868 Breaking the Cauldron and Sinking the Boat
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"Which hand is behind the hype? What hand is behind the malicious hype?"
The next day, "US Weekly" published a special report, written by Gavin - Hunter.
The detailed and rich content is as long as eight pages, exuberant and mighty, and it is tit for tat with the special report written by "Entertainment Weekly" 48 hours ago, once again pushing the "hype door" heat wave to a new height, and also in the whole North America. An atomic bomb was dropped in the region, just like what happened to Nagasaki and Hiroshima during World War II.
Different from "Entertainment Weekly", which took the concert as the starting point, "US Weekly" took the Toronto Film Festival as the starting point two years ago, and unexpectedly restored the Natalie Portman incident that has continued to this day.
The first chapter, the Toronto gossip hype event.
Two years have passed in a hurry, and the original matter has gradually settled.
Natalie is still the first generation y actor to win an Oscar; Natalie's love affair with Benjamin Mipad has also surfaced, and the first child of the two has also been born. The accusations and censures of the film gradually settled down, and nothing happened; Natalie's career entered a period of stagnation, the box office performance of "Thor" and "No Reward" were not satisfactory, and there was no new art film for the time being. information.
Now, "U.S. Weekly" revisited the old story and told in detail the ins and outs of the original scandal - "Entertainment Weekly" and "U.S. Weekly" were the real initiators, but "U.S. Weekly" chose to follow up Renly. The line, and then witnessed the success of "Buried Alive"; and "Entertainment Weekly" followed up Natalie's line, and then discovered Natalie's love affair with Benjamin, and unveiled the accusation of the stand-in in one go.
In other words, Renly is not only not a behind-the-scenes hype, but a victim of the incident. The so-called malicious hype is nothing more than a college PR game between the "Black Swan" crew and "Entertainment Weekly".
The second chapter, Oscar's absence.
The incident began when the paparazzi sneaked into the hospital and accidentally discovered Renly's health problems, which led to a variety of speculations; after the "I'm Anti-Cancer" crew and Andy Rogers officially responded, "Entertainment Weekly" began to fan the flames. Thinking that this was a news "shooting" event to promote the movie and sprint for the Oscars, reporters in Los Angeles sent a "Seattle Expedition" to dig out the truth.
As a result, Renly cleared things up and missed the Oscars for health reasons, as well as Academy PR throughout awards season. However, "Entertainment Weekly" is still persistent, and the follow-up can be extended to the premiere event of "Anti-Cancer Me".
Renly, as one of the victims of the bloodshed at the premiere at Lincoln Center, shouldered the heavy responsibility of maintaining order at the scene and avoided further damage. Lauren Messler, the person involved in the incident, was the best witness, as were the other audience members at the premiere that night.
However, "Entertainment Weekly" once again accused Renly of malicious speculation and reluctance to give up the means for the film's box office.
The third chapter, "The Fast and the Furious" sequel events.
First of all, the salary game is always a part of Hollywood. It is understandable to appear in commercial films and pursue higher salary. What’s more, Renly has never put pressure on the crew in public, trying to use the power of the Internet to increase his salary; on the contrary, Fan - Diesel has repeatedly pressured the media to create the image of a Renly rebel.
Secondly, after Renly announced his withdrawal from the production of the sequel, rumors of disagreement broke out within the "Fast and Furious" crew, not only Vin Diesel and Renly Hall, but Vin Diesel to be precise Standing in opposition to all the other actors, Universal eventually raised the sequel pay for all actors. What's right and what's wrong is clear at a glance.
Abandoning the sequel of "Fast and Furious" and choosing "Edge of Tomorrow" is just a parallel and intersecting choice, not a game of actors, but more of a showdown between an agent and a film company.
The incident has been settled, but "Entertainment Weekly" once again stirred up the incident and fanned the flames. Not only did Renly think that Renly was deliberately hyping for the salary, but also criticized "Edge of Tomorrow" and Warner Bros. News fever continued to remain high.
The fourth chapter, the concert.
In the final analysis, the essence is: neither Renly-Hall's personal side nor Eleven Studio's corporate side, they did not report any "one man's concert", within the first forty-eight hours of the website page announcement, The entire network was calm, and no news came out.
For a "premeditated" concert, there was only four days of preparation time, and there was no quickening of the pace for publicity, no contacting the media to report, or even cooperating with fans to build momentum. its change.
The first to report on the concert was "Entertainment Weekly". In the name of malicious hype, morality kidnapped the concert, concocted breaking points and gimmicks, and created a news frenzy in just a few hours, turning all eyes on it. It was concentrated on the concert and caused negative news about it later.
At the same time, "Entertainment Weekly" achieved a sales frenzy rarely seen in recent years.
...
The special report of "US Weekly" is divided into five chapters. The first four chapters list a series of facts in a targeted manner, clarify the development context, and restore the truth of the matter.
No personal comments are added, no redundant opinions are added, and more are quoted in fact; at the same time, "Entertainment Weekly" is also attached.
"The screenshots of the reports at that time were like writing a paper, and the source was marked to increase credibility and persuasion.
Repay him in his own way. However, Gavin went a step further and really submitted evidence, and the original picture of the incident was presented to the reader in a true and comprehensive manner.
In the final fifth chapter, Gavin returned to the party at the center of the whirlpool of events.
"Renly Hall.
In less than three years, the name has become widely known and popular across the United States. As a young actor of Generation Y, his ascent is terrifying, almost to the top of the Hollywood pyramid, which is surprising and confusing. No one can deny that it was born like a shooting star, which attracted too much attention, and also caused too much speculation.
But the young actor has never lost his way. Since its first appearance on the small screen of 'Pacific War', 'Fast & Furious 5' is the only commercial film experience, and more often it has been rolling and tempering in the field of literary and independent films, from 'Buried Alive' to 'Love is crazy', then 'I am fighting cancer', and finally 'detachment'.
Time and time again, he showed his talent and strength in front of the audience, deeply interpreted the meaning of "actor", and after interpreting it to the extreme, it was handed over to the audience for judgment.
There are many popular people. Controversies surrounding Renly have continued, but behind every news event, there is a silent push behind the scenes. Not as a rookie Renly, nor a capable agency, because from the beginning, Renly was defined as an actor, not a star.
Pushing events, instigating news, creating breaking points. It's 'Entertainment Weekly', it's Cornell McGregor, and the entire entertainment industry standing behind them is gradually becoming fragmented because of entertainment to the death, because of the supremacy of interests, objective reason and the integrity of reporters.
This is the phenomenon of an era, but also the tragedy of an era. But this is not news. In the Hollywood world, every practitioner must accept such a challenge, live under the limelight, and face the turbulent controversy. If that's all, then things are innocuous, lively, entertaining, and the storm will pass.
The question now is, 'Entertainment Weekly' concocted the news, the relevant media promoted these crazes, and then they stood on the opposite side of Renly, stood on the moral high ground, and condescendingly accused Renly of 'hype'?
This may be the most magical and ironic news event in the 21st century. The thief is called a thief. The problem is, people still believe the culprit who reverses right and wrong. So, who is behind the scenes?
No one should forget that he was only twenty-two years old, but he put on a 'Love Crazy' kind of performance. "
This may be the most serious and sharp feature report that US Weekly has published, and it may be the most profound and comprehensive feature report that Gavin has written in his career, not only comprehensively analyzing the ins and outs of everything , and repeatedly emphasized the key points, intentionally or unintentionally—
Entertainment Weekly and Cornell McGregor.
Gavin completely ignored "Concert for One", did not mention Heather Cross, did not mention the grand occasion of the concert that night, did not even mention the positive response of Renly at the door of the apartment, but took the salary from the bottom of the pot and crossed the layers. In the fog, the arrow points directly to the real mastermind behind the scenes.
This move is very bold and very crazy. It is almost equivalent to giving up defense and choosing to attack with all strength. It is like a sharp sword. In the turbulent news reports, a gap is cut out, and everyone's eyes are turned. attracted.
In fact, all the news media had focused on Renly for the past twenty-four hours.
After being interviewed at the door of the apartment, Renly's response and statement were interpreted by major media in different ways and from different perspectives, once again lighting a fire for the "hype door" and putting on a look that pursues the truth. The lofty attitude sparked a new round of discussions.
But now, things have gotten awkward. After the "US Weekly" feature came out, people turned back to "Entertainment Weekly" and read the article Cornell wrote in less than 20 hours.
really.
"The default accusation, boldness, and fearlessness! Hypocrites have once again refreshed the bottom line of Hollywood's self-hype."
Cornell once again used sharp language to launch a powerful attack on Renly, but this article is different from the previous topic, lacking facts, almost all Cornell's self-interpretation, biased. Opinions are strongly personal.
So things got interesting right away. Could it be that the "US Weekly" feature is the real fact? Could it be that Renly Hall was also a victim?
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