Chapter 315: Everything Is Ready for the Light and Shadow Show!

"Haha, I knew it!"

Wu Yuan leaned back in his boss chair with pride and threw a fax on the table: "Five hundred theaters, although it's still a small number, it's okay."

It's true that a movie screened in dozens of theaters can't generate much box office revenue, but five hundred theaters are different.

There are only four or five hundred theaters in Japan!

Although not as exaggerated as Japan, if the movie is screened normally in five hundred theaters in North America, if the attendance rate is good enough, it can generate a box office of about 50 to 60 million US dollars.

This is also the largest share that Hollywood can give.

Calculated, the producer can probably get a profit of 20 million US dollars, which is much better than the millions of dollars that the six Hollywood studios gave for the distribution rights.

And the DVD distribution rights are still in hand and can be sold again.

This is already the maximum profit margin that "Gravity" can achieve in North America.

The premise is that this movie can really be sought after by science fiction fans in North America.

Wu Yuan is still very confident about this.

"Promise him." He smiled and said to Li Xiaoping: "Let Universal arrange a North American release as soon as possible, but it will probably take until November or December."

After the North American release of Gravity was finalized, the biggest obstacle of the film was cleared.

In China, the release of Gravity has entered its final stage. In the one-month release period, the cumulative box office has reached an exaggerated new mainland box office record of 532 million yuan.

Not only did it break the previous Chinese box office champion "Curse of the Golden Flower" record of 286 million yuan, but it also almost doubled!

Now, there is still a box office growth of 3 to 5 million yuan every day.

This daily box office performance is still a very good data in the current mainland film market.

So the General Administration issued a document to "Gravity", allowing the film's screening period to be extended for another month.

And "Red Cliff", which was released half a month later than "Gravity", has only been released for half a month, but the daily box office has also dropped to the same level as "Gravity", with only 3 to 4 million yuan a day.

The box office performance of this movie in the mainland is only 172 million yuan, which is almost half of the box office of more than 300 million yuan in the original time and space!

However, in the Hong Kong and Taiwan market, the box office performance of "Red Cliff" is higher than that of "Gravity".

In the Taiwan market, because "Gravity" was not released here, "Red Cliff" is a standout in Taiwan, and the fact that Sister Zhilin is a Taiwanese has greatly stimulated the Taiwan market.

In just half a month after its release, "Red Cliff" has earned 207.7 million Taiwan dollars in Taiwan, and the final box office is likely to exceed 300 million Taiwan dollars.

In Hong Kong Island, the two movies competed together.

But Hong Kong Island is Wu Baige's base camp, and the leading actors Liang Chaowei, Chow Yun-fat, and Jin Chengwu are all big stars in Hong Kong Island, and Gong Li's influence is simply unmatched.

So in the Hong Kong market, "Gravity" lost to "Red Cliff" with a performance of 22 million Hong Kong dollars to 30 million Hong Kong dollars!

In South Korea, Singapore and other places, "Red Cliff" also achieved good box office results, breaking the local Hong Kong Island movie box office records.

This is all thanks to Golden Harvest Cinemas!

Golden Harvest is a cinema chain based in Hong Kong, Taiwan, Singapore and Malaysia in Southeast Asia. Golden Harvest, which has been fully acquired by Orange Sky Entertainment, naturally supports the movies of its parent company and arranges the screenings as much as possible.

In this regard, in the era of light and shadow in Southeast Asia, which does not have its own cinema chain, it is indeed unbeatable.

Wu Yuan has long been mentally prepared for this.

He just wants to snipe "Red Cliff" in the mainland and Japanese markets. As long as he can hit the box office of "Red Cliff" in these two largest ticket warehouses, it will be enough.

In other small markets, even if "Red Cliff" sells well, it will not make much money.

Now it seems that "Red Cliff", which is doomed to fail, is no longer Wu Yuan's main focus.

He is now more concerned about another thing.

Light and shadow fast broadcast!

Previously, Wu Yuan had been busy preparing for the release of Gravity, post-release publicity, global distribution, and other matters, so he really didn't have time to pay attention to the affairs of another company under his control.

But now that the affairs of Gravity have been almost dealt with, and the release results have basically settled, he also has to deal with the affairs of Guangying Kuaibo.

In more than two months, this software will be online!

"How is it, have you bought the copyrights from TVB and Shaw Brothers?"

As soon as he arrived at the office floor of Guangying Kuaibo, Wu Yuan found Wang Xin.

"It's all settled." Wang Xin adjusted his glasses and said calmly, "TVB's Hong Kong dramas, Shaw Brothers' movies, Golden Harvest's movies, including Emperor Entertainment Group's, all the online broadcasting rights have been bought."

"All of them are 15-year contracts, but Director Wu didn't reach an agreement on the copyright for all of Asia, so we only bought the exclusive broadcasting rights in the mainland."

"In order to buy the online broadcasting rights for the film and television works of these companies, a total of 50 million US dollars was spent."

Fifteen years, 50 million US dollars, an average of 12.5 million US dollars per company, less than one million US dollars a year, this price is really not expensive.

"It's a pity that I didn't get a bargain!" Wu Yuan sighed in a low voice.

If I could spend 50 million US dollars to buy the 15-year Asian online broadcasting rights of these companies' film libraries, I would make a fortune!

"Is it the exclusive broadcasting rights?" Wu Yuan asked again.

Wang Xin nodded affirmatively: "Yes!"

"Then it's worth it!" Wu Yuan praised with satisfaction: "Well done!"

Although the current network exclusive broadcasting rights are really worthless, all the mainland video websites are using pirated resources, and no one respects the genuine products.

Perhaps it is because the domestic piracy industry has been rampant for nearly 20 years without any changes, so those film and television companies in Hong Kong Island really have no idea about the so-called network exclusive broadcasting rights.

Just think about it and you will know.

Since the 1990s, the mainland has been making a large number of pirated discs of Hong Kong Island movies. A large number of classic Hong Kong movies have been made into low-cost pirated discs and sold all over the country.

There are also Hong Kong and Taiwan singers' albums, which are all pirated in the mainland.

Don't look at the fact that those Hong Kong and Taiwan singers can easily sell one or two million records from the 1990s to the beginning of the millennium, but most of them are contributed by Hong Kong, Taiwan and Southeast Asia. There are really not many people in the mainland who buy genuine products.

If the pirated discs can be counted, the mainland will immediately explode with millions of sales.

Therefore, in the eyes of most Hong Kong and Taiwan entertainment companies, the mainland genuine market is completely hopeless.

This has been the case for the past 20 years. Is it possible to eliminate piracy in the next few years and support genuine products together?

Especially after the development of the Internet industry, various pirated movie resources and pirated music resources are flying all over the Internet, and they are shared and downloaded for free. The genuine industry has been hit again.

In this case, even the most optimistic Emperor Entertainment Group believes that there will be no genuine market space in the mainland for at least ten years.

Since there is no market, if someone is willing to spend real money to buy the so-called "exclusive online broadcast rights", then of course they will sell them if they can.

Even Orange Sky Entertainment, which is currently fighting with Light and Shadow Times, did not refuse this good thing of picking up money for free, and let Golden Harvest sell all its film library resources to Light and Shadow Quick Broadcast.

More than 10 million US dollars!

This is not a small amount of money!

Of course, it is limited to the exclusive online broadcast rights in the mainland. Big companies such as TVB and Emperor Entertainment Group are not stupid. The genuine protection work in other parts of Asia is still very good. Pirated resources are not so rampant on the Internet in other Asian countries and regions.

Just because they can sell the exclusive broadcasting rights in the mainland at a low price doesn't mean they will sell the exclusive broadcasting rights in the mainland of Asia at a low price.

Wu Yuan's desire to pick up bargains was shattered.

"But the exclusive broadcasting rights in the mainland are enough." Wu Yuan thought happily.

Even if he didn't succeed in promoting the early cleaning of the mainland's network, cracking down on piracy, and realizing the formalization of video platforms, the domestic network video business would be on the road to legalization by 2014 at most.

By that time, the exclusive broadcasting rights of these Hong Kong dramas and films in his hands would be very valuable. Whether he put them on his own to attract users, or distributed them to other network platforms and collected a distribution fee, it would be a sure win!

"Mr. Wang, I heard that the final online version of Light and Shadow Quick Broadcast has been completed?"

"Come on, take me to see it."

Wu Yuan smiled and pulled Wang Xin to a computer room in the company.

Wang Xin found a computer and sat down, and opened [Light and Shadow Quick Broadcast] that had been downloaded in advance on every computer in the company.

Looking at the familiar black and red software logo, Wu Yuan smiled with relief.

Qvod finally appeared!

However, the Qvod made under his promotion this time was similar to the Qvod in his memory, only in appearance, but the inside had been changed beyond recognition.

As Wang Xin gently double-clicked the software logo, a software occupying half of the screen popped up immediately.

A simple and refreshing waterfall-style homepage soon caught Wu Yuan's eyes.

I saw that at the top of the premiere was a horizontal recommendation position, where four horizontal posters could be inserted at the same time. Wang Xin pointed to this position and said: "This is the reserved homepage recommendation position. When the software is launched, we can insert the poster into this position if we want to recommend any movie or TV series."

"All users, as long as they open the software, they can see the scrolling poster recommendation, and the exposure effect is very good."

Below this are other recommendation positions, which are divided into two major blocks according to movies and TV series, and the two major blocks are further subdivided according to different themes.

"Love, ancient costume, suspense, urban, family, comedy, martial arts, military, youth..."

Different themes are classified separately, and each theme has 4 recommendation positions, which can be used to place posters of 4 film and television dramas and detailed introductions.

At the bottom of this main page that occupies two-thirds of the page, there are four options: "Personal Center, Film Library, My Favorites, and Hot Discussions".

Wang Xin continued to introduce: "Personal Center is where users log in to their accounts, modify their personal information, and search for viewing records."

"The film library will put all the film and television dramas that the company has copyrights in according to the theme, release year, and release country, and provide search and search functions."

"My Favorites is the collection column, where users can collect the film and television dramas they like to watch, so that they can watch them directly next time."

"Hot Discussions is a small forum inside the software based on your suggestion, Director Wu. All users can post and speak on this forum, and they can also open different partitions according to different film and television dramas."

"Your suggestion is very good. I have been worrying about how to improve user stickiness for a software that can only watch videos."

"Once this "hot discussion" function is released, users can not only watch movies and TV series in our software, but also communicate with netizens from all over the world about movies and TV series, share their favorite dramas, discuss actors' acting skills, etc."

"This will give our video playback platform a social attribute!"

"Director Wu, your idea is great!"

Faced with Wang Xin's praise, Wu Yuan smiled implicitly.

As a latecomer, anyone who has been surfing the Internet for a long time knows that any network platform must have its own social attributes if it wants to have user loyalty and stickiness.

Short video platforms such as Douyin have to set up a friend system, which allows users to chat in the APP.

Almost all long video platforms are also setting up their own forums in the software, and the comment system is very complete.

What's the point?

Wu Yuan still has a big trick that can really increase the stickiness of software users!

"How is the real-time barrage system I asked you to make?" Wu Yuan asked expectantly.

"It's already being tested!"

Yes, the big trick Wu Yuan prepared is the real-time barrage system!

When it comes to ways to increase user stickiness on video websites, what can be better than the barrage system?

With the function of real-time barrage, the interactivity of users when watching videos is immediately maximized!

Watching videos has changed from simply watching to being able to watch and complain at the same time, and even watch other viewers' complaints at the same time, and every move can have real-time feedback!

All of a sudden, the human fear of "loneliness" has been diluted.

Watching videos alone is no longer a lonely thing, but full of fun. You can also watch, complain and laugh with netizens from all over the world!

The real-time barrage function is really critical.

This thing is not technically difficult, but the effect is very good. How could Wu Yuan let it go! (End of this chapter)