Chapter 643 "Racing" Exceeds 200 Million

"What kind of work should I go to Hong Kong to guide?"

Liao Gaoxiang blurted out.

Shen Xudong was also stunned for a while...

Liao Gaoxiang does not make movies. He was a TV drama screenwriter before, and later tried the production of "Splendid Marriage"...

Currently, I am working on the adaptation and production of two dramas, "As You Like It" and "The House of Gold". They are both period dramas with happy endings.

He has no reason to go to Hong Kong!

Shen Xudong suggested: "...You can go and study!"

"Study? What to study?"

"Learn how to shoot a Category III film!"

"I haven't talked about you yet," Liao Gaoxiang's tone suddenly turned serious: "You can't make third-level films!"

"…Why?"

"Because it's not artistic enough!"

“…It’s a legal business, why can’t I do it?”

Shen Xudong was about to give a long speech...

When talking about 'don't steal or rob, art cannot be biased', Zhao Linhai interjected: "You really can't have anything to do with third-class films... I don't care about art or not, the audience will think that third-class films are vulgar... and have nothing to do with third-class films. Those people are vulgar and shameless!”

Shen Xudong retorted: "This is prejudice... Category III movies may have artistic value, but they have no moral value... We people in the entertainment industry suddenly become serious and lack the spirit of entertainment. Is this necessary?"

Shen Xudong's self-positioning is very clear: entertainment celebrity!

They are all low-life, don’t dislike anyone!

Liao Gaoxiang interrupted him directly: "Regardless of bias, in the eyes of the public, if you take off your clothes, it is equivalent to selling your meat in exchange for money and status. It will be regarded as morally corrupt, and you will have the image of being ethically low. …For the same reason, making a C-rated film is vulgar and shameless!”

"Then Wang Jing..."

"Why are you comparing yourself to him? He is just a slave to money. How about you? Do you consider yourself a slave too?"

"I…"

Shen Xudong was stunned for a moment...

This involves self-positioning and public perception!

For example, Wang Jing's positioning: a film businessman, whatever makes money, whatever he shoots...

But the public impression: the king of bad movies, the guide to quit!

Li Lizhen, Shu Qi: bravely dedicate themselves to art;

Public impression: Nice breasts...

Tang Wei: goddess of literature and art;

Public Impression: Purple Grape…

It doesn’t mean that the public will get whatever you want to convey!

Well, you can think that Category III films are very artistic. Look: lying lazily on the white snow-like quilt, shaking and shaking, that is the rhythm of life, the fireworks of artistic inheritance...

But everyone can also think that you are just selling meat!

Just like Wang Jing, no one thinks he is a respectable person... anyone can curse him.

Shen Xudong’s self-positioning is not disliked by everyone~

So, he nodded: "Forget it, can I not sign my name in the future?"

"...Well, don't sign your name..." Zhao Linhai suggested: "If it doesn't work, we can follow Alan-Smithee..."

Alan-Smithee, legendary Hollywood director!

He specializes in making bad movies, including movies, TV series, documentaries, music videos, commercials... It can be said that he has made all types of projects that require the position of director, but they are basically all bad movies!

In fact, Alan-Smithee is not a real person, he is the official vest of the American Film Institute!

Since its creation in 1968, directors will use this vest whenever they want to draw a line between themselves and a certain project and want to preserve their reputation.

The early 1980s to the mid-1990s was the peak period of use of this vest.

In 1997, a comedy "An Alan Smithee Film: Burn Hollywood Burn" was even made based on this...

The film shows various problems that often occur in film shooting, such as actors who bring money into the film, producers who interfere randomly, unreliable filming teams, and the most typical problem-that is, big-name stars interfere too much in the filming. , and his own level is not good enough. Because the director does not have enough status to suppress the big names, he can only let them run wild.

In this case, the quality of the finished film can be imagined.

Some directors still have the backbone, but in the end they can't bear it anymore, so they use Alan Smith's vest...

"There's no need... Even though I make three-level films, the quality won't be too low!"

"Who goes to watch a third-level movie just for the plot?"

Well, Shen Xudong really needs a vest. After thinking about it, he said: "...Uh, let's call him Xu Hui!"

"Xu Hui? What Xu Hui?"

"Vest..."

"good…"

…

The box-office performance of "The Declaration" was not very good.

Most reports are 75 million in the first weekend, and some reports are close to 100 million in Asia in the first weekend.

Only the distributors, Polybona and Media Asia, publicly stated that the mainland box office of "The Legend" in its first weekend was 98 million, surpassing the previous best result of 96 million in the first weekend of "The Golden Circle"...

In addition, I also specifically emphasize that in addition to its good box office performance, audiences and theaters from all over the world have spoken highly of "The Legend", breaking the curse of blockbusters in recent years being "popular but not well-received"...

Well, I can boast very well!

Bragging marketing…

It is normal for the distributor to artificially create a movie-watching craze to attract more viewers into the theater.

Moreover, what is usually boasted is the box office in the first week, because this is the period when the movie is freshest and attracts the most attention. If the box office is booming, it will greatly enhance the subsequent market appeal.

Therefore, you can often see hype-style marketing scripts saying ""XX" is released and becomes a hit at the box office.

Generally speaking... about 20%~30%, not too outrageous!

Later, Enlight released "Astro Boy", which sold 17 million in the first week, but it was blown up to 40 million. The audience couldn't stand it, and they immediately burst out!

This kind of thing is an unspoken rule in the industry. Even if colleagues know about it, they won't say anything. Once it is made public, they will be criticized by the media. No matter how awesome the public relations are, it will not work.

You went against the audience’s perception!

Therefore, the "Tou Ming Zhuan" is so boastful and has little impact...

Because not many people care...

Audiences may not really want to see blockbusters.

Whether the reputation is good or not, I don’t want to read it!

Li Lianjie + Andy Lau + Kim Sung Wu, such a powerful lineup can't attract enough viewers?

Let's put it this way, the box office popularity of "The Legend" in its first weekend was not even as popular as "Racing" which was in its third week of release!

The latter took in 27 million box office in its third week, bringing the cumulative box office to over 200 million.

The online discussion is much hotter than that of "Tou Ming Zhuan". On the Tianya Forum, the number of posts about "Racing" obviously exceeds that of "Tou Ming Zhuan". If it were not for the scandal between Shen Xudong and Xu Jinglei, it is estimated that the news related to "Tou Ming Zhuan" would be even more popular. few!

In addition, Feng Xiaogang also spoke out - mainly promoting "Mobile Phone 2": "Due to scheduling reasons, the first weekend box office of "Mobile Phone 2" will not be as good as "The Movie". Now it is in 80% of the theaters in every theater." After I release "The Legend", if there are 10 halls, I will occupy 6 of them and they will occupy 4. However, "The Evil Dead" and "Blueberry Nights" will be released immediately after me, and I will have to divide a few of them. hall, plus other movies will also occupy one or two halls. Therefore, "Mobile Phone 2" is definitely not as good as "Tou Mingzhuan" in the first week. But it will get better and better in the future...'

Well, he specifically mentioned Blueberry Nights , a Wong Kar-Wai movie!

By the way, he also scolded, "I heard that "Blueberry Nights" was confirmed to be the opening film of the Cannes Film Festival before it was finished... Your film has not been completed yet, so it is directly the opening film? I feel unreliable! ’

Regardless of whether he really couldn't stand it, but... Feng Xiaogang fired, "Mobile Phone 2" will be released, and "Racing" has exceeded 200 million, these three news quickly occupied the top entertainment news...

"The Certificate of Prosecution" is really miserable...