1449 Pyramid Tip
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Now, Renly has undoubtedly become the top actor in the industry. The 20 million club and even Marvel and DC projects are more or less linked to him. His every move can affect the six major Hollywood There are many decisions made by the studios, most recently the "Blitzkrieg" project is the best proof.
But objectively speaking, Renly's current interests are not enough to leverage the entire industry. The two projects "Jurassic Park" and "Fast and Furious" are all owned by Universal Pictures. The relationship is also limited to Universal Pictures, and it is only a few top projects that are really closely related.
However, this time the situation is extremely special and cannot be generalized.
Things need to go back two years, and focus on Warner Bros. and Disney, and then get a glimpse of the stormy seas and upheavals of the entire industry.
In the past two years, Warner Bros.'s dominance in the North American market has been severely challenged by Disney. The confrontation between the Marvel camp and the DC camp has gradually become clear. This is not just a movie series project, it can even be said to be maintained. A business empire of 5 billion, 10 billion or even more, whether it is Warner or Disney, pays special attention to this.
By the way, Disney’s most profitable business is still Disneyland and its surrounding sales. Warner Bros. has always been planning to build its own theme park and develop an online market in the digital field to further expand its business empire. And comic book adaptations are crucial to both.
In this context, the importance of the CEO is highlighted.
In 2005, Robert Iger officially became Disney's new CEO. After that, a series of decisions and plans led the Mickey Mouse Legion to regain its glory; in 2000, Barry Mayer became the CEO of Warner Bros. It also made the company a well-deserved overlord in the first decade of the 21st century.
But now, Barry Mayer's decisions are looking outdated. Especially for the development of dc projects and the integration of the digital field, the blueprint outlined by Barry is really unsatisfactory. Although Warner Bros. still maintains a strong competitiveness, with the "Harry Potter" series and "Bat" The end of the "Xiamen" series, and in the head-to-head competition with Disney, they have gradually fallen behind.
From last year to this year, Barry contacted Renly many times before and after, in fact, he hoped that Renly would become one of the important sectors of Warner Bros. film department in the future, just like Christopher Nolan at the beginning.
Unfortunately, Barry Mayer was not able to win the support and approval of shareholders. As a result, Warner Bros. has been seeking to replace a new CEO, which has also sparked a two-year-long infighting within the company.
kevin-tsujihara in digital home entertainment, jeff-robinov in film, bruce-rosenblum in television, The three executives fought openly and secretly for the CEO position, each with their own talents and strengths, and the entire company was smoky and chaotic.
Originally, people expected Jeff-bewkes, the president of the parent company Time Warner, to stand up for a fair ruling, end this melee farce as soon as possible, and let the company settle down quickly, but Bewkes always kept onlookers, Because they firmly believe that the survival of the fittest is like a primeval forest, and the one that survives the fierce battle is the best.
After the Oscars this year, Jeff Bickers finally officially announced: Kevin Tsujihara will be the next CEO of Warner Bros., and Barry Mayer has retired.
In fact, the Hollywood industry is generally not optimistic about Kevin Tsujihara, believing that his management coordination ability and macro control ability are not enough to support the entire Warner Bros., but Time Warner President Bix has his own unique opinion on Tsujihara. He believes that This is an era of the Internet. If Warner wants to continue to maintain its unique position, they must be the first to change——
Not a mere dc project, but a change in the entire development direction.
And Kevin - Tsujihara's background and ability in home entertainment and digital fields has become his bargaining chip. Bix believes that Tsujihara has the power to change the game in Hollywood.
In other words, in this contest with Disney, Time Warner Corporation believes that they refuse to continue to play according to Disney's rules of the game, but create their own rules and change their strategies. When all the eyes of the people in the industry are limited to the battle between Marvel and DC, they have already created a higher level.
Regardless of success or failure, this vision and awareness is different. This is the real tip of the pyramid.
After the Oscars, the project negotiations between Warner Bros. and Renly changed several times - to be precise, Barry Mayer's planning and cooperation with Renly have undergone drastic changes, and this is the reason. Kevin Tsujihara took office and Barry Mayer left. The most direct result is:
"Crackling Drummer" teamed up with Sony Classics, and the far-topping Warner Bros. was unexpectedly dropped. At the time, Renly thought it was Andre Hamilton and Sony Classic who found the code for the collaboration, and didn't think about it further; but now it seems that the complexity of the matter is far beyond imagination.
After Tsujihara took office, Robinoff and Rosenbaum, who remained at Warner Bros., were gradually replaced by power.
Robinoff once hugged a friend in private
complained, "I'm being sidelined and the things I'm in charge of are shrinking every day. Kevin is starting to put me on the sidelines and everyone has to report to him whether it's his remit or not. As a result, now all The employees are either thinking about how to benefit from it, or worrying about how to protect themselves. They are calculating every day. No one is working hard. This is not the situation I want. Maybe by the end of the year, this company will be in a huge situation. confusion……"
Robinoff still misses Barry Mayer even more.
Robinoff's concerns soon came true, when Rosenbaum was forced to leave in May, and Rosenbaum joined Legendary Pictures as the bellwether of its new TV division - Legendary The film industry is another branch focus of this top management change.
In fact, Robinov was also refrigerated.
On June 10, at the New York premiere of "Superman: Man of Steel", Kevin Tsujihara and Jeff Robinoff joined hands to arrive on the red carpet at the last minute.
Two Warner Bros. executives, with similar heights, similar qualifications, and equal strength, were also seated together at the premiere, but the sensitive on-site reporter found that although the distance between the two was only less than twenty cm, but during the next five hours of the premiere, there was not a word of conversation between the two, not even a single eye contact.
At the time, reporters had already sensed that Warner Bros.'s internal power game was far from over.
really. After the premiere, less than a week later, Robinoff had no news about the renewal of the contract and was coldly dealt with for several weeks. In desperation, he also officially submitted his resignation. Immediately after, 20th Century Fox, Sony Columbia , Universal, and even Disney have all extended olive branches to him, and there is no shortage of homes at all.
Why?
Because Robinoff is one of the top film department managers in the entire industry. This is recognized in the Hollywood industry!
Robinoff, who failed in the infighting, did not leave immediately, but chose to stay, because he still has deep feelings for Warner Bros., but Warner Bros. and even the parent company Time Warner did not appreciate it at all. In the face of huge commercial interests, they sacrificed a hero without blinking an eye. Now they fully support Tsujihara to establish his own direct line management team.
For Warner Bros., Robinoff is a no-brainer; for other studios, Robinoff is a treasure.
"His departure is a major loss, and this is a wrong decision", many people in the industry think so.
In 2010, when Ben Affleck was in trouble, it was Robinoff who raised a million dollars for Affleck to keep the filming of "The Thief in the City"; in 2012, it was Robinoff again. Against all odds, "Escape from Tehran" was handed over to Affleck.
In addition, I have to mention Christopher Nolan. Robinoff signed a contract with Christopher after watching "Memento" and fully supported the handing over of the "Batman" trilogy to Christopher - it is worth a visit It is mentioned that at the beginning, Warner Bros. did not actually want to restart such a project at all. It was the Nolan brothers who came up with the idea, and Robinoff gave absolute support.
Robinoff's ability lies not only in his strong contacts, and close personal contacts with countless top directors and producers; it also lies in his keen sense of commercial films, boldness and courage, especially with the approval and support of Barry , and his unique vision has been brought into full play.
The Burst Drummer project, which Barry and Robinoff had fought so hard for, missed; Barry and Robinoff had hoped that Renly would be part of the Warner Bros. blueprint, but it ran aground.
More importantly, Tsujihara's areas of expertise are digital and home entertainment. Now that Robinoff has left, the new director of the film department has not had time to take office, and related projects can only be decided by Tsujihara, so many film projects have In a momentary stalemate—
As Robinoff said, Tsujihara's control/desire/desire is very strong, and the new officer took office with three fires, trying to cut off all the influence of infighting. Whether this is a positive effect or a negative effect is still unclear. Know.
In addition, there is another big news, Legendary Pictures.
Less than two days after Robinoff announced his departure, in another shocking news, Warner Bros. and eight-year-old ally Legendary Pictures officially ended their partnership. Legendary Pictures led by Thomas Tour.
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