Chapter 330 Commercial Films Rely on Box Office, Art Films Rely on Sales

Chapter 330 Commercial films rely on box office, and art films rely on selling copyrights!

At 1 a.m. in China, domestic online media exploded.

"Venice News, the 65th Venice International Film Festival has come to an end. my country's famous director Wu Yuan won the Golden Lion Award for Best Film at this Venice International Film Festival, becoming the fifth Chinese director to receive this honor after Hou Xiaoxian, Zhang Yimou, Cai Mingliang, and Jia Zhangke!"

"A Man Called Li Wen Decides to Die" won the Golden Lion, and Wu Yuan confessed his love to his girlfriend at the award ceremony!"

"The woman who changed the international director and Golden Lion Award winner's view of love, recounted the love story between Wu Yuan and his girlfriend."

"A new film master is born, the youngest sixth-generation director Wu Yuan, took over the banner of the leader of Chinese films!"

Although it is still early in the morning in China.

But in modern society, there are many night owls. The later it is, the more netizens surf the Internet.

The news that Wu Yuan won the Golden Lion Award in Venice exploded on the Chinese Internet at the first time.

These few years have really been a time of pride for the Chinese film industry.

Starting with Zhang Yimou's "Hero", not only has the domestic commercial film industry fully recovered, with box office soaring every year, but also has won art awards and honors every year.

In 2006, Jia Zhangke just won the Golden Lion Award, but only one year later, the Golden Lion Award in 2008 was won by Wu Yuan again.

Chinese-language films are becoming more and more mainstream and even a strong contender for awards in the three major European cinemas.

Wu Yuan, who was born in the 1980s and is classified as a sixth-generation director, has also established his position as a leading figure of the sixth-generation directors because of his winning of the Golden Lion Award.

In fact, according to his debut in 2000, Wu Yuan can be regarded as both a sixth-generation director and a seventh-generation director.

And his film style is actually significantly different from that of the sixth-generation directors.

For example, Jia Zhangke, Wang Xiaoshuai, Lu Xuechang, and Lou Ye, the sixth generation directors who entered the directing department of the Film Academy in the mid-to-late 1980s and began directing films after the 1990s, most of their films are critical of reality, focusing on the injustice of the grassroots, and are extremely rebellious.

Otherwise, the sixth generation would not be called the underground generation.

Logically speaking, Wu Yuan, a director who entered the directing department of the Film Academy in the mid-to-late 1990s and began directing films in the millennium, should definitely be considered a seventh generation director.

But who told him to take off too quickly?

If he is really put in the seventh generation of directors, it is like putting a whale in a small pond. It is really too much of a fish, and it does not give any way for the new directors of the seventh generation to survive.

So whether it is inside or outside the circle, he is tacitly divided into the field of the sixth generation, and he is a generation with his senior brothers.

In this way, Wu Yuan has now become a leader and leader in the seventh generation, on par with Jia Zhangke.

The next morning, the print media quickly caught up and published a photo of Wu Yuan standing on the podium in Cannes holding the trophy in the morning newspaper.

This really exploded public opinion.

From the Internet to the streets, everyone was discussing Wu Yuan, who had once again won glory for the country.

In 2008, the four words "win glory for the country" were the most concerned topic for all Chinese people.

On TV, CCTV's morning news column made a special report on the video materials sent back, reviewing the whole process from Wu Yuan's arrival in Venice to his interview with CCTV and his winning the award at the closing ceremony.

At noon, the midday news broadcast the short message again plus a two-minute video of his acceptance speech.

In the evening, after the news broadcast ended, the "Focus" column made another special report, and even connected with Chinese film critics who had watched the premiere in Venice, and asked them to comment on the movie "A Man Called Li Wen Decides to Die".

In short, they were afraid that some Chinese people would not know that Wu Yuan had won the award.

Compared with the more serious official media, the online media on the Internet have a lot more fun.

Because Wu Yuan thanked Liu Yifei and made a cheesy confession when he gave his acceptance speech, many online media once again hyped up the relationship between Wu Yuan and Liu Yifei.

To be precise, this cannot be called hype, after all, it was Wu Yuan himself who took the lead in exaggerating the atmosphere, and everyone just helped to light the fire.

"Liu Yifei must have saved the Milky Way in her previous life, so she can have a boyfriend as good as Director Wu in this life?"

"What kind of idol drama-like love is this? Liu Yifei was less than 16 years old when she enrolled in the Film Academy. I heard that she knew Director Wu at that time, and then she started dating Director Wu after graduation."

"The love that started on campus is pure and sweet!"

"Tsk, it must be Director Wu who saved the Milky Way in his previous life, so he can date a fairy like Liu Yifei!"

"Didn't you hear Director Wu say that he wants to thank Liu Yifei for teaching him what love is, That’s why he made this award-winning movie. ”

“I have to say, I tried to watch Wu Yuan’s previous film “Love”, but I couldn’t finish it. Not only was the beginning boring, but the whole story was also very depressing. It can be seen that Wu Yuan, who had never been in love, was really pessimistic about love. It was Liu Yifei who saved him!”

“Ah, what kind of idol drama is this of two-way salvation? A big director who doesn’t understand love and a passionate little star, this couple is so sweet!”

On major forums, the so-called “fairy love” between Wu Yuan and Liu Yifei began to flood the screen, and the discussion was so heated.

Compared to Wu Yuan's winning the award, netizens are more interested in the love he mentioned in his acceptance speech.

It's a pity that Weibo is not online yet, otherwise the two of them would have dominated Weibo for a week.

After the news of Wu Yuan's winning the award was reported back to China, the publicity action of Light and Shadow Times was also followed up immediately.

The poster and first trailer of "A Man Called Li Wen Decides to Die" were immediately announced on the Internet, all under the banner of "Venice Golden Lion Award Film Work".

However, the publicity effect is not very good.

Everyone is praising the award-winning name with all kinds of rainbow farts, but if you want to say how many movie fans will really go to the cinema to watch this movie because of this, don't even think about it.

Jia Zhangke's "Still Life" won the 2006 Venice Golden Lion Award, and how much box office did it get when it was released in mainland China?

Only 1,400 yuan in the first two days of the premiere, and the final box office was 100,000 yuan.

Although Wu Yuan is much more famous than Jia Zhangke, and the theme of "A Man Called Li Wen Decides to Die" is a healing film, related to love and family affection, which is easier to interest the audience, it is impossible to get too much box office.

The high probability is between 10 million and 20 million, and the low probability is between 20 million and 30 million.

Even so, 99% of it depends on Wu Yuan's own fame and appeal.

In China, there are currently only two directors whose art films can expect a box office of more than 10 million.

One is the newly-appointed national teacher Zhang Yimou, and the other is Wu Yuan, the champion of mainland commercial films.

However, a loss in the east can bring a gain in the west.

Why does Jia Zhangke continue to make art films when he knows that art films have no market in China?

Of course there is a profit!

The copyright of award-winning art films is expensive!

"Still Life" bought 40 million yuan in copyright fees in Venice.

This money does not need to be shared with the theaters, the producers directly take it all.

This is equivalent to the domestic box office of about 130 million, which is the income that the producers can get!

The cost of "Still Life" is not even 10 million.

In this era when domestic blockbusters are struggling to break the box office of 100 million, Jia Zhangke's movies are really profitable.

Now you know why the influence of art film directors was so great in the first decade of the millennium, and they were sought after and respected by the circle?

It's not just because they can get honors, but mainly because art film directors who can win awards can really make money, and the efficiency of making money is higher than that of commercial film directors.

Capital is so realistic!

At this time, Wu Yuan was handling copyright sales in Venice.

He also won the Golden Lion Award, and Wu Yuan's international reputation is much more famous than Jia Zhangke. "A Man Called Li Wen Decides to Die" is so popular in Venice!

The copyright of his award-winning movie is more valuable!