Chapter 313 Hollywood Cannot Have Such a Fierce Chinese Superman

Does the story of Gravity export any Chinese values ​​or Chinese ideas?

No.

This movie talks about the relationship between humans and the earth, the insignificance of humans in front of the universe, and the importance of the earth that gave birth to life to humans.

But just because the protagonists of this story are a group of Chinese astronauts, Hollywood is full of resistance to it.

"Hero" can be released on a large scale in North America, and "House of Flying Daggers" and "The Great Wall" can also be released on a large scale in North America.

Because these movies tell the story of ancient China, they are kung fu movies and fantasy movies.

Whether these movies are big hits or big flops, they will not affect the image of modern China in the international vision.

After all, you can't expect a group of modern people holding guns and holding "truth" in their hands to be really afraid of the Chinese kung fu in the movie.

But "Gravity" is different. "Gravity" tells the story of a modern China, even a future China with highly developed technology.

The Chinese have their own space stations and space telescopes in space. A Chinese astronaut has been in multiple space stations in space. When the space stations of other countries and even his own country were destroyed one after another, he successfully escaped from space and returned to Earth alive.

Good guy, what kind of Chinese superman is this?

In a sense, the essence of "Gravity" is no different from Hollywood's "Top Gun". Both are movies that promote and show the capabilities of a great power.

It's just that "Gravity" shows the "future" of China's aerospace strength.

In a word, if this movie is released in the United States, it will definitely promote Chinese technology in front of American movie fans.

Science fiction movies have always been the core cultural invasion force used by Hollywood to promote American technology. Can the Chinese touch this?

Not only Disney, the six major Hollywood movies are unwilling to take over the distribution and release of "Gravity" in the United States, and rejected the cooperation request of Light and Shadow Times.

Some small distributors are willing to take over, but they can only provide screenings for dozens or even dozens of theaters.

Just like when "The Wandering Earth" was released in the United States, there were only 125 cinemas open, and only 30 of them had IMAX theaters.

If "Gravity" wants to be released in the United States, only small distributors will undertake the distribution work.

Is this movie not good?

Putting aside all prejudices, there is no doubt that "The Wandering Earth" is definitely a qualified and rare high-quality science fiction blockbuster in Hollywood.

Wu Yuan's "Gravity" is even more so. Even the American version of its predecessor can get a global box office of 700 million US dollars.

However, the two movies enjoyed the same unfair treatment at different times.

Hollywood does not allow such a movie that promotes China's national strength and technological strength to be released on a large scale in North America!

Of course, it is impossible to say it so bluntly on the surface. It will only say that after comprehensive consideration, it is not suitable for the US market.

Anyway, the six majors control all the theater distribution in North America. They say it is not suitable, and it is not suitable.

Just like China Film said that it would not be introduced, even if you have a global box office of 1.5 billion US dollars, you can't think of entering the mainland market.

Yes, I'm talking about Spider-Man: No Homecoming.

Doesn't China Film know that Spider-Man: No Homecoming will make a lot of money if it is released in mainland China?

According to the profit-sharing agreement with Hollywood, the biggest profits of Hollywood movies released in mainland China are made by mainland cinemas and China Film.

But even so, when it was time to give up, China Film decisively gave up this part of the profit.

In turn, Hollywood can do the same.

Wu Yuan, who was already prepared for this, sighed after cursing a few words: "So, if Gravity wants to be released in North America, it can only be screened on a small scale, right?"

"Next year, the higher-ups will definitely submit Gravity to compete for the Oscar for Foreign Language Film."

"With Hollywood's attitude, I'm afraid it won't be awarded the Best Foreign Language Film."

Judging from the attitude of the six Hollywood studios now, it is estimated that the Academy will not like this movie that promotes China's aerospace industry. Even if it spends money on public relations, it may not be able to win the Best Foreign Language Film Award.

Wu Yuan didn't plan to waste the money.

"What about Canada and Mexico?" he asked again.

In a narrow sense, North America mainly consists of three countries, namely the United States, Canada, and Mexico.

The film markets of these three countries are basically unified. Mexico is better, and there will be local Spanish-language films released. Canada is fully integrated into Hollywood, and its own actors are all developing in the United States.

Now that the Big Six in Hollywood have spoken, South America, its own backyard, will not blindly follow, but North America is still being eaten up.

"Yes, the theater distribution in Mexico and Canada is also mainly controlled by Hollywood. If the Big Six do not cooperate, we can't negotiate distribution with theaters in these two countries alone."

"Director Wu, I suggest that you sell the North American distribution rights. If there are only more than 100 theaters in North America showing it, you can't make much money by sharing the revenue."

"Warner has proposed to buy the North American distribution rights of "Gravity", including the distribution of DVDs, for $3 million."

"Three million?" Wu Yuan sneered: "Are you sending beggars away?"

Although he is not the well-known liar Harvey Weinstein, the price Warner offered is indeed not that high.

However, considering that Hollywood does not intend to make "Gravity" have any influence in North America, being able to pay this price for the distribution rights can be regarded as giving face to Wu Yuan.

In their eyes, they probably think that they have lowered their "proud" heads to Wu Yuan and actively showed goodwill.

"No hurry, wait a little longer." Wu Yuan shook his head and rejected Li Xiaoping's suggestion.

Hollywood can decide what movies they want to import, but they cannot decide what movies North American movie fans like to watch.

Just like "Spider-Man 3" was banned from import in the mainland, which once caused dissatisfaction and condemnation from many mainland movie fans.

Don't they know that this movie was banned because Marvel insulted China and gave a warning?

But they don't care, they just feel that they missed a "good" movie, they want to see three generations of Spider-Man in the same frame, which is more important than anything else!

Similarly, Wu Yuan also believes that when Gravity has a good reputation in Asia and some spoiler reviews are gradually spread on the Internet in North America, there will be a large number of North American science fiction fans who want to see this movie released in North America.

North America is the place with the largest number of science fiction fans in the world, and it is also the place that is most eager for excellent science fiction movies.

Coincidentally, Gravity is the best, most meaningful, and best space science fiction movie since the 21st century!

Wu Yuan wants to wait a little longer, wait for North American science fiction fans to speak out, and let them become a heavy enough weight on the negotiation table before waiting for the price.

"Okay, let's put Gravity aside for now."

Rubbing his swollen temple, Wu Yuan turned the topic back to China: "Now riding on the momentum of Shenzhou VII's successful spacewalk, the domestic viewing trend of Gravity is very popular."

"But we can't focus all our attention and focus on this one movie."

"Are the company's TV series progressing normally?"

"Is the post-production of Soul Ferry finished?"

If Gravity is Wu Yuan's most important work at this stage, then Soul Ferry is his most important work in the next stage.

Although this is just a TV series, or even just a web series, the success of this TV series is related to his development strategy of the Chinese streaming media platform!

The $200 million withdrawn from Guangshidai has been injected into the newly established company [Light and Shadow Quick Broadcast] by Wu Yuan.

"After the Olympics, Soul Ferry will be ready to go online." Wu Yuan said nervously: "Although all preparations have been done to perfection, it is still unknown whether we can get a good result in the end."

Li Xiaoping was a little surprised to see Wu Yuan's "nervous" emotion.

It turns out that Wu Yuan, who always seems to be smart and seems to be able to handle anything in the world, will also have such a nervous time.

Although she didn't quite understand Wu Yuan's plan to broadcast TV series online and become a streaming platform, at this time, Li Xiaoping still gave him the most firm support: "It will definitely succeed."

"I haven't seen you fail in so many years, and you will definitely not fail this time."

Although it sounds a bit too flattering, this statement is indeed from Li Xiaoping's heart.

In the past few years since she joined Light and Shadow Times, she has experienced many projects that she was not optimistic about, but eventually succeeded because of Wu Yuan's persistence.

Even if she is a very rational person, it is inevitable that she has some blind faith in Wu Yuan.

As long as it is a decision made by Wu Yuan, she will strictly implement it even if she does not understand it, such as the filming of "Soul Ferry".

"Because the post-production of "Soul Ferry" requires a lot of special effects, the special effects branch is still working overtime on the post-production, and it is estimated that it will be completed by the end of August."

"Over at Guangying Qvod, Mr. Wang and I have always maintained close contact. Their software has been tested many times and can be launched at any time."

"Then let's set it to be launched in October. During the seven-day National Day holiday, not every household has the money to travel." Wu Yuan thought about it and ordered.

"The traffic volume is high during the National Day holiday. Many young people stay at home or go to Internet cafes to play computer games during the holidays. It is suitable for us to launch the first shot."

"Some preheating publicity can be prepared now."

"The QQ pop-up window on Penguin is very effective. We bought it to promote the movie before and attracted tens of millions of netizens."

"This time we will continue to buy Penguin pop-up promotion."

"There are also Douban, Tieba, Tianya and other forums. We also need to buy some eye-catching advertising space for publicity and focus on the publicity online."

"This is an online battle!" (End of this chapter)