858 Besieged
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Is Cornell McGregor a good reporter? Yes.
In the whole report, Cornell skillfully used the dislocation of facts and comments, and unknowingly achieved the effect of guiding public opinion and guiding readers.
First, he used the word "cheating" in the title and used Frank Abagnale Jr. as a reference, and the subtext was to condemn Renly's malicious hype. In this way, it is sensational enough, thrilling enough, shocking enough, firmly grabs the attention of every reader, attracts a lot of attention, and creates preconceived psychological hints.
Second, he eschews the practice of expressing personal opinions in the content, but instead lists a large number of facts. But the order in which the facts are placed is very intriguing, similar to the editing method of a montage, implying that there is a "causal relationship" between the two things, but it is just not clearly stated, and then makes readers think: this is their own judgment. .
Finally, in terms of the typesetting of the article, he carefully emphasized the influence of the Grammys and the awards season to create explosive points; at the end of the article, he chose a topic with "history" to awaken people's inner doubts and curiosity again. Then the whole article settles on the core idea of shady, hype and deceit, which makes people involuntarily guess: this is the result of monstrous power.
A really good reporter is actually the same as a really good director. They will not tell you directly, "this is right" and "this is wrong", but will lead to a directional trend through the accumulation of a large number of psychological hints, and the rest of the thinking and reflection will be left to the readers and audiences. up to them.
Cornell did it; thus, this report fry.
The whole article seems to have solid evidence, clear thinking, and full of dry goods. Having truly "covered everything", he hit Renly's shoulder with one heavy hammer after another.
As Cornell said, in the past month, although Renly has been away from the smoke of the main battlefield of the awards season, the discussion about him has never cooled down——
First the box-office stellar performances of "Crazy in Love" and "Me Against Cancer," then a double Golden Globe nomination, then news from the London film set, then an Oscar nomination, followed by the Berlin Film Festival, and then all of a sudden Out of the concert, and finally the Grammys.
The best Grammy in history since the millennium.
So focus, focus, focus.
The focus on Renly has never cooled down, what's more, the concert and the Grammys have both made history and written brilliantly. In just one week, Renly is even more energetic. He has climbed to a new peak, and in the next awards season, he will undoubtedly launch a full sprint towards Oscar.
This special report of "Entertainment Weekly" came out against such a background. It caused a sensation in the entire North American market, not only the entertainment industry, but even social news and political/political news, which gradually evolved into a social event.
First, the special report was published on the official "Entertainment Weekly", and within the next 12 hours, the influx of visiting tourists surged from an average of 30,000 per hour to an average of 3 million per hour." The official server of "Entertainment Weekly" immediately crashed, and it took 23 minutes to restart.
Despite this, the click-through rate of this special report exceeded 40 million within 12 hours, which also created the highest traffic flow of non-portal websites; at the same time, the forwarding volume of the special report was as high as 78,000 More than a thousand times, it spread across the entire network in almost half a day, at least in North America.
The most surprising thing is the message. More than 50,000 comments flooded the feature story message boards—before the entire site had reached 30,000. Now, after the rush has reached its peak, Entertainment Weekly has had to shut down its message boards to avoid another server problem.
On Facebook, on Twitter, and all over the world, this special report from "Entertainment Weekly" has exceeded 7,000 times within six hours. Including the data of all social media, all media forwarded this heavy report for the first time, and then asked questions:
Renly Hall, did he really deceive the world?
The characteristics of the Internet age and fast food culture have been brought into full play at this moment, and even Cornell and "Entertainment Weekly" themselves did not expect that things are fermenting and spreading so fast, almost like the Big Bang, " Boom" and it exploded.
Second, the feature was published on the latest issue of Entertainment Weekly, and something incredible happened: 300,000 of the magazines were sold out;
With the popularity of the Internet, all print media are facing the dilemma of declining sales. "Entertainment Weekly" has been for two consecutive years, and the average monthly sales will remain between 230,000 and 250,000; and in the past four months, even with the bonus of the awards season, "Entertainment Weekly" The best-selling November issue was only 210,000 copies, and the worst-selling Christmas issue was only 170,000.
But this time, 300,000 copies were sold out in one go! Moreover, the mailboxes were crowded with shopping e-mails, and there were more than 1,000 e-mails one after another.
As a result, "Entertainment Weekly" made a decisive decision to print an additional 100,000 copies. It was an adventure and a gamble, but they succeeded.
at nightfall
Before coming, 90% of the 100,000 reprints were sold. I believe that the remaining small number of magazines will be sold out one after another in the next few days. This is the first time that "Entertainment Weekly" has sold more than 300,000 copies of the magazine since the 2008 Oscar special issue.
From the Internet to reality, from virtual to real, from the entertainment industry to other industries, "Renly Hall: The man who deceived the world!" This article is spreading at the speed of light, and there is no need for two Fourteen hours later, more than a quarter of Americans had heard the news and joined the discussion.
And then, things were like a snowball, getting bigger and bigger, and couldn't stop at all.
The reporters didn't even have time to interview Renly or call Andy, because they had to report and respond to Cornell's feature as soon as possible: agree or disagree, definitely or contempt, discuss or watch...
In the internet age, if you don't forward such breaking news as soon as possible, loyal subscribers will immediately feel that they are outdated and disappointed, and the rate of decline in subscription rates and attention is far beyond imagination. Therefore, they must forward and respond first, even if it is a neutral position of "waiting and see", they must write manuscripts, publish manuscripts, and after completing this series of actions, can they further follow the news.
So, in the next twelve hours, the network presented such a scene:
"Renly Hall, is he really a liar?"
"A master of hype? A master of lies? Or real innocence?"
"Is there a lot of popularity? Or is it not groundless? Behind the rapid rise, Renly Hall is facing doubts."
"Behind the big tree and the strong rise, what secrets does Renly Hall hide?"
"Renly Hall = Frank Abanel Jr.? The most handsome swindler in history, the most gentle liar in history."
"Only twenty-two years old. Renly Hall's secret to success: hype? Or power?"
...
All these related news are derived from the special reports of "Entertainment Weekly". In order to maintain objectivity, when reporters reprint news, they either give up comments and just reprint; or they put forward different views and leave a message. Big string of question marks.
But today, more or less, reporters’ reprinted headlines have a certain tendency: it seems that most people have preconceived assumptions that Cornell’s report is correct and objective, but they still need further verification. .
Not only because Cornell's way of writing features is clever enough; it's also because reporters have suffered no less in front of Renly in the past two years, aside from last year's "Seattle Expedition", on other occasions , the confrontation between reporters and Renly is always powerless.
What's more, in their hearts, the reporters have always held back their anger towards Renly: So far, no one has discovered the background of Renly's net worth! In the present day of the 21st century, this is nothing short of a disgrace!
Naturally, the reporters saw such a once-in-a-lifetime opportunity to unknowingly guide the direction of public opinion, so why not do it?
"Top Seed of Awards Season, Renly-Hall College PR Scandal Revealed!"
"The impact of the best actor was blocked, and Renly Hall was accused of 'for the Oscars, no compromises'!"
"The biggest scandal of awards season is hot: Renly Hall cheated everyone!"
"The filth hidden behind the brilliance - the public relations strategy of the important seeded Oscar winner has been exposed."
"Cunning? Wise? Treacherous? Clever? Tear off Renly Hall's gentleman mask and spy on the true soul beneath the skin!"
...
The above news is much sharper and sharper. They completely skipped the link of proof and verification, and confirmed the authenticity and correctness of Cornell's report in advance - or, they don't care about the truth at all, they only care about the breaking point. And gimmicks, just like "Entertainment Weekly", can't wait to start concocting the focus right away.
These news media not only stood on the moral high ground and criticized and judged Renly; they also linked Renly with the filth of the college's public relations, and sharply analyzed the drawbacks behind the industry. As a model, nailed to the pillar of shame.
There was a lot of uproar, nearly two-thirds of entertainment magazines and newspapers reported and joined the discussion at the first time. Such a momentum is really beyond imagination. What's more "coincidence" is that not long ago, Hollywood has released negative news about Renly Hall one after another, and now, it seems that all the "negative rumors" have been confirmed.
Is this a coincidence or a trap?
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