Chapter 514: Korean Stars Also Want to Try

Although Korean stars have indeed done it, and they have been cracking and reverse researching it, why did Jiuzhou Technology announce it alone? !

Li Zairong felt so angry that he wanted to eat someone alive.

But before he could adjust his mood, the person in charge of Han Xing Display suddenly knocked on the door of the office.

The assistant helped tidy up Li Zairong's appearance, and even applied some foundation and lipstick to cover up his pale lips and pale complexion.

The new president shown by Korean stars is Li Zairong's confidant and a veteran named Cui Shan.

He has a Ph.D. in electronic engineering from KAIST University. He served as the director of the DRAM development room of Hanstar Electronics Memory Division, the head of the strategic marketing team, and the semiconductor design expert for the Americas General Director of the DS Department.

As for the previous very hard-working Choi Jindu, no one knows which river he is swimming in now.

In Li Zairong's impression, Cui Shan is mature and prudent. After taking over this mess, he quickly sorted out Hanxing Display's industrial lines and customer orders. Now he is working hard to get rid of the haze caused by the previous curling screen in order to make Hanxing Display The name is loud again.

But at this moment, Li Zairong saw the veteran breathing heavily and looking anxious.

Cui Shan glanced at the assistant next to Li Zairong.

Li Zairong waved his hand, and the assistant exited the office and closed the door.

Cui Shan hurriedly handed over the document in his hand and said: "Dami Company feels that the price of our second-generation LTPO 2K screen is too high, and it has not yet signed a large-volume supply agreement. Manufacturers such as Xiawei, Opo, and Xia Xing are After trying out our new screens, they did not sign a large-volume supply agreement with us.

Pingguo Company plans to adopt the iPhone 13 series decision and let us provide screens together with manufacturers such as LG and Daxia Jingbei.

Currently, in the mid-to-high-end commercial segment of the OLED screen business, Jiuzhou Technology and Beijing Northern Technology take up the vast majority of our share, and LG also took the opportunity to steal orders from some small and medium-sized enterprises.

If we cannot get enough orders this year, the newly upgraded production lines and employees may have to start taking vacations. "

take a vacation?

Li Zairong's eyes froze, this was not a good word.

Korean Star Display has spent a lot of money to upgrade its display panel technology in the past two years. In order to compete for talents, it has also raised employee wages and benefits when global business development has suffered setbacks.

There are no orders to be made at this time. If the production line and employees are furloughed, it will be a huge loss of money!

Cui Shan saw that the leader looked wrong, so he bit the bullet and added fuel to the fire.

“A few years ago we cut OLED screen production capacity, mainly because of explosions, paint peeling incidents, screen green lines, screen freezes and screen burn-in issues. This made our OLED technology questionable.

At that time, Pingguo was attacked by manufacturers such as Xia Wei, and iPhone X sales declined severely. Pingguo reduced orders for mobile phone parts, which forced us to cut production capacity.

But at that time we still had room for maneuver. In addition to Pingguo, mobile phone manufacturers in Daxia still had demand for our screens.

But it’s different now. After many communications between us and Daxia manufacturers, they have reached an agreement. They will probably not choose our display panels in the future. In addition to mobile phone manufacturers, most of the manufacturers and product companies such as tablets and LCD panels will also. Such an attitude.

We have invested trillions of won in new processes before, resulting in high product costs. It is impossible to carry large losses and use high-end products to seize the low-end market. "

At this point, Cui Shan stopped talking. Although he is very loyal to Han Xing, he is not loyal enough to die for remonstration.

Li Zairong also heard the implication behind the other party's words, that is, the Korean display business must completely reduce production and shrink expenditures to slowly heal the heavy bleeding caused by large investments. Either you really have to carry the losses, do loss-making business, and then show Korean stars a sum of money to make money at a loss.

The former is a wise choice to stop losses.

The latter is a gamble. If it succeeds, the Korean star will return as the king again, but if it fails, the Korean star will completely collapse and drag the Korean star group's finances into the abyss.

If Li Zairong had not become dependent on sedatives in recent years, he would have thought carefully about it and conducted various investigations and meetings before choosing which route to take.

But now Li Zairong, who is so angry, can't care about those things that "give him a headache". In his mind right now, he wants to strangle that bastard boy from Daxia to death!

So he opened his bloodshot eyes, suppressed the throbbing in his heart, and said to Cui Shan in a low voice: "I can allow Han Xing to lose up to three-tenths to four-tenths of the cost per order. At the price, I can get the orders from those manufacturers. I only have one request, and that is to get back the shares that Jiuzhou Technology and Beijing North Technology took away!”

Although Cui Shan had seen strong winds and waves, he was still shocked by the leader's decision.

The loss of each order is close to half. If it sells too much, the share will be recovered, but the financial deficit will probably be extremely ugly.

Will you be able to live and continue working at Korean Star by then?

As if seeing his concerns, Li Zairong waved his hand. "I will convince the directors and executives. After all, if Korean stars' display share continues to drop, their investment will also shrink."

Perhaps this is the disadvantage of keeping pets. If the price of pets drops too much, owners who have no feelings will feel a loss.

Businessmen are unwilling to do business at a loss unless this loss-making business can bring more benefits to the businessmen beyond business.

Obviously, today's Korean stars, or today's Goryeo, actually have nothing better to bring to the capital behind them.

As for why Daxia's mobile phone manufacturers don't buy Korean stars' accounts?

A manager of Beijing North was still on the phone at midnight to discuss business: "Mr. Wang, I'm sorry, I have been busy expanding the industrial line before. Yes, the entire production line is Jiuzhou 8K OLED screen technology, Jiuzhou first-level standard acceptance, and you can get samples before April 1st. No problem, don't worry too much about the price, there will not be a significant increase."

After hanging up a call, the manager is about to make a second call.

Since Jiuzhou Technology started technical support, Beijing North has been expanding production and orders have been continuous.

Last year, the entire line was changed to Jiuzhou Technology screen technology. Without the weakness of Zhou Dongyu screen, Beijing North not only killed all the low-end and mid-end customers, but also won many high-end customer orders.

Although they are getting busier and busier, none of the managers in Beijing North's management are worried when looking at their equity incentives and order rewards.

The basic salary and overtime pay of the employees in Beijing North's factory have increased, and some positions that are more harmful to the body have been replaced by robots, so the work has become much easier and safer.