Chapter 161 The Battle of TV Broadcasting Rights 2

If Central TV buys Sevilla's TV rights, it will be able to live broadcast Sevilla's home games, but Sevilla's influence is not great, and it is better to live broadcast their games than to broadcast other games, so Central TV only An offer of 4 million euros has been made for Sevilla's television rights.

Faced with such a poor offer, Sevilla president Del Nido had no choice but to give up.

If it loses its cooperation with PRO for 4 million euros, it will be a big loss. Atlético de Madrid can take a gamble and not care about the loss of more than 10 million euros. Sevilla is different, not to mention, They also need to consider for the next year and the year after. It is not a simple matter to sell TV rights to other media alone.

The most shocking thing is PRO TV!

So far, in addition to Real Madrid and Barcelona, ​​PRO Radio Satellite TV has also signed TV broadcast contracts with 13 other clubs. Among the 20 teams in La Liga, only Sevilla, Atletico Madrid and Malaga are left. And the newly promoted Granada and Levante have not signed. As long as these five clubs can complete the signing, PRO Radio Satellite TV will continue to monopolize the TV broadcast rights of La Liga in the world.

However, Atletico Madrid has sold the club's broadcast rights in Asia!

This also means that PRO Radio Satellite TV's plan to 'sole La Liga broadcast' has been missing a corner in advance.

PRO broadcast TV actually still attaches great importance to Atlético de Madrid. Atlético de Madrid is a big club. More importantly, last season, many media in China and other Asian countries requested to buy the TV broadcast of Atlético de Madrid games. In the distribution of Atlético de Madrid games, PRO broadcast satellite TV made a profit.

However, the executives of PRO Radio and Satellite TV believe that Real Madrid and Barcelona are dominant in La Liga, and Atlético de Madrid will definitely not dare to sell TV rights alone.

No matter how dissatisfied they are with the TV broadcast agreement, they can only succumb to signing in the end, otherwise they will suffer huge losses.

Apparently...not possible now.

The most incomprehensible thing about PRO TV is why Atletico Madrid can sell the broadcast rights in Asia for such a high price, but with a base of 35 million euros, even if Atletico Madrid does not sign a contract with PRO TV, it will not be much. The loss of -PRO broadcast satellite TV, but it is not stupid enough to think that Atletico Madrid will not be able to bear the loss of more than 10 million euros.

For La Liga, in fact, the most important thing is the live broadcast of domestic TV stations in Spain. PRO Radio Satellite TV has no competitors in this regard. It is impossible for other TV stations to spend a lot of money to buy the TV broadcast rights of Atlético de Madrid games. Rhona can also consider that Atletico Madrid has no capital.

This is the view of the Spanish TV media, including PRO Radio Satellite.

Therefore, in Spain, PRO Radio Satellite TV will not worry about Atletico Madrid selling the TV rights in Europe to other media.

But now Atlético de Madrid is not a passive party, but an active party. They can wait in peace. Even if they do not sign with PRO TV, they will not lose too much. PRO TV is the opposite. They can't get the TV rights to Atlético de Madrid, and they have many games that they can't broadcast.

According to Atletico Madrid's results, their game is also likely to be the focus of La Liga next season.

What to do now?

PRO Broadcast Satellite TV felt a little out of the station, and now taking the initiative to sign a TV broadcast agreement with Atlético de Madrid is tantamount to admitting that it has become a loser. This will make other clubs who are already dissatisfied even more dissatisfied. At that time, there will definitely be many clubs who want to re-sign TV contracts, and it will also become more difficult for clubs that have not signed contracts to sign.

The executives of PRO broadcast satellite TV were also annoyed for a while.

"Atlético de Madrid is openly declaring war with PRO TV!" PRO TV's external press officer said at a press conference, "They ignore the rules of Spanish football and want to develop outside the rules, which will affect the overall business operation of Spanish football. , will also affect the unity of Spanish football!"

These are crap.

From the perspective of the Spanish Football League, the press officer of PRO broadcast satellite TV is right. They have been committed to promoting La Liga as a whole. Atletico Madrid's approach is almost equivalent to 'splitting' La Liga, but they can't do anything. , because Atletico Madrid did not violate any legal provisions.

The clubs in Spain were originally talking about their own TV rights, because Real Madrid and Barcelona sold their TV rights to PRO TV, so in the Spanish football circle, it seems that they have to cooperate with PRO TV by default. The media will not separately buy the TV rights of a 'Small Ball Club'.

Atlético de Madrid just broke the norm. It is really difficult for them to find TV media in Europe, perhaps in Spain, at a high price to buy TV rights. However, they found a Chinese partner media to sell TV rights in Asia. out of high price.

This is simply unimaginable!

The Spanish Football League couldn't say anything, and PRO TV was very angry. They thought that Atletico Madrid was provocative, so PRO TV executives even decided internally, "Don't sign a TV contract for Atletico Madrid this season!"

PRO Radio Satellite did not make an announcement, but negotiations between PRO Radio Satellite and Atlético de Madrid for the TV rights have ended.

PRO Broadcast Satellite TV has a very simple idea. Since Atlético de Madrid sold the TV rights in Asia to other media, they will not lick their faces and buy Atlético de Madrid's TV rights in Europe. Buy, they are going to give Atlético de Madrid and other clubs a warning by 'do not sign with Atlético de Madrid'!

"Aren't you dissatisfied with the terms of the partnership!? Don't you want to sell the TV rights alone for a high price!?"

"Atlético de Madrid is an example!"

"In the new season, we will not broadcast the Atlético de Madrid game at all. At that time, the whole of Spain and even Europe will not be able to see the Atlético de Madrid game!"

"...At that time, Atlético de Madrid should come and ask for a contract!"

PRO TV’s plan is to block Atlético Madrid’s games in Europe. For a football club, it would be catastrophic to have no TV broadcasts. No one would watch their games. First of all, their reputation would be seriously damaged. No matter how good their players are, no fans can see them. It doesn't mean much to the players.

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The issue of Atlético de Madrid's TV rights has been raging, but in fact, in Spanish football, the issue of TV rights is always the focus. Atlético de Madrid and PRO broadcast TV openly quarreled. In the eyes of some media and fans, it is actually another It's normal, the only surprise is that Atletico Madrid actually dares to sell the TV rights to other media, and only one TV rights in Asia can still sell for such a high price.

In the eyes of many people in the industry, Atletico Madrid's approach is unwise, because PRO Radio and Satellite TV does not sign Atlético Madrid, so they will definitely suffer a lot in terms of economics, image and reporting.

Wansheng simply ignored the media's claims.

He has informed the club that he will ignore PRO TV, and Wansheng's statement is, "We can still bear the loss of more than 10 million euros!"

Wan Sheng's attitude is that it doesn't matter, it doesn't matter, and the others don't say much.

Although they felt that breaking up with PRO TV was not a good choice, Taiwan Investment Group was the largest shareholder of the club, and it was Taiwan Investment Group that suffered the most.

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As soon as July 20 passed, the players returned to the club one after another. Those who had just joined came earlier than the old players. They had to attend the physical examination and the signing ceremony prepared by the club.

J-Rodrigueson, Radamel-Falcao, Kevin-De Bruyne, Thiago-Silva, Juan-Forlan, etc., new players have all come to report.

Soon other players came, and Atletico Madrid's lineup was lined up.

On July 23, Atlético de Madrid opened its training base. From this day on, the players who came first began to train in advance. Two days later, the team lineup was ready, and it was time for collective training.

The first item is physical training.

Wansheng has very strict requirements for physical training, and the old players in the team passed the news to the new players, so when the physical training started, some new players were a little worried.

During the holiday period, J-Rodrigueson seemed to be too indulgent. The personal physical training plan that Wansheng gave him was the most demanding. Instead, Thiago Silva, Kevin De Bruyne and others , are only medium-level training content, the old players in the team, Ozil, Raul Garcia and others' training plans are relatively easy.

J-Rodrigueson grimaced and asked his former Porto teammate Radamel Falcao about the opponent's training plan. The results he got made it difficult for him to accept-Falcao's training was also very easy, almost equivalent to the team's training plan. Ozil, Raul Garcia and others.

J-Rodrigueson felt very depressed, which became a piece of his heart, but after inquiring with Diego Costa, he learned that the coach's training is strict, and it is not allowed to be lazy.

"Last year, Aguero was suspended for three months by the team because of his laziness!"

Diego Costa's statement made J-Rodrigueson feel cold... (To be continued ~^~)