Chapter 632 Still Have to Do It

From the perspective of the film ecological chain, theater chains are an indispensable part of the entire industry chain.

As the final end of assets in the entire industry chain, theater chains and movie theaters are also the most important link.

Domestic movie box office divisions have always been dominated by theater chains!

Zhang Weiping and Zhang Yimou played a big role in dividing the accounts whether they should say it or not.

"Hero" created a box office myth, Zhang Weiping's voice greatly increased, and the film studio's share of the bill was increased to 40%.

We talked about "House of Flying Daggers" again and mentioned 41%, and "Golden Armor" talked about it again and mentioned 42%.

Then the theater chain quit, and the General Administration made mediation, and finally issued a document stipulating that the film studio's share of the account should not be less than 43%...the theater and the theater chain should get 57%...

Yes, China’s 43% share of accounts shared by producers is the lowest in the world!

Why do theater chains take the lion’s share?

Because... we need to encourage the construction of theater chains.

Why encourage the construction of theater chains?

Because the number of screens is the focus of the film market reform plan!

There is a reform plan for the mainland film market every year. In 2018, the "Opinions on Accelerating the Construction of Cinemas to Promote the Prosperous Development of the Film Market" was directly issued: Mainland China will have the number of screens exceeding 80,000 in 2020, and at the same time, it will also further increase the number of screens in rural areas. The speed and quality of cinema construction!

Well, the KPI has been set!

The "China Film Development Plan" clearly states that the total number of screens will exceed 100,000 by 2025!

KPI continues: more than 100,000 yuan...

You see, there is no proposal to improve the quality of movies, nor is there any requirement for box office, but there is a requirement for the number of screens...

Therefore, theaters will occupy the top spot in the film industry chain for a long time.

Streaming media...video websites will only show non-mainstream films.

Shen Xudong has not carefully planned the construction of theater chains. After all, he is not an expert: "I am not an expert in this area regarding the development of theater chains, but I still want to express my opinion. After I have carefully read your question and gone through it for a long time, After thinking about it for a while, I actually don’t know how to answer it. As I said at the beginning, I am not an expert in this field.”

Gao Fenfen was stunned: "What are you talking about?"

"...It's nothing, you think I'm talking nonsense...But it's still very difficult for us to run a theater chain because we don't have a shopping mall..."

"It's okay. We will focus on second- and third-tier cities and strive to have more than 200 screens in two years!"

Two hundred dollars…

What a low goal!

"…great, good luck…"

…

Shen Xudong returned to his office when Chen Xi opened the door and walked in directly, asking in a questioning tone: "Why didn't you make the chick movie you mentioned before?"

"Are you talking to me? Go out first and knock on the door!"

"I'm sorry..." Chen Xi apologized, then knocked on the door politely. Shen Xudong shouted "Please come in" before she came in: "...Mr. Shen, there is something I want to report..."

"Well, you say."

"About the chick flick you proposed the other day..."

"Oh," Shen Xudong explained: "...it feels too fake and not very interesting..."

"How could it be boring? No matter in terms of movie classification or attracting female audiences, chick flicks are a powerful tool..."

Shen Xudong looked at her suspiciously: "What happened?"

"...You told me about chick flicks that day, and I went to see a few of them, and then...I discovered that chick movies are mostly modern urban themes, which are very suitable for branding...I contacted a few...as soon as they heard what you wanted Doing a chick flick, I immediately agreed!”

"brand?"

"Yes, clothing, drinks, several jewelry companies, mobile phone brands..."

Shen Xudong was a little surprised: "So many?"

Chen Xi said: "The movie you made has a box office, and the brand is willing to implant it... and also willing to spend money!"

"...How much is it about?"

"It depends on the cast lineup..."

Shen Xudong hesitated for a moment, and then said honestly: "But I am planning to make a drama about lovelorn..."

"...It's okay. You said "Perfect" before, leave it to me and I'll run it. You just need to name it as the producer!"

"You run it?" Shen Xudong reminded: "Han Yan is going to direct "Innocent Comics"... Where can you find a director?"

Chen Xi has obviously taken charge of the preparations: "It's okay, I'll ask Su Lun and Yin Ruoxin to direct... let them complete the script..."

"…them two?"

Shen Xudong frowned...

"Do you think they are not capable enough?"

"That's not true. Chick movies don't require any special skills. What's important is the script... Who are you going to cast as the lead?"

"Weekly news..."

"Is she too expensive?"

"Then don't worry about it... I'm going to form a lineup of Zhou Xun + Fan Xiaopang + Zeng Li + Gao Yuanyuan. The male protagonists are going to be Cheng Guanxi and Huang Xiaoming..."

Shen Xudong originally thought it was reliable until he heard Teacher Chen's name: "Who?"

"Cheng Guanxi!"

"another…"

"Cheng Guanxi is very suitable to play a bad man..."

Yes, he is indeed very suitable to play that kind of bad man, but...

The photography exhibition will open soon!

Shen Xudong said seriously: "...Cheng Guanxi's Mandarin is not standard, please change it..."

"Then...who should I replace?"

"Wang Kai, Jin Dong, Chen Xiao..."

"They... lack fashion sense."

"You have to give them a chance..."

This is an invisible chain of contempt, but it is actually a fact...

In the early years, Hong Kong and Taiwan's economic development and ideological development were far higher than those on the mainland.

A culture that had never been seen before suddenly broke into the lives of mainland people. With the feasting and feasting on TV, female singers naturally received great love, while mainland actors seemed a bit rustic.

In fact, they are all quite vulgar!

There is no own T stage, everything is based on Western popular elements...

Asia as a whole is weak in this regard. The Japanese and Korean styles of shamat also originated from the punk and hippie culture of the West. When they arrived in the mainland, they became even more stupid...

Everyone with yellow or purple hair feels like they are on the fashion trend...

Later, when everyone got rich, they also had their own styling team and so on, and gradually they became glamorous!

On the contrary, Hong Kong and Taiwan are still stuck in the last century. Not to mention Jiang Tao's strength, his style and other aspects are far inferior to Brother Kun...

Ahem...

Chen Xi wrote down the list of actors, made an estimate, and then said: "I estimate that I can attract about 40 million yuan in advertising placement!"

"...Don't go too far. We are making a movie, not an advertisement!"

"Don't worry, I'll go talk to the brand..."

"Yes," Shen Xudong nodded, and said by the way: "When they write the script, remember to send it to me... If you have any reference, remember to buy the adaptation rights..."

"Do you still want to buy the adaptation rights?"

"Nonsense, I don't want to get the reputation of plagiarism!"

…

There is no way, we must maintain the relationship with the brand!

Well... the main thing is that the money is already in place, so why not shoot it?

For commercial films, reputation is important, but it is not that important. The drama "Perfect" is indeed quite silly, but if you think of it as a fantasy manga for girls...

Pure entertainment is still good!

The picture is exquisite and the colors are rich…

Forget it, I can’t go on.

Just think of it as a harmless attempt!

Shen Xudong interviewed for the Olympic bid...

Looking for a director for "33 Days of Love"!

He is not a director who graduated from the Chinese Opera Department, but he graduated from the directing department of Nortel.

After a few brief chats, Shen Xudong knew that he was a very smart person!

Otherwise, it would not be "internationally famous" - in 2005, the first short film "Helongchuangang" written and directed by himself won the second prize in the student short film section of the San Sebastian Film Festival.

His own words: "I consciously combined elements that foreigners might be interested in, including class, ethnicity, church, and Cui Jian's songs, and wrote the story "Helongchuangang" about a Korean man and two BJ youths, and then Winning the award...this was a very shameful act, and I was ashamed for a long time..."

"There's nothing to be ashamed of. If they had the ability, they could do this!"

There are only two updates today. Tomorrow my dad will be on his 100th day and may have to take a day off...

I try my best