Chapter 152 The Second Wave

The first company that couldn't bear it appeared.

The bright spot bicycle is known as the second typical example of college student entrepreneurship. It is said that the whole body is full of bright spots.

Ye Feng doesn't know if it's on or not, but now it's on, it's surrendering.

In the wave of the industry, like other ordinary companies, it has no bright spots, and the ability of the company's founders to fool people also needs to be improved.

So such an unremarkable company, not surprisingly, did not receive any investment.

This made it uncompetitive in the market, and eventually closed down and walked away.

Fortunately, the deposit was returned in a timely manner. After all, this group of people did not have black hearts to the point of using the user's deposit.

The bankruptcy of the bright spot bicycle did not cause any waves, and perhaps it will be just a line of cold numbers in the future news.

There are only a few start-ups that are not very strong, and their founders have some feelings similar to the sadness of a rabbit dying and a fox.

But that's all.

A fast-paced market that doesn't give anyone time to miss.

...

According to the normal development logic, Ye Feng should be preparing for external expansion at this time, and preparing for an external working group.

However, when he realized that there were so many companies popping up in Quancheng, he changed his mind.

The next day, an email from inside Fenglin Bicycle was sent out very strangely due to various reasons.

In this internal email, the founder of Fenglin Bicycle, Mr. Ye, announced that there can only be one leader in the entire Causeway Bay...

Ah, no, in the entire Quancheng, only one bicycle company can survive to the end, and that is Fenglin Bicycle!

And it was announced in a high-profile manner that Fenglin Company will inject another 20 million in the follow-up plan - anyway, it did not say how long the follow-up will be.

There is only one goal, to kill and disable these start-ups in Quancheng, and kill them in the cradle before they develop.

And it is said that Quancheng is the land of Longxing, Fenglin Bicycle will never give up if it does not win this battle, and so on.

To be honest, this email is really not in line with Ye Feng's usual style of doing things. It is not even an internal email, but more like a gauntlet.

People who are familiar with Ye Feng, such as Liang Yue, already know that he is holding back.

"Boss Ye."

Liang Yue looked at Ye Feng, who was deep in thought, and considered her words.

"This email, can you be more tactful, do you want me to polish it?"

"Euphemistic?"

Ye Feng came back to his senses and said, "Isn't it good to write like this?"

"The momentum is quite good."

Liang Yue thought to herself, it was actually the second year of middle school, but she dared not say it, but said it.

"But this is for the outside world to see. Will they have a bad impression after seeing it?"

"That's right, I wrote it just to show the outside world."

Ye Feng nodded.

"Well, I thought about it, some places really need to be changed, you wait and post."

Liang Yue breathed a sigh of relief.

half an hour later.

Liang Yue walked out of the office with a strange expression, thinking about that email in her heart.

After Ye Feng's change, the wording of the email became more severe, and the determination revealed was even greater.

Even Ye Feng specially instructed to send it out as it is, without changing a single punctuation mark.

As a secretary, she knows how to advance and retreat. If the boss decides, then it will be carried out.

Ye Feng stood up and rubbed his neck.

Of course he did it for a reason.

There are too many companies in Quancheng, and all kinds of grass-roots teams will come on stage after you sing.

So it is best to create a battlefield for them to fight and kill a batch.

Otherwise, let this group of people go on carnival.

A series of problems such as non-refundable deposits, bankruptcy, a pile of bad debts, and huge "bicycle garbage" will emerge.

At that time, when I meet a leader again, seeing that I am upset, I will come to a one-size-fits-all.

Then this newly born enterprise will suffer a devastating blow.

It may even affect its original development process.

After all, when Ye Feng founded it, he never thought that this group of people would be so crazy.

Therefore, when it grows wildly, it is very important to lose some necrotic branches and make it grow more regularly.

In this industry, Ye Feng can't make rules, but he can raise the threshold.

...

As a leader in the industry, Ye Feng's every move is being watched.

This internal email from Fenglin Bicycle was soon placed on the desk of someone who cared.

"Hmph, young and frivolous!"

A middle-aged man who looked extremely greasy slapped the table.

He is the founder of a bicycle company, and of course he has other identities, such as the boss of a construction company and the owner of a KTV chain.

He was already worth tens of millions, and he was living a life of debauchery and debauchery happily.

However, at a party, he met the real boss—the boss of a certain chemical group. After seeing the huge social status gap between the two parties, he woke up and realized.

He suddenly has a nobler purpose, and the meaning of life is no longer liquor, beautiful women and black silk.

So he tried to start a business. Undoubtedly, all the projects he participated in ended in failure.

There were even a few honest-looking young people who ran away with the money.

How can this be reasonable.

He could open ktv, but he thought he was not a good person.

However, after hitting the wall many times, he still found that his bottom line was so high?

Of course, he didn't think it was his own problem, he just felt that his luck was a bit out of luck.

So when the concept of shared bicycles suddenly emerged, he seemed to be guided in the dark.

Although he himself does not understand the concept of "sharing economy", but...

Does not affect!

So spend money and buy people.

That's how a company is built.

Now the company, under his leadership, is thriving—at least he thinks so.

According to the report of their staff, they have successfully occupied the market of primary and middle school students.

In fact, they are a group of "student brothers" who have been in ktv all the year round. Under the guidance of "social brothers", they force their classmates in order to show loyalty.

The means are disgraceful and shoddy.

Now, the founder of this company, a greasy picker, is in a bad mood.

In his opinion, Ye Feng's email was too pretentious.

"I'll see how you can be the leader of Quancheng!"

With a smirk, the greasy foot-picking man felt disdainful.

This is a civilized society, twenty years ago...

...

"This doesn't seem like Ye Feng's character."

Li Xin looked at the content of the email and said suddenly.

Since following the trend and founding Quadrupole Bicycle, he has rejuvenated his career.

Now he speaks louder than usual.

Of course, the behavior is also more stable.

"It is not ruled out that he is really inflated."

Sitting opposite him is another founder of Quadruple Bicycle.

He smiled, "It's normal for young people to be unable to hold back their mentality after achieving such great achievements."

"Yeah?"

Li Xin asked in his heart.

His intuition told him otherwise. Ye Feng had a calmness that didn't belong to his age.

The word youthful and frivolous should not be used to describe him.

"No matter what, we have to be prepared."

Li Xin looked up and said.

"Fenglin's email, if it's just lip service, it's fine. If it's really going to be put into action, then the naked eye can see that this industry will become more intense."

The man across from him nodded in full agreement.

"correct."

Li Xin changed the subject.

"A new round of financing, your plan is..."

"Financing is a good thing."

The man spread his hands, "But I don't have the money to throw it in."

"Um."

Li Xin nodded.

These initial partners were supportive of the financing, but none of them were willing to fork over.

The amount of this financing is huge. It seems that his right to speak in the company will be irrevocably reduced.

Li Xin felt a little uncomfortable in his heart.

It is difficult to change a person's personality, and his desire to control has not diminished in the slightest.

...

"The tone is very loud."

Liu Lin smiled slightly.

"Don't worry about him, let's go at our own pace."

"Understood, Mr. Liu."

The senior executive under him left the office and sighed in his heart the moment he closed the door.

"Mr. Liu is still grand, despite the wind and rain, I will not move like a mountain. I am a person who achieves great things."

However, after he closed the door, this person who he said was a big deal suddenly changed his expression.

Liu Lin rolled up the documents on the table and threw them into the trash can.

After doing this, he turned his attention back to the email on the computer.

I don't know how long he looked at it, but he suddenly chuckled.

"I said what I wanted to say, really."

How much limelight can this kind of behavior in the afternoon make?

He especially likes the feeling of the spotlight on him.

Because only at that time, it will give him the feeling that he is the protagonist.

"That's all."

Liu Lin sighed.

What can I do, since you are out of the limelight, then I can only beat you to the ground.

He raised his hand and made a call.

"Is the funding ready...well, yes, that's it...

He doesn't want to, isn't there the other three?

Others can also try to get in touch, and don't be so rigid.

In this regard, do you still need me to teach you?

What's the use of you if I want to arrange everything? "

After hanging up the phone, he was a little unsure.

It's a pity that Fenglin refused to raise money.

How can this get him hooked.

"It's a good game of chess. It's too much for you not to enter the game."

Liu Lin felt that his game of chess was somewhat flawed.

...

It seems that in order to verify what Ye Feng said, shortly after the email was sent, Fenglin Bicycle made a series of big moves.

The first is to release bicycles on a large scale.

The small yellow bicycles seem to be free of money, and they are produced from the factory.

The owner of the bicycle yard who contracted Fenglin's bicycle business was almost bursting with laughter.

The major communities in Quancheng, some remote communities, old communities, places that are not usually involved, have also begun to have Fenglin bicycles stationed there.

Although not much, it represents an attitude.

However, there is more to it than that.

Fenglin Bicycle has launched the so-called weekly riding card, which allows you to ride casually within a week at a very affordable price.

The kind in various poses.

This is actually no different from giving away.

Not only that, Fenglin Bicycle has also launched a mall, and users can earn points based on cycling distance and daily consumption, and the points can be used to buy things in the mall.

There are props for Fenglin games, recharge cards, phone bills, and some daily necessities.

The most important thing is this mall.

And Ye Feng also copied the operations of the later generations of Big Brother.

Cycling can not only get points, but also get green energy.

And when this energy is accumulated to a certain level, you can... plant trees!

It's not you who plant it, but Fenglin Bicycle will plant it for you, but your name will be written on the nameplate of the tree.

The slogans shouted are nothing more than things like green and environmental protection.

At the same time, he was still working on the deposit. With a wave of Ye Feng's pen, the deposit was directly discounted by 20%.

And promised that the time for refunding the deposit will be shortened to less than ten minutes.

This summer, the sun is scorching hot, but Fenglin Bicycle is more enthusiastic than the sun.

Overwhelming slogans, campaigns, and publicity, and large-scale trolls on the Internet.

Of course, all this is not without cost.

Ye Feng looked sadly at the funds in the account.

The investment of 20 million was said at the beginning, but it seems that 2000 is really going to be over...

...

Fenglin Bike played like this, which naturally aroused a burst of surprise from Youbang.

But there is no way, AIA is surprised, they have to follow, if you don't follow, you will fall behind.

Consumers vote with their feet, there are bicycles on one side, one software, and the whole city rides.

And the riding experience is still very good. The key is that you can plant trees after riding a lot and contribute to environmental protection.

This level of ideology and morality has been sublimated.

It is much higher than riding other bicycles!

So other companies have pulled out all the stops.

Those who have money will pay, and those who have no money will engage in show operations.

Those with strong strength like Li Xin and Liu Lin can do whatever Fenglin bicycles do.

Except planting trees.

This thing is pure expenditure, no income, few people are willing to learn.

However, they have also found ways from other places, such as welfare and public welfare.

As for the advertisement, they will do whatever Fenglin does.

As for some that cannot be grabbed, or that good advertising spaces have been occupied.

Then go online marketing!

This is normal for them, and those who engage in show operations are more showy.

Ye Feng even heard that some start-up companies waved their hands and canceled the deposit directly?

He laughed on the spot.

Where do you go to guarantee credit for canceling the deposit.

In Ye Feng's view, this kind of behavior can't last long.

Unless someone endorses you, you can borrow his credit system.

But it doesn't matter whether this group of people are acting like a show, or throwing money hard.

In short, under Ye Feng's deliberate guidance, another wave came again.

But this wave is much more dangerous, and it is destined to bring down more companies.

Whether there is real money or not, you will know once you try it.

For a while, not only the founders of many small businesses scolded Ye Feng over and over again in private.

But they cursed and cursed, and the situation was unstoppable.

Ye Feng didn't think it was wrong for him to do so.

Bike sharing is a capital game.

Later, the industry has fought several rounds and survived by stepping on countless competitors.

You look at them one by one, which one has no big capital and background behind it?

Those who have nothing have already become cannon fodder!

The best result is nothing more than being acquired by others.

When shared bicycles were the hottest, there were more than 20 different companies across the country.