Chapter 160 The Battle of TV Broadcasting Rights 1

For nearly 10 years, PRO Radio Satellite TV has been the broadcast partner media of La Liga, and they monopolize most of the La Liga broadcast.

The reason why we say 'most' rather than 'all' is that the TV broadcast of La Liga is carried out in the mode of negotiation between each team and the broadcaster. Then you need to 'package talk', and a single small ball will not have the ability to talk about TV broadcasts at all.

This is also the reason why La Liga has a huge divergence in TV broadcast costs.

Real Madrid and Barcelona have huge support and naturally have the ability to negotiate with TV broadcasters directly for TV broadcast fees. In 2006, Real Madrid's TV rights for 7 seasons were sold for 1.1 billion euros. Barcelona Na followed closely, and also sold a high price of 1.05 billion euros in seven seasons.

Other clubs are different.

For example, Atlético de Madrid, the broadcast rights are negotiated every year, and the negotiation with PRO broadcast satellite TV is not pleasant. Atlético de Madrid is the third team in Spain, and there is a difference of 3 or 4 in terms of broadcast costs with Real Madrid and Barcelona. times as much.

Valencia's situation is similar to that of Atletico Madrid, and their results are not bad, but if you want to talk about TV rights, you must first have influence. Valencia will definitely not be able to compare with Real Madrid and Barcelona, ​​so every year The TV broadcast fee received is basically on par with Atletico Madrid.

Atletico Madrid and Valencia are like this. Other clubs are even more 'dismal'. For example, Sevilla's results are good, but they can't talk about the price. Their annual TV broadcast income is even less than 20 million. Euro, the other 15 teams are not as good as Sevilla. Villarreal is a strong team in La Liga and can occasionally play well and even hit the Europa League. However, their TV broadcast income last season was 20 in La Liga. The third-to-last on the team.

That's why La Liga teams are unhappy with TV rights.

Other small clubs have been shouting 'equalization of the rich and the poor'. They hope that La Liga will be like the Premier League, and the broadcast rights will be sold in a collective package. Broadcasting rights are unrealistic, and this is not only a matter of policy bills, but also related to the high composition of La Liga clubs.

Why does the Premier League currently have the upper hand in the competition?

Ordinary fans can only think of reasons such as the FA and foreign investment, but the biggest reason is that most of the Premier League clubs are joint-stock companies, so rich people can invest as long as they want to invest. Some clubs still have a club membership system. Real Madrid and Barcelona are also membership systems. It is difficult for foreign investment funds to participate in Spanish clubs.

Atlético de Madrid was acquired by Taiwan Investment Group with a large sum of money, but the club is still a membership system, but Taiwan Investment Group occupies most of the shares. It is completely solving the membership system, or, in other words, introducing a policy that will satisfy most members of the club. Before the solution, it was impossible for Atletico Madrid to go public like many clubs in the Premier League.

It is difficult to change the membership system of La Liga clubs, which has caused the division of La Liga clubs to be very serious.

In addition, Spain is a very special country. Spanish football is not a department that has the final say. Currently, the State Councilor in charge of sports and the Spanish Football League partner against the Spanish Football Federation.

In the eyes of many people, it is unbelievable that a Spanish football federation can stand up to the Spanish government... It's kind of funny, but it's the truth.

With so many confrontations and crossovers, it is strange that Spanish football has only one voice.

For now, clubs can only find their own way.

PRO Broadcast Satellite TV signed the two major La Liga giants, Real Madrid and Barcelona, ​​which is almost equal to a monopoly, and naturally has a considerable right to speak. Naturally, they will not increase the TV broadcast fee for other clubs.

PRO broadcast satellite TV hopes to continue to maintain the original contract until the end of the contract period with Real Madrid and Barcelona in 2013. Other clubs are not in their consideration, and naturally all other teams are dissatisfied with the current distribution.

At the beginning of July, Sevilla President Del Nido called on the major clubs in La Liga to discuss the distribution of La Liga TV broadcast revenue, and shut out the two "super teams" of Real Madrid and Barcelona, ​​but the meeting. Nothing has been achieved, because Spain still maintains the model of 'each club talks individually' and cannot negotiate with the TV broadcaster, and everything is done for nothing.

Atlético de Madrid must find their way.

In fact, Atlético de Madrid is not a purely small club, it is also a 'second tier' aristocracy in Spain, but Wansheng is dissatisfied with the team's 'second tier'. From a competitive point of view, it is natural to strive for more interests for the club.

PRO broadcast satellite TV asked Atletico Madrid to renew the TV broadcast agreement, but did not increase the broadcast fee.

"They seem to think they've settled for us?"

Wan Sheng sneered.

PRO broadcast TV's consideration is very simple. They still have contracts with Real Madrid and Barcelona, ​​so they can live broadcast the games between the Bernabeu Stadium and Camp Nou. They are not afraid that other teams in La Liga will not sign contracts, and other teams will not at all. Maybe find other partners, even if some small balls will find partners, but which TV station is willing to spend a lot of money every year to buy out the live broadcast rights of a single home league?

Before November, if a team has not signed a TV broadcast agreement, it is very likely that they will not get a penny of TV broadcast fees for a season.

This is what PRO Broadcast Satellite TV has in mind. Generally clubs cannot afford this kind of loss. Of course, if some teams do not sign contracts, it will also affect PRO Broadcast Satellite TV, because they do not have the right to broadcast the home games of teams that have not signed a TV broadcast agreement. Contest.

This is where the contradiction lies.

Wansheng simply ignored PRO TV's request, not to mention whether Atletico Madrid could afford a loss of 40 million euros, his biggest trump card was not in Spain at all.

But in... China!

Since last summer, Wansheng brought Wang Qiuming to Madrid together. Coupled with the soaring performance of Atlético de Madrid, the games of Atlético de Madrid are the most live broadcasts in China, and the number of live broadcasts is not less than that of Barcelona.

In fact, the process of domestic media broadcasting Spanish football games is also very complicated, because they have to buy broadcasting fees from PRO Broadcasting Satellite TV first, and then they can broadcast each match.

Last season, there were already TV giants Central TV, Xinlang, Sohu and other online live broadcast sites. They wanted to buy Atlético de Madrid's TV broadcast rights, but it was definitely impossible for the season, so now Wansheng is ready to talk to China first. .

To sell the club's TV broadcasting rights, the first consideration must be Central TV. At the same price, Central TV has a greater influence and can also help Atlético de Madrid's brand promotion.

What Atlético de Madrid has to consider is to choose two modes: 'distribution' and 'package sale'. The first is to sell the rights to broadcast TV to several media, which will naturally be much lower in price. The second is Sell ​​the TV broadcast rights to a media in a package, for example, sell all the TV broadcast rights in Asia to Central TV, then other Asian TV stations and live broadcast sites want to broadcast the Atlético de Madrid game, they need to contact Central TV. Buy the broadcast rights, so that it can be sold for a high price when sold to a single company.

After some internal research, Atlético de Madrid chose to 'package and sell'. After all, the club's main business is football, rather than discussing TV broadcast costs with various media every day.

In mid-July, Atlético de Madrid started negotiations with China Central TV for the rights to broadcast television.

Buying the TV broadcast of a club of Atlético de Madrid alone will definitely cost a lot less, because they have no right to broadcast the away game of Atlético de Madrid. Cooperation, Central TV still gave a good price - 35 million euros, 35 million euros a year to buy out Atlético de Madrid's home league and cup games in the Asian region TV broadcast rights.

Atletico Madrid considered it, and the two sides finalized the contract.

That afternoon, Atlético de Madrid held a high-profile press conference, announcing the cooperation with Central TV on live broadcast in Asia. The high price of 35 million euros also shocked the clubs and the Spanish media. They never expected that Atlético de Madrid really Dare to sell the TV broadcast rights alone, and the broadcast fee in Asia alone has been sold for a high price of 35 million euros.

Many clubs that have not signed a TV broadcast agreement for next season also have a little urge to follow Atletico Madrid. For example, Sevilla, their annual TV broadcast fee is less than 20 million euros, and if it is in Asia alone, it can be sold for 3,000. More than ten thousand euros... PRO broadcast TV? Go away!

The Sevilla club quickly communicated with Central TV, but Central TV will not spend a lot of money to buy the TV rights of Sevilla, because it is completely meaningless, and they broadcast the Atletico Madrid game in one round of the league. Now, in the most away rounds, the game between Sevilla and Atletico Madrid is broadcast live, but a single game will definitely not cost a lot of money, and Sevilla's influence is not that big.

PS: Monthly pass to catch chickens, parents support ah ah ah ah ah ah ah ~~~ (to be continued ~^~)