Chapter 298 The End of the Promotion of "Pirates of the Caribbean 3"

Something big has happened.

Something big has happened in the mainland Internet industry.

Half an hour after Liu Yifei and Wu Yuan’s official announcement was published.

Sina Blog crashed!

This is the first time that a Chinese Internet website has crashed directly because of a celebrity’s official announcement of a relationship!

Even the staff of Sina Blog had anticipated that many people would read this blog post and added several sets of servers in advance.

But they didn’t expect that when the news of the official announcement of the two fermented on the Internet, it would attract so many netizens who were watching the show!

Sina’s staff still underestimated the enthusiasm of Chinese netizens to join in the fun.

In just half an hour, Sina’s server couldn’t withstand this wave of wealth and crashed directly.

The page couldn’t be opened and the account couldn’t be logged in.

But it wasn’t a big problem.

The official announcement blog post was screenshotted by netizens who were watching the show and uploaded to major forums and post bars.

Although Sina took the biggest bite of this wave of traffic, other Internet platforms also got a lot of surplus in the future.

June 18, 2008, everyone will remember this date, and it will even be recorded in the Internet events.

The news of Wu Yuan and Liu Yifei's public relationship has become the hottest news on the Chinese Internet.

Open Baidu, the first search index is this matter.

Open Tieba, the first search post is still the related news post.

Open Hupu, Tianya, Douban and other forums, the most popular discussion posts are still the public relationship between the two.

Even in QQ, in major group chats, netizens are also talking about this matter.

The influence of the two in the domestic entertainment industry can be seen.

However, Liu Yifei and Wu Yuan on the other side of the ocean, after posting the official announcement blog, interacted with fans a little, and replied to some blessing comments, they no longer paid attention to the mainland Internet.

There is a time difference between the two sides, and the two took a rest after posting the blog.

The next day, Liu Yifei will continue to promote "Good Time". A North American music TV program invited her to promote her song.

Wu Yuan was also busy. Although Pirates of the Caribbean 3 had been released in North America for two weeks and had basically exhausted its box office potential, the large-scale release of Pirates of the Caribbean 3 was still continuing in the global market.

In China, just when Liu Yifei released the song "Good Time", Pirates of the Caribbean 3 was also released in the mainland.

Unfortunately, although the Pirates of the Caribbean series is a Hollywood blockbuster series that is popular all over the world, its box office performance in China is always unsatisfactory.

Even though the director of this movie is Wu Yuan from China, even though this movie has Chinese actors and Cheng Long, the Chinese actor with the strongest box office appeal at present.

Even though Pirates of the Caribbean 3 won 48 million yuan in the first day box office on the day of its release in the mainland, breaking the first day box office record of mainland movies.

But on the second day, the box office performance of Pirates of the Caribbean 3 was immediately cut in half, and the daily box office was only 25 million yuan.

After all, this is a movie about Pirates of the Caribbean.

This kind of movie with a foreign cultural atmosphere is not as direct as the pure special effects bombardment of Transformers.

Of the 48 million yuan in the first day's box office, two-thirds of them were fans of Wu Yuan, Cheng Long, and Liu Yifei.

These fans don't care what story the movie tells, they just buy tickets to the cinema to support the three of them.

Only about one-third of the fans really want to watch this exotic movie about Pirates of the Caribbean.

On the third day of its release, the daily box office dropped to 20 million yuan, a rapid decline.

Facts have once again proved that movies with foreign cultural atmospheres are difficult to achieve explosive box office results in China.

Just like the "Star Wars" series has been a big hit in the United States, but has never achieved good results in China.

Disney's various live-action princess movies are also not suitable for China and have a cold box office.

Only movies like "Transformers", "Fast and Furious" and various superhero movies, which rely entirely on pure special effects bombardment to attract attention, can achieve global box office without distinction!

Even if "Pirates of the Caribbean 3" has added Chinese pirates and Chinese faces, it is still a movie with cultural concepts that are completely different from Chinese culture.

The culture of European pirates in the 17th century in the movie is something that Chinese people don’t understand, have never been exposed to, and are not interested in.

After a week of release, thanks to the strong box office appeal of Wu Yuan and Cheng Long, the box office of this movie in the mainland barely broke 100 million yuan.

It is estimated that the final box office in the mainland will be only about 150 million, not even a fraction of the global box office.

Not only in the mainland, but also in Hong Kong and Taiwan, which were released almost simultaneously with North America earlier, the total box office of the two places added up to only more than 40 million yuan, which is also not a good result.

Even in Hong Kong, which is more Westernized and has accepted a lot of Western thinking, movies full of Western background culture such as "Pirates of the Caribbean" are not suitable for the local environment.

For Chinese audiences, they still need super blockbusters with Chinese values ​​to impress them and make them generous.

For example, "The Wandering Earth", which is said to have opened the first year of Chinese science fiction movies.

For example, various mainland comedy movies full of Chinese laughs.

There is also the Chinese characteristic mother love movie "Hello, Li Huanying".

And "Gravity", which Wu Yuan has carefully customized for the mainland market, can perfectly match the promotion of the Shenzhou 7 spacecraft launch mission and boost national pride!

Let’s get back to the point.

Although the box office performance of "Pirates of the Caribbean 3" in the mainland was average, the global box office of this movie was still a mess.

The North American box office was US$324 million and the global box office was US$768 million!

Nowadays, filmmakers around the world only care about one thing.

Is it possible that this movie, like "Pirates of the Caribbean 2", has a total box office of over 1 billion US dollars?

From the production company Disney to every creative director on the crew, they are all working hard to hit this record again.

Including Wu Yuan, he also wants to enter the billion-dollar box office club again.

Therefore, headed by Wu Yuan and Depp, the actors from the "Pirates of the Caribbean 3" crew were divided into two teams and ran frequent promotional activities in Europe.

Wu Yuan took Liu Yifei, Cheng Long, who had finished participating in the TV show, and Orlando, as well as Tom Hollander who played Lord Beckett, from the UK to France to Germany, doing road shows and TV shows, trying their best stimulated the movie's European box office.

After traveling in Europe, they traveled non-stop to Asia, from Japan to South Korea and then to Singapore. They also went on road shows in movie theaters and appeared on TV shows.

It is worth mentioning that while the box office across Asia was average, "Pirates of the Caribbean 3" performed very well at the box office in Japan.

Since "Pirates of the Caribbean 1", Japan has been one of the largest overseas ticket markets for this series.

The first two films both earned more than 10 billion yen at the box office in Japan, becoming the top three box office hits in Japan that year.

"Pirates of the Caribbean 3", which is now released, is still performing well at the box office.

There are pirate plots in Japan, and "One Piece", a Japanese manga that is popular all over the world, makes Japanese movie fans no stranger to "pirates" and are even very curious about them.

The box office performance of "Pirates of the Caribbean 3" in Japan is estimated to exceed 10 billion yen, once again becoming the series' largest overseas box office!

Wu Yuan and Liu Yifei are also old friends with Japanese movie fans.

When they and Cheng Long arrived in Japan, they received a very warm welcome. It felt like they were back home. The popularity was so high that during the promotion period, several blocks were blocked by fans who came after hearing the news.

When they appeared on a Japanese TV show, they were surrounded by all kinds of exaggerated praises from the hosts, which shocked Orlando and Tom Hollander.

"Jackie, you and Crystal are really popular in Japan!"

"And Daniel, you actually have many fanatical fans in Japan. You can see young Japanese girls holding your photos and light signs all the way."

"Oh my God, this is really crazy."

"I remember you haven't made a Japanese movie, right?"

After finishing the recording of the program and returning to the hotel to rest, the elf prince Orlando was extremely puzzled and pulled Wu Yuan and the three of them to vent his shocked emotions.

"Just get used to it." Wu Yuan patted Orlando on the shoulder: "Just like you, the elf prince, are very famous in the UK."

"As Asian superstars, it's normal for Jackie and Crystal to become famous in Japan."

“As for me, have you heard of the movies ‘The Embalmer’ and ‘Your Name’?”

Orlando scratched his head: "I know "The Embalmer" won the Cannes Jury Prize, and I also know "Your Name" was a movie you shot in China."

"Then did you know that "The Embalmer" is regarded by Japanese movie fans as one of the top ten classic movies of the 21st century?"

"'Your Name' has a box office of nearly 15 billion yen in Japan. It is still the third highest-grossing movie in Japan since box office statistics are available."

"Wow," Orlando exclaimed, "Looks like I should go back to my room and find "Your Name" and really enjoy the movie."

"Oh, I'm very sorry." Wu Yuan shrugged: "This is a very Asian movie, I think you might not like it."

Just like China and Japan are not interested in many movies full of European and American cultural atmosphere, "Your Name", a campus movie with a fresh Asian style, is not understandable to European and American audiences.

After all, in European and American high school life, love is direct, just like in "Juno".

"Thank you for the reminder." Orlando winked mischievously: "But I still decided to watch this movie."

"Crystal is the heroine, right? With her here, I believe I will like it."

"All right~" Wu Yuan spread his hands: "As long as you don't sleep too late watching movies and miss the early flight tomorrow."

"We are going to China tomorrow."

"This is our real home court!"

Liu Yifei and Cheng Long both laughed.

Tomorrow, their publicity team will gather with Depp's team in the Chinese capital to begin the final leg of global publicity.

This is what Wu Yuan fought for. Otherwise, Disney originally did not plan to have all the cast members of "Pirates of the Caribbean 3" come to China to choose. It only planned for Wu Yuan to bring Liu Yifei and Cheng Long back for publicity.

After all, the box office performance of the "Pirates of the Caribbean" series in the Chinese market is really average.

"I'm already looking forward to it. I heard that Chinese food is very delicious. You'll have to treat me to a big dinner then," Orlando said with a grin.

Japanese sashimi and Japanese cuisine are really just for the sake of novelty, he has long been a little tired of them.