Chapter 639 543 Qing Zhiyuan Taught the World Half a Lesson!

On August 26, 2001, Qing Zhiyuan was invited to give a speech at the Global Internet Summit held in the imperial capital of China.

The Global Internet Summit is an international, industry-based, non-profit social organization voluntarily formed by relevant enterprises, organizations, institutions and individuals committed to promoting the development of the global Internet.

This organization has been recognized by the Multi-Stakeholder Advisory Committee of the United Nations Internet Governance Forum (IGF) and has a considerable influence worldwide.

Qing Zhiyuan gave a speech at such an international summit, which was also the first time in his life.

Mainly in this world, when talking about the Internet, P-NET and its founder Qing Zhiyuan are something that cannot be avoided in any way.

Many people couldn't help but be a little surprised when they saw the relevant news and live broadcasts:

"Who? Qing Zhiyuan? Why would he, a game developer, go to the Global Internet Summit to give a speech?"

"Isn't this guy a game guy?"

Most people who know or have heard of Qing Zhiyuan basically have an impression of him at the game level.

For most people in the world, the games made by Qing Zhiyuan, the founder of Pokeni, may not be very good, but he did create an amazing game company.

And you can see this guy at the E3 Electronics Show every year.

He is handsome and has an arrogant expression. He always brings people extraordinary new games or new game consoles...

But what games did Qing Zhiyuan lead in developing?

No one has much impression.

The only one that is most remembered is "Famous Academy" developed by Qing Zhiyuan as a producer 10 years ago.

People, the easiest thing to remember is your stain.

In short, in the eyes of the public, Qing Zhiyuan looks gentle and clean, handsome, but not good at making games, but he is always seen at game press conferences as a guy who likes to show off and is a little arrogant.

But if you say to connect Qing Zhiyuan with the Internet.

Everyone may not be able to react in their minds.

...

In fact, this Global Internet Summit Forum was just established last year.

So from the time dimension, this summit is the first one since the establishment of the forum.

P-NET is the most advanced and comprehensive technology in the world, and has made extraordinary achievements in portal websites, search engines and various Internet derivatives.

As the founder and current president of P-NET, Qing Zhiyuan was naturally invited.

The scene was full of bigwigs in various Internet fields, from Bill Gates to Jobs, the founder of Google, Nvidia... all the way to Intel, bigwigs of various portal websites are sitting here.

Reporters from all walks of life have also filled the entire venue.

They were ready to listen to Qing Zhiyuan's speech.

Qing Zhiyuan behaved very freely and went on stage in a white T-shirt.

This outfit is almost the standard of Jobs and Lei Jun, but at this moment, Qing Zhiyuan looked indescribably clean and chic when he wore it.

Facing the crowd on the scene, Qing Zhiyuan seemed calm and composed. Now his psychological quality has been trained to be extremely strong, and he has experienced similar scenes.

It's nothing more than a new audience.

Qing Zhiyuan cleared his throat and said to the microphone, "My speech today will not be long.

I just want to share a little bit of my personal experience.

About the upcoming new business model of the Internet."

Qing Zhiyuan did not do too much preparation, and went straight to the point, shocking everyone on the scene.

After a second, everyone reacted.

Wow!

Qing Zhiyuan is going to talk about practical stuff today? !

I thought this guy was similar to the previous E3 or Tokyo Game Show, at most bragging about his own products, adding some expressiveness, so as to build momentum for the company and increase the popularity of the upcoming games.

I didn't expect Qing Zhiyuan to be so straightforward today, and the theme of the speech he prepared was also very grand. He started with-

The new industry model of the Internet in the future.

This caught everyone off guard.

The big guys quickly took out the recorders and the small notebooks they carried with them, and took notes obediently.

…

Qing Zhiyuan opened the PPT, and the words [Attention Economy] appeared on it.

Everyone at the scene looked at each other, a little confused for a moment.

Good guy, you come here to talk about economics at the Internet Summit?

Qing Zhiyuan didn't care so much, and continued to say with a smile:

"The concept of attention economy was first proposed by psychologist Sangate in 1990. It refers to an economic model that attracts the attention of users or consumers to the maximum extent and cultivates potential consumer groups in order to obtain the greatest future commercial benefits.

American scientist Goldhaber described it as an important scarce resource in the process of information dissemination.

In this economic state, the most important resource is neither monetary capital in the traditional sense nor information itself, but the attention of the public.

Attention resources have become a very scarce economic resource and a high-profit emerging industry group."

Qing Zhiyuan paused and said with a smile, "To put it more bluntly and simply, the so-called attention economy is [eyeball economy]. Whoever can catch the user's eyeballs can gain their attention.

Who can obtain higher scarce resources, that is, the user group. "

“The essence of the media economy and network economy is the attention economy.”

Wow!

As soon as this statement came out, there was an uproar below.

Everyone here is a smart person, so everyone understood immediately when Qing Zhiyuan said it.

The concept used by Qing Zhiyuan is not a particularly new one. As he said, this theory was proposed in 1990.

It's 10 years from now.

But what about its specific application to the Internet field?

But it is something that has only happened in the past few years. It is not that there are no advanced economists and theorists in the world, but that the Internet has scaled up and generated benefits, which is something very new in recent years.

So no one took the attention economy in this direction at the beginning.

It was not until this year, after pokeni launched two online games, that the world saw the so-called economic value of the Internet.

But even so, no one would think that this is the attention economy.

In this timeline, Qing Zhiyuan is the first to truly define the essence of the network economy as the attention economy.

And it was proposed at such a large world summit.

…

Some things look very complicated, with layers of shells and packaging, especially things like the Internet, which was born on the basis of networks and computers, and high technology.

It has a halo of halo, coupled with various dazzling technologies boasted by the big guys, giving people the illusion that this is not a high-tech consumer product.

But after taking it apart, it is essentially very simple, that's what it is.

As soon as Qing Zhiyuan revealed the secret, everyone suddenly realized.

That's right. Isn't the essence of the network economy the attention economy?

But do you want to say it is the traditional attention economy? It seems that it is not the same thing. It has been announced. But if Qing Zhiyuan randomly named a few big guys at the scene and asked how to monetize it and how to apply the attention economy model Go in.

I guess not many people can answer it.

"Take the simplest example.

In the first half of this year, we launched two large-scale online games, one is "Border Online" and the other is "Yu-Gi-Oh!"

At the beginning, many people questioned how a free game like Border Online could make money by charging only for in-game clothes.

You definitely can’t understand this using traditional economic thinking.

Because we all know that functions create value, and items in the virtual world are also clothes that do not help in combat, cannot protect against cold, and cannot provide a comfortable sleeping experience...

What is the functional value of this thing?

Who would pay for this kind of thing?

Even considering the cost, one of our original painters can draw a set of clothes in the virtual world in one day.

How to define the value of something like this? "

Qing Zhiyuan smiled and finally said:

“Need and comparison generate value.”

Needs and comparisons create value…

Everyone lowered their heads and thought about his words silently. Although they couldn't digest it for a while and couldn't quite understand the details, they were quite shocked in their hearts.

“But how to create demand and create comparisons needs to be analyzed based on the specific situation.

I won't go into too much detail here. "

Qing Zhiyuan did not intend to go any further.

Calling this point is already the greatest contribution he has made to the world, and there are still some other trump cards that must be saved for the future.

It's fun to hit and shock once.

And he feels that he has said enough. With the current speed of information dissemination, it is estimated that his theory will be known to the whole world soon.

There are so many economists and smart people who can understand the mysteries and draw inferences by using their brains to analyze.

Qing Zhiyuan then rambled on about other things, sharing some interesting stories about the combination of games and the Internet as if in casual conversation, and then ended the speech.

"thank you all."

…

Hear the end of the speech.

Everyone in the audience was still confused.

"Is this, is this finished?"

"But why do I feel like I only listened to a prelude? There is some useful information, but don't you think it's a little too little?"

"More than just a young man, he just started it and then whetted our appetite and ended it."

Qing Zhiyuan gave everyone a solid half-class lesson.

The total speech time was less than half an hour.

But everyone at the scene was still unsatisfied. They just felt that this guy Qing Zhiyuan was too cheating.

"Fa Keqing Zhiyuan, how can you say half of what you say?"

"It's too deceptive. Isn't this guy Qing Zhiyuan too insidious? Just let out a thread and let us figure out the rest, right?"

"I think Qing Zhiyuan must have hidden some particularly important insights that he didn't say at all. The scope of the proposition of the Internet's attention economy is also too large.

He only told the theory, but not the method.

He must know exactly how pokeni works, how to make good use of the public's view and the attention economy, but he doesn't dare to say a word.

Afraid that we would find out and overtake him. "

"Damn, that must be the case. He finally aroused my curiosity, but he didn't say anything.

What a waste of expression."

"But then again, if I were Qing Zhiyuan, I would definitely not say it.

Especially the company's most valuable things, these are company secrets, and competitors can't know them.

Now that I can talk about the beginning and let everyone know the basic theory, it is already Qing Zhiyuan's best.

I still feel very fortunate to be able to listen to Qing Zhiyuan's speech here today.

At least in terms of thinking mode, we are better than others. It's much faster."

"It's over, Qing Zhiyuan has planted a demon in my heart. I probably won't be able to sleep well tonight."

"Don't say I won't be able to sleep well tonight. I guess I won't be able to sleep well for a long time in the future."

"Yes, the essence of the Internet economy is the attention economy. Once this concept is proposed, it will essentially produce a huge sensation. The future Internet industry will change!"

"Fuck!

Don't scare me. I finally entered this industry. Is it going to change so quickly?"

"A new era is coming!"

A brand new Internet era.

The era of attention economy.

Many bigwigs may know, but they have never been so clear.

And the source of all this, or the whistleblower, is Qing Zhiyuan.

...

...(End of this chapter)