855 Trophy Effect
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Whether it's Adele, Kanye West and the Spitfire, for each singer, the number of trophies depends largely on the number of awards in his department.
After all, there are only four trophies in the comprehensive category, and one of them is a newcomer of the year, which means that even if the comprehensive category is swept, there will be only three trophies at most. Whether it's Michael Jackson's eight wins or Beyonce's six wins, the number of awards won in his own music attribute department is the key to making history.
But for Renly, this key has been lost: the folk division, only one trophy was awarded to the Civil War band; as for the alternative division that Renly harvested, it beat jazz, folk, rock, bluegrass, soul, etc. After the niche classification, they broke through the siege and won the only trophy.
As a result, three trophies and two comprehensive awards went hand in hand with Adele. This is the answer sheet that Renly handed over.
Involuntarily, people recalled Renly's three acceptance speeches; involuntarily, people recalled the development curve of the album "Don Quixote" in the past six months; further, involuntarily, people recalled the present The single genre on the Billboard chart is completely incomparable to the British pop singles chart.
This is what the Grammy Awards left behind; it is also the reflection brought by the album "Don Quixote", which is also not available in "21". Of course, some people like it, some people hate it; some people support it, some people disdain it. "21" is really irreplaceable for its popularity and listening ability; however, the album "Don Quixote" has once again entered the public eye.
Not only from the chain effect of the theme song of a movie, not only from the topic effect of Grammy nominations, not even from the communication effect of the three Grammy trophies, but from the blue Reflection effect of three award-winning speeches. This is the most important thing for those professional, senior, niche and independent music lovers.
On the Grammy's official website message board, a netizen with the user name "Brando Fanatic" left this sentence: "'Don Quixote', this is the Grammy we are familiar with and what we are looking forward to. Grammys."
A simple and clear sentence, but it has been enthusiastically sought after by countless netizens, and it has become the iconic comment of the 54th Grammy.
In terms of popularity, there is Adele; in terms of breaking point, there is Schreck; in terms of unpopularity, there is Bruno; in terms of depth and texture, there is Renly. It's no surprise that such an awards ceremony has truly found a balance between business and art, so it has been supported and sought after by professional music critics and the broad audience.
After the Grammys came to an end, there was a wave of praise, and all experts, all reporters, all media, and all audiences gave unanimous applause, adding radiance and radiance to the 43 million viewers who watched the Grammys. The most successful awards ceremony ever. With such a powerful push, the Grammy effect came into play.
Just as Oscar-winning works always drive box office revenue, Grammy-winning works can also drive album sales.
When Nora Jones' "Flying Away" won the award, the album's sales more than doubled more than twenty times, becoming the only jazz album in North America to sell more than 10 million in the new century.
Above this year's Grammys, the winning works are almost all popular, such as Adele, Kanye, Spitfire, etc., while Schreck's electronic is more to buy electronic sound sources. Among them, Adele's "21" before the awards ceremony, the cumulative sales in North America has exceeded 8 million, sweeping the award, which is expected, the effect of sales growth is really limited.
The only exception is "Don Quixote".
Before the awards ceremony, "Don Quixote"'s highest single-week sales was achieved in the second week of December, when the Grammys announced the nominations and "Cancer Me" topped the North American weekend box office, the album It sold 127,000 copies and topped the Billboard Albums Chart that week.
But in the following week, the momentum slowed down, handing over the championship, and the weekly sales also fell to 30,000. Nomination effect, instant burst, instant weakness.
As of the week of the Grammy Awards, the cumulative sales of "Don Quixote" reached 489,000 copies, still not able to cross the 500,000 threshold.
In North America, the gold certification is 500,000, the platinum certification is 1 million, and the final diamond certification is 10 million.
"Don Quixote" has been released for 22 weeks and more than five months, and the cumulative sales still have not been able to reach the gold record certification. As Renly said in an interview on the red carpet, the album is still at a loss, even if it is not announced, even if there is no broadcast, even if there is no music video, no extra cost expenditure, but the album still does not pay for itself, Grammys It is their free publicity stage.
This is the state of folklore.
However, after the Grammy Awards Ceremony ended, the three gramophone awards and the dissemination of three acceptance speeches made "Don Quixote" become the darling of the United States overnight. Following the trend, most of them are the effect of following the trend; but hidden behind the trend, more senior professional fans have locked their eyes on this album.
Sales have exploded.
In the third week of February 2012, in just one week, the weekly sales of "Don Quixote" reached 450,000!
Four hundred and fifty thousand! An incredible 450,000!
At a time when sales of more than 100,000 in a single week are enough to win the Billboard championship, the sales of the new album in the first week of release
It’s hard to get past the 300,000-year-old—except for the top popular superstars, in a time when the global music market is generally sluggish, “Don Quixote” broke out with 450,000 sales in the 23rd week after its release. !
You know, the previous cumulative sales of "Don Quixote" were only 489,000 copies. Now, the weekly sales are infinitely approaching such numbers, which is simply appalling!
In history, one of the most outstanding Grammy-additional albums is Nora Jones' "Go Away". In the week before the Grammys, the album sold 6,000 copies in a single week; in the week after the Grammys, the album single Weekly sales were 370,000 copies, more than 66 times more!
Now, "Don Quixote" is infinitely close but has not been able to break this record. The week before the Grammys, the weekly sales volume was 8,000; the week after the Grammys, the weekly sales were 450,000, more than fifty-six times more! The growth rate is still slightly less, but still incredible.
Unsurprisingly, "Don Quixote" easily topped the Billboard Albums chart, its second weekly number one since the folk album's release, and burst with unimaginable energy. , such a performance astonished the entire market!
Number two on the Billboard Albums Chart this week is Adele's "21."
The enduring classic was a smash hit, with sales picking up in the second week of January, returning to the Billboard No. 1 spot for five consecutive weeks. This week, thanks to the addition of Grammys, "21" once again achieved a weekly sales of 130,000, just behind "Don Quixote", ranking second.
It is worth mentioning that Whitney Houston’s previously released personal collections have already fallen off the list, but this week they re-entered the list, ranking high in the top ten, ranking fifth.
The bonus effect of the Grammys is obvious! However, this is just the beginning.
For "Don Quixote," the official Billboard magazine news headline, "Since 1998, after fourteen years since Bob Dylan, Grammy Album of the Year again favors ballads." Accurate and yet It deeply captures the essence of the positioning of the music market, at least in terms of business, it is eye-catching and sensational enough, which has become the best reason for ordinary audiences to enter the record store.
In the fourth week of February, "Don Quixote" ushered in a sales explosion for the second week in a row, with a single-week sales of 370,000 copies, which greatly maintained the follow-up effect of the Grammys and really opened up the situation.
Before this, whether it was "The Cave" of the Blessed Son or "Don Quixote" in early December, the single-week sales burst, and it successfully topped the Billboard album chart. There are not many, but not many cases. , every year there are several wonderful folk albums that can reach such heights. But they all have one thing in common: explosiveness for only a week.
After a mere week, it weakens rapidly, and may immediately drop out of the top ten or top twenty lists, and then disappear in a blink of an eye.
This time is different, thanks to a series of bonus effects, three gramophone trophies, the title of "Renly Hall", the promotion of three acceptance speeches, "Crazy Love" and "Anti-Cancer" "My Me" is still popular in theaters... One factor after another is superimposed, and "Don Quixote" has truly become a rare folk masterpiece in recent years, especially the Grammy's annual album award. critical.
So, "Don Quixote" really opened up the market.
Beginning in the third week of February, "Don Quixote" beat the same opponent, Adele's "21," for six consecutive weeks to go strong for six consecutive No. 1s on the Billboard Albums Chart.
For a folk album, let alone the 21st century, even in the 1990s, it is "only one without a semicolon"; in the current market context, this is even more commendable.
What is even more commendable is that the quality of "Don Quixote" six consecutive championships is really eye-catching. The weekly sales for six consecutive weeks are more than 200,000, not just the Grammy effect!
After experiencing a two-week sales blowout after the Grammys, this album has gradually been recognized by more and more real listeners. After the craze of followers disappeared, the majority of music lovers gave positive feedback. All It is reflected in the sales data for the next four weeks, which is so amazing that the words lose their color.
With such a strong explosive curve, until the fifth week of March, Bruce Springsteen's new solo album "Wrecking-ball" was officially released, and it debuted on the Billboard album chart!
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