Chapter 581 New Marketing Method: Fan Fiction
Luo Yuzhong has just finished filming a drama, and now he is about to make a new move?
Or a new drama with Lu Yanhe?
Luo Yuzhong's words stirred up thousands of waves with one stone.
People who can sit at the same table and eat with Luo Yuzhong are more or less people who have some energy in this industry.
Because of this, they all want a piece of the pie for a project like this.
"Director Luo, are you and Lu Yanhe collaborating on a new project? What kind of project is it? The confidentiality work has been done very well, and no rumors have spread."
Luo Yuzhong thought to himself, it wasn't that the news about this project hadn't spread, but people who knew that Lu Yanhe was going to make a fairy tale drama didn't expect that he was going to be the director of this fairy tale drama.
Luo Yuzhong himself never thought that one day he would be a director of a fairy tale drama.
It's not that he deliberately made a statement - it's that fairy tale dramas have basically become "special offerings" of a certain type in the market, and they have all become idol dramas from the perspective of the heroine. Under such a situation, in fact, major film and television companies often choose ancient puppets in this theme instead of traditional fairy tale themes when they open shows.
Of course, "Legend of Sword and Fairy" is said to be about a fairy, but in fact it is also a martial arts story in the shell of a fairy.
It's just a grander worldview than traditional martial arts.
This is actually an important reason why Luo Yuzhong felt that he could direct after reading the script.
If it was really that kind of fairy tale drama, even if Lu Yanhe begged him, he wouldn't direct it.
At his position, it is very important to take care of one's feathers.
He himself couldn't stand those scenes, so how could he film them well? Luo Yuzhong has always firmly believed that everyone has their own limitations and shortcomings when it comes to creation. The prerequisite for you to create a subject well is that you yourself like the subject and understand the subject.
After the news spread, people started to exert their strength.
Mainly because I want to recruit actors. The project directed by Luo Yuzhong and starring Lu Yanhe is the best starting point for newcomers to make their debut. It does not require how many roles there are in the role, nor how good the character is. The key is that the first film to debut is to appear in such a work - —
Regardless of the agency or the film and television company, they are actually very optimistic about such newcomers.
Later, when building this actor externally, you can also use expressions such as "Director Luo Yuzhong took a liking to him when he debuted" or "It was a hit after his debut."
After all, in the entertainment industry, there are only so many actors who are really known to everyone, and most castings are selected through resumes, interviews, etc.
Having such a good acting resume is very helpful for them to get roles.
In this case, it depends on how your internship experience in a large factory and your previous workplace helped you find a job.
Lu Yanhe is a bit insular. No matter who goes to find him, the final reply he gets is "audition", but Luo Yuzhong is different.
Luo Yuzhong is a director who came from this big environment. He has received favors from many people and has supported many people. Lu Yanhe could escape from such a network of relationships, but Luo Yuzhong couldn't. In his projects, there are always some "human connections" that he cannot let go of.
As the director, Lu Yanhe definitely cannot monopolize the power. Not to mention that he is his teacher, Luo Yuzhong cannot be a puppet director with his status in the TV drama industry. Therefore, Luo Yuzhong could not use this as an excuse.
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The two dramas "Legend of Sword and Fairy" and "Dragon Inn" are widely known in the industry.
The media exaggerated these two dramas.
The former is directed by Luo Yuzhong and is the first time that Lu Yanhe, Li Zhibai, and Yan Liang come together. The latter is the second work of talented director Liu Bigo, with Lu Yanhe as the screenwriter and starring Chen Bige and Shang Yongzhou.
These two dramas are destined to become highly anticipated dramas once they are revealed.
It's all a drama with top directors + top screenwriters + top actors.
The most important thing is that these two dramas not only have exaggerated lineups, but also have Lu Yanhe, who has maintained an undefeated reputation so far, as the screenwriter.
Only some of Lu Yanhe's career fans were a little unhappy, feeling that Lu Yanhe acted in "Legend of Sword and Fairy" but not "Dragon Inn".
Liu Bige's second film as director also stars Shang Yongzhou and Chen Bige. It is completely ready to hit the four major international film festivals. If Lu Yanhe stars, he might be able to hit an international film festival and become the best actor. .
Fans of Lu Yanhe's career still very much hope to see Lu Yanhe win another best actor award at a top film festival.
News of these two dramas stirred up the entire entertainment industry.
Actors such as Liu Zefan and Wang Jing who had worked with Lu Yanhe came to inquire if there were any supporting roles with heavier roles that could be played for them.
These actors who have already started playing leading roles, when they get here, do not expect to compete for the leading role, but are very willing to play a supporting role.
Wang Jing is a typical actress who has made huge profits through a supporting role.
"Squid Game" made her explosive power visible to the entire entertainment industry, and she became famous.
Lu Yanhe could only reply one by one, saying that the actor's role had not been decided and an open audition would be held.
In fact, because "Legend of Sword and Fairy" has director Luo Yuzhong, the three of them are starring in it, which means that the budget for other actors is very limited, and it is impossible to invite first-line actors to play other roles.
Lu Yanhe's idea is to hold an open audition and select all new people.
In fact, the cast of "Legend of Sword and Fairy" was almost all new back then.
After all, this drama has no shortage of topics or exposure, and no longer needs other actors to reassure the investors, nor does it need other actors to attract business and investment.
Luo Yuzhong agrees with his idea.
Because of such a theme, newcomers actually have their own advantages. A face that the audience is not familiar with makes it easier for everyone to substitute into the world of this "young man".
As for "Dragon Gate Inn", Lu Yanhe basically did not participate in the casting. First, he recommended the male and female protagonists. Although Liu Bige was very satisfied with such a starring lineup, Lu Yanhe did not want Liu Bige to feel that he interfered too much. After all, this is still a film work mainly directed by the director. Second, Liu Bige's choice of actors is very discerning. Just looking at the casting of Liu Bige in "Late Spring", you can see how sharp his vision is in choosing actors, and Lu Yanhe himself may not be able to choose better than him.
Of course, the most difficult actor to choose for this movie is the Jin Xiangyu played by Maggie Cheung.
Chen Bige plays the role of Lin Qingxia. In fact, there is such a charm in Chen Bige. If she plays the role, there is no need to worry about her acting skills, and the image is close, so it is basically stable. Only Jin Xiangyu is a female role written into the history of Chinese-language films, which is very classic. Lu Yanhe looked at the domestic entertainment industry and did not find an actor who could handle this role at least in his imagination - there was no way, he had a preconceived impression. So, it is better to give it to Liu Bige.
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In April, "Mountain Top" starring Yan Liang was suddenly aired.
This TV series about fraud was shot by Yan Liang and "Gold Rush".
Director Shen Mofan once shot the box office hit movie "My Home I Haven't Returned for a Long Time".
Because of such a lineup, the volume of this drama was quite large when it was first broadcast. After the first episode was broadcast, the reputation was also very good, and it received good reviews in major media.
However, after three days of broadcasting, the drama encountered a very embarrassing situation, which was well received but not popular.
The number of viewers never increased, and the popularity of the broadcast could only rank in the top five, or even in the top two.
In order to promote the drama, Yan Liang worked hard, appearing on TV shows, doing live broadcasts, etc. But for some reason, the drama just couldn't attract viewers to watch it. So much so that when the drama was broadcast to the tenth episode on the video platform, there were no interstitial ads.
This is a very embarrassing thing.
Interstitial ads have basically become a key indicator to judge whether a drama is popular or not and whether there are viewers watching it.
Data can be falsified, but the sponsor will not invest money in you in vain.
Lu Yanhe actually always watches the dramas of Li Zhibai and Yan Liang.
He also watched this drama.
This drama is indeed well shot and completely exposes the operating mode of a fraud group.
However, it is probably for this reason that the drama adopts a multi-line narrative rhythm, and Yan Liang's line only accounts for about one-third of the volume in the drama.
In the first two episodes, there are many characters and clues, which makes people feel a little brain-burning.
No wonder it is well-received but not popular.
There is no way. TV dramas are such a market. If you make a drama a little complicated, you will inevitably reject some viewers.
Just like why "My Home I Haven't Returned For A Long Time" has a huge box office? Because the audience who have seen it said it is good. Why did this movie win so many good reviews from the audience? Because this movie has only the perspective of the heroine from beginning to end, so that the audience is led by the heroine from beginning to end, and there is no interruption in emotion.
However, the quality of this drama is really high. From the analysis and recommendation of this drama by major film history bloggers, it can be seen that people who have read a lot of films have a much higher degree of acceptance of this drama.
Is there any way to make the performance of this drama warm up a little?
This drama is not not good enough, nor is there no big star to attract the audience, but the audience often does not want to watch it after watching the first and second episodes, and the stickiness is not enough.
This problem can also be seen from the discussion of this drama.
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"Fan fiction?" Lu Yanhe looked at Chen Siqi in shock.
Chen Siqi said: "Well, in fact, several characters in this drama are highly discussed. Most of the people who really follow this drama have some favorite characters in it. If you want to further attract viewers to watch this drama, I would suggest starting from this aspect, first build a small circle that really likes this drama and these characters, and then use this small circle to spread the discussion of this drama."
"Will this be a bit slow? This drama will be finished next week, and there are not many episodes."
"It will be a bit slow, but I think this is the most suitable way to promote this drama at present." Chen Siqi said, "The theme and style of this drama are not suitable for conventional marketing, because it is not that it has not been seen by most viewers, but that everyone is not interested in this theme and plot. In this case, you have to take the initiative to dig out the attractive points of this drama and present them to everyone to watch, so that everyone will watch this drama with such expectations because of this point, and the tolerance will be higher. At least after enduring the first four episodes, gradually understand the world view of this drama, and enter the plot, it is possible to be retained by this drama."
Chen Siqi's judgment inspired Lu Yanhe.
Some dramas need to increase their popularity because of the poor star lineup, so that everyone knows that there is such an interesting drama.
But "Mountain Peak" is not the case.
It is purely because the subject matter and style are not the mainstream of the current market, and some audiences cannot accept it and can't watch it. The number of viewers of the first episode was over 10 million, but by the eighth episode, there were only about 2 million. The data is enough to explain everything.
Chen Siqi is actually right.
No matter what word-of-mouth marketing is done, it is impossible to attract people again.
No matter how good your reputation is, I have watched the previous part, I don't like it, and I am too lazy to watch it.
You have to let many people see it-
Oh, there is such a plot development later? This character is actually like this?
Feed the attraction to the mouth, use another form to impress the audience, it seems that this drama still has interesting places later, and you can pick it up and watch it.
Fan fiction is just a means, a point, a raw material for publicity and marketing. Someone really created a fan fiction with great influence through the drama "Mountain Peak". For example, if there are thousands of drama fans who think it is good, the drama production company will promote and market this fan fiction, create a hot topic, and use the story of the fan fiction to attract more people to the TV series.
Lu Yanhe actually knows the influence of fan fiction.
The explosive influence of "Grave Robbers' Chronicles" can be achieved. Fan fiction has made an indispensable contribution to online publicity and marketing, especially the publicity and marketing on Weibo.
Lu Yanhe hesitated because he didn't know if this would be effective.
Chen Siqi said: "I will contact the drama production company and the broadcasting platform of "Mountain Peak" to see if they are willing to cooperate with "Jump Up". If they are not optimistic about our plan, then forget it. If they are willing to cooperate, we can try it. This kind of marketing is not expensive and is easier to control."
Indeed.
Lu Yanhe understood what Chen Siqi meant.
At the beginning, we only need to find a few writers who are good at writing this kind of fan fiction and create fan fiction based on this drama. See if they can stir up some topics and voices in the current drama fan circle. If they can, then continue to invest and expand publicity. If not, they can stop losses in time, and the initial investment will not exceed 100,000 yuan.
Lu Yanhe nodded.
He thought it was feasible.
After discussing with Chen Siqi, Lu Yanhe told Yan Liang about this matter.
Brothers should settle accounts clearly.
Lu Yanhe was also unwilling to see such a good drama end up with a poor reputation.
If Chen Siqi's marketing method is successful, it can actually be a reference for many high-quality dramas in the future.
However, just because Yan Liang is the star of this drama, Chen Siqi and "Jump Up" cannot be asked to work voluntarily and for nothing.
Yan Liang was surprised after listening to Lu Yanhe.
He did not expect that Lu Yanhe was still thinking of ways to solve the poor ratings of "The Mountain".
Moreover, Lu Yanhe's analysis actually gave Yan Liang a sobering thought.
During this period, he posted on Weibo, did live broadcasts, and did various publicity, but it did not help the ratings of "Mountain Peak". He and the production team were very distressed and found out why the ratings of this drama were low in the later period, but there was really no way to break the situation.
This situation of being well-received but not popular is really the most difficult situation.
However, the marketing method given by Chen Siqi made Yan Liang feel that this might improve the ratings of "Mountain Peak".
Yan Liang said: "Don't let Siqi take the initiative to contact, I will talk to them, I will let Zhou Pingan talk to them, let them take the initiative to find Siqi and find "Jump Up" for marketing."
Whoever takes the initiative will naturally be more humble.
This is what Yan Liang considered.
Lu Yanhe said: "Your drama has been broadcast halfway, you have to speed up, otherwise it will be finished if you drag it on."
"I will."
Yan Liang's efficiency is indeed very high.
After listening to Yan Liang's retelling, Zhou Pingan also felt that Chen Siqi's method was feasible and could be tried.
The main reason is that the initial investment cost is low, and it doesn't cost much.
One hundred thousand yuan can't even buy a hot search.
But it can buy a possibility - the publicity and marketing capabilities of the "Jump Up" publicity team led by Chen Siqi have been tested by many projects.
Even the arrogant Zhou Pingan attaches equal importance to the plan they proposed.
Zhou Pingan, as the agent of the leading actor, proposed to save the show on the grounds that the ratings of the show are not good.
"It would be fine if the show had a bad reputation, but the key is that it has such a good reputation now, but it can't attract audiences. I can't accept it." Zhou Pingan said, "I suggest that we can go to the team of "Jump Up". They have always been good at publicity and marketing. Maybe they can help the show find a breakthrough."
The show and the platform hesitated for a moment after hearing this. The platform said: "Their asking price is very high. We have contacted them for cooperation before, but their price is ridiculously high, so we didn't reach an agreement."
Zhou Pingan: "Yan Liang is Yan He's friend. I asked Yan Liang to communicate with him to see if we can talk."
He pretended to go out for ten minutes and came back.
"They promised to charge according to stages." Zhou Ping'an said, "In the first stage, they only charge 200,000, and then charge based on the publicity effect. Is this price very generous? Apart from Yan Liang and Li Zhibai, there are no other artists You can get such a favorable price from the "Jump Up" team."
Zhou Pingan's tone and expression said, "You are lucky to have Yan Liang to star in this drama."
In fact, people from the show and the platform did have this reaction.
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I took an ibuprofen at noon and felt much better at night, with almost no discomfort at all.
There is another chapter to be updated later, maybe a little later, so if you don’t stay up late, just get up and read it tomorrow morning. (End of chapter)