Chapter 594 Unexpected
Why did you report less?
Because if there is less data, the amount of box office accounts paid to theater chains will also be less - generally speaking, after deducting the 3.3% special business tax and the 5% national film special fund, 57% of the box office accounts are given to theaters and theater lines.
Theaters are brands, and theaters are places where movies are shown!
According to the definition of the term, a theater chain is actually based on a number of theaters, with capital and film supply as a link, and is formed by a film distribution body and a number of theaters. It implements a distribution and screening mechanism with unified branding, unified film arrangement, unified operation, and unified management. .
Generally, the accounts are divided, theaters get 50%, theater chains get 7%...
Of course, there are two sources of box office revenue for theater chains, not only the theaters below, but also the upstream film distributors. When a movie reaches a certain stage and a film promotion contract is signed, the theater chain will also finalize an accurate contract with the distributor. Video billing ratio.
Rebates, film scheduling fees, etc...
Is there any concealment?
there must be…
But I will never report too much!
Therefore, the 80% attendance rate will only be less, not more!
Huang Bin immediately called Chen Xi, who contacted Gao Fenfen, so he added an additional 5 million yuan in publicity funds - the original publicity fund was 10 million...
Generally speaking, for a movie with a cost of 30 million to 50 million, a promotional budget of 10 million is enough.
An additional 5 million was added, mainly used for press release marketing and trailer release...
…
Director Chen actually doesn’t like promoting movies!
Huang Jianxin doesn't like it either.
The older generation of filmmakers and actors have very old-fashioned ideas - mainly because under the previous film studio system, once a movie was released, there was no such thing as publicity, and all they had to do was sell copies...
There is no need for actors or directors to come forward to sell copies. The film studio directly invites a bunch of heads of fraternal units and some film experts to watch the movie together, and the matter is settled!
What?
Audience opinion?
What opinions can the audience have?
Even if they have an opinion, is there a place to comment?
Therefore, making movies in the early years was actually a privilege...
But that’s not possible now. You have to promote it, listen to the audience’s opinions, you have to go to theaters, and you have to give interviews!
These are inevitable, and since you want to make a movie, you have to accept them all - after all, film production requires costs, and the way to recover costs is the box office. Where does the box office come from?
audience!
How to get the audience to pay for tickets?
You just have to promote...
Of course, considering the age of the creators of "Blockbuster", the basic promotion revolves around interviews...
That’s very tiring too!
After the premiere, they flew to Wuhan that night, and then accepted interviews with three magazines and two TV stations.
Already exhausted!
It was almost early morning when we got back to the hotel…
Wuhan is the largest ticket warehouse city in the country after Beijing, Shanghai, Guangzhou and Shenzhen, and no movie will be ignored.
Of course, the main reason why "Blockbuster" chose Wuhan as the second stop for promotion is to cooperate with the opening of Jiahe Cinema Line - the opening of two theaters...
After returning to the hotel, the two of them ate something and chatted casually for a few words. Then the phone rang - it was Shen Xudong who called Huang Jianxin very excitedly: "Blockbuster" made 9.8 million on the first day!
Huang Jianxin asked: "9.8 million on the first day, is it high?"
"...Director Huang, today is Wednesday...and many of our movies will be released all day long..."
Shen Xudong explained, and then added: "Starting from tomorrow, I will also join the propaganda camp, and by the way, I will also call Uncle Ge!"
…
Oh, Xudong is just enjoying the popularity this time!
To be honest, he really didn't expect that "Blockbuster" would be so awesome on the first day...
Yes, 9.8 million may not seem like much, but on the one hand, today is a working day, and on the other hand, the nationwide release will not begin until 2 p.m.
Most importantly, the company's first-day box office forecast for "Blockbuster" is around 6 million. By the way, the total box office forecast is around 50 million. This is because Uncle Ge stars...
Well, everyone in the company really feels that the subject matter of "Blockbuster" is niche...
Moreover, the director is not very well-known in the market - Huang Jianxin made a big hit in the 1980s and 1990s, such as "Back to Back, Face to Face", "Black Cannon Incident", and even the science fiction film "Dislocation".
It's a pity that the movies he made are incomprehensible to foreigners and won't win awards, so he's not as famous as other fifth-generation directors...
Therefore, the publicity department never thought of promoting the director - the promotion of the first film collaboration between Director Chen and Ge You.
In fact, Huang Jianxin is very capable. Let's talk about "Blockbuster". It looks simple and the plot unfolds like running water, but the concept is exquisite and the plot is compact, without any feeling of procrastination and redundancy.
Some movies are like Coke or ice cream, which makes you feel good when you eat them, but you will inevitably worry that you will gain weight if you eat too much;
Some movies are worth watching over and over again and you won’t get tired of them!
"Blockbuster" should belong to this kind of movie. Anyway, Tianya, Tieba, and a bunch of netizens have already made appointments to watch it...
9.8 million on the first day. For "Blockbuster", this number has already made everyone feel happy. They don't have to worry about repayment, let alone profit. It all depends on how much they can earn in the end.
Of course we need to increase publicity...
…
In fact, on August 18th, there was a movie "Heaven's Mouth" released, co-produced by Yindu and Huayi, starring Daniel Wu, Shu Qi, Li Xiaolu, Liu Ye, directed by Chen Yili, a Chinese-American director...
Crime, action movies…
The cost is 40 million.
By the way, it’s still produced by the great director Wu Yusen!
In addition, there will be a "Contract Lover" starring Fan Bingbing and Ren Xianqi on August 17th - Wu Siyuan invested and produced...
So, it’s not that “Blockbuster” has no rivals.
But after "Blockbuster" was released, theaters directly cut the film schedules of "Heaven's Mouth" and "Breaking Contract" in half.
After the word-of-mouth came out, theaters continued to cut films...
Then the full box office of "Blockbuster" on the second day was 13 million, and on the third day, August 22, Friday, the box office actually got 17 million!
On the 23rd, Shen Xudong, who flew back to Beijing from Guangzhou, was surrounded by reporters and asked him to talk about his thoughts on the box office of "Blockbuster" exceeding 40 million in three days...
Shen Xudong said seriously: "It's a bit unexpected. We originally thought that it would be difficult for the audience to resonate with a movie of this kind... But judging from the audience's word-of-mouth feedback, we still underestimated the audience's dislike of so-called domestic blockbusters!"
"...Will the release of "Blockbuster" affect the development of domestic blockbusters?"
"...Why do you say that?"
"You clearly mentioned in the movie that the European and American markets, martial arts are in decline..."
Shen Xudong shook his head: "I think we should not focus on the international market or talk about the international perspective first. Let's serve the domestic audience honestly and expand the Chinese market. Rather than making a few so-called blockbusters, there are more It means so much.”
"But only the overseas market is enough to support a large-scale production worth over 100 million yuan. Without the support of the overseas market, it is impossible for a large-scale movie to be approved!"
"Who said that the cost of "Jingjue Ancient City" was 120 million, and we never considered overseas markets from the beginning of production!"