Chapter 592: This Guy Is Really Good.
The lively exchanges at the scene often give people the illusion that the relationship between people here is really close. Although it is still a Vanity Fair, it is also a Vanity Fair connected by movies. Everything they talk about is It’s people and things in the film industry.
Lu Yanhe and his party were guided to the area where the "Love Letter" crew was located.
Along the way, because there were so many people greeting him, Lu Yanhe finally had to temporarily separate from the rest of the group, and finally reached his seat. Two teachers, Wan Xin and Li Songfan, were already seated, probably because they were too unfamiliar with the foreign environment. , all have some rare restraint.
Lu Yanhe turned his head and saw Schmidt Lawley from Green Valley Film Company walking towards him.
He said to Wan Xin and Li Songfan: "Teacher Wan, Teacher Li, I want to introduce you to someone, the boss of Green Valley Film Company in the United States."
Wan Xin and Li Songfan heard this and stood up, but they were a little confused because they didn't know who Lu Yanhe was talking about.
Lu Yanhe turned to Schmidt Lawley and waved.
As expected, the latter came to see Lu Yanhe.
"Hey, Lu!" Schmidt Lawley walked up to Lu Yanhe with a bright smile, "The distribution rights of "Love Letter" in North America haven't been sold to others yet, right? You can't let others get in first."
Lu Yanhe smiled and said, "It's still in my hand."
He changed his position and introduced Wan Xin and Li Songfan to Schmidt Lawley: "Schmidt, these two are also actors in "Love Letters", and they both have a very large audience base in China. "Drama bone."
Schmidt Lawley's bright smile was one he never spared for anyone.
He immediately shook hands with Wan Xin and Li Songfan.
"Hey, I can't wait to see your movie."
Both Wan Xin and Li Songfan's English proficiency is average. The older generation of actors, unlike Lu Yanhe and others, have received good basic education, and their English proficiency is actually easy to develop.
Moreover, they usually have no need to communicate abroad and do not need to speak fluent English.
Of course, because Chen Siqi and Wan Qingqing were nearby, no matter what Schmidt Lawley said, someone would translate it to them immediately.
Chen Siqi also briefly introduced Schmidt Lawley to them: "His Green Valley Company is the publisher of "Path of Glory" in North America. Yan He received a string of nominations during the North American awards season because of him. Help Lu Yanhe with public relations here."
After hearing this, Li Songfan and Wan Xin knew the extent of the relationship between Schmidt Lawley and Lu Yanhe.
Lu Yanhe said to Schmidt Lawley: "You have sent me several scripts before, but I'm sorry, my later schedule has actually been scheduled for other filming. We will cooperate again when the time comes."
The box office hit of "The Mist" made Lu Yanhe a hit in the eyes of American film companies, and the same goes for Schmidt Lawley, who has worked with Lu Yanhe. Not to mention, it was he who bridged the gap between Lu Yanhe and the director of the movie "The Mist".
"When "Love Letter" premieres, will you come?" Lu Yanhe asked.
"certainly."
After saying hello to Schmidt Lawley, Lu Yanhe saw Muken Sorge and Hua Ruzhen again.
He didn't expect to see them here and was surprised.
"This is Muken Sorge, the director of "The Mist", and this is his wife, Hua Ruzhen, who is Chinese." Lu Yanhe introduced Li Songfan and Wan Xin, "So Muken's Chinese is very good. "
When Li Songfan and Wan Xin heard this, they quietly breathed a sigh of relief and greeted them in Chinese.
Muchen Sorge did not know either of them, but knew that they were actors in "Love Letters."
Hua Ruzhen obviously knew them both.
"Xiao Lu, you are so proud that you can invite these two teachers for your directorial debut." Hua Ruzhen shook hands with them both, "Hello, teachers, I am Hua Ruzhen, besides being his wife In addition, I am also a film and television investor, and I will focus more on the investment of our Chinese film and television dramas in the future. Can I add the two teachers as friends? I will definitely need a lot of information later, and I will need to ask the two teachers for help. ”
When Li Songfan and Wan Xin heard this, they both took out their mobile phones.
When they added friends, Lu Yanhe also asked in surprise: "Sister, are you sure about your future investment work?"
"We are inseparable now." Hua Ruzhen said, "I will come back to China more often, and we can make more dates."
Lu Yanhe nodded, very surprised.
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Li Songfan and Wan Xin are not said to be highly respected seniors in China, but they can at least be said to be drama actors with high national popularity.
However, these domestic drama actors, because Chinese-language films themselves have a relatively low international reputation, are not like the drama actors in many countries. They are not famous internationally, but at least they often appear in international movies. at various film festivals.
Just like the experience of being shortlisted for the four major international film festivals, Wan Xin has been acting for so many years, and this is the first time that a movie she has participated in has been shortlisted.
Is it because their acting skills are not good enough to be seen on the international stage?
Of course not.
Works, to put it bluntly, are still works.
Actors need to be seen in movies.
Actors really shine in the cinema.
Therefore, when Linghe contacted them this time and asked them to participate in the Jose Film Festival with the crew, they agreed after a little hesitation. Even if they are veteran actors who have been acting for many years, they still yearn for this kind of stage.
In fact, when they first knew that "Love Letter" was shortlisted for the main competition of the Jose Film Festival, they were worried whether the crew would invite them to participate in the film festival together——
It's not anything else. They also know that if one more person participates, Linghe will have to bear the cost of one more person's trip, which is not low.
They even thought that if Linghe could not bring more actors there due to this consideration, they would be willing to bear the related expenses themselves.
Of course, no matter how much Lu Yanhe saves money, he will not save it at this time.
If you don’t have money, tell me otherwise.
Obviously the company does not lack this kind of money, and it is an honor for the actors to be nominated for "Love Letter". Lu Yanhe basically sent invitation letters to all the actors who participated in "Love Letter", but Only Chen Bige, Li Songfan and Wan Xin have more roles. For members, Linghe will bear the expenses for the nine days from before the opening ceremony to after the premiere. For other actors, Linghe will only cover their food, clothing, housing and transportation for four days before and after the premiere. If you want to come in advance Or if you delay your return, you will have to bear the extra expenses yourself.
Otherwise, everyone would stay like this for two weeks, and Linghe would have to spend millions more. Although Lu Yanhe was unwilling to search in this area, he did not want to be a generous upstart.
Li Songfan and Wan Xin were a little hesitant at first. They felt that after staying here for nine days, their English skills were not very good, they couldn't understand English movies, and they didn't know what to do.
However, within two days of hesitation, a notice was sent from Linghe, which included interviews and estimated times from major media, as well as several filmmaker events and movie premieres held in Jose... The schedule is full, and these are all jobs that Linghe has arranged in advance. They can choose the jobs they are willing to accept based on their own time and arrangements.
Even their agent was surprised.
Although they are said to be promoting the film "Love Letter", in fact, these tasks are also providing them with a formal and real opportunity to enter the film festival.
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After the opening ceremony, Lu Yanhe wanted to have lunch with his friends from the "Jump Up" film team, and he also invited Li Songfan and Wan Xin to join him.
"You've worked hard over the next two weeks."
This time, the team that came to "Jump Up" was still led by Linyu and brought a colleague from her department. In the video, Li Bi led a colleague of his to form a four-person team.
"I feel like you have a hard time running film festivals every year. Basically, you have to run at least six or seven international film festivals a year." Wan Xin said with concern after hearing them talk about their usual work rhythm. .
Linyu: "Actually, it's okay. Although we go to six or seven international film festivals every year, generally smaller film festivals won't have four of us like this one, and it won't be just a few of us every time. , it’s relatively easy for everyone to run separately.”
"However, do you have enough funds to travel to so many places every year?" Li Songfan was a little curious, "I have some friends in the film and television media. In recent years, due to insufficient funds, the opportunities for business trips have become less."
"We earn our business trip expenses ourselves, and of course there is advertising revenue." Linyu said with a smile, "We have Tiaoqia Film and TV subscription accounts on various platforms, and some ordinary comprehensive reports are free to read, but The in-depth interviews we do at various film festivals, including exclusive reviews, are all membership or paid reading, which can still support us from traveling around the world. "
There are too many various branch brands under "Jump Up". In addition to film and television, there are some that specialize in gourmet food and some that specialize in reading. Although the headquarters will coordinate the coordination, most of everyone's daily work expenses still have to be earned by themselves - —
Chen Siqi has always had a concept: If a department needs to be supported by the headquarters for a long time, unless it is a non-profit department in nature, the department must either be eliminated or replaced.
You already have a name like Jump Up, which gives you a high platform. If you still can't support yourself, there must be something wrong somewhere.
Li Songfan and Wan Xin looked at each other.
They were obviously a little surprised by this pattern.
In their era, media basically relied on subscription fees and advertising fees, which was not much different from the current methods of monetization for various media. Why are the media they are familiar with facing huge economic crises?
However, during this lunch time, they had other feelings.
During lunch, they were basically planning the itinerary for the next three days.
In fact, Li Songfan and Wan Xin have never seen such a real internal media discussion.
Although it was not formal, it was only done during the meal.
"Director Song Muqing's time has not been set yet. I will call his representative again in the afternoon to communicate. If his schedule is really too full, we can't keep waiting for his time. In the first three days It's the time when there are the most movie people, and they are leaving one after another. We have to make sure to meet these people first." Linyu said to her colleagues, "You should try your best to get everyone in Jose this afternoon. As for the time, it’s best to have their schedule and get as much as they can.”
"Okay."
"Li Bi, the highlight here is the three filmmaker dialogues we contacted in advance." Lin Yu said to Li Bi, "We will not broadcast these three dialogues live, so the pressure is less, but we basically have to edit the videos that night and broadcast them online as soon as possible. Timeliness is the first priority."
Li Bi nodded: "Don't worry, although we only have two people this time, three groups of people have been arranged in China to take over the work, and someone can receive the materials we send back for editing at any time. Sister Zixing also provided three people to help edit the film."
"Do you need so many people to edit the film?" Lu Yanhe was surprised.
He didn't know the specific details.
Li Bi said: "This time we will edit a large number of short videos of 20 seconds to one minute and put them on major short video platforms. The amount is very large."
Lin Yu explained: "The content related to the film festival has always been too highbrow. Except for real movie fans, the general public is actually not interested, unless we Chinese have won awards, people may click in to take a look out of curiosity. Li Bi and I both think that since we are here, we must find a way to push the volume, so we need a strong team to select golden sentences suitable for short video platforms from our several hours of video, so as to attract attention and divert traffic. Of course, there is another key point. Our reporting activity this time is exclusively sponsored by Lanson Convenience Store. The sponsorship fee they gave is very generous, and we still hope to give them a satisfactory sponsorship effect. In each short video, there will be the brand name and logo of Lanson Convenience Store. If the volume increases, its advertising volume can also increase."
Lu Yanhe suddenly realized and nodded.
"But you only have two photographers, can you take it all?" Lu Yanhe asked again.
"If we bring more photographers ourselves, we won't have so much funding, and we will have to spend nearly 100,000 yuan on food, clothing, housing and transportation for one person. So, we hired a few photographers locally, who will complete all the shooting with us. The four of us are four small teams." Li Bi smiled, "Every time we go out, it's like fighting a war, and we have practiced a lot of skills."
Lin Yu also smiled, pointing to the two subordinates who came out with them this time, and said, "They are all capable of standing on their own."
Lu Yanhe gave a thumbs up.
He whispered to Chen Siqi, "I suddenly feel that you are actually better at leading a team than I am."
"You don't need to lead a team." Chen Siqi smiled, "Sister Zi Yan has already led it for you."
Lu Yanhe: "The team of Tiaoqi is doing really well now."
This is not that Lu Yanhe has a filter for the team of Tiaoqi-of course, he is not saying that he has no filter for the team of Tiaoqi, but he said that the team of Tiaoqi is doing really well, and it has nothing to do with the filter.
Wan Xin and Li Songfan were also quite eye-opening when they heard the young kids at the table talking about their work.
They may be quite familiar with the situation of media people in the past traditional paper media era, but the media has changed too fast in recent years.
Whether it is the carrier or the form of expression, it shows a trend of changing with each passing day.
However, with their current position in the entertainment industry, they don’t need to personally understand what specific changes have taken place in the surrounding environment. No matter what the matter is, there are agents and teams to help them deal with it. Therefore, many artists of the older generation don’t even use mobile phones, let alone understand the specific current media environment.
Of course, it is precisely because of this that many artists of the older generation can only rely on and trust their own teams. In the end, they either make mistakes in docking or understand the meaning out of context, resulting in many incredible mistakes. For example, they were told that the most popular meme recently is XXX, but they didn’t explain clearly how to play this meme. These artists wanted to show their "down-to-earth" side, so they played this meme according to their own understanding, but ended up playing it out of hand. A word that originally expressed that young people wanted to lie flat was played into a preaching of young people's lack of ambition and effort, which aroused public anger.
It was nothing like the discussion of the Jump Up team that they heard now.
In fact, it was also very different from their understanding of the media industry.
In the past, all major media outlets had to do interviews to produce high-quality content, and they had to prepare all aspects. At the same time, the most important thing was how to write an in-depth interview manuscript. That manuscript would take at least several days to polish, unlike what these young people said, that they would interview on the same day and make a finished product that could be publicly released from the materials the next day.
What shocked them even more was that in the past, the media chose which reports to publish based on the content raised by the interviewees. Now, before their interviews have even begun, it is already clear what kind of content they want to promote.
"It's really different now." Wan Xin sighed.
Li Songfan couldn't help but ask, "If all of them are made into short videos of about one minute, wouldn't it be difficult for the audience to fully understand it?"
"Yes." Li Bi nodded and admitted, "But even if it is made into a complete interview video, in today's media era, no audience wants to fully understand a person. Now the audience first understands through fragments , after you are interested in a person, look for more content about that person, such as text, pictures, short videos, long videos... There are so many forms of media now, and the audience is overwhelmed. There are so many different forms that we can choose from. We will do it in any form and let everyone choose. However, time is limited. We have to seize the time for the audience to be interested in these contents, so we cannot wait until the film festival is over. , it has only been a year since we released a high-quality exclusive interview, or released a long interview video. By that time, the audience’s attention has already shifted to other things.”
“First, through pictures, short articles and short videos, we will open up the publicity coverage and attract more people who may be interested in these things, and let them know that there is such a thing, that the Jose Film Festival has started and these filmmakers are coming. Film festivals, what works have these filmmakers produced, and what latest ideas and information do they have,” Linyu said, “With such a data base, we can write long articles and make long videos later. There won’t be a bad ending where you’ve been working hard for a week or two and not many people are watching.”
Wan Xin was stunned.
Wan Xin asked again: "So the interviews you are going to do for us later will also be disseminated in this form?"
"Yes." Linyu nodded.
Li Songfan: "No wonder Yan He, every one of your works is so popular. You have a terrible publicity team."
Lu Yanhe nodded and smiled, "Yes, I said the same."
Chen Siqi: "Actually, this set of gameplay is not very suitable for film and television dramas, and the cost is not of the same order. For the promotion of film and television dramas, if you want to create a buzz on the short video platform, it can feed back the performance of the film and television dramas. The promotion volume The cost is huge. This is different from our exclusive interviews, where 50,000 or 100,000 people come to watch. It is already a hit. Moreover, our content generally has a fixed audience and high stickiness. After we have established a brand in the past few years, those who want to know about international movies and exclusive content basically know what to do. Come and watch us, so our subscriber stickiness is much higher than those of those video platforms.”
"In fact, to put it simply, our short videos and fragmented information are aimed at the public, while long articles and long videos are aimed at fans who are really interested in these contents and will take the initiative to watch them." Chen Siqi said , "Fragmented content relies on free promotion, and high-quality and in-depth content relies on subscriptions to solidify fans."
Wan Xin and Li Songfan were both surprised.
Using commercial thinking to create media content is completely beyond their understanding.
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In China, Northern Lights Video and Icefield Video are long-term cooperation platforms of Tiaoqi Media. Tiaoqi has a column in these two channels.
This column has been updating content since before the official opening of the Jose Film Festival.
Including a review of previous years of the Los Angeles Film Festival, the honors Chinese films have won at the Los Angeles Film Festival, as well as the films and filmmakers worth paying attention to this year's Los Angeles Film Festival.
These videos are about ten minutes long and constitute a series of reports.
In order to coincide with the upcoming launch of Jump Up Theater, the narrators of this series of report videos are actors from several Jump Up Theater plays.
These programs were also promoted by Peng Zhixing in the popular program "The Birth of an Actor".
At this moment, many people in the industry were suddenly shocked to discover that the publicity matrix of Jump Media had unknowingly formed a huge force——
In the past, everyone thought that Lu Yanhe and Tiaoqi had an unusual media relationship, and the media seemed to be particularly partial to them. Now everyone has discovered that they themselves are the media themselves.
From a small paper media that was not favored by everyone, it was gradually built into a media matrix that now covers text, pictures, videos, traditional media, social media, video platforms, etc. No one expected it.
At this time, let’s take a look at the “Star” electronic magazine that Yemai.com asked Yu Jiang to produce at that time. Now it has almost lost any buzz. Comparing the two, the development situation is completely different.
At this time, almost all well-known film critics in the country were invited by this series of programs and videos to have conversations about film history, film works and filmmakers around the Jose Film Festival. They were engaged in reviews at home and abroad. According to reports, the Jose Film Festival has gained unprecedented exposure and attention in China.
Of course, Lu Shan, who cheated Lu Yanhe, was not invited by anyone.
In China, due to the marginalization of the film review system itself, the group of film critics has never been noticeable enough. They are often seen by the public. It is also a certain film critic who has made some shocking and deviant remarks. Over time, film critics have even become less visible in the hearts of the public. It has become a derogatory term. In fact, there are still many film critics who love movies and have been doing real film review work. However, they rarely have the opportunity to come in front of the public.
This time, every issue of "The Birth of an Actor" invites film critics as members of the observation group to comment on the actors' performances. The film section of Jump Up Media also attracts film critics from all walks of life to appear on camera and write comments. Through their Media communication.
The media has a wealth of content to publish, the public has a wealth of content to watch, and film critics have made money, gained fame, and received attention for their beloved careers.
A good environment should be one where everyone benefits and circulates.
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When the representative of the Netherlands Film Festival in China reported the situation in China back to the Netherlands, the artistic director Wu Yang became more enthusiastic about Lu Yanhe's work.
Any filmmaker who goes international always represents himself while relying on his country.
Lu Yanhe, if you are only well-known, you can only get the welcome and enthusiasm of the organizers.
But if you have a huge country and market behind you and pay attention to the Netherlands Film Festival, OK, you will become the sponsor of this film festival. Not only those who pay money are sponsors.
As the artistic director of the Netherlands Film Festival, Wu Yang is also responsible to the local government, sponsors and partners. The film festival is a huge market, and awards and honors are just a part of this trading system.
China, such a huge market, has suddenly attracted unprecedented attention to the Jose-La-Venetian Film Festival. For Wu Yang, this is a huge achievement.
Wu Yang is even very clear that when other film festivals see the influence of the Jose-La-Venetian Film Festival in China, they will definitely increase their efforts and let Lu Yanhe deepen their cooperation with other film festivals.
On the third day after the opening ceremony, Wu Yang and the Jose-La-Venetian Film Festival officially released a dynamic.
It was a photo of him having dinner with Lu Yanhe and Chen Siqi.
Wu Yang said: I am very happy to have dinner with Lu Yanhe, the most popular young actor in the world, and Chen Siqi, the person in charge of China's most influential media, tonight. Whether it is art or business, this young couple has made too many remarkable achievements with their unparalleled talents and wisdom. They brought Chinese film art to our Jose-La-Venetian Film Festival. I hope they enjoy the next Jose-La-Venetian trip. P.S. They will hold an international film critics film festival in June. I have been invited to participate and look forward to the trip to China in June!
After reading Wu Yang's updates, Chen Siqi smiled at Lu Yanhe and said, "That's great. This guy is great."
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Recommended old book "I Became the Scandal Heroine Overnight" (End of this chapter)