Chapter 666 570 Devouring the World!!!

Compared to the new operation mode, touch operation, and mobile phones that can be played, the current mobile phone functions:

calling, sending text messages and MMS...

are the least difficult and least worth mentioning parts.

In the next week, Qing Zhiyuan will discuss the needs with Iwata and Sato Hideki, mainly about the detailed design of this [smartphone].

Don't look at such a small thing, it is really necessary to explain every part clearly, how to operate, how to return, how to call, how to use this function, how to proceed, how to close...

It takes a lot of time.

And these are still things at the design level, and there is still a distance from the implementation.

Fortunately, some technical obstacles in the middle can be supplemented and filled in theory, otherwise Iwata really doesn't know how to turn this thing into reality.

After listening to Qing Zhiyuan's vivid description, Iwata and Sato Hideki also showed shocked expressions on their faces.

The boss is too awesome, right? !

It is rare that every functional design can be described so clearly, as if President Qing Zhiyuan has been playing with this smartphone for many years.

Although it is not the first day that I have experienced the president's wild imagination and problem-solving ability that transcends the times, it is really hard not to be shocked that all the concepts and details of this thing [smartphone] can be described so clearly.

It is as if this thing has been passed through Qing Zhiyuan's brain countless times, and they even doubt whether Qing Zhiyuan has really come into contact with and used this product.

Otherwise, how could it be described so accurately?

There are too many small details in it. Sato Hideki estimated that after this smartphone is completed, it is estimated that at least thousands of patents will be applied for.

Moreover, there are no keyboard buttons, just relying on finger sliding, how simple and beautiful the appearance of the product is, just like a science fiction movie.

It feels like several people have traveled through time and space.

Sato Hideki was immersed in the beautiful mobile phone scene described by Qing Zhiyuan. After a while, he shook his head as if waking up from a dream.

"This is a big project."

"Yes." Qing Zhiyuan answered affirmatively.

Developing smartphones, isn't that a big project?

I've already planned to invest all my income in the next few years into this project.

Pokeni's annual net profit is about 7 billion US dollars. Except for a part of the pre-deposited funds to deal with emergencies, such as 1211, which requires large-scale investment, there will be sufficient cash flow and the company's sustainable operation of the project. The rest of Qingzhiyuan is prepared to support the research and development of smartphones.

In other words, Qingzhiyuan's initial investment in smartphones will exceed 10 billion US dollars.

It may be less at the beginning, but when the factory is built in the future, the money burned will be terrible.

Although it seems to be quite simple: a combination of mobile phone + game console + networked computer, the operation method is too subversive, and basically many things have to be explored from scratch.

"There is definitely no problem with the basic mobile phone functions. We can also complete the chip design and some hardware functions, but the operating system and various parts have to rely on others. We are at most a combination of companies, and we also have to consider the operation situation, so in the future we have to bring in network and mobile phone operators."

Sato Hideki disassembled and subdivided what Qingzhiyuan said one by one.

"Yeah." Qing Zhiyuan said that what you said was all right.

"It's also difficult to achieve self-research. Let's do it step by step. First, get the operating system done and open up the situation. Other things can be filled in slowly in the future."

After discussion, Qing Zhiyuan finally made it clear:

The operating system must be self-developed and cannot be entrusted to others.

Because this is the [rule]. It is better to be a person who makes the rules than to be a person who joins the rules.

The Windows operating system is the computer rule they defined. When it becomes a rule recognized by the world, all hardware manufacturers have to revolve around it. If you want to develop something, it must be compatible with Windows, otherwise no one will use yours.

Then Microsoft can ask for unlimited prices after mastering the [rules], and it will be invincible in the negotiation process.

Conversely, the same is true for Apple. The emergence of an IOS system, especially the iPhone, has forced many component manufacturers that revolve around it to follow Apple's rules, otherwise no one will use your products.

This is the power of rules.

With a mobile phone operating system, it will be much more convenient to promote it to other fields in the future.

So no matter how difficult it is, we have to make this thing.

Fortunately, it is not difficult to design and develop based on the Linux kernel, and this thing still belongs to the category of software.

Qing Zhiyuan's idea is to take the Android route first, and then directly recruit people from Google.

After a long discussion, most of the details have been sorted out.

"In other words, we have to take the route of international cooperation and become a multinational company." Sato Hideki said.

Qing Zhiyuan and Iwata rolled their eyes, and you finally understood it?

From the day Iwata arrived, the strategic direction that Qing Zhiyuan and he had formulated was to take the international route.

Iwata thought his idea was quite out of the ordinary, but he didn't expect Qing Zhiyuan to take a bigger step than him.

What is this called?

It is a blessing to meet my master.

Pokeni cannot do this by himself. Apart from some hardware, he does not have complete R&D capabilities.

He can only integrate the industrial chain according to demand.

And according to Qing Zhiyuan's idea, the production of smartphones in Japan will have limited production capacity, and most of the factories will have to be opened in China in the future.

On the one hand, China has cheap labor and abundant resources, and China will be the only country with a full industrial chain in the future.

On the other hand, Qing Zhiyuan's factory building in China is equivalent to providing jobs in disguise, and at the same time it also drives a huge industrial chain, so just like Apple in its previous life, it can also get enough support from the Chinese government.

In terms of the market, China is naturally the largest smartphone market, which is equivalent to reducing costs to the lowest, while also selling goods locally, and can also drive another wave of Chinese consumption.

At the same time, Pokeni can also make money.

It can be said to be a win-win situation.

Qing Zhiyuan said that he could be a world-class businessman who is friendly to China.

Of course, bringing in American companies such as Nvidia and Google is actually equivalent to being friendly to the United States, so as to avoid being ruthlessly sanctioned in the future.

In short, we must be in each other.

This is also the art of businessmen.

…

Since Pokeni's plan to develop smartphones is an absolute secret of the company, all participants have signed a very strict confidentiality agreement.

So far, only Qing Zhiyuan, Iwata Satoshi and Sato Hideki, who is responsible for research and development, know about it, and the outside world knows nothing about it.

Otherwise, public opinion is expected to explode.

Qing Zhiyuan is quite low-key this time, just to avoid alerting others. If Pokeni's ideas are stolen by others, it will be really incredible.

In addition, Qing Zhiyuan also envisioned another trick:

That is to open another line:

Combine the mobile phone with a music and video player, which is equivalent to making a multimedia mobile phone.

This line does not require much investment, and is mainly used for public opinion propaganda to confuse opponents.

Because it sounds more credible:

Just think about it, a phone that looks like a brick, with almost no operable buttons except the power button and the HOME button, and no keyboard, and is smooth and flat.

Which one looks more reliable, a phone with buttons and a player, can plug in headphones, and can download music and videos for multimedia playback?

Obviously, the whole world will think it is the latter.

Because Sony and Apple seem to be working in this direction, and Motorola thinks so too.

This is the normal way of thinking:

1+1=2.

Instead of jumping directly from 1+1 to calculus.

…

After the smartphone solution appeared, Iwata was surprised to find that:

Pokeni seems to have completed the last major section.

From the perspective of the industry map, Sony not only had game consoles and game industries before, but also music, multimedia, film and television, etc., which are relatively large contents.

Pokeni's previous sections: games, the Internet, film and television, novels, comics... are basically content-oriented. After acquiring Sega, it first made up for the game console hardware, and its handheld game consoles are slightly better.

Although Yuehe is not a subsidiary of Paradox, it is not much different from a subsidiary. They are both industries under Qingzhiyuan. There are still many cooperations and interactions between Paradox and Yuehe, and almost many of the IPs purchased are shared.

Even Ghibli, because of the close cooperation, is a bit like an extra staff.

The biggest shortcoming is the multimedia hardware part.

In this area, Sony's players have always been far ahead in the world, and only Apple can compete with it. Sony also makes mobile phones, home multimedia players, etc.

Paradox has no music, but once this new smartphone is developed, it will be able to achieve a comprehensive crushing of Sony.

Terrible...

Just thinking about it, Iwata was so excited that his whole body trembled. When he came to his senses, he found that his fingers were shaking.

Even... he could already imagine what a terrifying behemoth Paradox would be in the future.

A unicorn that spans the globe, takes Asia as its base, overlooks the world, and makes the world tremble!

A true [swallowing the world].

...

In short, after discussing the details of the second version of [smartphone], Qing Zhiyuan handed over the subsequent R&D plan to Iwata.

Including which partners to find in the future, which technologies to split, what kind of company to deliver to complete, negotiations with operating partners, improvement and formulation of rules, etc., all handed over to Iwata.

This is also a focus of their strategic department in the next five years.

There is only one thing that is relatively clear, that is, in the future, a factory will be built in China, and the main production capacity will be placed in China. If possible, use as many Chinese parts suppliers as possible.

According to Qing Zhiyuan's idea, after Iwata's wave of [war merits] is completed, he can really transfer the company's CEO to Iwata.

I will be the chairman of the board at that time, and only participate in important decisions. I will enjoy the money I make. It will be wonderful.

…

…

After the formulation of the future strategy of [smartphones] was completed, Qing Zhiyuan boarded a plane to the United States to participate in the 2002 E3 Electronics Show.

This year is the year of pokeni!

Qing Zhiyuan said that he has all the trump cards in his hands this time.

… (End of this chapter)