Chapter 592 The First Overseas Direct-Sale Store

Half a month later, the negotiation between Fude and the four major record companies entered the detailed discussion stage, but the online copyright of the songs had been obtained, so the Yiting website officially went online.

In order to make Yiting music and MP3 popular, Yang Dongxu spent a lot of money this time. He directly offered $10 million for three years to invite the now popular Michael Jordan to endorse.

This endorsement fee is definitely the highest price in this era, after all, Jordan is a sports star. He mainly endorses sports brands such as jerseys and sneakers. Even the endorsement of electronic products such as Motorola mobile phones is a movie star rather than a sports star.

But Yang Dongxu felt that this endorsement fee seemed high but it was not a loss at all. First of all, everyone thought that he paid this high price because he saw Jordan, who returned to the basketball court, winning the championship this year. After all, Jordan had a good performance last year after paying, and there was a high voice for him to win the championship this year.

So he was ready to bet that Jordan could win the championship in the 96 season and perform well in the next few years. But only Yang Dongxu knew it in his heart. He is not betting on Jordan to win the championship this year, but he knows very well that Jordan, who retired from basketball because of his father's murder, not only won the championship this year, but also won three consecutive championships.

So even if he performed well after returning in the 1995 season, Jordan's annual salary this year is only 4 million. But he still directly fired the sky-high endorsement fee of 10 million for three years and invited a sports star to endorse electronic products and websites.

Therefore, after the contract was announced, everyone felt that this foreign company of Dongxu Technology was crazy and unreasonable. You have to know that Jordan is 33 this year. Even if he has been performing well since he came back, it is certain that he will go downhill in the next two years as usual. After all, you can't expect a 33-year-old man to burst out the peak state of his twenties.

He was criticized by major newspapers and TV stations, but Yang Dongxu wanted this effect. If it didn't cause a sensation, how could you give it a headline?

At this time, whether you praise him for being bold or criticize him for being crazy. In short, the exposure rate of MP3 and Yiting website is stable. Then, with the three consecutive championships since the beginning of this season, he basically doesn't have to worry about the sales of Easy Listening Music and MP3.

The endorsement contract was not negotiated with Jordan, but with his agent. Because it was a high-priced endorsement, there were not many changes in the negotiation. After all, the agent can also get the endorsement commission. It is not easy to get such a big order. Naturally, it can't be let go. So it only took two days from contact to signing.

Then Yang Dongxu found a decent advertising company to shoot a few promotional covers for Jordan. When the other party has time to play, he will do some publicity with the team.

Of course, there is another rule that when taking a temporary break on the court, Jordan needs to wear the MP3 with him in a conspicuous place. It doesn't matter whether he listens to it or not, as long as he carries it with him to increase the exposure of some products.

Such a relaxed requirement will not be objected to by both the agent and Jordan. So on the third day after the two parties signed the agreement, Jordan, who had no game, went directly into the studio to take pictures.

On August 8, Dongxu Technology opened its first MP3 direct-sale store in Manehattan. Jordan, the brand spokesperson, attended the opening ceremony. In addition to Jordan, Chinese actress Maggie Cheung and some business partners were present.

Yang Dongxu chose Maggie Cheung as the female spokesperson for MP3 instead of others after careful consideration. Compared with other female stars under his company, Maggie Cheung, who has won international awards, has some fame.

And in terms of future development, Maggie Cheung's international status is one level higher than other female stars. And this elegant oriental woman has outstanding characteristics and is very representative. At least in the eyes of Westerners, she is a beauty, not the kind of oriental woman with a strange appearance who represents oriental beauty.

And anyway, no matter which Chinese female star is found, she will be a runner-up in the United States. So Yang Dongxu chose Maggie Cheung, who is relatively more promising.

As the world's financial center, there are undoubtedly many rich people in Manhattan, plus the previous controversy over the endorsement fee of tens of millions. Before the opening ceremony began, many people gathered at the scene.

Regardless of whether these people came to see Jordan or were really interested in MP3, the scene was very lively and comfortable.

After the opening ceremony, Jordan signed on the spot. The opening discount price of 800 US dollars made many onlookers hesitate.

But Jordan's influence is undoubtedly huge, especially when he was wearing headphones on his ears and a silver-gray MP3 in front of him. His body followed the music rhythm in the headphones with natural black music cells. Many people hesitated and went into the store to experience it first under the guidance of enthusiastic sales staff.

This experience instantly made many people fall in love with this little guy, plus the after-sales service guarantee of return and replacement within a week for any quality problems and repair for any non-human problems in half a year.

Many people bought one and registered an Easy Listening Music account on the spot, and apparently downloaded 20 songs into it. Although the small shape still feels bulky in Yang Dongxu's eyes, it is so cool to be able to put it in your pocket at will.

So after a period of hesitation, the originally awkward sales scene suddenly became popular, and a long line stretched from the store directly to the outside. The five counters in the store were still in short supply when they were open for sale at the same time.

"Success!" Ye Rongrong, who had been nervous looking at the hot sales scene in front of her, could no longer hide the excited smile on her face.

You should know that although Dongxu Technology's VCD has long gone out of the world, Dongxu Technology has never opened a direct store in foreign countries. All direct stores are basically in China, and at most there are a few in Hong Kong. All overseas sales are looking for agents.

"Success." Yang Dongxu nodded with a smile.

Although he was very optimistic about MP3 in his heart, he also understood what kind of sensation such an epoch-making product would cause. But to be honest, when everyone was hesitating and just looking at Jordan instead of choosing to enter the store, his heart couldn't help but rise.

However, this uneasiness only lasted for a moment, and then was instantly filled with the lively scene of customers pouring into the store.

With a good start, the results at the end of the day were naturally surprising. In addition to the 121 MP3s sold in the morning because of Jordan's autographing, another 85 were sold in the afternoon until closing time.

A total of 206 units were sold in one day, with total sales reaching $164,800 each. Although this sales volume is not as crazy as the sales volume of Motorola's new mobile phones, it still makes Yang Dongxu very satisfied.

After all, this is only the sales volume of a physical store in the United States, not the total sales volume of MP3. According to the latest data counted yesterday.

The total sales of MP3 through the physical stores of Millennium Supermarket, physical stores and agents in Hong Kong, as well as Korean agents and Japanese agents, except for the pre-cooling sales of less than 100,000 on the first day, the sales volume reached 300,000 every day, and the sales volume is still rising steadily every day.

So far, the total sales volume has reached an astonishing 5.65 million US dollars. You must know that this is only the sales volume of half a month. This month's sales volume is likely to exceed 10 million US dollars.

Although the sales in China and nearby countries are so hot, it is directly related to the influence of the stars under Haina. But this also proves that the MP3 market is really starting to become popular. It is basically no problem to reach 100 million US dollars in sales today.

So he hosted a small celebration party in the evening, inviting all the store employees and Zhang Maggie who did not go back home. The big celebration party will be prepared with the company employees after returning to China.

"Hi, Jim, is this the newly released Walkman?" Students in a university had just finished school, and several male students in basketball jerseys walked towards the school's basketball court. A black student held a silver-gray MP3 and put the earphones into his ears very ostentatiously, which attracted the attention of the white students next to him.

"NO, NO, NO, this little thing is not those cheap recorders. It is called MP3, you can listen to songs without playing tapes, and if you don't want to listen to songs, you can download other songs from the Internet at will, and it also has the function of a radio."

The black student put an earphone into the classmate's ear with a proud look on his face. He fiddled with the MP3 to switch songs, and turned off the song function to turn on the radio to search for signals.

"Too cool, is this the latest product launched by Apple or Motorola? I want to buy one too." After listening for a while, the white student's eyes became hot when looking at the MP3.

"No, no, no, this is a product of a Chinese company." The black classmate kept shaking his head.

"China? The country that still uses manpower to farm, are you sure?" The white classmate was surprised.

"It should be like this." The black classmate was a little uncertain, "I saw that the manufacturer on the product manual is from China."

"Chinese product?" The white classmate, who had originally had a fiery look in his eyes, began to hesitate, "How much is this thing?"

"800 dollars."

"Oh, NO, how can a product produced by a peasant country be so expensive? I can buy a mobile phone with it." The white classmate's eyes began to become disgusted.

"Maybe it's a little expensive, but it's really good. And this price is the opening discount price. It is said that their price will return to 900 US dollars in two days."

"Oh shit, this company must be crazy. How can anyone buy it for 900 US dollars? Jim, I advise you to return it quickly. Maybe it will break in a few days."

"Impossible." Looking at the MP3 in his hand, the black classmate hesitated for a moment, then shook his head: "It shouldn't be. When I bought it, it clearly stated that it was returned and exchanged within a week and guaranteed within one year. And this is the product endorsed by my idol Mr. Michael * Jordan, so the quality should be guaranteed."

"Jordan? The quality of the sports products he endorses is indeed good." Since you like playing basketball, you naturally know Jordan, so when you heard that it was Jordan who endorsed it, the white classmate's face became hesitant.

He is now wearing Jordan's No. 23 jersey and the sneakers on his feet are also endorsed by Jordan. Although the price is indeed a bit expensive, it feels really good to wear.