869 Witch Trials

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First "Entertainment Weekly", then "U.S. Weekly", this year's awards season's breaking points and black materials are really exciting again and again, and the melon eaters onlookers are so excited that they want to scream, even Christmas is not so exciting .

After 48 hours of deliberation and precipitation, this time the special report of "US Weekly" has aroused even greater noise, far exceeding the previous far-reaching influence of "Entertainment Weekly".

First of all, on the official website of "US Weekly", the number of visitors within 12 hours skyrocketed in the form of rockets. Before, the average hour was less than 40,000, but now it has skyrocketed to 5 million per hour! Even though "U.S. Weekly" learned its lessons and prepared the server in advance, it still caused the system to crash, which lasted for 14 minutes.

Within 12 hours, Gavin Hunter's report attracted 50 million traffic, easily breaking the historical record that "Entertainment Weekly" had just created not long ago; and the number of retweets of the special report also increased. It has exceeded 100,000 times, almost at a geometric multiple of growth rate, and it has swept across the United States.

On Facebook, on Twitter, on the photo wall, on the Yahoo community...even on imdb, and even on Weibo in China, the news has spread in a mighty way, with North America as the From a standpoint, Asia, Europe, and Oceania have all begun to fully popularize, and the discussion has really reached its peak.

From a concert to the entire awards season, from the North American continent to the whole world, no one could have predicted that this news event would actually create such a powerful wave - from the side, the meaning of entertainment until death, and then In one flash, the focus was not on the truth behind Renly's own innocence and negative news, but on the entertainment effect of the entire news event.

Second, Us Weekly's brick-and-mortar magazine sold half a million copies in one go, spooking even Us Weekly's own editor-in-chief.

"Entertainment Weekly" has just sold 400,000 copies, which amazes the entire North American print magazine related media. Everyone is amazed. It is incredible that it can still sell 400,000 copies in such an era.

When "U.S. Weekly" decided to print and circulate, the editor-in-chief tossed and turned for an entire afternoon, biting his teeth and ruthlessly, and only then made a final decision of 500,000 copies. If the decision fails, he may be fired directly and assume responsibility for the group but who would have thought that the first half a million copies were sold out!

Later, "US Weekly" printed another fifty thousand copies. Still all sold out. It also became a classic example of the best marketing strategy for print magazines in 2012.

From the standpoint of a bystander, the attention of the two entertainment magazines "Entertainment Weekly" and "US Weekly", and the benefits they have gained, it is not difficult for people to understand: why are malicious hype planned, why "Entertainment Weekly" "We stick to news events, why the entire news industry is chasing hot spots and gimmicks, and why the spirit of entertainment to death has penetrated into the bone marrow of the entire Internet age.

Hidden behind the entertainment to death, after all, interests come first.

So, "Entertainment Weekly" and "US Weekly", who is lying? And who is hyping it up? Since "Entertainment Weekly" can keep stirring up trouble for the sake of hyping news; why can't "US Weekly"? How much evidence is there for Gavin Hunt's news report?

Also, in the special report, why are key witnesses not mentioned?

All of a sudden, the entire network was full of turmoil, grass and trees, and doubts were heard endlessly. Everyone was participating in the discussion, but everyone was unable to convince others. Amidst the uproar of discussions and debates, the most authoritative and serious media in the United States, The New York Times, spoke again.

This report was not written by entertainment reporter Bradley Adams alone, but by Bradley in conjunction with a social reporter and a sociologist.

"The Witch Trials in the Age of Amusement to Death", this report is not like news or editorial, but more like a paper, citing classics, explaining in simple language, combining news events, and analyzing the ills of the entire era.

The so-called "witch trial" was one of the methods of persecution of infidels by Christianity in the Middle Ages. Most of the victims were women. The purpose was to maintain the authority and rule of religion and eradicate heresy.

Before the Middle Ages, women were respected in traditional Germanic areas, especially those who practiced medicine, practiced medicine, and were literate. Later, Christianity developed in the Germanic region, and according to the Christian trade, women should be absolutely subordinate to men. As a result, the church began to demean and vilify women, fabricated images of women, persecuted women, and even burned the so-called "witches" alive.

This frenzy lasted for nearly three hundred years. Most of the women were innocent and ordinary women. After being framed as "witches", they were immediately beheaded and then burned to the public. This is an extremely dark chapter in the entire history of Europe and the history of human civilization.

Now, "witch trials" are widely used in the news industry, and refer to the phenomenon of fabricating, forging, slandering, and slandering innocent people in order to achieve their goals without compromise, and then trigger social public opinion and frenzy, causing the parties to fall into a rut. Michael Jackson is one of the most famous witch trials victims in Hollywood history.

In this article of the "New York Times", it analyzes in detail the connection and connection of the Internet age, fast food culture, entertainment to death, and interests first. Driven by enough interests, even ordinary people can become news selling points. , even vicious criminal events can become political/political tools, and even behavior that touches the bottom line of morality can become hype

object.

It's like "hypegate".

The beginning of the incident was actually just a simple and normal phenomenon in the entertainment industry: publicity and hype.

In essence, propaganda and hype are the same thing, but the methods and means are different. Propaganda is an upright official act, while hype is an act of constantly renovating and interpreting the same event using different means. It can be understood that hype is exaggerated propaganda.

In the era of the popularization of the Internet, "the fragrance of wine is not afraid of deep alleys" is no longer feasible, and publicity and hype are necessary means in the process of business operation. Not just in the entertainment industry, even the presidential election is no exception.

Barack-*** is known as the first "Twitter president" in history; and the White House and Capitol Hill also admit that feedback from Twitter and Facebook is particularly important, and it has also become an important part of their self-image promotion. platform.

In Hollywood's Vanity Fair, the competition between fame and fortune, publicity and hype is a part of the deep-rooted bone; and the entertainment industry and the media industry have always been in a relationship of mutual benefit and mutual assistance.

However, "Entertainment Weekly" singled out a special case and slammed it, accusing the other party of "malicious hype". This act itself is actually a hype from the media. If it is performed jointly by the parties and the media, then it is malicious hype; but if not, this is the media’s means of trying to create focus, gimmicks, and topics.

It's like a witch trial. For a specific purpose, fabricating and distorting facts, using the media's public opinion leadership characteristics, revealing a specific part of the facts, leading the public into a wrong field of cognition, and then completing the "witch trial" behavior, in the final analysis, it is still to achieve its own purpose. :

entertainment and benefit.

"In the Internet age, the lives of public figures are gradually becoming more and more transparent, and every public figure who lives under the limelight may become the next witch. This is the characteristic of the entire era, and it is also the cancer of the entire era. .

Today's victim is Renly Hall, but tomorrow's victim may be 'you' who is reading this feature. "

The entire report of the "New York Times" is absolutely professional. It only uses "hype door" as an introduction. It analyzes and discusses the entire country, the entire culture, the entire society, and the entire era. The obscure language and rich knowledge really Showing the rich heritage of serious news, with a professional and serious attitude, he severely criticized this phenomenon and expressed deep concern.

As an entertainment reporter, Bradley's step ahead of his peers in the industry, putting aside most of the media's attention to the event itself, and the "Entertainment Weekly" itself that "US Weekly" focuses on, through phenomena Looking at the essence, the root and cause of the whole thing are really discussed, and the motivation and trajectory of "Entertainment Weekly" are clearly presented to the public.

In other words, The New York Times went one step further than Us Weekly, essentially profiling, criminalizing, and condemning Entertainment Weekly.

If we say that "US Weekly" presents the whole picture behind the matter, it has aroused people's doubts, and prompted more and more netizens to follow the time track to find evidence again, and really start to look at the "Entertainment Weekly" article. The authenticity of the special report; then, the heavy hammer of the "New York Times" triggered a frenzy of reflection among netizens. Calm down, brush aside the complicated news, spy on the development of the whole thing, and find the culprit.

The "New York Times" feature report was released a little later, and the "U.S. Weekly" feature story has been fermented for 20 hours, and this is long overdue. However, the timing was just right. When people began to question, when people began to explore, and when people began to investigate, Bradley provided answers in a timely manner, pushing the time to continue fermenting.

As the most authoritative print media in the United States, this issue of The New York Times has sold 1.3 million copies, creating the highest sales since 2006. It is also the first time in the past three years that the sales have exceeded 1.3 million copies. One million copies.

As for the click-through rate of the website, it has not reached the height of "US Weekly". After all, the reading efficiency of serious news is still too low. Even so, the 20 million click-through rate within 12 hours has created the "New York Times" itself. new high.

In less than 24 hours, the entire news event of "Hype Gate" has undergone earth-shaking changes, and this is still not over.

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