Chapter 425 Where Are the Cards?
Xia Wei was in a meeting, and so was Da Mi, but the content and atmosphere of the two meetings were somewhat different.
Lei Zong sat in the main seat, and the two rows on the left and right were the generals of the system software and Da Mi hardware suppliers.
There were also different tones and opinions at the discussion site.
"Pingguo is not only a straight board, it even has a price of 5,000, which is a threat to us."
"What kind of threat is this? Although our curved screen failed, the ordinary version of MIX 4 sold very well, and as long as users install the Gonggong system, the heat will be greatly relieved."
(￢￢)? Hongfeng, the head of MIUI, suddenly changed his face.
"MIUI is already a first-class level in the global Android mobile phone system. If it weren't for the rough hardware design, Da Mi mobile phones would have taken off the hat of heat long ago."
As soon as this sentence came out, many executives looked unhappy, and even Lei Jun was stunned.
Da Mi started with cost-effectiveness, and it has always been at the forefront of manufacturers in terms of hardware stacking.
Hardware design problem?
No one took the blame, and no one wanted to take it.
However, the president and partner Gao Xiang was very dissatisfied. He was once a senior executive of Qualcomm and now he is one of the top five people with the right to speak in the senior management team of Xiaomi.
Then he said: "Product design is not a one-day thing. Just like the current laptops, the higher-end the chips and graphics cards are, the more difficult it is to do power consumption and heat dissipation. The high-end performance laptops of brands such as ASUS and Alienware have made a trade-off between heat dissipation and body weight, which is to increase the body weight. And our mobile phone hardware design cannot escape this shackle. May I ask what Mr. Hong thinks?"
Although Hongfeng is engaged in system software, he has been in the mobile phone industry for so long that he is not a layman. He said bluntly: "Pingguo, HiSilicon Kirin, and Jiuzhou Technology, the chips of these three companies have set an example in the balance between heat dissipation and power consumption."
Gao Xiang replied: "HiSilicon Kirin's CPU is indeed not weak, but the GPU performance is stronger than Snapdragon, and can Pingguo and HiSilicon Kirin's latest high-end chips be supplied to other companies? And Jiuzhou Technology's Chenxing chip, can we get it?"
Here, that's all.
Lei Jun looked at this mess and was even more eager for the great cause of car manufacturing.
How good are the two projects of new energy vehicles and smart cars? The chips needed are not as hard as the current high-end chips that require money. Moreover, he knows that even if DaMi designs high-end mobile phone chips that are comparable to Kirin and Pingguo, there is no foundry to do it for DaMi.
Look at TSMC next door. Even if it cuts the price and gives all the production capacity to Pingguo, it will not give it to HiSilicon Kirin. You will know how difficult it is to make chips.
This is the second time that DaMi has gathered many executives and discussed for a long time but achieved no results.
And Pingguo is not so calm inside.
This year's Pingguo Thirteen, although the Pro and above models support 120Hz high refresh rate screens, catching up with the flagship phones of the Android camp. But the most intuitive appearance has hardly made any progress, let alone the curled screen in the concept, even the folding screen has not been solved.
Cook convened a small meeting of some executives and took out the documents summarizing the pre-order data of various regions.
The executives in charge of marketing and publicity looked relaxed, because they already had these data.
The increase in quantity without price increase and price reduction for several years gave them many favorable conditions.
After all, the curved screen and folding screen are all sold at the level of 10,000 yuan. In terms of price, these special-shaped mobile phones are not in the same track.
The executives in charge of Pingguo chip development also looked relaxed.
Pingguo chips have always been the highlight of all generations of iPhones, especially this year's 13 series equipped with the latest A15 processor, using TSMC N5P technology, that is, the second-generation 5nm process technology, and a new six-core central processor. Compared with the previous generation A14, the performance is improved while reducing the overall power consumption.
In addition, the 5G baseband uses Qualcomm's latest X60 5G baseband, and the network communication capability is more powerful than the previous generation.
As for the executives of Pingguo iOS system, they are also in a state of not afraid of boiling water.
To this day, the work of cracking the Gonggong system is still going on, but no one has any expectations for this project. After the iOS system department added a lot of high-end talents from India, although it was unable to crack the system of Jiuzhou Technology, it was able to imitate many functions.
Perhaps this is a blessing in disguise. Today's Pingguo system and ecology have made considerable progress compared to the state before the Gonggong system came out.
It can be said that the task volume of five years has been completed in two years.
Everyone seems to think it is very good, but Cook has a gloomy face.
After everyone browsed the file, a few minutes later, he said: "This year's pre-order data has increased by 20% compared with previous years, but this is not the point, because the publicity and promotion resources we invested have increased by 50% compared with previous years!
In other words, I am very dissatisfied with this result, and the board of directors will not be satisfied after seeing it!"
After the voice fell, some executives who were originally smiling immediately pursed their lips and lowered their eyebrows.
But that's not all. Cook said like a machine gun: "Have you made a prototype of the curved screen? When will the Korean star's foldable screen be mass-produced? Their semiconductor losses are so high, don't they want money?"
Google wants to use technology to upgrade bundled software developers and isolate the Gonggong system, but now it seems that not only is it ineffective, but the software with reduced installation packages runs more smoothly on the Gonggong system than on the Android platform. Our IOS What is the department's response? "
Gulu.
Some people couldn't bear the pressure and swallowed, but they might have been too nervous, causing the sound coming out of their throats to be a little loud.
Everyone is looking for fame, who is the R&D director of the iOS department?
It is also difficult for this talented executive who graduated from a prestigious school and has many honors.
Facing Cook's eagle-like gaze, he took a deep breath and said: "After encryption and low-level compilation, the integration degree of the IOS system software and hardware is now higher than that of the Gonggong system under normal circumstances, and this has also increased The stability of the entire system means that the phone will not freeze or become unresponsive like the Android system.
Although the interface of Gonggong system is simple in design, its appearance and ease of use are no longer as beautiful as ours.
With a large amount of money invested, iOS currently has the most applications of any mobile operating system. There are thousands of apps in almost every category, and there are many high-quality applications. This is unmatched by other mobile operating systems. "
Cook listened to the report with sharp eyes, but anger suddenly rose in his heart.
The stability of iOS is better than Android and Hongmeng, but in his actual experience, it is still not as good as the Gonggong system.
As for the beautiful interface and many applications?
The Gonggong system is compatible with software from the three major platforms of Google, Pingguo, and Hongmeng. Who can have more software than it?
Does Pingguo have any advantages now?
Where are our cards? !
PS: The call came - just a little late.