Chapter 978: Inspiration From a Pancake

For college students, what kind of things attract their attention the most? One is cheap and affordable, and the other is novel.

And these two "Yigou" group buying models account for all.

In addition to spreading the word of mouth, Beiqing students also shared Tesco on the Internet.

Overnight, hundreds of posts about "Yigou" and "Group Buying" appeared on Shuimu Beiqing. Many Beiqing students shared their group buying experiences, and some even made a copy of "Yigou" which is the most worth buying. The list of items caused many people to leave comments below and reply.

In the Beiqing Canteen, Xie Qiao, Xu Lin, and Wang Ying came to Qinchuan's pancake stall and found that business was pretty good.

"Of course. With Dalong's craftsmanship and the special pancakes we secretly developed, everyone who has tasted them says they are good." Qin Chuan patted his chest and said.

Seeing the smug look on his face, Xu Lin couldn't help pouring cold water on him: "No matter how good you are at making pancakes, you can only sell them for so little money after a day. Look at Lao Qin, the same is true. Qin, the gap between you two is a bit too great."

Qin Chuan scratched his head: "Then you can't compare me with Lao Qin, let alone me. There are so many top students in Beiqing, and there is only one Lao Qin. I can only support myself, and I can barely count." Xiao Qin."

Wang Ying sneered: "You are Xiao Qin, do you know how much Tesco's one-day sales were yesterday? Hundreds of thousands, it has just been open for one day, and it will only be more today."

Qin Chuan blinked when he heard this: "What the hell is Tesco?"

It was Xie Qiao who patiently explained to Qin Chuan how Tesco operates.

Xu Lin shook his head in shock: "Qin Chuan, you are still living in Beiqing, and you don't even know such hot news."

"I've been too busy lately, making pancakes all day long." Qin Chuan said, his eyes suddenly lit up, he took off his apron and said hello to Dalong: "I'm going to Lao Qin, please hold on for a while. "

"No, boss, I'm busy right now. Why are you going?"

Xie Qiao and Xu Lin looked at each other and followed him, wanting to see what Qin Chuan was up to.

Wang Ying hesitated for a moment and then rushed to the Tesco store.

Qin Chuan ran very fast all the way, but when he arrived at the Tesco store, he found that there was a long queue outside. Just when he rolled his eyes and planned to find a chance to jump in the queue, he happened to see Qin Hao and Xiao Qianxi giving food to Tesco employees. After putting down the meal, he trotted over quickly.

"Old Qin, is this your new business? The business is good enough."

Qin Hao didn't know why, but he always felt that Qin Chuan was a naughty boy when he smiled: "You don't go to the Three Treasures Hall for anything. If you have anything to say, just say it. You're busy."

"Hey, Lao Qin still understands me." Qin Chuan came closer and said to Qin Hao: "Old Qin, you are so popular on Tesco. Can you also organize a group buying event for my pancakes?"

Xiao Qianxi coughed twice when he heard this: "Qin Chuan, don't be ridiculous. How to make pancakes for group purchase."

"Why can't we do group buying? I can also sell it at a discount."

"But your pancakes have to be freshly baked to be delicious. If we wait for customers to queue up to get them, they won't go sour."

Qin Chuan was stopped by one sentence. This question was something he had never thought about before.

At this time, Xie Qiao and Xu Lin also came over and felt that Qin Chuan was unreliable.

However, Qin Hao's eyes lit up when he heard what Qin Chuan said.

“It’s not like you can’t buy pancakes in a group.”

After receiving Qin Hao's affirmation, Qin Chuan immediately swept away his decline and proudly puffed out his chest: "Well, I'll just say that my idea is okay."

Xu Lin was a little unconvinced: "Old Qin, why do you buy these pancakes in a group?"

"It's actually very simple. I can make a separate backend for the pancake shop. After the user places an order, I will generate a redemption code with several digits. After the user goes to the pancake shop to make a purchase, he will show the redemption code to pick up the goods, and then Qin Chuan uses this You can cancel the redemption code and then come to Tesco to check out.”

After listening to Qin Hao's words, Xiao Qianxi's bright eyes were filled with admiration.

Xie Qiao and Xu Lin had expressions on their faces: That's okay.

Wang Ying carefully chewed the plan that Qin Hao had just proposed. The more she thought about it, the more feasible it became. She looked at Qin Hao with more appreciation.

Just when Qin Chuan was overjoyed, Qin Hao poured cold water on him: "But it will take some time to build this backstage, at least a month or two."

"Huh? Why does it take so long?"

"It's equivalent to me redesigning an exe software for you. Do you think it's that easy? A software code of this size would require at least several thousand lines of code, and just testing would take half a month."

Qin Chuan stuck out his tongue when he heard this: "It's so troublesome to cooperate."

Xie Qiao said quickly: "Qin Chuan just said casually, Lao Qin, you don't need to worry about him. There are only two people in his pancake shop. If so many people place orders, they will be too busy."

Qin Hao smiled at the two of them: "It's okay. Originally, this was also in my group buying plan. In fact, I would like to thank Qin Chuan for reminding me, otherwise I might have to wait two or three years before launching this plan. ”

There are two modes of group buying. One is the online group buying that Tesco is doing now. Although Qin Hao has made some improvements, allowing users to pick up goods directly offline, saving the delivery link, it is still an online group buying.

What Qin Chuan proposed was the offline group buying model.

Online group buying has many advantages, such as being small and flexible, and not limited to service radius. However, it also has a fatal disadvantage, that is, the threshold is low and it is easy to imitate.

Relatively speaking, offline group buying is limited by the service radius because it requires offline stores to receive services. However, it also has its own advantages, that is, the threshold is high, and once it forms a scale, it is difficult for latecomers to leverage the basic market. This is also Later, the main reason why Meituan was able to survive the "Thousand Regiments War" was.

Of course, doing offline group buying in 2002 was definitely not easy. After all, the most common computer cost three to four thousand yuan. Coupled with the high Internet access fee, it was enough to discourage many store owners.

However, again, those who start first are often the first to eat the crabs.

Qin Chuan winked at Xie Qiao proudly: "Look, Lao Qin even said he wanted to thank me."

"Come on, I was blinded by you accidentally." Xie Qiao still knows how much stuff he has in his little belly.

In the next month, Tesco has become the first choice for shopping for Beiqing students. Except for some products that are needed immediately, most Beiqing students will choose to place their orders on Tesco in advance because it is so cheap. .

There is a very interesting phenomenon. As users purchase more and more popular products, Tesco's purchasing department gets more and more discounts. According to Qin Hao's request, the prices of these products are also reduced. When it comes to fracture prices, some are even only 30% off those at school supermarkets.

After understanding Tesco's pricing rules, some students posted on the forum, calling on their classmates in Beiqing to buy some less popular products and lower the prices of these products.

The key is that these people actually succeeded in lowering the purchase prices of many commodities. Although the prices will rebound after a period of time due to the reduction in order quantity, these students are still happy to do so.

Of course, in this way, Tesco has also become a thorn in the side of supermarkets and small shops around the school. Since Tesco opened, their business has plummeted, especially the supermarkets inside the school, whose turnover has dropped by 60%.

The supermarket owner once arranged for employees to block the entrance of Tesco to prevent students from entering. There was also a physical conflict between the two parties, which made the students even more reluctant to go to the school supermarket to buy things.

In the end, the school intervened and the supermarket owner was forced to transfer the store.

After a month of accumulation, Tesco already has 43,000 registered users, most of whom are students, teachers, and employees from Beiqing, and a small number are students from other schools.

Because students from Beiqing kept posting news about Tesco online, students from some nearby colleges were very envious. At first, they came to take a look with the mentality of giving it a try. However, when they arrived at the site, they found that things were really so cheap. , you can’t live without it after using it once.

"Mr. Qin, I think the current number of user registrations has reached saturation. Should we consider expanding coverage?"

reminded the director responsible for daily operations of e-commerce.

Qin Hao nodded. Over the past month or so, Tesco's operating model and employee quality have basically matured. It is indeed time to consider expansion.

However, the reason why Tesco was able to get the green light all the way in Beiqing was because Qin Hao himself was a student in Beiqing and was an entrepreneurial model set by Dean Li, which saved him a lot of trouble.

Expanding to other institutions involves relatively more complex issues.

For this reason, Qin Hao specifically asked Dean Li for advice.

"You know more about business than I do. As for policies, higher authorities have been encouraging college students to start their own businesses, especially high-tech enterprises like yours."

Qin Hao understood: "With your words, I feel at ease."

As President Li said, he later contacted the leaders of several nearby universities. Although they were not as caring as President Li, they did not hinder Qin Hao.

As for the student level, it's even better.

Originally, Tesco's user group included many students from nearby universities. Now Tesco is finally coming to its own universities, and many even organized voluntary organizations to help promote it.

With Qin Hao spending a lot of money, in early May, Tesco's stores had expanded from one to five, covering five institutions of higher learning. The number of users also quickly exceeded 30,000 from less than 50,000 before. One hundred thousand.

This is the almost abnormal development speed of Internet companies.

In mid-May, after Liu Qiangdong visited some logistics companies and even worked as an "undercover" for home delivery for a week, he finally made up his mind to set up his own logistics company.

Qin Hao also kept his promise and signed a logistics and transportation contract with Liu Qiangdong in the capital area, which was valid for five years.

It has to be said that Brother Dong is indeed a practical person. Before the start of the World Cup at the end of May, he set up a logistics company with ten trucks.

The logistics problem has been basically solved, and Qin Hao has also stepped up the pace of Tesco's expansion. He no longer sticks to schools and begins to enter bustling business districts and office buildings in the capital.

That's right, Qin Hao's second target group is white-collar workers who work in office buildings.

These people all have a certain knowledge of computers and are Internet users themselves, and young white-collar workers are also relatively receptive to novel things.

Qin Hao just needs to cultivate their habit of online shopping.

In this regard, Qin Hao's method is relatively simple and crude-coupons.

New users who have just registered will be given a five-yuan coupon directly, which can be used if they spend six yuan or more.

Just this trick, 80% of white-collar workers couldn't bear it, so they just registered an account and placed an order.

After these 80% of users received the goods and found that they were not counterfeit or shoddy, more than 15% of the remaining 20% ​​joined the wool-pulling action.

As for the remaining 5%, they are basically some stubborn elements. Only time and environment can change their ideas, so Qin Hao will not force them.

Of course, just registering new users to give coupons will definitely not retain all users. Qin Hao asked someone to design a system to give coupons to users who have not placed orders for a while every now and then.

Not to mention, the repurchase rate has increased a lot.

However, Qin Hao also encountered some problems. For example, white-collar workers and students have different needs for goods. Students only want cheap prices and can use them, while white-collar workers have higher requirements for goods and have certain pursuits for brands.

Due to the threat of the Yang family, some dealers refused to supply Yiguo. Qin Hao had to visit them one by one with the head of the purchasing department, and also took out Yiguo’s sales in the past few months.

At first, these dealers were reluctant to meet Qin Hao, until they saw Yiguo’s sales and inspected Yiguo’s stores, they gradually loosened their lips.

The news reached Yang Cheng's ears, and he cursed these dealers as ungrateful.

This was considered to have completely offended the dealers. Originally, they were dissatisfied with the Yang family for hindering them from making money. Although they could not fight against the Yang family, if the Yang family dealt with so many dealers one by one, it would not only be time-consuming and laborious, but also end up with a reputation of being domineering and bullying.

"Beibei, don't worry about business matters in the future. Study at ease. You will go abroad to study in two years." Mother Yang had no choice but to call Yang Cheng to her and told him.

Yang Cheng was indignant: "Then let's just forget about him beating me?"

Mother Yang sighed, put a magazine on the table, pointed to the cover and said: "He has now appeared on the cover of Peking University and Tsinghua University's school magazine. It is better to resolve enemies than to make them. Our family is in business. You must remember that there are no eternal enemies, only eternal interests."

Yang Cheng angrily tore the school magazine to pieces, and then slammed the door and walked out.

"This child still hasn't grown up!" Mother Yang sighed and shook her head.

At the same time, since Qin Hao appeared on the cover of the Peking University and Tsinghua University magazine, he would attract many people's attention wherever he went, including some beautiful women, which doubled Xiao Qianxi's pressure.

In recent years, Xiao Qianxi found that no matter where she went, people would secretly point fingers at her.

Just when Xiao Qianxi was wondering, Xu Lin found a very popular post on the Shuimu Peking University and Tsinghua University forum.