Chapter 850 Chapter 150: It's Nice to Be Rich!

Seven or eight minutes later, Hong Yuan raised his head, closed the file, and said, "I've finished reading it."

Li Qian smiled when he heard the words, and didn't emphasize anything to him. It's very interesting to make him feel a little flustered with an old god like him.

So, he turned his head and gestured to Qi Jie.

Qi Jie nodded and knocked on the table, "Alright then, since everyone has finished watching, the meeting begins."

Then, she looked at Li Qian and said, "Are you going to talk first? Or let everyone ask questions freely?"

Li Qian thought for a while, exchanged glances with Cao Zhan, and said, "Everyone is free to ask questions. If you have any questions, I will answer them with Brother Cao. If there is an answer that makes everyone feel uneasy or uncertain, then we will discuss it with you." Discuss individual issues until everyone agrees! . . . how?"

He looked at Qi Jie and Cao Zhan for the previous words, but when it came to the last sentence, he inspected the entire conference table—everyone nodded.

Qi Jie said: "That's fine, then start asking questions, who to start with...Okay, Mr. Hu, you come first!"

Hu Zongyi opened the second document, and said seriously: "Because I have done paper-cut animation before, so I know it better. I read Mr. Li's article, and directly denied the development prospects of paper-cut animation. I want to ask Mr. Li, do you just look down on paper-cut animations?"

Li Qian smiled and said, "Actually, I don't just like paper-cut animation." Having said that, he turned his head to look at Cao Zhan, and said with a smile, "We have been arguing about this for a long time. Is it more suitable for me?"

Cao Zhan smiled wryly when he heard the words, thought for a while, dropped the pen in his hand, and said, "Okay, I'll tell."

After a pause, he sat up straight, and said: "Let's not talk about paper-cut animation, let's talk about its origin, paper-cut, a very unique Chinese culture, there are still many paper-cut artists in China, not only There are many universities and colleges, and there are more folk paper-cut artists, and the works of some folk paper-cut artists are no worse than those of the academics! It can be said that it still has a strong aesthetic foundation in China, at least until now. Then, What about paper-cut animation? We had some representative works in China a few years ago..."

Speaking of this, he smiled, looked at Hu Zongyi, and said: "I know, your father's work "Havoc in Heaven" is an outstanding paper-cut animation work!" But at this point, he turned his head to look at Hong Yuan again, He smiled and said, "Of course, Brother Hong also has a "Havoc in Heaven", but yours is an ink animation, we will talk about that later. Now, let's continue with the paper-cut animation..."

At this time, Cao Zhan consciously mentioned that the two styles were completely different, but both caused a certain degree of sensation at the time. Over the years, they have always been regarded as outstanding masterpieces of domestic animation works. ", it can be regarded as scratching the itch of many people sitting at the conference table at the moment.

Of course, regardless of whether it is Hong Yuan, Ma Aikui, or Hu Zongyi, even if they are proud, it is only for a moment, and there is a smile, and it is just a flash.

After all, in the three documents that they saw just now, some of the animation arts that they and their parents were most proud of were all directly denied by Li Qian.

At this time, Cao Zhan continued: "As I said just now, Mr. Li and I have been arguing for a long time about this matter, because we have made it clear from the very beginning of discussing about making animated films and animation. , we want to promote and spread China's excellent culture and top art, so at the beginning, I was very dissatisfied with Li Qian's shooting of the most brilliant things in our domestic animation industry before, all at once!"

"But then, he convinced me."

"Why? The art of paper-cutting, paper-cutting animation, and shadow puppetry are very good. Chinese people basically don't have any sense of disobedience or unacceptability when accepting this kind of artistic expression. Mr. Li, we also agree that it is absolutely possible to make this thing popular among foreigners! Then, why can’t we do it in the future, or even forget about the direction of paper-cut animation?”

"It's very simple, because the screens of all movies, TVs, and mobile phones will inevitably develop in the direction of high-definition. With the advancement of technology, human audio-visual technology will inevitably improve rapidly! Then, paper-cut art and All the inherent shortcomings of paper-cut animation will inevitably be exposed when human audio-visual technology develops to a certain level—it is inherently flat, and its three-dimensional sense is too poor! This is the first!"

"Second! Because of the characteristics of paper-cut animation, it is difficult to show a grand, delicate and smooth scene in the presentation of the picture and the story! It is not even necessary to say that this kind of large paper-cut animation, the characters frown Turning around is a very complicated thing! That is to say, the single form of expression and expressive energy makes the art direction of paper-cut animation scary and can be developed as art, but the development direction of the entire animation production Thinking about it, this is an animation expression method that will be eliminated by the times.”

"That is to say, if we do paper-cut animation, then it may take us three to five years to produce a work that has made countless people applaud. Then, when we continue to go down this road , but will suddenly find that this era is rapidly moving towards high-definition, detail, and refinement. Although our paper-cut animation is still known as an art treasure, for the vast majority of movie viewers and ordinary people, our The audio-visual experience that the paper-cut animation can bring to them is far from keeping up with their demanding needs."

Hu Zongyi was a little dazed from the moment he heard it.

At this time, after Cao Zhan finished speaking, Hu Zongyi opened and closed his mouth, as if he wanted to say something, but before he could say anything, Ma Aikui had already said, "Then Mr. Li and Mr. Cao mean that we want to say something." Do you follow the current path of Hollywood and Disney?"

Cao Zhan smiled, and was about to speak, but Hu Zongyi immediately said, "In that case, what's the point of Minghu acquiring us?"

His tone was a little angry and a little inexplicably sad.

In the past two lifetimes of the Hu family, paper-cut animation was the best. Although in fact, before the acquisition of Minghu Culture, their own cartoons had already begun to learn from domestic and foreign stereoscopic shooting techniques on a large scale, and paper-cut animation was already a lot of I won't shoot for a year. But I have to say that the stunt that I have always been proud of has been "swept into the garbage dump of history" like this, and anyone who changes it will inevitably be very unhappy.

Li Qian smiled, and suddenly interjected: "Many aspects of paper-cut animation have been outdated, or are about to be outdated. This is a fact. However, Brother Cao and I believe that paper-cut animation, as a tool, should be used independently. Sometimes, it may be a bit outdated because the expressive power is too weak, but as an art, it has its own best performance, for example, some still shots of people!"

"Speaking of which," Li Qian smiled, turned to look at Hong Yuan and Ma Aikui, and said with a smile, "Maybe you two will start asking questions next, right? Does it mean that ink animation will also be abandoned? Ink animation and paper-cut animation are considered to be the two original creations of our domestic cartoons. If I put these two aside, am I going back on my word? After all, what I said at the beginning was to make an animated film with Chinese characteristics!"

Ma Aikui forced a smile when he heard the words, but Hong Yuan was not polite at all, "Then Mr. Li, how are you going to solve these problems? Paper-cut animation, keep the production background? What about ink animation? How are you going to handle it?"

This person's words... from tone to sentence structure, are really a bit impolite.

aggressive.

Li Qian smiled and said: "Actually, from the technical level of animation production, animation used to be nothing more than a few types. The technology is backward, mainly two kinds of two-dimensional hand-painted animation and three-dimensional shooting animation. The paper-cut animation in our country Animation is said to be original, of course it is, but it is not created for no reason. Its source is puppet animation! As for ink animation, the original foundation is more secure, yes indeed. It’s a big initiative that foreigners can’t learn even if they want to learn it. Mr. Ma and Mr. Hong are more skilled than me in this ink painting, so I don’t need to say more.”

"But now, in fact, Hollywood and Disney have begun to abandon the past two animation production methods to a certain extent. The new animation production method is to use software to directly virtualize and produce on the computer. At present, in China, Jiangnan Whether it's the studio or the Changbaishan studio, you've all been involved before, but the computer investment will indeed be greater, so you may just borrow a little bit of technology, but in Hollywood, As far as I know, the previous two-dimensional hand-painting and three-dimensional shooting have become auxiliary methods, and direct computer virtual generation is their core production method.”

"And next... As far as I know, there are already many companies and scientific research institutions in the United States that are studying live-action animation technology. In the future, this may be a new direction."

"Therefore, it is imperative to introduce new production methods. Our newly established Minghu Animation has purchased 73 million pieces of equipment so far, and will continue to buy more, and new equipment will continue to be shipped to and installation, but... with new equipment, is it okay?"

Having said that, Li Qian looked around the audience.

Some people frowned, but others looked thoughtful.

At this time, Li Qian continued: "I always insist that in this world, technology will be outdated, but art will not! Especially the beauty produced by art will never go out of date. We just need to use a A newer and more fashionable way, using a newer technical means, to express it!"

After a pause, Li Qian said: "So, the three documents you saw just now were finally finalized after I discussed with Brother Cao many times and went through several drafts. The theoretical basis for the series of things that animation will do next is just the theoretical foundation. I have prepared some ideas on how to do it specifically. Combination issues, etc., I hope to have collisions and discussions with you in the future.”

"So, the answer to the question is here, and my answer to you is that paper-cut animation is outdated, and we will not take this path, but the art of paper-cut is not outdated, and we will continue to use it in the future! Ink animation even It is not outdated, but we need to graft it into more advanced production technology! At the same time, we must catch up with the world's most advanced technology as soon as possible with computer design characters, virtual production, virtual production, these new technologies, and production technologies s level."

Having said that, Li Qian stopped, picked up his teacup, took a sip, put down the teacup, and said, "If anyone has any questions, please continue. Or if I didn't understand clearly with Brother Cao just now, you can continue to ask." .As I said just now, today's meeting must be thorough, so as not to leave any gaps."

No one spoke, Ma Yuan subconsciously looked up at Hong Yuan.

In fact, from reading the information just now, it can be seen that Li Qian has analyzed the animated film quite thoroughly theoretically, but after reading his conclusions, the more expert he is, the more doubts he will have. It is because, in those two materials, he only systematically discussed the general direction of domestic animation films, but did not go into too much detail about the specific details.

It wasn't until just now that Li Qian suddenly figured out how he thought about important details such as technology, art, and style: the core technology was the most advanced virtual animation method in the West, but the content was based on Chinese animation. The original animation of the animation is mainly based on the ink animation, and the paper-cut animation is supplemented. That is to say, the animation film in the style of ink animation is produced with advanced western technology.

This makes people feel more comfortable!

And there is a feeling of clear mind!

Of course, this idea is definitely not a novel idea. In fact, Jiangnan Animation has discussed the issue of introducing computer virtual design characters more than once before. The last time and time again, it was all due to funding problems, so it had to die. Of.

Of course, Minghu Culture has money and can afford it, so that's no problem.

At this time, Hong Yuan raised his head and said, "Use a computer to render the ink painting virtually?"

Li Qian nodded.

Hong Yuan looked up at the ceiling lamp in the conference room and sighed.

Everyone looked at each other.

Ma Yuan also subconsciously squeezed her fist, for fear that he would not say anything unpleasant.

But after a while, Hong Yuan just said: "It's nice to have money!"

***

This chapter was rushed out on the high-speed rail, the quality may be poor, everyone forgive me!

In addition, ask for a monthly ticket to support! Code words on the high-speed rail, the screen shakes me dizzy!