Chapter 516: Really Smells Good
These days, the management of companies such as Haier, Jiuzhou, and Suiren in Goryeo are still preparing intensively to deal with the counterattack of local forces led by Hanxing and LG.
But they found that small and medium-sized enterprises that compete in Goryeo have taken action, but chaebols such as Hanxing and LG have not taken much action, at most just some small discounts.
Commercial wars also conform to the rule that a small mistake can lead to a big mistake.
When the news that Haier started a big sale across Goryeo spread throughout Goryeo, and leading companies such as Hanxing were just playing with small-scale sales, consumers would not talk about supporting local principles.
Oh, I still have to shout on the online social platform.
"This is Haier's trap! Haier malicious competition! We will not buy Haier's junk products!"
"Daxia products = cheap junk."
"I have used Haier appliances, and my washing machine broke down twice a month, which is not as good as LG."
"A 30% discount should actually be their real selling price. But even so, I won't buy it because it's junk."
It's just that these people are shouting loudly on the Internet, but the offline stores are crowded with people and online orders are full.
The land area of Goryeo is only one sixteenth of that of Daxia Anxi Province. It is small in area but has a very dense population.
So the news of the big sale spreads quickly, and more and more people come.
As the company with the most aggressive sales and the most stores, Haier's daily sales have already exceeded five figures.
Su Cheng is the manager of a direct-sale store of Haier in Seoul, Goryeo. Recently, he has not been able to chat online, and even sitting down to rest for a while is a luxury.
Every morning at six o'clock, there is a line of people outside the direct-sale store.
The old men and young people are like zombies in a doomsday movie. Even if it is still a little cold in the early morning of April, these people are not afraid of the cold at all. Even if someone wants to cut in line, they will not hit anyone.
Of course, although the old men and women don't take action, they still move their mouths.
Su Cheng has heard these people use nagging language more than once, while complaining about others' faults, while complaining about their grandchildren at home, and then complaining about their children.
However, as soon as the store door opens, all the gossip about family matters will disappear, and all that remains is just...
"Oh, shit! Majika! You stepped on my toes!"
"Ah, it's still 30% off today, swipe the card now!"
"This kimchi refrigerator is actually back in stock? I want to buy one!"
Amidst the noise, there are also people who call to "tip off".
Either they tell their girlfriends which products are back in stock, or the elderly and the mainstays of the family communicate about the selection of goods, or they call the young man at home to move things.
Su Cheng's Korean level can only cope with the slower speaking speed in formal occasions. When he encounters this hodgepodge environment that is noisier than Daxia Square, he is basically in a short circuit state.
Fortunately, there are local employees and international students who can help, so Su Cheng can only do the work of moving and restocking goods, but these tasks can only be done for a few hours, and then he must urge the warehouse to ship the goods, and use fluent F/H to communicate with the Sichuan sister in the warehouse.
Other employees who are not at the same level don't know, but as a manager directly sent by the headquarters, he knows that in order to prepare for the April big promotion, several city warehouses in Goryeo and Daxia Jeju Island warehouse have stockpiled a huge amount of home appliances and gifts. Only by urging them to deliver more vehicles can they deliver more.
According to the "Goryeo Daily":
On April 1, it was rumored that "discount red envelopes rained" throughout Goryeo. A large number of Goryeo people went to the company's direct stores and product counters such as Haier and Suiren to buy home appliances, and hoped that national enterprises could start the same preferential policies as soon as possible.
The report pointed out that Korean people bought a large number of Daxia home appliances, whose sales volume was once sluggish. From the 1st to the 5th of this month, the number of products sold in the 12 Haier stores in the urban area of Goryeo increased by 3.5 times compared with the same period last year. The relevant person in charge of Haier said: "Although most customers go directly to the store to buy home appliances, more and more people have ordered home appliances online recently. We don’t have much inventory. I hope users can buy rationally."
A Korean housewife said: "The products of brands such as Hanxing and LG are of good quality. We buy Haier products mainly to save money."
During the interview with the reporter, a Korean housewife took a bunch of free rice oil and a medium-sized watermelon and put them in the shopping cart. She smiled and said to the camera: "As long as the consumption reaches a certain amount, you can receive a set of household supplies. In addition to rice, oil, there are also fruits and paper towels, and they are all produced in Daxia. Although my family prefers to eat Thai fragrant rice, Daxia rice is also edible."
The report came out and shocked everyone again.
"Watermelon?! That's a watermelon, right? There's actually a store that gives away watermelons? Which store? How much do I need to spend?"
"Ah! That store actually has rice? Our store only has paper towels and oil!"
"Oh, we give away Daxia free-range eggs and stomach-strengthening and digestion-promoting tablets."
"It looks like it's in the central area of Seoul, no wonder they give away such luxurious gifts, I'll take a bus to see it tomorrow."
Originally, there were experts in this report who called on the public to shop rationally, and in order to make the public rational, they also "popularized" a lot of knowledge, such as: off-season fruits are bad for the body, the quality of some Daxia products is uneven, and Haier Electric Appliances has a small supply and a high return rate.
But these "knowledge" can't offset the public's shopping enthusiasm at all.
As a newly developed country, the hourly wages of people with fixed jobs in Goryeo barely keep up with the standards of developed countries. Correspondingly, the prices of many commodities in Goryeo have reached or even exceeded the standards of developed countries.
As a small country, there is not enough land for cultivation, so many fruits rely on imports, resulting in extremely high prices.
And watermelons are even more popular.
April is not the season for watermelon production. The ripe watermelons now are all grown in greenhouses, and the export price is very high. After entering the Goryeo market, they are even more expensive. Ordinary wage earners cannot eat them whenever they want. They will only buy one or half a watermelon during major festivals or when entertaining important guests.
Although the ordinary people in the report openly and secretly belittled Daxia products, they are all thousand-year-old foxes. What are they playing Liao Zhai?
Everyone with a discerning eye can see that Daxia brand owners are really promoting sales crazily this time, not only with big discounts, but also with many gifts.
That is, the day after the report was released, Su Cheng was surprised to find that the number of people queuing outside the store was twice as many as in the previous few days.
He dialed the warehouse manager's phone very skillfully, and after hearing the familiar busy tone, he picked up the Jiebei app to send a private message.
"Sister Li, please help. Please send us another batch of goods, please. It's better to send a special delivery truck, otherwise my store may be demolished by them, which is really terrible..."
Ah, I always see these comments when I climb over the firewall. Of course, there are also normal ones, after all, there are many kinds of people.
Thanks to book friend 3962 for the 500 Qidian coins reward, and thank you for your recommendation votes and monthly tickets.
Good night