Chapter 599 Just Throw Money at It!
In the original time and space, there was a problem with developing the copy of "Love Is Afterlife" - the color difference did not meet Yu Feihong's requirements, and then the schedule was temporarily adjusted to be released on September 3rd...
The schedule was too cold, and coupled with the temporary schedule adjustment, all planned promotional activities were cancelled...
Even though the box office rebounded due to word-of-mouth in the later period, "The Founding of the People's Republic of China" became a hit...
This movie is dead!
Even the distributor doesn’t run any film festivals…
To be honest, if I hadn't watched Huayuwen so much, I wouldn't have known there was such a movie as "Love After Life".
What?
Fans of Yu Feihong?
Sorry, before the release of "Love After Life", Yu Feihong had been out of the audience's sight for nearly five years. During this period, the movie "Thousand Years of Prayer" starring in her starring role won the Golden Shell Award at the San Sebastian International Film Festival, but Not many people know about this movie!
Because it is the work of Chinese-American director Wang Ying and is aimed at the North American market...
The current film market is very extensive.
It's like a fire. If it can be ignited, it will be ignited. If it cannot be ignited, it will be extinguished quickly!
Propaganda is a fuel, and there must be a fuel so that the fire can flourish...
Bring to a simmer…
There is no such option!
There is another kind of marketing called... miserable marketing...
Just like Wu Yusen's "Heaven's Mouth", the main promotion was the mainland version of "Blood on the Street"...
After it was released, it had a bad reputation. Then, "Blockbuster" was released. Seeing that it was crushed by "Blockbuster", Wu Yusen didn't know if he was mentally retarded. He publicly said, ""Heaven's Mouth" is the first Chinese-language film I made after returning from Hollywood." It’s okay if the audience doesn’t support the film. Why don’t theaters support it? ’
support?
Not to mention the mainland market, "Blockbuster" was also released in Hong Kong. The box office was not very good. The box office in seven days was 3 million Hong Kong dollars, which is estimated to be around 6 million...
What about "Heaven's Mouth"?
The box office in Hong Kong is less than 500,000!
The audience voted with their feet. The local Hong Kong market did not support "Heaven's Mouth", so why should the mainland audience support it?
You're back from Hollywood, so we're rooting for you?
That and Liansheng should vote to collude with each other - collusion will lead He Liansheng to the moon!
Oh, Wu Yusen's misfortune is still useful. He is doing misfortune with China Film, and China Film must give him the face of a major international director. Besides, he has China Film's big project "Red Cliff"...
The top of the row of slices is tilted a little.
…
In the company, Chen Xi is chatting with Huang Bin.
“After ‘Blockbuster’, I think there will no longer be any domestic films using the name of domestic blockbusters to promote themselves!”
"...Well, I think so too..."
"Blockbuster" implicitly exports a point of view: All projects packaged in domestic blockbusters are for money and have nothing to do with art or movies.
With the release of "Blockbuster", this view was accepted by most moviegoers.
Chen Xi picked up the box office report for the week that had just been delivered and said: "But there are also bad effects...Many people accuse us of ruining the future of domestic blockbusters!"
Huang Bin didn't care: "I think it's pretty good. Have you noticed that this wave of netizens gave examples of bad domestic movies, but they didn't mention "Glory of the Tang Dynasty" or "Zhao Zilong"... It shows that the audience is not disgusted with blockbusters, but with the name of the movie. A bad movie under a blockbuster banner!”
Chen Xi did not continue this topic, but said: "The box office exceeded 75 million in five days... What a pity!"
Huang Bin was curious: "What's the pity?"
"If I switch gears with "Life Events", I'm sure I can achieve 180 million..."
Huang Bin also felt a little regretful: "...No one expected that this film would be such a hit at the time..."
It's late August, and the market is indeed a bit cold. Otherwise, although it would be a little difficult to break 100 million in five days, it is still very possible to have a box office of 90 million in five days.
Speaking of this, Huang Bin suddenly remembered something: "Have you ever thought about this situation?"
Chen Xi shook his head: "No need to guess, I asked him..."
"How did he say?"
"He said...Uncle Ge does have charisma!"
"Uncle Ge?"
Huang Bin thought about it... Indeed, although "Blockbuster" stars Director Chen, Director Chen has previously starred in two Tianmei dramas "Outstanding Citizen" and "The Tailor", and the highest box office was only 43 million...
The current market performance of "Blockbuster" depends entirely on Ge You.
"...Ge You is really the only actor with market appeal in the mainland today. Do we have any indication?"
"To put it bluntly, Xudong directly signed five drama contracts with Uncle Ge!"
"Five parts?"
"Well, I heard that he originally wanted to package five dramas for a price of 50 million...but Uncle Ge declined!"
"You declined even 50 million yuan?"
"Uncle Ge...is used to coming out with one movie after another...but he did sign a contract for five movies, two of which were with Feng Xiaogang!"
Huang Bin was surprised: "...Cooperate with Feng Xiaogang? Then...can the Huayi brothers agree?"
Chen Xi asked back: "Why don't they agree? Uncle Ge or Director Feng are not Huayi's contracted artists..."
"It's exciting now!"
…
Well, it’s really lively!
Only six days after the release of "Blockbuster", Tianmei Company made another big news, announcing that it had signed Ge You to play in five films.
The impact is huge now...
Five dramas, and five in three years, "Geng Hao Returns to Hometown" (director: Feng Xiaogang), "If You Are the One" (director: Feng Xiaogang), "The Thief of Officials" (director: Jiang Wen), and "Magic Moment" "(Director: Ning Hao) and "One Shot to the End" (Director: Guan Rui)...
Feng Xiaogang, the co-director of the first two films, directly obtained the investment and distribution rights. Of course, he must exploit Director Feng as soon as possible while he still has value;
"The Thief of Officials" is "Let the Bullets Fly". I would be unwilling to take down such a work;
The latter two...are both good Japanese comedies in Shen Xudong's memory. "Magic Hour" was later renamed "This Killer Is Not So Calm", and the market feedback was very good. "One Shot" is "The Camera Don't Stop"...
And they publicly publicized the signing remuneration: 50 million for five dramas...
This price certainly shocked the industry. A film was worth 10 million US dollars. Even when Liang Chaowei took over the filming of "Red Cliff", the remuneration was only 1 million US dollars...
"Of course Uncle Ge is worth the price. We quoted the price based on the market. We are worried that his salary will increase in the future, so we simply package five movies..."
"...However, Uncle Ge is still hesitating at the moment. We may take a more prudent approach."
Safe for what?
Establish Ge You Studio and let him jointly invest as an investor...
This kind of approach... Huayi is very angry!
After all, Feng's comedy is the foundation of Huayi's fortune - "Party A and Party B", "See You or Be Parted", "Big Shot", "Cell Phone" and "A World Without Thieves" all lead the Chinese New Year film box office market. These movies are Feng Xiaogang+Ge You…
You touch them?
Is Tianmei Company planning to start a war?
In this regard, Gao Fenfen gave a very calm explanation to the media: "What kind of war are we starting? We have a project that is suitable for Director Feng and also Suitable for Ge You, and inviting them to collaborate together? Could it be... breaking the law?"
"...Ge You can star in "Peach Blossom" and "Breathless", and of course he can star in our company's productions!"
"Director Feng is no longer Huayi's contracted director. If we have a project with him and he likes it, what's the problem with working together?"
"You... always complicate things!"
"...Does Xudong know these things?"
"...He personally grabbed these projects...Do you think he knows that?"
"What about others?"
"Went to the Toronto Film Festival... The North American rights of "The Raid," "The Raid," and "Crime City" are still looking for buyers..."