Chapter 441 The Entire Semiconductor Industry Is in Chaos

Although the two big brothers are not well-known in the field of ordinary people's consumption, their resumes are well-established. These news were forwarded by official media such as Xia Huashe, which caused a stir for a while.

"The instruction system is the bottom. It does not rely on anything or anyone. The entire industrial ecosystem depends on it!"

"Although it is a bit second-year, I still want to say: 'Those who can't kill us will only make us stronger!!!'"

"I am the explosive rabbit today. Domestic memory is now of first-line quality. Although Loongson is not popular, I am only in my twenties and can wait!"

However, it seems that they have been oppressed for too long, and the manufacturers who stood up this time are getting more and more fierce.

For example, Xia Wei has long torn its face with the other side of the ocean, so it does not intend to create a humble brand image, or take this opportunity to hit a wave of brand popularity?

Technical barriers are indeed difficult to break through in a short period of time. Many restrictions caused the new M series of Xiawei to be late, and when the new generation of P series was announced, it was stated that it was selling inventory chips. The Mate 50 series, which was supposed to be announced in September, has not yet been announced, and many fans are also looking forward to the arrival of Xiawei's new phone. After all, after Xiawei was restricted, major mobile phone manufacturers have made efforts, and Pingguo even directly launched a price reduction strategy, seizing a lot of mobile phone markets vacated by Xiawei's purchase restrictions.

Yu Chengdong faced the media's guns and cannons and said bluntly: "Xiawei Mate50 is being tested. There are two test prototypes, using Kirin 9000/9000+ and another domestic chip. In addition, the test prototypes still have 5G and 4G versions. Xiawei is unbeatable. From straight screens to curved screens, from folding to curling, Xiawei has been making progress. Although Mate 50 will be late, it will not be absent!"

As soon as this interview came out, it immediately attracted a lot of traffic clicks, and the momentum was so great that other domestic mobile phone manufacturers were greedy and afraid.

What they are envious of is the brand appeal, and what they are afraid of is also the brand appeal. If Xia Wei also follows Pingguo and lowers the price of the flagship mid-range model, the price of four or five thousand yuan may set off another sales frenzy of Mate 30.

After all, the Jiaolong mobile phone of Suiren Company is very strong, but the price is not affordable for ordinary people, and with the sale of two generations of Jiaolong mobile phones, domestic mobile phone manufacturers have roughly figured out the tricks of Suiren Company.

While the chip production capacity is insufficient, it also designs dual chips, and the hardware such as screen and camera are too over-specified. It is obvious that it is the world's top-level mobile phone. This extreme differentiation does not overlap much with the smartphones of ordinary users.

Xia Wei has this statement, and as Da Mi who wants to overthrow Xia Wei, naturally he will not remain indifferent.

Although Da Mi uses Qualcomm chips, it also cooperates with MediaTek.

Now Lei Jun is openly a master who is devoted to making cars, so Lu Bing, the former president of Gionee Mobile and now the president of Da Mi Xia District and International Department, has become the mouthpiece of publicity.

Facing the many media invited by Redmi, Lu Bing said seriously and solemnly: "As the first manufacturer to announce the use of Dimensity's latest chip, Redmi will naturally use this flagship chip in its high-end products. The K50 series will have a version equipped with the domestic top mobile phone processing chip Dimensity, and the top version of the series will use a 120Hz 2K screen and a main camera with a Sony IMX 766 sensor. Of course, the price will be sincere enough as always."

The K50 series is Redmi's flagship. In order to launch Qualcomm chips for the first time, Redmi and Qualcomm are deeply bound, so it is naturally impossible to put Dimensity chips on Redmi's digital series flagships. However, Lei Zong's idea of ​​making money has never slipped, so Redmi, which came into being, is the agent of Redmi's many ideas.

Dimensity is a chip from MediaTek, and MediaTek is an enterprise in the Ryukyu Province, so it is naturally domestic, so this wave of popularity is still on point.

Xia Wei and Redmi made such a statement to play with traffic clearly, and friendly companies can't stand it.

Seeing others making big money and getting big traffic is more painful than losing money yourself!

And although it was Da Mi who first announced that it would use this Dimensity chip, the president touched his head and felt something was wrong.

It was clearly agreed that OPPO would be the first to launch Dimensity 9000, so why was Da Mi, an executive, so shameless in creating momentum? And MediaTek didn't even hold a product launch conference, and he blew himself up?

Thinking about this, Mr. Chen took the initiative to contact the CEO of MediaTek and mentioned the matter.

MediaTek's executives were also a little confused at this time. They had negotiated the order with Da Mi, but the chip was still manufactured by TSMC, and the product launch conference was planned to be held after a while. Why was Da Mi so unruly?

An executive said: "But Mr. Cai, Da Mi only said that it would use the latest Dimensity chip, and Lu Bing did not mention it by name as Dimensity 9000..."

Hearing this, Mr. Cai took a deep breath.

Another executive analyzed: "Dimensity 9000 is the world's first 4nm chip, the first chip with ARMV9 architecture, and the first chip with ARM X2 CPU core. It is also a new process standard developed by TSMC due to its inability to complete the 3nm task. Although the current production capacity is insufficient, it is already in OEM production. We cannot really refuse the exposure of mobile phone manufacturers such as Xiaomi. From a side point of view, this is also a good opportunity to promote products."

President Cai did not comment on this.

It's not that he doesn't want to express his opinion, but this matter is of great importance. At the least, it is just a problem of Xiaomi's promotion. At the most, it is whether TSMC's next-generation advanced process will be given to MediaTek, a company that is prone to trouble.

MediaTek's senior management is struggling, but they don't know that Qualcomm, TSMC and even Hanxing are struggling at the same time.

In terms of chip manufacturing, TSMC has always been ahead of all chip foundries, and it is the leader in both manufacturing process and production capacity.

Hanxing Semiconductor has been chasing for so many years, but Qualcomm is still hot, and its memory is good, but it is also being caught up by Daxia memory manufacturers.

TSMC is so powerful, there are its own factors, but also Uncle Sam considers balancing Hanxing and Neon, and specially supports it, so TSMC can get so many shares of the most advanced lithography machines of AS-ML in the Netherlands every time.

It is because of the geographical relationship and the relatively harmonious situation between Daxia and Uncle Sam five years ago that Xia Wei was able to get on TSMC's train relatively smoothly and implement the design of HiSilicon Kirin.

But now the list has been completely implemented, Xia Wei has no way to get on the train, so he completely switched to Xiaxin Technology.

But even if Xia Wei leaves, TSMC still has Pingguo Lao Foye to serve.

Pingguo has always been ahead of other manufacturers in the field of mobile phone chips. Even in the field of computer tablets, Pingguo is about to break free from the constraints of Intel. All this is inseparable from its "harmonious relationship" with TSMC.