consider the interests of other La Liga clubs.

Ruan Hailong, head of the commercial department of Atlético de Madrid, said in a tough speech, "It's time for La Liga to break the monopoly!"

Atlético de Madrid's attitude makes PRO TV very uncomfortable. They don't want British Sky TV to intervene in their own interests. From their point of view, the broadcast rights of La Liga belong to their interests. A British TV station, come Buying a TV broadcast of a La Liga team? They hadn't thought of it before.

Knowing this, they should have won Atlético Madrid!

There is no regret medicine in the world. PRO Radio Satellite TV is more inclined to compete with British Sky TV. PRO Radio Satellite TV still has great advantages. The Spanish channel of British Sky TV is not as good as the local Spanish TV station.

Atlético de Madrid would love to see this kind of competition.

That means the interests of the club can be guaranteed.

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On September 24th, Atlético de Madrid vs. Sporting Gijon.

Sporting Gijon was caught in a relegation battle last season, and the coach Preciado was almost fired, but after the draw with Barcelona, ​​Sporting Gijon's record skyrocketed and finally ranked eleventh in the league.

The 53-year-old mustache coach Preciado can also continue to coach in Asturias.

Sporting Gijón lost two key players in the summer, with Diego Castro joining Getafe and left-back Jose Angel going to Roma.

However, on the striker, Sporting Gijon introduced the Argentine Trejo. In the left-back position, Canella, who has been selected for the Spanish National Youth Team, is also trustworthy.

Sporting Gijon had a slight surplus in the transfer battle, and it did not hurt the team's overall strength too much.

The media's comment on Sporting Gijon is, "They are a mid-level team in La Liga. It is basically impossible to compete for a place in the European competition, but they will not appear in the relegation zone."

But so far in the league, Sporting Gijon has played 4 rounds, but has experienced a painful 'four-game losing streak'. So far, they have 0 points and are ranked last in the league.

Such dismal results have surprised many people, and Sporting Gijon has also become a 'relegation favorite'.

In the face of such a team, Wan Sheng was not too careless. He still sent generals such as Kevin De Bruyne, Thiago Silva and Falcao.

On the front of the game, Wansheng's approach was correct.

Even though it is a guest at Calderon Stadium, Sporting Gijon hopes to get the first point and get rid of the nightmare of losing streak in the league.

So in the whole game, Sporting Gijon fought very fiercely.

Atlético de Madrid sits at the home court and played well offensively. In the face of Sporting Gijon's scramble at the expense of playing cards, the team's performance has also been affected to a certain extent.

Throughout the first half, both sides were entangled in the fight.

The first goal of the game came in the 73rd minute of the game. Atletico Madrid had a corner kick. Falcao headed the ball to the back point, and Ozil took a shot and scored a goal for the team.

However, just 4 minutes later, Rafael Varane collided with the opponent's midfielder De Las Cuevas in the penalty area of ​​Sporting Gijon's attack, and the referee awarded Sporting Gijon a penalty.

Sporting Gijon striker Balal made it overnight to help Sporting Gijon equalize.

It was also the last goal of the game.

In the end, Atlético de Madrid drew 1-1 with Sporting Gijon.

This result is regrettable.

At the post-match press conference, Wan Sheng expressed dissatisfaction with the referee's decision, "It was just a normal body for the player, De Las Cuevas was tripped by himself, and Rafael just fulfilled his role as a central defender. Duty, but it becomes a penalty kick!"

"I don't want to say the referee dominated the game, but that's the truth."

Because of this sentence, the Spanish Referee Association expressed dissatisfaction with Wansheng. The Spanish Football Federation warned Wansheng to be 'careful' when speaking to reporters, and imposed a fine of 15,000 euros on Atletico Madrid.

Wan Sheng's words are not over yet, he also expressed his dissatisfaction with Sporting Gijon, "Are they playing football? No, that is free fighting. I can only think of this."

"The Spanish league in my memory should be based on technology, and every game is very interesting to watch, but what I saw was savage football, violent football, and they even fouled my players at the risk of taking cards. It's a pity that my players didn't learn freeboxing..."

"If Mr. Preciado is not happy with what I say, he can watch the video of the game and count how many times the referee has suspended the game."

"Why don't you give cards for consecutive fouls? Sporting Gijon got 5 yellow cards in the whole game. In the second half, there were warnings, warnings, and warnings. What's the use of warnings? It can only make them play more recklessly."

"I sympathize with them for not getting points in the first four rounds, but they shouldn't steal points in such a dirty way!"

"I don't know what Spanish football will look like in a few years if I condone this game!"

The game is obviously not due to the unilateral rudeness of Sporting Gijon and the referee that led to the draw. The performance of Atlético Madrid players is also an important reason.

This gave Wan Sheng a wake-up call.

In fact, when he led Manchester City and Derby County a few years ago, he never worried that the team would be out of order because of the rough play of the opponent, and now he must worry about this problem.

In Manchester City and Derby County, it is because the players have adapted to the way of playing in English football. If a player cannot adapt to the simple, direct and tough style, he will definitely not perform well in the English football environment.

La Liga is different.

The football here is full of technique, and even many players think that physicality and confrontation are not important, so that they do not perform well against tough opponents.

Atlético de Madrid has already seen this momentum.

So Wansheng talked about this issue to all the players, and added the content of physical confrontation training to everyone's personal training content, but unfortunately, during the season, the team did not have more training and adjustment time.

Two days passed in a flash.

The Atlético de Madrid team flew to Naples, Italy, to participate in the second match of the Champions League at the San Paolo Stadium.

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PS: I recommend "Super Role Player", a basketball boutique book that Yi Wensan doesn't know, and friends who like it can read it

(To be continued ~^~)