Chapter 600 People in the Workplace
"The Jumping Theater actually mainly produces dramas of these three themes: youth growth, crime suspense, and life and workplace."
After "The Intern" was broadcast, on Monday night, Chen Siqi brought the director of "The Intern" to live broadcast with everyone, talked about the stories behind the scenes of "The Intern" for half an hour, and then talked about their positioning of the Jumping Theater.
"Because the dramas of the Jumping Theater are all adapted from novels published in the "Jumping" magazine, the themes are also mainly focused on these types." Chen Siqi said, "We have basically shown everyone the positioning and style of the Jumping Theater through the three dramas "Girl's Adventure", "Whirlpool" and "The Intern". Of course, in addition to these three main directions, we will also do some experimental works that may rarely be adapted into films and TV series."
When they were live broadcasting, many people in the barrage room brushed the barrage, expressing their hope to continue to see the story of "The Intern".
Seeing this, Jiao You, the director of "The Intern", smiled and said: "The story of "The Intern" has been filmed. Its original work is a short story. Thank you for liking it so much. As for the sequel that everyone has been asking about, I will ask the original author if he has any plans to write a sequel after the live broadcast ends."
The average ratings of "The Intern" set a new record for Sunday night ratings in the past three years with an average ratings of 1.32%.
The next day, the drama also became popular on the Internet and was highly discussed.
The workplace relationship between superiors and subordinates, as well as the contradictions, conflicts and various stories that occurred between them, resonated with many workers, and they shared their workplace stories online.
There is a Tucao post with tens of thousands of comments in the comment area, all of which are workers complaining about their stories with their superiors.
Yan Liang transferred to the three-person group, x-on:Lu Yanhe: Yanhe, I think "The Intern" can continue.
Lu Yanhe asked: Do you want to do it yourself?
Yan Liang: Well, I had a lot of fun acting, and everyone's feedback was very good. I talked to Jiao You, and he also wanted to continue to do "Intern". Especially these jokes on the Internet, Jiao You and I both think that many things in them can be made into the content of the script.
Lu Yanhe: If you want to do it, I will talk to them.
Yan Liang: OK.
Lu Yanhe was not surprised that Yan Liang wanted to continue to do "Intern".
"Intern" should be the most relaxed and happiest drama that Yan Liang has filmed. It is also the most discussed drama after it was broadcast. Moreover, workplace life naturally has room for further adaptation.
Just as Lu Yanhe and Chen Siqi said when they first started to do the Jump Up Theater, the dramas broadcast on the Jump Up Theater, although they are very short, if the response is very good and there is room for further adaptation, they may also derive sequels or even derivative dramas.
In the film and television industry, the sequel itself is a very important component. However, domestic TV dramas, because they were previously broadcast on TV stations, have already been 40 or 50 episodes. Except for a few hit dramas, sequels are generally not developed.
On the contrary, after entering the era of online broadcasting, sequels have gradually risen.
First, compared with the traditional TV era, which relies on more episodes to attract ratings, the online broadcast era relies more on different works to attract new audiences. Second, for popular dramas, every broadcast of a sequel can drive the broadcast data of the previous work, which is a two-birds-with-one-stone thing. Third, it is to better control costs-
TV stations rely on overall ratings to attract investment, while video platforms are project-based. If this drama is not broadcast well, it will be directly reflected in the withdrawal of advertisers. There may be a few patch ads at the beginning of the broadcast, but they will all run away after a few episodes.
Therefore, with the rise of sequels in the era of online dramas, the projects of Lu Yanhe and others are becoming more and more serialized and sequelized.
Chen Siqi said: "There are actually two directions for the development of the sequel of "The Intern". One is to develop it separately and directly make it a long drama, or to continue to develop it according to the model of Jump Up Theater and develop a short drama of about two hours."
Lu Yanhe said: "If it is adapted into a long drama, it is not suitable for broadcasting on Jump Up Theater. If it is developed into a short drama, if the second part still has a good response, then the third and fourth parts... this will actually encroach on the broadcast opportunities of other dramas on Jump Up Theater, right?"
Jump Up Theater broadcasts one drama a week. If "The Intern" is broadcasted one more time, there will be one less broadcast opportunity for other dramas.
Then what about "The Intern" and other sequels that will be adapted later?
Will Jump Up Theater give up original works and change its name to the sequel channel over time?
"For the development of sequels, it is better not to continue broadcasting on Jump Up Theater." Lu Yanhe suggested.
Chen Siqi nodded.
"I think so too."
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"The Intern is going to develop a sequel and make a growth drama. Jump Up Theater is off to a good start." Lu Qingzhen said to Chen Ziyan with a smile, "Of course, you acted quickly. You signed Yan Yuling and she has become famous with this drama."
Chen Ziyan: "I feel old."
"What the hell?" Lu Qingzhen looked at Chen Ziyan in disbelief, not understanding why she suddenly sighed like this.
"The Yangtze River's back waves push the front waves, and Jump Up Theater was actually made for them." Chen Ziyan shook her head and sighed, "I'm telling you in private, you are not allowed to tell anyone."
"When has the conversation between the two of us ever been revealed?" Lu Qingzhen rolled her eyes at Chen Ziyan.
"I really didn't think Jump Up Theater could be a success at first," said Chen Ziyan. "It's just that if they want to do it and try it, then give it a try. Who would have thought that it really stabilized the ratings and became a success?" This is a new way to adapt a long-running drama. Do you know how much production funding Yuehutai allocated to the sequel of "The Intern"? 60 million to produce a 16-episode drama."
After hearing this, Lu Qingzhen said: "For a sequel to an already successful drama, 60 million is not too much."
"I know, I just feel that I am old. I never dared to think of such a gameplay before." Chen Ziyan shook her head, "The first part of "The Intern" only lasted three episodes, and the total production cost was only more than 3 million. Qingzhen, I suddenly feel that jumping to the theater will bring about changes in the entire film and television industry. "
Lu Qingzhen smiled.
"But don't you think this is actually not a new thing?" she said. "In a sense, this is like those pilot episodes abroad. The feedback from the pilot episode was good, so the official project was given the green light. It's just because of the jump. The special nature of Jump Up Theater makes the plays at Jump Up Theater accessible to all audiences from the very beginning.”
"Yes, so I'm thinking, if Jump Theater decides to produce a long drama like "The Intern" because the broadcasting effect is very good, many platforms will ask the production company to film it before officially producing a long drama. A short play, put it on the market to see the feedback," said Chen Ziyan. "Less than 30% of current drama series actually make money for the platform, and the rest are all losses. On the one hand, I am really proud of Lu Yanhe and Chen Siqi for making such innovations. On the other hand, I am worried that They are really too big and attract the wind, which is touching too many people’s cheese.”
There are so many production companies in the country. In addition to the big companies, many small and medium-sized companies may only launch one project a year.
Everyone in the entire company relies on this project to support themselves.
They are the backbone of the entertainment industry.
If their production environment faces such huge changes, many unqualified producers will definitely be eliminated. This is certainly a good thing for the industry and for the audience. But what about Lu Yanhe?
Chen Ziyan is inevitably worried.
Lu Qingzhen patted her hand comfortingly and said, "If you want to get things done, don't be afraid of offending people. To be honest, haven't we offended too many people?"
Chen Ziyan: "In the past, it was only individuals or a small group of people who were offended, but this time the challenge may be the entire industry. Even if something is correct, if it touches the interests of most people, it will be difficult to continue doing it."
Lu Qingzhen suddenly realized.
"Although there is only an initial clue, I hope I am just unfounded." Chen Ziyan said.
Lu Qingzhen: "I think what you said makes sense, and it cannot be said to be unfounded worries. However, if we look at this matter from two sides, the pilot episode is a good thing for both the platform and the production company, and can reduce project risks. If Jump Up Theater can really produce three to four feature-length dramas a year, allowing everyone to see the replicability of this model. Even if some production companies who are accustomed to the past production model are unwilling, the purchasers of the series will definitely Let them change their paradigm.”
"Maybe some companies will unite to resist the platform's request." Chen Ziyan said, "After all, if the pilot episode is promoted on a large scale, the production company has worked hard to assemble a team to shoot two or three episodes. If the drama is not broadcast well and the platform does not want it, then for them, all the hard work in the early stage will be in vain. This risk is all caused by the production. The company is responsible for this. After all, TV dramas are still mainly long-form, and these short dramas of Jump Up Theater are not very mainstream. Short plays themselves are difficult to make money. Even the three dramas currently broadcast by Jump Up Theater have received ratings. The rate is not bad, but in fact no profit has been achieved. The initial investment and publicity costs are too high, and the advertising revenue in the first month is very little. "
Lu Qingzhen said: "However, the membership viewing data of these dramas in Northern Lights is quite impressive. "Girl's Adventures" and "Whirlpool" have more than two million and more than three million members who have watched the entire drama respectively. Not long after "The Intern" was launched, the number of member viewers has exceeded 4 million."
Chen Ziyan: "Forget it if you don't say it. If you look at the playback data, if they don't use Jump Up Theater to do their preliminary preparations and promotions, it will actually be difficult to make money. We can only hope that this theater will really become popular. , driving the playback data of each drama to achieve a relatively good long-tail effect.”
Indeed, among the three dramas currently on the line, only "The Intern" has truly reached the standard of a hit drama.
Although "Whirlpool" starring Huaiqian has attracted a lot of discussion and attention on the Internet, judging from the broadcast data, it is actually still a niche drama and has not broken the circle.
The income of a drama mainly comes from the number of members’ effective viewing, duration, new users, and advertising income.
The actual number of viewers is only two to three million, and the number of episodes is only two to three. No matter how high the advertising fee per episode is, it will only be that high - not to mention that advertisers were unwilling to pay high prices because they were skeptical of this theater model. . This is evident from the fact that Northern Lights Video’s advertising revenue in this theater is not even as good as Yuehu Terrace’s advertising revenue.
"According to what you said, Jump Up Theater is actually not particularly successful now, so why are you worried that it will be boycotted by the industry?" Lu Qingzhen was a little confused.
"I just said that it is not profitable for the time being, but everyone can see the potential of this theater. Moreover, the point is not the profitability of the theater itself, but you see, although this small theater is not profitable for the time being, "The Intern" But it directly received an investment of 60 million to develop a long-form drama," said Chen Ziyan, "This is equivalent to the funds that Yuehutai originally used to produce other projects, and was used to make "The Internship." "Born", what is Yuehu Television's annual budget for content production? How many projects like "The Intern" should Yuehu Television not cooperate with other production teams, let alone Yuehu Television buying foreign films. If their internal production team wants to use funds for a project, how much money will they provide internally? Will they also be asked to do the same thing as Jump Up Theater to first verify the market potential of this project? "
Lu Qingzhen suddenly understood.
"Just like back then, there were actually several production centers within Northern Lights Video that were dissatisfied with Yan He because Northern Lights Video had diverted a large amount of production funds to produce Yan He's "Wulin Gaiden" and "Squid Game."
"Yes." Chen Ziyan nodded.
For Jump Up Theater, based on the average production cost of 5 million per play, it can produce less than 50 films a year at most, which means the total investment will not exceed 250 million.
250 million is very high, but for an S+ level drama, it may only be enough to make one film.
This cake can be said to be big, but if it is divided into so many projects, it will not be eye-catching.
But one-fiftieth can be exchanged for an investment of 60 million, so how many one-fifties are there?
Lu Qingzhen had only thought about part of it before, but not the whole picture. Only then did she truly understand what Chen Ziyan was worried about.
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However, Chen Ziyan forgot one thing, and that was how many people were staring at Lu Yanhe's movements.
When Lu Yanhe makes a new move, everyone's first reaction is not how much threat Lu Yanhe's new move will pose to them, but to imitate it.
If you can't succeed easily, imitate those who succeed often.
After the program "Director Please Advice" recruited many actors in the industry, Icefield Video suddenly announced two actions:
Icefield Video will produce a program similar to an actor competition, uniting four major film and television companies to audition actors and compete based on projects. Using variety shows as a stage, actors can get real-life film and television projects. The audience can also see the real casting backstage.
At the same time, Icefield Video will launch the "Original Short Play Theater", teaming up with four senior directors in the industry to jointly direct and launch 12 high-quality short play projects.
…
Anyone with a discerning eye will naturally know that these two projects of Icefield Video follow Lu Yanhe's "The Birth of an Actor" and Jump Up Theater.
Although they have made different innovations, they are essentially the same thing.
When many marketing accounts discussed it, Icefield Video did not deny that they were inspired by these two actions.
"Yan He's "The Birth of an Actor" and Jump Up Theater have had a very positive impact on our industry, achieving a win-win situation for both the project itself and the industry. As a leading video platform, why don't we, Icefield Video, learn from it?"
Icefield Video generously admitted that everyone’s attitude towards these two projects has become a bit better.
On the contrary, Beacon Video was swollen and refused to admit that it was a parody of "The Birth of an Actor", which is still criticized by many people.
Shortly afterwards, Northern Lights Video made another internal announcement.
Northern Lights Video will adjust the cooperation model of its production centers and production studios and further optimize the investment and sharing model of the project.
In short, it means that Northern Lights Video will change the original "one-price purchase" to a "basic purchase price + share based on playback performance" model.
This action directly triggered resistance from a large number of production companies in the industry. However, Northern Lights Video's attitude is very tough. For non-key projects, they are obviously unwilling to take risks for those production companies, like the traditional procurement model, a one-shot deal.
Lu Yanhe even received several calls asking about the specific details of his cooperation with Northern Lights Video.
But in fact, the change of Northern Lights has little impact on the Luyan River and Linghe projects.
Because his cooperation with Northern Lights itself is not the traditional dual model of producer and purchaser. From the beginning, Northern Lights itself has been the investor and producer of Lu Yanhe's projects. Lu Yanhe actually only participated in the production of the series through screenwriters and scripts, and retained the copyright of the IP itself. Strictly speaking, neither Lu Yanhe nor Linghe Company belongs to the producer, the producer is Northern Lights itself.
On the contrary, "Householding", which Linghe is now cooperating with Northern Lights Video, is a typical two-way cooperation model of production and procurement.
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Hu Siwei frowned. He was basically in this state these past few days.
Bai Jingnian knocked on the door and entered his office.
"What's wrong with you? Your secretary said that you have been looking sad these days."
Hu Siwei: "Why else? Of course it's for the "Householding" thing. Now that Northern Lights is doing this, we don't know if "Houseworker" will cooperate with Northern Lights."
"What is the base price of Northern Lights?" Bai Jingnian asked.
Hu Siwei: "300,000 per episode."
Bai Jingnian showed a slightly surprised expression, and at this moment he knew why Hu Siwei was so worried.
The production cost of "Housemates" was strictly controlled at that time, and the cost of one episode was about one million, just to reduce the risk.
Now that Northern Lights has made such a reform, "Housemates" still needs to face great risks.
Bai Jingnian asked: "What is the profit-sharing clause given to you by Northern Lights?"
"The profit-sharing clause is OK, it's very generous, and they have a very complex calculation system." Hu Siwei said, "However, if you want to make a profit, the number of effective viewers of "Men and Women Living Together" on Northern Lights Video must reach at least 1.5 million."
Bai Jingnian thought for a while and said, "This requirement doesn't seem to be very high, right?"
"Not high, but there are still risks without any stars in our drama." Hu Siwei said, "I'm hesitating whether to cooperate with Northern Lights and broadcast "Men and Women Living Together" according to their new model, or to contact Dengta Video and Bingyuan Video to see if we should sell "Men and Women Living Together" to them."
Bai Jingnian: "Do you still want to be more cautious?"
"This is my first project in Linghe, and it's the project I'm in charge of. If I really lose money, I really can't hold my head up."
Hu Siwei not only wants to express his gratitude to Linghe for his kindness, but also wants to prove to the industry that he can make good projects after leaving Beijing and Taiwan, and even better projects than before.
The pressure is here.
Bai Jingnian understood Hu Siwei's idea.
However, Bai Jingnian could not help Hu Siwei in this matter.
Bai Jingnian asked: "Have you talked about this with Chen Ziyan and Lu Yanhe?"
Hu Siwei shook his head.
"No, it's also because they have a long-term cooperative relationship with Northern Lights. If I really don't want to sell "Housemates" to Northern Lights in the end, I will have to communicate with them again at that time."
Bai Jingnian: "I think you might as well go and listen to their opinions now."
"Now?"
"Yeah." Bai Jingnian nodded, "As for the risk issue, don't make a decision by yourself and then take it all on yourself. When filming this drama, Northern Lights Video didn't play this way. Now that the gameplay has changed, the prospects of the project have added risks. They have to know this. What if - what if the performance of "Housemates" is really not good in the end, it is understandable."
Hu Siwei was silent.
Seeing him like this, Bai Jingnian knew what he was thinking.
For his cautious and prudent old friend, Bai Jingnian knew Hu Siwei's character and thoughts very well.
Cautious and responsible. However, on the other hand, it also reflects his stubbornness and strong self-esteem.
This is both Hu Siwei's strength and weakness.
Because "Housemates" is a project he started, he hopes to hand in a satisfactory answer sheet. Before handing in this answer sheet, he does not want to have any problems to be solved by Chen Ziyan and Lu Yanhe - Hu Siwei would think that the answer sheet handed in like this would not be a perfect score.
Bai Jingnian: "Don't be too worried, Siwei, as an old friend, I'm telling you seriously, if you keep worrying so much, you can't even handle a small project like "Housemates" with ease, how can you keep up with the pace of the two of them later. Don't be a lone ranger, the style you developed in Beijing and Taiwan, handling everything by yourself and only showing the results to the leaders, may not be suitable for Linghe, and Chen Ziyan and Lu Yanhe may not like it either."
Bai Jingnian's words were like a wake-up call.
Hu Siwei woke up.
When did he develop this habit?
When did it start that when you encounter problems and troubles, it is useless to ask your boss for help. No one will help you solve them. You can only weigh the pros and cons yourself, make a choice, and then come up with a result and hand it over to your boss? (End of this chapter)