Chapter 589: Building a Team

The next day, when Lu Yanhe and Jiang Yuqian had lunch together, they also talked about the movie "There's Someone Under the Bed".

"Actually, this movie is quite suitable for you, Sister Yuqian." Lu Yanhe said with a smile.

Jiang Yuqian: "I think so too. However, because I have never filmed a similar subject before, basically no such scripts come to me. I find that the scripts in the film industry are more monotonous than the scripts in the drama industry, and I almost never receive them. The movie script that moved me.”

"This type of movie subject matter was not very popular before." Lu Yanhe said, "Xu Yiren took this subject matter seriously."

Jiang Yuqian: "She has a better eye for selecting scripts than me."

Lu Yanhe asked: "When will you join the team next time?"

"I'm joining the cast next month. After attending the Jose Film Festival, I'm going to shoot "The Mysterious Ghost". However, I don't have many roles in this movie, and it can be completed in about a week." Jiang Yuqian said, "Then I had no other arrangements and I was still reading the script."

Lu Yanhe asked: "Didn't you see the script you were satisfied with?"

"There are always some dissatisfaction points, and nothing is particularly suitable in all aspects." Jiang Yuqian was also helpless, saying: "Every time I read the script, I always think a lot and have many distracting thoughts. This is not good, but I It seems like nothing can be changed.”

Lu Yanhe nodded in understanding.

Jiang Yuqian: "Next time you see a good script and a role suitable for me, tell me and I will go to the film studio to get the role. Now I really have no confidence in my own vision of reading the script. "

Lu Yanhe nodded.

"OK."

The two of them had lunch and when they came out together, their bodyguards and assistants took them into their cars and prepared to leave.

"Well, is that car opposite a paparazzi?" Jiang Yuqian pointed to the gray van across the road and said to Lu Yanhe.

Lu Yanhe looked over.

The gray van, with its windows closed, parked near this remote private restaurant, was indeed a bit out of place. This area doesn't look like a place for a gray van like this.

And as Jiang Yuqian pointed, the van suddenly started and drove forward.

"It seems so." Lu Yanhe smiled as he watched it escape.

Jiang Yuqian: "I guess they will make news again."

Lu Yanhe shook his head and shrugged.

Sure enough, they didn't even wait until the next day. An hour later, the media published photos of Lu Yanhe and Jiang Yuqian having a private dinner together and taking photos when they left.

Jiang Yuqian was so angry that she posted on Weibo.

"I'll forget about taking the secret photos. Can you make the photos more beautiful? The secret photos are your job, and the image is my job!"

Jiang Yuqian immediately posted another selfie of herself.

"I look like this, not that!"

After a while, Jiang Yuqian’s response became a hot search topic.

At this time, Lu Yanhe had already joined Chen Ziyan.

They were going to Linghe for a meeting with Xu Tianming and Chen Yin in the afternoon.

Chen Ziyan looked at the hot searches and said to Lu Yanhe: "Yuqian is getting better and better at how to speak in the Internet age."

Lu Yanhe: "Sister Yuqian is now very clear about the route she wants to take. Regarding the topic of free delivery, she immediately discussed with Sister Heng how to respond."

"First time? What do you mean?"

"We found out when the paparazzi took secret photos." Lu Yanhe explained.

Chen Ziyan immediately looked at Lu Yanhe with disgust.

"She immediately told He Heng to discuss public relations strategies. What about you? Why didn't you think of telling me immediately?"

Lu Yanhe said: "Why should I tell you about such a trivial matter? Wang Biao is now my executive agent and he is at the scene. I don't need to report this kind of thing to you, right?"

Chen Ziyan said: "I'm worried that there will be those ignorant people who spread rumors about you and Jiang Yuqian."

"..." Lu Yanhe said, "Who else in the entire entertainment industry would have such a misunderstanding if they don't know about my personal relationship with Sister Yuqian?"

"You can spread rumors even if you know it's a misunderstanding." Chen Ziyan said, "For the sake of traffic, paparazzi will do whatever it takes."

"Even if there are rumors, you should be able to clarify them immediately, right?"

"I can't stop you. A wave of sunspots will add insult to injury at this time. Three people can become tigers. What about three hundred people or three thousand people? You will be annoyed if there are too many flies."

The two people entered the company while talking.

Xu Tianming and Chen Yin both stood at the door of the company waiting for them.

Under the leadership of the two of them, the company Linghe is actually operating very well, from the copyright operation at the beginning to the operation of the two film and television projects "Householding" and "Telephone" this year, as well as the following "Sword and Fairy" The progress of "The Legend of Heroes" is proceeding in an orderly manner.

Just like Chen Ziyan's judgment of them at the beginning, Xu Tianming attacked from the outside and Chen Yin defended the inside. Over the past year, the most rare thing is that in such a tense starting period, Chen Yin gradually built up the airs of Linghe. In fact, start-up companies do not dare to expand rapidly, because once the external environment is not good and no projects are received, the expanded human resources will directly drag down the company's operation - simply put, the company does not have enough projects. We can't afford to support so many people.

The great thing about Chen Yin is that in the first six months, he did not follow the rules and directly replenish the ammunition of each department in an organized manner. Instead, he led several team leaders alone and employed people flexibly based on a project system. To put it simply, people should go wherever there are projects, instead of being stuck in a certain position or department.

In this way, labor costs were effectively controlled and the chaotic start-up period was overcome. This also gave Xu Tianming a certain amount of time to go out and conquer the city. He did not have to rush to make quick money and promote projects because the backyard was on fire. The cooperation between the two people is tense and relaxed.

Now, Linghe is not a big company with all the internal organs. The current department setup still retains the shadow of the project system. In addition to several basic and business departments such as administration, finance, and legal affairs, other departments are still project-oriented, such as the Copyright Operations Department that was there from the beginning, and The film and television production department was later established.

Specific production personnel are not included in these administrative departments. They are another type of personnel management. In Linghe, Chen Yin not only divided departments, but also divided personnel types, which were mainly divided into creative personnel and Administrative personnel. This not only facilitates the finance side to manage the salary payment methods of different personnel, but also facilitates the company's classified management.

After listening to the company's first quarter report, Lu Yanhe was quite pleasantly surprised.

He always knew that the company was running well, but he didn't have a deep understanding of how it was done.

Xu Tianming said: "We plan to start shooting the project "Householding Couple" in July. This drama is the first drama controlled and produced by us. It is planned to shoot for one month. The production budget of the entire drama is 12 million. At present, we have obtained advertising placement for four brands. However, because we refuse to read advertising words in the play in the form of oral broadcasts and only ensure close-up shots and the number of appearances, the advertising placement fee is much lower than the market price. There is only a total of 3.5 million in advertising revenue.”

Lu Yanhe was a little surprised.

"Does this drama still have advertising placement?"

None of his previous dramas had this point, like "Friends", which spent hundreds of millions of dollars on product placement just to ensure a coherent plot.

Chen Ziyan asked: "Did Hu Siwei and Bai Jingnian come into contact with this?"

"Yes." Xu Tianming explained, "The script requires related props and brands to be contacted according to the plot. According to the script, we actually have thirteen different categories of advertising placement positions, but because this drama is completely used As a new actor, we did not agree to use the traditional way of inserting characters into the play, so in the end there were only four brands that reached cooperation.”

Hearing this, Lu Yanhe and Chen Ziyan looked at each other and nodded.

From script development to production, this drama was actually handled by Hu Siwei and Bai Jingnian. Since it was their decision, he and Chen Ziyan had already decided not to interfere easily.

In fact, if Hu Siwei and Bai Jingnian can really make a sitcom series like "Friends", it will be very good for Linghe. If a film and television production company wants to transform from Lu Yanhe's production company into a real production company recognized by the industry, it must have some successful film and television projects that have nothing to do with Lu Yanhe.

Xu Tianming said: "The web drama developed by "The Journey" will be released soon. Many people are interested in this IP. The travel agency that signed a cooperation contract with us before has proposed to renew the contract. "Rouge Button" The stage play has also entered the rehearsal stage and is also available in Thailand. A film company wants to remake "Rouge", but their remake idea is to make Ruhua turn into a ghost to seek revenge on the Twelve Young Masters, and make it into a real ghost movie. I think it is not suitable for the original theme and will affect the original theme. The brand image of "Rouge Button" was rejected."

"Ghost movies... are indeed a bit ridiculous." Lu Yanhe nodded.

"The Qixia Town built in Jiangzhi by "Wulin Gaiden" has a considerable cultural and tourism income. The settlement of the last quarter has also come out. We received a dividend of 3.27 million." Xu Tianming said, "Next, We have joined forces with the Hanfu brand Duxiu to develop Wulin Gaiden-themed costume peripherals.”

Chen Ziyan asked: "Is the Duxiu brand reliable? This kind of peripheral development is most likely to have problems. The quality is not up to standard, fooling people, cheating fans, using tiger skin as a banner, and selling dog meat as a sheep's head. We must have something here A supervisor can follow up on these peripheral matters throughout the process.”

Xu Tianming nodded and said: "Last month I hired a veteran from Jim Deer Culture with eight years of experience in this kind of cultural and creative peripheral production to be in charge of our business line. He will follow up the whole process, and I will also keep an eye on it." "Copyright operation is the most stable and important source of income for our Linghe Production. Chen Yin is also preparing to establish a peripheral development supervision department that will be independent from the development and marketing department to ensure a clean industrial line."

Chen Ziyan: "For peripheral development, a detailed development progress and quality assessment report is submitted to me every month. I have to keep an eye on this myself."

Xu Tianming nodded and said yes.

-

At three o'clock in the afternoon, they finished the meeting with Xu Tianming and Chen Yin and went to collect fire again.

Lu Qingzhen brought the newly appointed brand PRs Ren Yanfei and Lu Yanhe to meet.

As Lu Yanhe's current work requires more and more partners, Lu Yanhe's brokerage affairs finally have a manager in this area.

The job of brand PR is to help Lu Yanhe handle all brand business inquiries and cooperation. It ranges from endorsements by Lu Yanhe to sponsorship of food and clothing for Lu Yanhe’s daily travel——

Many people may not know that for a star like Lu Yanhe, all his food and clothing expenses are sponsored by brands. As long as Lu Yanhe is willing to use and wear them, there is no need for Lu Yanhe to post a special advertisement or do anything special. publicity.

In addition to these small things and aspects, Lu Yanhe's appearances, appearances, clothes, shoes, watches, etc. in every public event require these brands to provide sponsorship to maintain his image as a top star, and these brands also need him as a top star to become their walking advertising space. There are many places where brand PR needs to thread the needle.

In the past, all these things were handled by Chen Ziyan and Wang Biao. First, they are not professional. After all, even top stars need to maintain brand relationships. Second, their personal energy is limited. These docking matters are complicated and time-consuming. It is better to find a professional to take care of them.

Ren Yanfei was finally selected after Chen Ziyan and Lu Qingzhen inspected several candidates.

Ren Yanfei himself is a gold medal PR, well-known in the industry, and is responsible for the brand PR work of several first-line artists.

This is the first time Lu Yanhe has met Ren Yanfei.

In addition to getting to know each other, there is another main thing to discuss, which is what brand Lu Yanhe should wear for the several sets of looks he will wear at the Jose-Jacques Film Festival this time.

Male actors are not like female actors. In public events and on the red carpet, the more top-notch male actors are, the more conservative and error-free their styles are.

This is because in this industry and in this market, the expectations and requirements for male and female actors are in two different directions.

However, this does not mean that the styling of male actors is not important. Their styling is just rarely as topical as that of female stars in the field of communication.

Ren Yanfei said: "BAIMO sunglasses hopes that you can wear their sunglasses in one of your styling. BAIMO itself is already a top-tier brand in the world in the field of sunglasses. Their senior management appreciates you very much. However, their brand's spokesperson in our country has always been Chen Pinhe, and they have cooperated for many years. Therefore, unless their cooperation with Chen Pinhe ends, they will most likely not cooperate with us on endorsements."

When Lu Yanhe heard the three words Chen Pinhe, he was slightly stunned and subconsciously glanced at Chen Ziyan.

Chen Ziyan said: "Then we will not cooperate with BAIMO."

"The only sunglasses brand that can be on the same level as BAIMO and worthy of Yan He's current status is DENPER. This brand has been exposed before and has a heavy political color. I don't recommend that Yan He use the products of this brand." Ren Yanfei said, "In fact, even if BAIMO cannot give Yan He the status of spokesperson, it will not affect the cooperation between the two parties. If Yan He is willing to wear BAIMO, they will also give cooperation remuneration, and will also support Yan He in other aspects."

Chen Ziyan: "I agree with this statement, but forget about the BAIMO brand. In addition to the gap in age and qualifications, Chen Pinhe and Yan He are actually in a competitive relationship in other aspects. One has the spokesperson title and the other does not. It is easy for people to attack Yan He on this point, so this kind of cooperation cannot be accepted."

Ren Yanfei was a little surprised-

She obviously did not expect that in Chen Ziyan's judgment, Chen Pinhe and Lu Yanhe were actually in a competitive relationship.

There is a difference of almost 20 years between the two people.

No one would think so, right?

But in a broad sense, it is indeed true. After all, among domestic male actors, the only ones who can truly represent the faces of Chinese male actors in the international film industry are Chen Pinhe, Shang Yongzhou and Lu Yanhe.

Ren Yanfei nodded and said, "Okay, I understand, then I won't consider BAIMO."

Ren Yanfei held a two-hour meeting with them about the outfits for the Jose Film Festival this time. The details about which brands to wear for which event made Lu Yanhe drowsy. However, after listening to it, Lu Yanhe was very moved. The work of artists is really about the details, and there are pitfalls everywhere.

What is the positioning of different brands in the eyes of the media? What kind of signal does Lu Yanhe need to release at this stage? What is the nature and positioning of different occasions? What will other people in the same industry wear? The choice of each brand needs to be considered in combination with these things.

After this meeting, Lu Yanhe felt like he had run a marathon, and his energy was almost exhausted.

He couldn't help but ask Chen Ziyan: "Why do I have to attend this meeting and participate in so many detailed discussions?"

"First, this job is more important than you think. You have to understand what kind of workload and considerations are behind every look our team prepares for you. Second, as I said before, you can't stay in the information cocoon. You need to constantly learn new things. I'm sure you don't know what we discussed in the meeting today."

Lu Yanhe nodded: "I really don't know."

Chen Ziyan: "So you know why I asked you to participate in this discussion . ”

Lu Yanhe: “Okay, I learned a lot.”

“Ren Yanfei is in place, and I will find a publicity director for you.” Chen Ziyan said, “You will also need someone to be responsible for your external public relations and contacts in the future.”

“Ah?”

“No, if you don’t want me and Wang Biao to die of exhaustion, you should refine all the work and let professionals do professional things.” Chen Ziyan said, “Do you know how much publicity work you have? Shihuo has a team of three people who are responsible for it full-time, but Wang Biao usually communicates with them, so you don’t know. ”

After Chen Ziyan finished speaking, she nodded, "I didn't give you all these people before because your income was not at that level. Now that you have enough income and can fully support the team, don't worry about it anymore. "

Lu Yanhe could only nod.

He then confirmed: "But, Sister Ziyan, you won't leave me alone after you build this team for me, right?"

-

I recommend the old book "I Became a Scandalous Heroine Overnight".

There is another chapter, I will update it later. (End of chapter)