Chapter 779: Set a Fire

Although there were various articles on the Internet in later generations saying that the moon is rounder abroad and various worship of foreign things. But in fact, most Chinese people are still patriotic, otherwise China would not have developed so rapidly.

However, the national brand card was tarnished by many companies in later generations. Some companies used the guise of national enterprises to harvest consumers' patriotic feelings. As a result, the whole family immigrated or the company was just a shell of a national enterprise, and in fact many shares were in the hands of some foreign companies.

Such things were exposed once or twice, and the masses chose to forgive, but they were constantly exposed. After the national enterprises that they trusted and supported became outright foreign enterprises one by one. The original good national enterprise righteousness was made like garbage in a stinky ditch and no one cared.

Therefore, he was very supportive of Zhang Tianming's proposal to hold a press conference to publicly announce the acquisition of the shares of Hong Kong investment that were nominally divided out by Millennium, and to use Millennium Supermarket as a completely local enterprise to fire the first shot.

Therefore, this matter was handed over to Zhang Tianming for full handling, but he should not be reckless in doing this. Therefore, before publicly announcing the card of large national enterprises, Yang Dongxu found several well-known domestic lawyers to study the legal rules and regulations clearly to avoid crossing the line.

So not long after the National Day, articles such as "How can national enterprises develop the nation", "The current situation of enterprises", and "National enterprises are not supported by the nation" in major media newspapers across the country set off a nationwide discussion.

The first one to stand up and support was Dongxu Technology. Although this was instructed by Yang Dongxu, it was not entirely his instruction. Because as a star industry of domestic high-tech, Dongxu Technology has suffered a lot of grievances behind the scenes.

For example, in terms of computer product hardware, Dongxu Technology's hard disk technology is obviously the world's first, graphics cards and memory sticks are also among the best in the world, and mobile phone chip technology is also the world's seventh. Software technology is even more needless to say. We admit that system software cannot beat Microsoft and IBM, but what is the application software worse than others?

There are such high-quality and preferential hardware and software for domestic enterprises to choose, but many enterprises and some departments choose foreign enterprises. Why do they choose so?

If it is really good, it is convenient to use. But your own products are obviously better than others. Why do you have to spend more money to choose imported products? Isn't it because of the inferiority complex in your bones, and you feel that choosing foreign brands is face-saving? Because of various image projects that make the political achievements look good because of the economy?

Dongxu Technology was the first to stand up and the first to detonate many real hammer events, bringing this social discussion to its first climax. Subsequently, domestic enterprises, such as Gome, Suning, and some heavy industry state-owned enterprises came out to support, pushing this discussion to its peak.

For a time, major media and newspapers, and even the evening news, became lively. Various experts and entrepreneurs came out to speak, and a debate that attracted the attention of foreign media began.

Among all the debate articles, an article signed by Dr. Chen caused quite a stir. The content of the article criticized that some people are fanning the flames and destroying the good situation of reform and opening up. The purpose of introducing foreign capital into China is to develop itself better. We cannot return to the era of isolation and isolation. History has taught us a painful lesson.

In this article, countless people stood up to scold the traitor for changing the concept, and some people even found his position and personal information. He was wearing the skin of a university faculty member, but he had already immigrated and was currently an expert consultant for a foreign company.

Peter Hong, the head of Carrefour Asia Pacific, frowned and sat in the conference room. Under him sat all the executives currently in the Asia Pacific region. At this time, the entire conference room was silent. The leaders who were arrogant and high-spirited in their own areas all lowered their heads and looked like elementary school students who were afraid of being called to speak.

They really didn't expect that the originally good situation would completely turn into a disadvantage in less than a week. The performance of supermarkets operating in China continued to decline, and some employees even chose to resign because they could not bear the pressure of public opinion and the eyes of neighbors and relatives around them, and became employees of competitors.

"What do our partners say?" Peter asked.

When entering the market, they were resisted by local companies and even obstructed by local government policies. This is a very normal thing. After all, every country must have certain protection measures for its own enterprises.

This is also the reason why many international companies will choose some capable partners in their own countries when entering other countries' markets. This cooperation is not just about building a joint venture factory, but also about using the local network resources of the joint venture partner to open up the local sales of the joint venture's products, and when something happens, someone will stand up and speak for themselves.

Otherwise, when so many congressmen, governors, and mayors in the United States are running for election, why would local companies make political donations to help the election? Isn't it because they need a spokesperson in the government.

"There is no better way for the time being. Millennium Supermarket is not just a local enterprise in a certain city or province in China, but a retail giant in the entire country of China. His boss also has a background behind him, so the partners can't come up with a good solution for a while."

"Join some foreign capital to exert political pressure?" Pete frowned and asked.

"The effect may not be very good." The assistant looked at his boss and continued, "At present, all enterprises entering China are making a lot of money. Let's not talk about whether they will risk losing profits to cooperate with us.

We can't get around the other party's request for fair competition. And the other party seems to have extensive connections not only in China, but also in the world.

Forget about Russia at present, but the newspapers in South Korea, Japan, the United States, and even some countries in Europe where we are based, the content reported is not very favorable to us."

This is not very favorable. It doesn't mean that these media stand on the side of Millennium Supermarket to discredit Carrefour. If they really discredit Carrefour, as the second largest retail industry in the world, their public relations power and connections are not covered.

But they don't discredit you, just the truthful reports are very unfavorable to Carrefour. Because in recent years, foreign capital has seized the Chinese government's eagerness to develop its own economy, and they have taken more and more benefits in various ways.

If you fall behind, you will be beaten. There is nothing they can do. Who makes you ask for help, so they will cut the meat when they should. But this time, Millennium Supermarket is different. They don't need to beg you. You put on a big boss attitude. Even if your partners work hard to clean up for their own interests, they really can't clean up.

"What about direct competition?" Pete rubbed his forehead.

"According to the current survey data, Millennium Supermarket has strong capital and a very solid foundation. There are no non-performing assets, and the corporate debt ratio is less than 10%.

And while we have all the advantages of local companies, we don't have much advantage in operation and management. If shareholders agree to the proposal of losses in the next two to three quarters. We may be able to drag it down.

But the premise is that it will not have new funds injected. With the quality of Millennium Supermarket's current assets. And the current credibility and reputation in the Chinese market, it is not very difficult to find a bank loan or a partner."

"That means we can't do anything about this mud leg, right?" Pete's forehead was throbbing.

As the head of the Asia-Pacific region, he suddenly felt the same difficulty as when he entered the relatively backward Chinese market when he entered Korea and Japan.

This was undoubtedly a blow to his confidence, especially since everything went smoothly before, and he was about to become the king, but he was slapped in the face. This psychological gap almost tortured him to the point of going crazy.

"We should expand steadily, take advantage of our own company's advantages in the international market, take the boutique route, and open flagship stores in big cities like Walmart. There will be no problem in maintaining our foothold.

We have enough advantages in this regard, but we want to squeeze the national market of Millennium Supermarket and even defeat it. The current risk assessment rate is too high, and the probability of failure has reached 83.65%."

"Less than 20% winning rate?" Pete felt that the anger in his heart was about to burn his internal organs.

"They are now under the banner of national enterprises, and they are well prepared. They are 100% local enterprises. They have a complete supply chain and logistics transportation system. There are almost no flaws. It is almost impossible to defeat them in one fell swoop."

Pete gritted his teeth, then knocked on the conference table, so that the heads of various districts who seemed to be afraid of answering questions like elementary school students raised their heads.

"Stabilize the current situation in the Chinese market. And mobilize the rest of your media resources to guide public opinion first. Even if you can't take advantage for the time being, you must not let it affect the stock price." Pete ordered.

Although he wanted to tear apart the Millennium Supermarket that suddenly slapped him, the basic qualities of a professional manager told him that he must remain calm at this time and put the interests of the company first.

And the first point of the company's interests is the company's stock price. Carrefour has just become the world's second largest retail industry not long ago. It must not let everyone be optimistic about its own company, and the company's stock price will be affected by the blockade of competitors.

Otherwise, the weakness of the company's capital chain, which is currently digesting the results of the merger and acquisition and attacking the Chinese market non-stop, will be magnified several times in an instant. At that time, let alone dominating the Chinese market, the headquarters may be shaken by the problem of the capital chain. This must be avoided, or resolutely prevented.

When the Carrefour executives were meeting, Yang Dongxu was also in a meeting. However, he held a symposium, not a company meeting. After he started a fire, the fire spread all over the country, so it was normal for him to be invited to have tea by relevant leaders.

However, this time, the leaders obviously attached great importance to the development of national enterprises, so the heads of enterprises invited to have tea and talk were not only him, but also heads of well-known local enterprises with good development potential across the country.