Controversy and Box Office, of Course the Latter

However, Lu Yanhe, who is closely related to the disputes behind the Golden Cauldron Award, is not actually the producer of "Friends" and is not very aware of these twists and turns.

Yuehutai is the producer of "Friends".

It is also most concerned about whether "Friends" can win mainstream awards.

This is not only an honor, but also the director's political achievements.

Therefore, the person who is really concerned about this matter and has been active in the industry is Xu Senjin.

In order to build momentum for "Friends", he not only arranged for the rebroadcast of "Friends" on Yuehu Television, but also invited major media outlets that Yuehu Television has good relations with to respond to articles by Chen Miao, Guan Suchen and others, calling for a break in the perception of sitcoms. discrimination and prejudice.

There was a great uproar.

Basically whenever Lu Yanhe has a public event, he will inevitably be asked relevant questions.

Longyan Pictures is also good at it.

When Mrs. Huang was promoting "Fake Death", she said: "In fact, not only sitcoms like "Friends", but also comedy movies like "Fake Death" are not welcomed by mainstream awards, even if Even if a director as talented as Liu Bige directs it, he cannot avoid such prejudice. Fortunately, even if the professionals don’t like it, the market and the audience are very discerning.”

"..." Lu Yanhe also had nothing to say about this.

Of course, he won't take the initiative to stand up and cause trouble.

You know, although there is indeed a certain degree of bias against comedies in film awards, and the winning rate of comedies is not as high as that of serious subjects, they have never been absent.

But sitcoms have always been the "relict jewel" of mainstream TV drama awards, and they are almost never shortlisted.

Even though Liu Zi's performance in "Wulin Gaiden" last year was highly recognized by the industry, he didn't get any significant nominations in the end.

Lu Yanhe didn't want to be involved in such discussions, so he reduced the frequency of his outings, and basically held public events on a regular basis. It was obviously the summer season when movies were released in rotation, and various movie companies held screening events. Invitations came like snowflakes, and Lu Yanhe turned down almost all of them. He only attended two screenings of low-budget art films to support them.

During this time, Lu Yanhe basically stayed at the "Jump Up" headquarters in Lingyang District every day, accompanying Chen Siqi and writing scripts.

Until July 12, "Fake Death" finally premiered.

Lu Yanhe reserved the theater and invited his fans to watch the movie.

As a key film promoted by Longyan Pictures, with increased publicity, the box office of "Fake Death" also exceeded 82 million on the first day, ushering in a good start.

The box office dropped slightly the next day, only 68 million, but by the third day, the daily box office exceeded the 75 million mark.

Three days after its release, the movie’s box office exceeded 200 million, which is in line with Longyan Pictures’ expectations for the movie, and also in line with the trend of romantic comedy movies——

Generally speaking, unless word-of-mouth explodes for this type of movie, the box office in the first week can basically account for about 70% of the entire film's box office.

Sure enough, by the fourth day, Monday, although the overall summer market did not fall too much, the daily box office of "Fake Death", a romantic comedy that relies heavily on holidays, dropped to 55 million. This is a very controlled decline. Good situation now.

But according to the current box office trend, the total box office of "Fake Death" should be able to exceed their target of 500 million box office without any surprise.

This is the first movie starring Li Zhibai. The box office performance is so good that he has become a popular movie niche.

"We are considering the possibility of filming a sequel," Mrs. Wong beamed at a road show.

This is a publicity plan that has been planned for a long time——

As long as the box office is good, the reason for filming the sequel will definitely stir up topics.

At the same time, this is also a signal to those viewers who have not watched this movie yet——

This movie is very good, has done well, is still in theaters, and is about to be made into a sequel.

It's all a routine.

However, as the box office of "Fake Death" rises, the film's reputation has received some negative criticism, especially directed at director Liu Bigo.

Led by Chen Miao, she pointed out very seriously that although it can be clearly seen from the movie itself that Liu Bige did not shoot the movie perfunctorily, such a movie is not worth Liu Bige's huge investment. thoughts, to make an artistic commercial The essence of "Fake Death" is that it is a ridiculous commercial love comedy. The appearance of every character and the advancement of the plot are full of "deliberate" and "routine", but Liu Bige used a seemingly The "novel" approach is glossed over.

Finally, Chen Miao used one sentence to describe her feelings about the movie -

When Liu Bige was filming "Suspended Death", the cook who could kill the cow was assigned to kill the chicken.

When Lu Yanhe saw this last sentence, he almost spit out the water in his mouth.

There is a saying that these media people write seriously, and you can see the vitriol in their words when typing on the keyboard.

However, their criticism actually seems to be directed at Liu Bige. In fact, they are mainly positive towards Liu Bige.

What they are really pointing to is the overly commercial script of "Fake Death" itself.

Regarding these accusations, Liu Bige did not stand up and make any response.

Neither did Mrs. Wong.

Now that the box office situation is very good, Long Yan definitely does not want to respond to these things, causing greater public opinion and topics, and affecting the box office.

Which movie doesn't get some negative news when it's released?

-

In the past few days after the movie was released, Liu Bige and Li Zhibai have basically been running road shows.

This means they face unknown questions every day.

None of them knew what kind of questions the audience would ask that day.

After these controversies about Liu Bige emerged, the entire publicity team was particularly afraid that the audience would directly raise these questions to Liu Bige. For this reason, they also made many sets of answer templates and provided them to Liu Bige. .

Liu Bige looked at it and said nothing.

Mrs. Huang has been accompanying them on the road show.

Running road shows is, firstly, to fulfill the promises made by the distributor when negotiating with theaters, and secondly, to continuously provide new materials for film promotion.

Many promotional materials for movies now come from Q&A sessions at road shows.

There are cases where problems are designed in advance, and there are cases where things actually go wrong on the spot.

At the road show, Liu Bige's state did not seem to be affected by the controversies about him. He always answered questions with full emotion, including the audience who later raised questions about how they viewed the doubts about him. He did so in a calm and generous manner. Said: "Right now, my mind is full of road shows, and I haven't had time to think about those issues. After the promotion period of "Fake Death" is over, I will find a quiet place and think about it."

It can be considered a very sincere answer.

However, I have also encountered the kind of audience that keeps asking questions, and seems to be particularly disappointed with Liu Bige for making such a movie.

Liu Bige was very embarrassed at the time. Li Zhibai picked up the microphone and said, "I have to take some responsibility for this. It is mainly because of my acting. Playing such a style and role is my comfort zone, so the director also based on my performance A lot of adjustments have been made to the style, and I apologize if you feel that the style of this movie does not quite match the feeling of "Late Spring."

Li Zhibai used this attitude to forcefully interrupt the audience's questioning and relieve Liu Bige's embarrassment.

But the consequence was that someone made up a topic about it——

Li Zhibai admitted that he was the reason why "Even Faking Death" was not accepted.

"..."

Lin Suyang was so angry.

However, regardless of the controversy, "Fake Death" has impressed the sinking market. According to surveys, viewers between the ages of 15 and 30 account for 75% of the movie's viewing population, which is a very exaggerated proportion.

Among them, Li Zhibai’s fans are very impressive. Probably because this was Li Zhibai's first starring movie, they all made great efforts, firstly, to watch the movie themselves, and secondly, to encourage people around them to watch it.

When "Fake Death" exceeded 600 million at the box office in ten days, no amount of doubts could reach Long Yan's ears.

Box office success is what they want.

At this time, Lu Yanhe's "Love Letter" will finally have a special domestic screening.

This time, Lu Yanhe still chose to host the special screening of "Love Letters" for friends at Zhenhua University.

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I was so sleepy that I couldn’t write anymore and fell asleep.

Recommend the new book "The Demon Sword". (End of chapter)