Chapter 108: Praise to Death

Cao Shen pondered the e-commerce business for several days and finally came up with a general strategy.

"System, do you have an e-commerce ERP system, smart warehousing and smart logistics system?"

[Ahahaha, host, you finally remembered to exchange things!

Yes, yes, you must have!

Host, if you want to give you a discount, add up the three, three years!

Go and complain to earn life points, your current life points are one year and five months.

Hahaha, with this order, I can move! I have face too!

Work harder, it's just a little more than half! I'm optimistic about you! ]

"Three years! If you weren't asking for trouble, the price of the whole cloud computing would only be four years! Why is this thing so expensive, or did you raise the price to save face, do you have any shame!" Cao Shen stared at the system.

[No, no, I'm a very honest system.

There is no whole set of cloud computing for four years, only part of it, and the whole set is given to you because you spent six years!

Besides, you need three systems, EPR, warehousing and logistics, which are very complicated.

Take the intelligent warehousing management system as an example. When the goods arrive, where should they be placed? What batch number should be assigned to the goods? And you must be doing cloud warehouse, which warehouse will be the most efficient for delivery and distribution.

If the cloud warehouse is to be built into a national network and open to other e-commerce and express delivery companies, it will also involve big data, cloud computing, artificial intelligence algorithms and other technologies to achieve intelligent warehousing, intelligent order distribution, optimal delivery, and logistics data analysis.

In addition, you need to plan the location of your new warehouse and store the types and quantities of goods based on the quantity, type, frequency, geographic location and other data of the goods purchased by users.

There is also picking, how to make fully automated sorting most efficient and economical, and you also need to command robots to work.

There is also cargo tracking, which manufacturers and batches of goods have problems and need to be recalled.

There are also inventory control, damage, freezing, shelf life monitoring and matching...】

"Okay, okay! Three years is three years!" The system is being promoted more and more vigorously now...

Warehouse management system WMS is actually already used by e-commerce companies now, but it is very unintelligent.

It is basically equivalent to a purchase, sales and inventory software. There is no assembly line and barcode scanning, and there is no storage path optimization, the efficiency is very low, not to mention the full automation of robots.

Every time an e-commerce company does a little promotion, the warehouse and WMS will be paralyzed, and the result is that the goods can only be sorted and sent by the pickers.

Moreover, because the current e-commerce companies are not large in scale, there is basically only one warehouse, but Cao Shen wants to do big things, so he must establish sub-warehouses across the country.

This requires WMS to be connected to the Internet and able to manage sub-warehouses.

The e-commerce ERP system is connected to each sub-warehouse, so that it can make estimates based on historical sales records, reasonably plan the geographical location of the warehouse, allocate the incoming inventory of each sub-warehouse, and issue outbound instructions in a timely manner. The goods between the sub-warehouses need to be allocated according to sales in the later stage.

At this time, WMS also needs to cooperate with TMS (transportation management system) to form a delivery order, and the order information is uploaded to TMS as soon as possible, and the express parcel is continuously tracked through TMS.

In addition, Dongguo is so large that Cao Shen cannot build all new warehouses by himself, and the cost is too high.

Therefore, it is necessary to connect to some established third-party warehouses and share data with its own WMS through EDI, which places high demands on the interactivity and inclusiveness of WMS.

The intelligent warehousing and logistics system that Cao Shen wants is obviously not available on the market now, and it is still far from it.

There is no way, I can only exchange my life.

But after all, it is just an application-level system, unlike cloud computing, which is a basic technology at the bottom.

Three years, a bit expensive, I hope it will be worth it.

So, what Cao Shen is facing now is that he needs to make a big fortune quickly!

It is obviously too slow to just complain about "Entrepreneurship Heroes", and there are no national entrepreneurship competition TV programs to be a mentor recently.

Which company should I cut off and complain about?

It's hard for big companies...

Thinking over it, Cao Shen suddenly remembered the "BB Live" that he had participated in the entrepreneurial competition of Beiji TV Station.

Live broadcast!

This is great! A pure Internet project, as long as you are willing to invest money, it should be able to scale up quickly.

At the beginning, Cao Shen was very attentive to complain and made a bunch of investors blush and green-eyed. Judging from the posture, they should have invested a lot of money in this industry!

It's almost April now, and you have been given more than two months to develop. You should at least make some achievements for me to cut the leeks.

So, Cao Shen began to check the situation of these live broadcasts on the Internet.

Sure enough, the complaints were very effective at the beginning. Now there are more than 20 large and small live broadcasts.

"BB Live" is currently in the first echelon, that is, it has just received another round of financing after participating in the last entrepreneurial competition, with a valuation of 300 million yuan and 60 million yuan.

Alas, Cao Shen sighed, no!

This is just enough for me!

Cao Shen knocked on the table. What if I kill not just one company, but the entire industry?

Then wouldn’t the life value bonus be multiplied?

Then I’ll praise you and make you fight a hundred broadcasts. I’ll raise some money and then I’ll take care of you all!

This is good! Praise to death!

How to do it specifically? Cao Shen began to study.

Because 4G licenses were issued at the end of last year, consumers who were originally going to switch to 3G phones began to wait and see.

Wait a minute, wait for cost-effective 4G phones! I don’t believe that mobile phone manufacturers don’t want to make this money this year!

Of course mobile phone manufacturers want to, but the previous 3G phones are not selling well. They originally made low-end cost-effective smartphones, and did not choose 4G in the choice of radio frequency, because they had to pay extra and could not afford to lose money.

Now it’s good, we have to start from scratch again. As a result, the entire market of domestic 4G smartphones began to be in short supply, and even the leading Da Mai, the earliest 4G smartphone will not be released until May Day.

Consumers wait and see, and mobile phone manufacturers scratch their heads.

As a result, the growth of the entire smartphone penetration rate suddenly stagnated, just around 20%.

In this regard, Cao Shen can only say that for a better future, be patient.

Therefore, the main battlefield of this wave of live broadcasting is still on the PC side. Only less than 30% of the companies launched mobile terminals at the same time, but the data is not good. After all, there are still few smartphone users, and most users still watch on computers.

The computer side is different from the mobile side. The screen is large, and users are already accustomed to watching high-definition content on PC. This forces live broadcasters to use high-definition.

But the bandwidth cost will rise immediately, accounting for about 20% of the total revenue, equivalent to 2 yuan per user.

Another problem with watching live broadcasts on computers is that users are not as accustomed to paying on computers as on mobile terminals. Mobile payment is too convenient. There is no need to jump to the page. You can charge money by touching your fingerprint.

On computers, because QR code payment is basically not available at present, mainly because Cao Shen did not do it, no one did it. So when you are impulsive and want to give rewards to the anchor, once the page jumps and you enter an account password, the impulse fades.

Therefore, the current payment rate in the live broadcast industry on the computer side is about 0.3%, which is more than ten times less than the average payment rate of 4.5% for mobile games.

If we do the math, if the bandwidth cost is two yuan per person for one thousand people, that’s two thousand yuan, and there are three paying users among them.

The live broadcast platform and the anchor currently share the revenue equally, and the marketing cost accounts for 20% of the revenue. That means if the ARPU value of these three paying users is lower than 2222 yuan, the deal will lose money, and this is not counting other expenses.

The current live broadcast is all in show mode, relying entirely on the "tycoons" to give tips, and only 2222 yuan, which really underestimates the strength of the tycoons!

Cao Shen decided to help so that everyone can make more money. As long as people see that this industry is profitable and easy to make money, they will break their heads and squeeze in, and it will be lively now. Investors will naturally not miss this feast and work harder to pay for it.

So, three days later, Tongcao Technology launched a new product, "Live Cloud".

"Live Cloud" provides a full set of technical solutions from streaming, transcoding, distribution to playback, and provides uplink bit rate adaptation, narrowband high-definition transcoding, screenshots, recording, time shift and other functions and services.

It also has advanced encoding technology, which can achieve ultra-high compression effect under the same clarity, comprehensively reduce the cost of large blocks, so that you don't have to worry about bandwidth costs even if you use "Blu-ray" and 20M bit rate.

At the same time, Tongcao Technology also provides up to 32 live broadcast product UI modules, and has the function of automatically generating live broadcast clients with one click.

Encoding, cloud computing, website production, these functions were obtained from the system earlier, Cao Shen only needs to modify them and save them.

Of course, these 32 sets of UI are made by the system in the name of after-sales service. After all, if you can't move, practicing painting to cultivate your sentiment is also a good way to relieve stress.

The whole set of "live broadcast cloud" products allows you to make your own live broadcast platform even if you are a coal boss who doesn't understand technology and products at all, just click according to the prompts.

Don't look at the price first, this set of things alone is enough to make people excited.

Live broadcast makes money!

I don't know how many people are still worried that they don't have live broadcast technology and can't participate.

Now it's good, you can do it with your hands!

Let's calculate the price again. With Mr. Cao's stuff, the bandwidth cost per user can be reduced to 70 cents! It's more than half of what it used to be! And it's still blue light!

It's really a good deal, Mr. Cao, what can we say about you! You always do this kind of great thing that doesn't make money!

Of course, Mr. Cao always likes to send Buddha to the west.

This time, Tongfubao QR code scan payment was launched at the same time. As long as you use "Live Cloud", a small QR code will pop up when users want to recharge. Just scan it with Youxin. You don't have to jump to the web page to enter the account and password. Just ask if it's convenient or impulsive!

QR code payment, this thing is new.

Everyone was somewhat resistant to new things at first, but this is built-in "Live Cloud", and there is no need to delete this function. The key is that these people don't even understand the live broadcast technology, let alone understand the cloud. Even if they are asked to delete it, they dare not start. Where should they delete it?

However, soon, the first batch of people who used QR code payment found that it was really good! It's so damn good!

Not only did the payment rate increase from the original 0.3% to 3%, ten times!

And the ARPU value also doubled!

As a result, QR codes quickly became popular in the live broadcast industry. Moreover, even the companies that used their own live broadcast technology at the beginning gave up their past efforts and quickly embraced Mr. Cao's thighs after seeing this situation.

Seeing that the effect was good, Cao Shen informed Yourong Technology and asked them to put the QR code on the cash register. At this time, Yourong Technology had just raised another round of financing, and the main merchants in first-tier cities were fully covered, and second- and third-tier cities were now half covered.

The payment fee of UnionPay POS machines is between 1% and 3%, large supermarkets and ticket agents are 0.5%, general retail, services, commerce and other ordinary industries are 1%, and hotels, restaurants, KTV, crafts, and jewelry are 2%.

Tongfubao gives 0.6%, which is lower than UnionPay. This is not obvious to consumers, but the channel fee is generally paid by merchants, and they still care about this as a small amount accumulates.

Moreover, Cao Shen also gave half of the channel fee to Yourong Technology. As long as they roll out enough cash register systems, that is money. So Yourong Technology also put all its efforts to cover it.

Cao Shen's "Live Cloud" solved three key problems for the live broadcast industry at once: technical threshold, bandwidth cost, and increased income.

The first batch of companies that used it achieved a substantial increase in revenue and net profit that month. Investors were excited! Everyone was excited!

Live streaming is about making money!

Whether a game can make money depends on its quality, gameplay, and operation. Compared with games, live streaming is much simpler. Just have an anchor!

And everyone found that "Live Cloud" has another key function, which the official did not specifically point out at the beginning, but it is absolutely practical.

Live streaming dynamics are "beautified" in real time!

This is the technology that Cao Shen cut from the earlier "Smile" image processing, and it is "optimized" extremely crazy and directly integrated into the cloud.

The reason why it was not specially promoted is for the sake of the live streaming companies. Users who pay money must feel that their anchors are "really beautiful".

With this function, everyone was still pulling their hair in the original battle of 100 broadcasts. There are too many live streaming platforms, and what should we do if there are not enough beautiful anchors! This digging and finding beautiful women will not cost a lot!

As a result, relying on this function, as long as she is a person, she is beautiful! There is no need to find any beautiful anchors, any woman will do! If there are not enough women, men can wear wigs and fake breasts!

So, Taotao was surprised to find that the sales of wigs and prosthetic breasts have increased recently...

With Cao Shen's move, new entrants to live streaming have flooded in like a tide. More than 100 new platforms have appeared in two months, and there have been more than 30 financing events.

With the first-mover advantage, "BB Live" as a first-tier player naturally received the most attention. It is said that it has received several letters of intent for investment, and its valuation has doubled.

Cao Shen breathed in the air with poplar catkins floating in it. Summer is coming again, so you guys should fly for a while!