Chapter 598 Persuasion

Jung Tae-sung is the person in charge of CJ Films, who are responsible for the production of the Korean version of "20 Again"...

He called and asked for two things. One was that the heroine of the Korean version of "20 Again" was confirmed.

"Han Hyo Joo? An actor under your company..."

"Best Actress at the Singapore International Film Festival? There is also an International Film Festival in Singapore...I don't care, you can control it yourself..."

Han Hyo Joo…

Shen Xudong actually doesn’t know much about the Korean entertainment industry, let alone Korean movie stars...

Korean movies in my memory reached their peak in 2020 - "Parasite" won the Cannes Palme d'Or and an Oscar...and then completely declined.

In the final analysis, Korean cinema did not breed a creative genre of its own during its heyday, and it is even less likely that it will breed after its heyday.

Hong Kong movies have at least contributed action and kung fu movies to the world of cinema!

Although it declined later, it has always made pioneering contributions to the film landscape.

What are the Korean movies?

Black government? Reflection?

Sorry, this thing is not original from Korean movies...

Anyway, in 2023, there will be almost no local Korean films left, and production has dropped from about 200 films per year at its peak to less than 40 films...

Top Korean filmmakers want to imitate Bong Joon-ho and break out of Korea and go global, so the Oscar publicity for "The Determination of Breaking Up" cost 10 million US dollars. After this money is added to the production cost, the cost of a literary film is abruptly reduced It has soared directly to the level of commercial production!

Without market support, no matter how deep you are, it is useless.

Bringing it back, Zheng Taicheng's second sentence was... He wanted Shen Xudong to release several Korean movies...

For example, comedies such as "Miracle on Ichiban Street" and "My Savage Teacher 2".

Shen Xudong hesitated for a moment, but still refused: "Korean movies... are in a slump at the box office in China. I remember that the highest box office of Hee Jae's film in China was "Shadowless Sword"? It doesn't seem to have reached 3 million?"

"At this stage, the first choice for foreign language films in the Chinese market is Hollywood blockbusters!"

After hearing what Shen Xudong said, Zheng Taicheng directly said, "You can give away the distribution rights of five movies for free." Shen Xudong replied: "...even if you give away the copyright for free, I will still need money for distribution and promotion..."

"talk later!"

Zheng Taicheng sighed...I knew it wouldn't be that easy!

In order to open up the Chinese market, Korean dramas gave away many high-quality dramas for free, such as "Jealousy", "What Is Love", "Blue Life and Death" and so on.

Korean films would like to follow this approach, but unfortunately, film distribution and promotion require money!

By the way, Jung Tae Sung specifically said, "Han Hyo Joo admires you who wrote the script of "20 Again". Is it possible to meet you?" ’

Shen Xudong shook his head decisively: "...I don't have time to go there. Just be responsible for the actors you choose..."

"We can send her to see you..."

Nima, you also bring airborne delivery to your door?

Shen Xudong still shook his head: "...Forget it, next time... I like Cui Zhiyou better..."

After calling the names... Shen Xudong hung up the phone.

Oh, Shen Xudong’s idea of ​​naming names is to ask him to pay more attention next time he receives...

…

"Blockbuster" is still the main force in the box office market and the focus of media coverage.

Well, a bunch of film experts came out to speak:

""Blockbuster" uses a joking technique to profoundly expose the core problem of domestic blockbuster production: it is not for the domestic market! ’

"A series of blockbusters such as "The Promise", "The Night Banquet" and "Golden Armor" were all shot for overseas markets. Should commercial blockbusters serve the domestic market or consider so-called international tastes? ’

‘In the so-called domestic blockbusters, you can only see the money and nothing else! ’

You can listen to what these film experts say, but don’t believe it. Their so-called high-level advice doesn’t take the actual situation into consideration at all.

You said that based on the domestic market situation in the past few years, can a film with an investment of over 100 million recover its cost?

Not considering overseas markets?

Without the overseas market, the film would not have been produced!

Without these blockbusters to attract audiences, theaters would have closed down long ago...

Let's talk about "Hero", which directly made the box office of domestic movies reach 250 million.

This is a great stimulus to the film industry, and it shows that domestic films can exceed 100 million, or even 200 million!

Of course, there are a lot of common and rhythmic views at this stage: before "Hero", China had many, many high-quality movies. After "Hero", there are fewer and fewer good movies in China. For movie audiences, it is difficult to watch Getting a good movie is the greatest misfortune...

So, is it unfortunate for you that the Chinese film market is getting better and better?

Shen Xudong did not participate in this debate. After finishing the promotional activities of "Blockbuster", he was busy with "Love Has an Afterlife"...

Yes, the post-production of Yu Feihong's film "Love Has an Afterlife" has been completed, and she wants to release it as soon as possible...

In fact, the company intends to launch the Valentine's Day schedule next year to try out the effect of the Valentine's Day schedule...

But... Teacher Yu is in a hurry and wants to recover some money quickly. After all, it cost more than 35 million!

…

Teacher Yu wore a black suspender dress, over the knee, and sandals. Her feet were very beautiful, beautiful and upturned, and her ankles and ankles were both fat and thin, and she was beautiful and natural...

Ahem...

Shen Xudong patiently watched the finished film of "Love Has Afterlife"...

It's still a bit dull, and many twists and turns still rely on narration - a 90-minute film!

Although the suspenseful and exciting part was retained, and another actor was found to play Ah Jiu and Mo Xiaoyu respectively...

Therefore, there is still a sense of shock, provided that you can invest in the story...

Shen Xudong's persuasion was still effective.

Yu Feihong said that the main reason why she never forgets "Ginkgo Ginkgo" is because at the end, she did not expect that Xiaoyu is actually Ah Jiu in the next life, and at the end of the story, she finally understood the shock and regret that she suddenly understood... '

But... in the original movie, Ah Jiu and Xiaoyu were both played by Yu Feihong, with the same face. The audience could easily infer the ending... but it lacked the shock!

"How about it?"

Shen Xudong nodded: "I think it's good. If we pick a good schedule, it's definitely possible to have a box office of 50 million!"

Yu Feihong was a little disappointed: "Ah... only 50 million?"

"Sister... I've told you a long time ago that it's hard for a pure romance movie to sell high box office!"

"...Then how to get back the original..."

"This is something that the publisher will consider...Don't be too stubborn, just listen to advice..."

After a pause, Shen Xudong continued: "Let's be honest, an ordinary movie audience goes to the cinema less than 5 times a year on average. So which movies will these audiences devote their limited consumption to? Of course, the main reason is to create a fierce momentum. For blockbusters, visual spectacle is the most important requirement for most viewers when watching a movie. Movies like "Love Is After Life" need to be simmered slowly, but the problem is that in the current movie market, it is a big fire!"

"Then I..."

"Let's do this. I'll let them register the film for the Busan Film Festival and the Tokyo Film Festival first... and see if they can sell the copyright or something... You'll go too..."

"Then when will it be released?"

Shen Xudong said: "First do word-of-mouth marketing and whet your appetite. This process will take about three months. How about releasing it on Valentine's Day next year?"

Yu Feihong was dissatisfied: "That's too long..."

"You've been waiting for ten years, what's wrong with waiting a few more months? Sister, just listen to me..."

Please take a day off and write at night. I will make up for it tomorrow...