1472 Appropriate
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Brokerage companies and production companies are collaborators but also competitors. It can be simply understood that they need to cooperate to tap the box office potential of the market, but they must start wrestling in the profit distribution.
In the past 30 years, the agency has made efforts three times. The first time was in the late 1980s. Led by Harrison Ford, the agency won more remuneration for the actors and was no longer a vassal of the production company. The actor's "box-office appeal" also appeared in front of people for the first time.
The second time was in the mid-1990s. Headed by Arnold Schwarzenegger, Kim Kelly, and Tom Cruise, the brokerage company successfully created the "20 million club", and the actors were really involved in the film production industry chain. It occupied a place in the upper echelons of power and completely changed the status quo in Hollywood.
The third time was ten years ago, led by Johnny Depp, the brokerage company further carried forward the box office dividends, and used it as a lever to leverage the fundamental interests of the production company, not only the sky-high remuneration, but also the actors. It also began to step into the management level of the producer level.
Simple to describe, difficult to operate. For the brokerage companies, they need one or more top actors who can break the balance of power and interest structure, and then the entire industry can be united to complete the promotion, which can win a slight advantage over the Hollywood production class controlled by Wall Street.
By the way, in the previous three turning points, the creative artist agency was the absolute main force. Especially for the first time, it was completely promoted by the creative artist agency with its own efforts.
All eyes were now on Renly.
Because Renly is the only actor who has the potential to tip the balance. Not only is he the youngest egot winner in history, but the cumulative North American box office has exceeded 1.2 billion US dollars, and the global box office has also reached 2.5 billion US dollars. The most incredible part is that so far, Renly has not personally added a sequel to the film. to make--
Although "Fast and Furious 5" is a sequel movie, Renly only starred in one, and did not "continue".
In other words, all the current box office results have no sequel bonus, and they are completely dependent on Renly's market appeal, which is so sturdy that it is speechless.
If there is any actor who can break the current shackles and win the salary of "30 million plus box office dividends", Renly is the only possibility. Robert Downey Jr. can't do it, Johnny Depp can't do it, and all the other superheroes in Marvel movies and dc movies can't do it, only Renly.
It is no exaggeration to say that after egot, Renly’s every move was under the watchful eye of the entire industry, even the production company—
Warner Bros., Universal and Legendary have all been fighting whales lately, but the "Jurassic Park" and "Fast & Furious" projects are still attracting a lot of attention, Thomas Tour and Ron Mayer are Doing everything to suppress Renly's pay is, in a way, something other studios like to see:
On the one hand, they are eager to cooperate with Renly; on the other hand, they want to suppress Renly's salary. This is a tricky situation, and it would be perfect if Universal could come and be the "villain" and then other studios would take advantage of it, lower their pay, and preemptively reach a partnership.
Therefore, Renly, this little shrimp, really attracted a lot of attention in this turbulent whale fight. Perhaps, at some point, he will also become a key pawn in changing the entire market. After all, the name "Renly-Hall" now has its own extraordinaryness.
Emma Thomas can't say that she knows everything about this situation, but she also knows it well. Therefore, when Christopher said that Renly asked for the salary, Emma said that it was impossible not to panic; but now, when she heard Renly's salary conditions, Emma's first reaction was--
Can't laugh or cry.
Things are not as complicated as imagined. You can do a simple math problem according to the remuneration of the two works "Gravity" and "Interstellar Crossing".
The former is the current salary level of Renly, while the latter is the expected salary level that Renly is negotiating; the former is 10% of the box office dividends, and the latter is that the production company estimates a base salary of 20 million yuan. Plus a 3% box office dividend, while Renly proposed a base salary of 20 million plus a 5% box office dividend.
Then temporarily disregard the tax situation and use the North American box office to calculate.
If the final North American box office is $100 million, the former is 10 million, the latter is 23 million, or 25 million.
If it is 200 million, the former is 20 million, the latter is 26 million, or 30 million.
If it is 300 million, the former is 30 million, the latter is 29 million, or 35 million.
If it is 400 million, the former is 40 million, the latter is 32 million, or 40 million.
A simple and straightforward horizontal comparison, all the data suddenly become clear at a glance.
Taking "Gravity" as Renly's existing market value as a standard, if the North American box office is less than 300 million, Renly's current remuneration is more dominant, reducing the burden on Renly's so-called actors; while the North American box office is high At 300 million, Renly's advantage will be almost eroded, and the production company will be able to win more profit margins.
If you just say this, it seems that Renly is still taking advantage, because if the box office fails, he does not need to take too much responsibility and can still take the basic salary plus dividends; but the premise is that Johnny Depp and Ronaldinho
Burt - Downey's salary has far exceeded such a benchmark.
Johnny Depp starred in "Pirates of the Caribbean 4", the salary is 55 million, according to Renly's above standards, only when the North American box office exceeds 550 million, Disney can be cost-effective, and the final film The North American box office is 240 million.
Robert Downey Jr. starred in "Iron Man 3", and the remuneration was 50 million. According to Renly's proposed standard, the North American box office must exceed 500 million US dollars, and Disney's transaction will not lose money, and the final North American box office of the film is Four hundred million.
Of course, the particularity of "Pirates of the Caribbean 4" and "Iron Man 3" lies in:
Disney theme parks and surrounding products can also create value continuously. After these two series of films were filmed, in fact, the surrounding income is much higher than the profit of the movie box office itself. Disney is still not at a loss, so it continues to invite two actors in the future. When playing the same role, Disney still spends money without mercy.
But when it comes back to actors' remuneration and film production, Renly's price-performance ratio is far more than that of Johnny Depp and Robert Downey Jr. What's more, major brokerage companies are actually watching and looking forward to it. Renly can further increase the base salary of the film, 25 million or 30 million, raise the minimum salary limit of all actors, and earn more benefits for the actors.
The principle is very simple.
Originally, the 20 million club is the current limit. Although the remuneration of Johnny Depp and Robert Downey Jr. is the basic salary, they are based on the estimated box office dividends. If the 20 million club has now become a 30 million club, it means that the original 15 million class actors can chase 20 million, and the original 10 million class actors can chase 150 million Millions, increasing layer by layer.
In the end, the beneficiaries may be all the actors in Hollywood, and even the actors, stuntmen and extras will be able to gain more benefits.
Of course, brokerage companies strive for such a cap, not for public welfare, nor for the flourishing of actors' careers. In the final analysis, it is for their own interests.
Now, Renly is neither greedy nor self-proclaimed as a hero. The lion openly offered a sky-high figure, but was infinitely close to the psychological bottom line of the film production company, and proposed a reasonable figure that people could not refuse; More importantly, if Renly sets the precedent of "20 million club plus box office dividends", this can also improve the treatment of actors, but it will not touch the core interests of the production company.
It can be understood that Renly has taken an important step forward, which can satisfy the agency without breaking the absolute bottom line of the production company.
This is like boiling a frog in warm water, eroding the bottom line of the production company step by step. If Renly's request for remuneration is met this time, the production company will not jump; then, "Gravity" and "Interstellar" will be released. Afterwards, once the box office is a huge success, and then Renly raises the salaries even further, the studio will again be in a "must say yes" dilemma.
Of course, the most important premise is that "Gravity" and "Interstellar" can be successful at the box office.
It can be compared horizontally. When Johnny Depp starred in "Pirates of the Caribbean 5", the industry rumored salary was 95 million; when Robert Downey Jr. starred in "Avengers 3", the industry rumored salary was 100 million. In fact, none of these figures have been officially recognized, and neither Disney nor the actors have disclosed the specific figures, but it is certain that they are bound to be improved from the period of "Pirates of the Caribbean 4" and "Iron Man 3".
This is the struggle between a seller's market and a buyer's market.
But what makes Renly really great is that he doesn't need to rely on any series or characters, but can rely on his own strong appeal to slowly increase his salary step by step - the agency is happy to hear it, the producer The company is ... mixed mood, bittersweet. But at the end of the day, the studios will agree.
cunning!
Such a decision is too cunning. Just right, in the middle of the red heart, but the production company couldn't refuse it. Don't underestimate a set of numbers, this is precisely the art of negotiation.
The first reaction in Emma Thomas' mind was: Is this a number set by Andy Rodgers or a number set by Renly?
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