Chapter 976 E-Commerce Version 10

Chapter 976 E-commerce version 1.0

Xiao Qianxi held Qin Hao's arm and walked side by side on the Beiqing campus.

"Hey, look, someone is selling SIM cards like you."

Qin Hao was happy when he saw it. There was more than one stall, and there were several waves of people selling SIM cards.

"It's a pity that they haven't learned the essence, and there are no new students now. The market is too small to rely solely on old students to change their numbers."

Xiao Qianxi said with a smile: "Not everyone has your business sense. Don't be so demanding. People may make dozens of dollars a day, which is enough for living expenses."

Qin Hao thought the same thing. Compared with working part-time at McDonald's for ten yuan an hour, setting up a stall can also accumulate some business experience, and it is also a way to train himself.

Xie Qiao and Xu Lin walked behind the two of them, complaining to each other.

"Hey, these two people are exuding the sour smell of love now. Let's stay away from them."

"Well, it's not tiring to be together all day long. I'm tired of watching it."

At this time, a cold voice came from behind: "If you don't walk faster, you will be late."

"Qianxi, don't get bored, you're going to be late for class."

Xiao Qianxi reluctantly let go of Qin Hao's shoulders.

"Then I'm going to class."

"Well, I also want to go to the resource building and have dinner together in the evening."

Qin Hao had no intention of going to class at all. Ever since he got A+ in all subjects in last year's final exam, he had registered with tutors in various subjects. With Principal Li's support, skipping classes was commonplace.

Three days before the start of school, the office on the 12th floor of the Ziyuan Building had been renovated. In addition to cleaning, office equipment, lighting, and network cables, it was completely completed yesterday.

As soon as Liu Qiangdong came to his door, he noticed that there were many young faces at the door on the 12th floor today. At first, he thought they were potential customers, but it turned out that these people had been lingering at the door next door and would not go this way.

After inquiring in the past, I found out that these people are employees of Haoran Technology. Because the office has not been decorated yet, they have been working at home. Today is the first day to come to the offline office.

"Then what does your company do?"

"We don't know much about this. We are just responsible for improving some templates based on the structure provided by the boss, but they should be related to e-commerce."

Liu Qiangdong chewed carefully: e-commerce.

Just when he wanted to continue asking some questions related to e-commerce, someone in the crowd shouted: The boss is here.

Then the door to the office next door was opened, and those people swarmed in.

Liu Qiangdong followed curiously and looked inside through the glass door. Only then did he realize that he had been away for a few days and that the office next door had completely changed.

"Brother Dong, come in and sit down?"

Qin Hao couldn't help but feel amused when he saw Liu Qiangdong peeking furtively at the door.

"Will it delay you?"

"There's nothing to delay. It's a small company with more than 20 people. It doesn't need to be managed. Just assign the work tasks to their managers."

"Then I won't be polite."

Liu Qiangdong went in and found that, as Qin Hao had said, the employees had already taken their seats, and two older men were assigning tasks to them.

Of course, what attracted Liu Qiangdong most was the layout inside, with an open office area, a bar in the tea room, and a game console and VCD in the lounge.

Although Liu Qiangdong can't say much about it, he always has an inexplicable feeling, just like a high-tech company, this is what it should be like.

"Brother Qin, it would cost hundreds of thousands to buy all of these, right?"

"Almost."

Qin Hao made Liu Qiangdong a cup of instant coffee.

Liu Qiangdong took it and thanked him, and then asked with some confusion: "Is it necessary to install all these fancy things in this office? Wouldn't it be better to save space and put more desks and chairs?"

Qin Hao was amused: "Brother Dong, we are a high-tech enterprise, not an assembly line in a black-hearted factory."

"And Internet companies rely on creativity. What good inspiration can you get from sitting in that office area every day?"

Liu Qiangdong thought about it and felt that it made sense.

"By the way, brother Qin, I just heard that your company is engaged in e-commerce. Can you tell me in detail what e-commerce is?"

This is the issue that Liu Qiangdong is most concerned about. Although he is now worth tens of millions, in the eyes of his girlfriend's family, he is still a CD seller. They strongly urge his girlfriend to break up with him, which makes Liu Qiangdong very depressed.

E-commerce sounds very high-end at first glance, maybe it will impress your girlfriend and her family?

Qin Hao laughed secretly, knowing that Brother Dong couldn't hold it in any longer.

"Brother Dong, in fact, the two words e-commerce, to put it in a simple way, is to take these two words apart. Business is easy to understand, it is doing business. Electronic means to connect the demand side with the supply side through the Internet. Connect the ends.”

Liu Qiangdong seemed to understand and asked: "According to what you said, this is no different from the traditional business model. It is nothing more than changing the communication medium from telephone and fax to the Internet."

Qin Hao shook his head and chuckled: "No, the difference is still very big, it can even be said to be a world of difference."

"First of all, doing business before, to put it bluntly, relied on poor information. This has been the case since ancient times. If the price of a certain kind of goods is low in this place, buy it from this place, and then sell it to a place where the price is high. From there, To make a profit.”

"Such a business model has two obvious drawbacks. One is limited access to information. You need to know the price difference of regional goods, which requires a lot of manpower, material and financial resources, and it may not be accurate. Second, the sales area is limited and large quantities of purchases are required. Goods can often only be sold in a very small area.”

"Take the CDs you sell, Brother Dong, for example. Your customers are basically near Zhongguancun. You won't be able to serve customers who are too far away."

These words spoke to Liu Qiangdong's heart. For this reason, he also opened multiple branches in order to expand the sales radius.

"But in the Internet age, things are different. For example, if I am a factory, I can publish my products directly online, bypassing all agents and distributors, and sell products directly to customers, and this customer is not restricted to geographical areas. As long as he can access the Internet, see my products, and place an order and pay online, I can deliver the goods to him by mail according to his address.”

Liu Qiangdong's eyes lit up when he heard this, but he quickly asked another question.

"However, how to solve the logistics problem? The postal package is slow and the cost is very high. For example, someone bought a CD from me online because my price was ten yuan cheaper than the local price, but the express delivery cost alone was twelve yuan. If it’s just $, then he might as well buy it locally.”

Qin Hao said unhurriedly: "There are two solutions to the logistics problem. One is to set up a logistics company yourself, and the other is to rely on the postal service in the early stage and wait in the later stage."

"wait?"

"When there is demand, people will naturally see business opportunities. In industries that can make money, people will naturally flock in. With more people working in the industry, competition will be fierce, and prices will naturally come down."

Liu Qiangdong shook his head: "It's too passive to wait for others to see the business opportunities. It's better to set up a logistics company yourself."

Qin Hao secretly smiled. After so much preparation, he finally brought Brother Dong into the ditch.

Needless to say, JD Logistics is still very impressive.

"Establishing a logistics company is of course the best choice, but it requires a lot of investment, and I am mainly focusing on e-commerce now, so I am powerless."

Liu Qiangdong thought for a long time and said seriously: "Brother Qin, are you really so optimistic about the prospects of e-commerce?"

"But, as far as I know, most families can't even afford computers now."

"Because of this, the development prospects of this market are huge. To be honest, Brother Dong, Haoran Technology also has another business, which is Internet cafe management software. In 2000, there were only 40,000 Internet cafes in the country. Now ? There must be at least 200,000, a five-fold increase in number. Do you dare to imagine such a growth rate in the physical industry? "

Under Qin Hao's highly inflammatory tone, Liu Qiangdong's eyes lit up, and Qin Hao continued to strike while the iron was hot.

"Brother Dong, I don't know if you have noticed a phenomenon. Why are there more and more shops selling computers and related accessories in Zhongguancun?"

"It's not just because customers' demand for computers has increased. This is enough to prove that the number of Internet users across the country is growing at an explosive rate."

This was a direct blow to Liu Qiangdong’s heart. He might not believe what Qin Hao said about netizens or Internet cafes, but he could see the changes around him. As Qin Hao said, in the past two years, people selling computers in Zhongguancun The number of stores has increased several times compared to before, and most of the businesses are doing pretty good.

However, Liu Qiangdong is not essentially a person who rolls up his sleeves and acts recklessly when his head is hot. Naturally, he will not decide to join the logistics industry just because of Qin Hao's few words.

"Brother Qin, the logistics problem has not been solved yet. Is it too early for you to launch e-commerce in such a hurry? In addition, how do you solve the logistics problem?"

Qin Hao said seriously.

“If you wait for others to build up the scale and mature the supporting facilities in any industry, you will only get scraps if you get involved again. And as far as I know, many companies have already started to engage in e-commerce. , now entering the game is actually a step slower than others.”

“As for the logistics issue, to be honest, I don’t have a good solution right now.”

“So the idea was to bypass the logistics.”

Liu Qiangdong was obviously stunned for a moment: "How can we get around the logistics?"

In Liu Qiangdong's view, there is no way to avoid the logistics issue. Products can't grow wings and fly into the hands of customers, right?

Qin Hao smiled proudly.

"This is my e-commerce version 1.0, group buying + e-commerce."

“What is group buying?”

"As the name suggests, it's group purchasing." Qin Hao took a sip of water and continued.

"The advantage of group purchasing is that it can help sellers reduce inventory pressure, so sellers are often willing to sell at prices much lower than the market price. However, group purchasing orders are generally not available to sellers."

“The group buying model is to form individual customers into groups. In this way, the seller reduces inventory pressure, the customer gets benefits, and I gain both traffic and profit. This is a win-win solution. "

Liu Qiangdong's expression moved slightly, but he still asked a question.

"You haven't said how to solve the logistics problem."

"It's very simple."

As Qin Hao spoke, he pushed the water glass in his hand to the center of the bar and drew a circle around it.

"For example, if I set up an offline store here, can I radiate customers within a certain radius? If I have enough stores, imagine whether I can bypass logistics."

Liu Qiangdong looked at the circle Qin Hao drew around the water cup and felt his scalp tingling.

"You mean, send the goods in batches to the store, and then let the customers go to the store to pick up the goods."

"This not only solves the problem of logistics, but also solves the customer's distrust of e-commerce."

"Is this what you came up with?"

Liu Qiangdong looked at Qin Hao in disbelief. This college student who looked much younger than him could come up with such a perfect business model.

"You told me so much, aren't you afraid that I will leave you and go it alone?"

Qin Hao smiled lightly: "Since I dare to tell you this, I naturally have a backhand. Be an enemy or a friend, it depends on your choice."

There is a line in Nanhai Shisanlang: Those who learn from me will live, and those who are like me will die.

The group purchase + e-commerce model does have many advantages, but it is not without disadvantages. Otherwise, why did so many e-commerce companies not adopt this model later?

The reason why Qin Hao dared to use this model was that he knew when and how to adjust the business model.

Liu Qiangdong was different. He was completely clueless about the future. If Qin Hao wanted to target him, he could put him out in a minute.

"Brother Dong, don't rush to make a decision. Why don't we cooperate a little and do a small test? How about it?"

"What small test?"

"It's very simple. Next month, our e-commerce platform, Yiguo, will be launched. You can take out some CDs with more inventory to do a group purchase activity. At that time, you can wait for the sales results to come out before making a decision."

"Okay, I will definitely offer the biggest discount for this activity."

"Then I wish us a happy cooperation."

"Happy cooperation!"

After seeing off Liu Qiangdong, Qin Hao called all employees for a meeting. On the one hand, it was the first day of work and they got to know each other. On the other hand, they discussed some specific issues of the Yiguo platform.

Unknowingly, a day passed. It was not until Xiao Qianxi called and asked him if he would go back for dinner that Qin Hao realized that the sun was setting.

Just when Qin Hao was about to go home, Wang Ying suddenly came.

"Miss, how come you have time to come here?"

Wang Ying said with a serious face: "You should be careful recently. Mother Yang has already said that she will ban you."

Qin Hao sneered. If he was in the traditional industry, he might really be a little afraid, but if the Yang family dared to get involved in the Internet industry, he would make the Yang family lose everything in a minute.

"Don't take it lightly. The Yang family has a lot of power in Beijing."

Qin Hao did not respond to Wang Ying's reminder, but looked at her with interest: "Aren't you and Yang Cheng childhood friends? Are you betraying him?"

Wang Ying was stunned, not because of Qin Hao's words, but because she had never thought about this question.

"Hmph, I'm a slut, and you take my kindness for granted."

Qin Hao grabbed Wang Ying's arm and said, "It was just a joke, why are you so angry?"

Perhaps because Qin Hao's strength was too great, Wang Ying lost her balance and almost fell into Qin Hao's arms. She quickly stopped and looked up to see Qin Hao's angular profile.