Chapter 856 I Won’t Invest Anymore (14)

Jeffrey Katzenberg, the founder of DreamWorks Animation and one of the three founders of DreamWorks Pictures.

At that time, he was kicked out by Disney. During his time at Disney, he launched "The Little Mermaid", "Beauty and the Beast", "Aladdin" and other acclaimed and popular animated films, which helped Disney Animation regain its momentum and achieve the success it had in the 1990s. The first great "revival" marked by "The Lion King".

Just when Katzenberg thought he would definitely be promoted to the company's No. 2 position, the company's board of directors, headed by Eisner, directly sidelined Katzenberg and crushed his dream to pieces.

Then, Jeffrey Katzenberg founded DreamWorks Animation, which once crushed Disney Animation with the "Shrek" and "Madagascar" series!

Of course, Disney later acquired Pixar and achieved industrial upgrading, reaching the top with "Elf", "Frozen", "Big Hero 6", and "Zootopia"...

By the way, Jeffrey Katzenberg is actually quite shameless. His entrepreneurial work "Ants" "borrowed" from Pixar's "A Bug's Life".

Katzenberg met with Lasseter to connect. Lasseter was the director of "A Bug's Life." He described to Katzenberg "A Bug's Life" with an ant as the main character, and gave it to Katzenberg. He told the whole story: the protagonist organized other ants and, with the help of a group of insect circus performers, defeated the grasshopper.

Lasseter was extremely proud of himself for coming up with the insect idea.

Lasseter later said that he "should have been alarmed because Jeffrey kept asking me when I was going to release it."

Lasseter felt it was too late, and with Katzenberg's support, Ant-Man, which started very late, was released six weeks earlier than "A Bug's Life."

Lasseter was furious after learning the news and called Katzenberg to ask why he had plagiarized his idea. Katzenberg coughed several times and said they had thought of it a long time ago.

"Fuck you!" Lasseter blurted.

He is usually polite and has almost never said a bad word.

In the following ten years, Lasseter did not say a word to each other again...

Bringing it back, Shen Xudong has a good relationship with Jeffrey. They almost bought DreamWorks Animation, but Jeffrey's price was too high...

Moreover, Shen Xudong does not have the ability to develop and market peripherals - the reason why DreamWorks Animation's profits are poor is because of its poor peripheral development capabilities. Disney earns US$5.3 billion a year from selling skirts, while DreamWorks Animation only earns US$56 million in peripheral marketing per year!

DreamWorks Animation acquired the famous cartoon company Classic Media last year and owns the copyrights of Philly Cats, Gremlins, and Shirishman. This year, it will establish Oriental DreamWorks in China...

Ren Zhonglun hopes that Shen Xudong can also join...

Shen Xudong shook his head: "I'll forget it. My company has more than a dozen animation company labels. I'm going to integrate them. I don't have any ideas to invest for the time being..."

"...Don't you have high hopes for animated films? I see that you have poached many animation directors from North America?"

"I want to make traditional Chinese mythological stories, and I need their technology..." After a pause, Shen Xudong asked: "If Oriental Dream Factory is established, what about Shangmei Factory?"

"Has been half dead for a long time..."

"Don't you want to rescue me?"

"How to save it? This is an economic account. If we build Oriental DreamWorks, we can use DreamWorks' overseas channels to lay out the world. What about the American factory?"

…

Oriental DreamWorks, the shareholding structure is very complicated, including Chinese Culture, Shanghai Media, Shanghai Lianhe Investment Co., Ltd., and DreamWorks Animation.

Ren Zhonglun wanted Shen Xudong to join, mainly to increase his voice.

I want to use him to fight against Li Ruigang...

However, Shen Xudong was too lazy to wade into this muddy water.

According to the evaluation of the animation industry in later generations: Oriental DreamWorks does not have a single big boss, it is just a company suitable for retirement!

Indeed, a large part of the reason why Oriental DreamWorks was established was because labor was cheap.

The animation industry has expensive taxes and employee expenses in the United States, causing major studios to relocate abroad...

Illumination Entertainment is the company that produced "Despicable Me". The basic production is outsourced to a French animation company, which seems to be called Caramel Film. That company also produced "The Fantastic Felicie"...

…

The Shanghai International Film Festival remains a promotional platform for major domestic films.

Judging from the time point, its holding period is basically the beginning of the summer season, and the film festival gathers many practitioners.

Attention has always been high.

Golden Harvest's "The Suits", Tianmei's "Painted Skin 2", China Film and Television's "Heroes Go to War" and "Pen Fairy", Enlight Media's "Famous Catchers", Bona's "Heard of the Wind", "Hedong Lion Roar 2" 》…

The most eye-catching ones are the Huayi Brothers, "1942" and "Tai Chi" trilogy...

By the way, Jie Shi also brought "The Lost Bullet"...

Jackie Chan, who appeared in the finale, brought "Eagle Project 3: Twelve Zodiac Signs"

All major film and television companies regard the Shanghai International Film Festival as an important promotional position.

Shen Xudong accompanied "Painted Skin 2" on the red carpet.

Holding hands with Chen Hao, oh, the director of "Painted Skin 2" is Lu Yang...

Shen Xudong has never been able to accept Wu Ershan's art... The Chinese fairy has three eyes that are vertical and horizontal, looking like the Tianjin rice in "Dragon Ball"!

In addition, as a non-ethnic person, he has no qualms about making public comments about another ethnic group, which in itself is arrogant and insulting.

It’s quite embarrassing. When our public figures express their views on other ethnic groups on formal occasions, which one is not careful and which one does not add a lot of prefixes: “objectively speaking”, “scientifically speaking”, "From a historical perspective", lest the comments were inappropriate and angered those involved.

Pulling back, Chen Hao asked him in a low voice: "Did you come yesterday?"

"Yes…"

"Then why didn't you come to me?"

Shen Xudong explained in a low voice: "I am here for serious business..."

"What serious business?"

"...I'm going to film the Chu-Han War series with the Film Group..."

"Chu-Han War for Hegemony... Then can I play Yu Ji?"

Shen Xudong glanced at her: "Sister, Yu Ji, you will be 40 soon..."

"Pooh!"

Chen Hao couldn't help but hit him...

"Ahem," Zhou Xun next to him coughed quickly and signaled that someone was taking photos in a public place...

"...How was the filming of Brother Xun's "Listener of the Wind"?"

"I don't feel anything..."

"Is it comparable to "The Wind"?"

"Hard to say…"

"Haha," Shen Xudong smiled, and then went to the interview area...