Chapter 590 Membership System

Zhou Ya's assistant opened the handbag in her hand and took out an MP3 player with an apricot red body that looked very stylish but not too exaggerated.

Dom's eyes lit up when he saw the MP3, and he reached out and snatched it from his assistant before Yang Dongxu handed it to him. Then he plays with it like a child getting a favorite toy.

After playing with it for a few minutes without reading the manual, Dom understood the functions of this MP3. Then I took the data cable and eagerly imported the songs from the computer into it.

Dom's laptop is the latest model, so the component connecting the data cable is the USB interface currently agreed by Microsoft and several other major computer manufacturers. The current MP3 transmission cable is equipped with exactly this. The overall design of the data cable is the same as that of later mobile phone chargers.

When you put the plug on, it becomes the charger, and when you unplug it, it becomes the USB data cable. Such a simple and clever design made Dom admire the genius of the manufacturer.

As everyone knows, apart from the manufacturer’s brilliance, the current patent for this USB interface is actually not owned by Microsoft and Great Computer Company, but belongs to Dongxu Technology.

While other computer manufacturers are still unifying this port, Dongxu Technology has reached technological maturity one step ahead and can directly enter the market for use. The data transfer rate is more than ten times that of other computer hardware manufacturers.

So unknowingly, Dongxu Technology obtained the patent and ownership of this seemingly inconspicuous little port in an inconspicuous way. Although the patent fee is very low, it has become Dongxu Technology's first step into the world.

After downloading the song, exiting the download and opening the MP3 playlist, Dom danced happily when the music started playing: "Oh, God, it's amazing, it's amazing. It's simply an epoch-making product, BOSS, what is this, where can I buy it?" arrive?"

For an IT nerd, there is nothing more exciting for them to see electronic products that break the rules. A small MP3 instantly conquered Dom, an electronic product enthusiast.

"No need to buy it, this is yours." Listening to the sound quality played by the MP3 is no different from that played by the computer. Even though he had done experiments at Dongxu Technology, Yang Dongxu felt a little relieved when it was confirmed again. Take a breath.

"Oh, BOSS, you are greater than God. I love this little baby so much." Dom almost rushed forward and kissed Yang Dongxu.

"It also has a radio function. You can read the manual and try it out. Also, its storage hard drive can only store about 20 songs, and each song cannot last more than 4 minutes, otherwise the storage quantity will be reduced." See Looking at the excited Dom, Yang Dongxu seems to have seen the popularity of MP3 after it was launched.

"And the radio function is great, 20 songs? This is also a great product." Dom continued to admire, although the storage capacity of 20 songs will be a scum in future generations, but in current electronic products Under the hardware conditions, as Dom said, it is definitely an epoch-making product.

"Okay, you can study this slowly later. Let me discuss it now. If this music website that can provide listening and downloading songs is launched, what preparations need to be made?" Yang Dongxu put the power bank and power bank in the assistant's hand. The bag of other small things was placed in front of Dom, and he knocked on the table to draw his attention.

"The website basically has no problems. I have tested it on a small scale before, and all loopholes and problematic areas have been corrected. As long as you rent a good server, you can go online immediately. But our song reserve is a problem. There's nothing wrong with a small-scale test. But if it goes online, we don't own the copyright to any of these songs," Dom reminded, reluctantly putting down the MP3 in his hand.

Different from domestic music websites, as long as there are existing songs in the world, you can upload them online at will. Even if someone seriously pursues or even files a lawsuit regarding copyright, it will still be delayed for a long time.

But it is different in foreign countries, where the copyright protection laws are very complete. If there is infringement here, not only will the products be removed from the shelves, but they will also face huge compensation and penalties.

"I will discuss the copyright issue. You just need to tell me what preparations are needed to go online." Yang Dongxu said with confidence.

Not to mention that the four major record companies now want to rope him in to squeeze the living space of the small record companies that keep popping up. Once MP3 becomes popular, the dividends from downloading songs online will not be easily given up by record companies. Therefore, Yang Dongxu is confident to negotiate in this regard.

"Recording and publicity issues are the key." Dom's face became serious: "Although there is direct recording now, the recording time of each song is equivalent to the singing time of the song, so a song is at least a few minutes long. Time, it takes a lot of time to input 24 hours a day, which is a huge workload.

Publicity is related to the number of clicks on the website, although currently no product can pose a threat to us. But the technical threshold for building this website is not too high. So we have to be ready to hit the ground running and then distance ourselves in an instant. Let the guys who want to come in feel the pressure. "

"We can see if we can find other people to help with the input. Please talk about the promotion first." Yang Dongxu nodded and looked at Dom in surprise. He originally thought that the other party, a technical geek, was a little worse in other aspects except technology. He didn't expect that the other party was fully capable of being the general manager and grasped the key points of the product at once.

"This can be done in two steps." Dom had obviously made a draft before: "The first is online promotion. We can cooperate with Yahoo and put our webpage link on Yahoo, or when searching for some music information, our ranking can be higher. The second is offline promotion. If you have enough, you can ask celebrities to endorse. Our webpage can hang photos of the endorsed celebrities to further attract traffic."

Now the website promotion is obviously different from the future. In the future, some new software product promotion will basically go through network traffic, and now offline promotion is obviously more important than online, and even costs more.

"Yahoo?" Yang Dongxu rubbed his chin with his fingers.

Before coming to the United States, Yang Dongxu had a detailed understanding of the Internet industry in the United States. He learned that although the Internet industry in the United States is much more developed than that in China, it is actually not that good compared to the future.

Apart from other things, whether it is Microsoft, Intel or Cisco, they still attach great importance to hardware research and development. Although there is nothing wrong with this, after all, without hardware support, everything else is bullshit, but there are indeed very few network products. Games are just starting out, but the various designs are still very simple.

Take the current search engine for example. There is only one Yahoo in the United States, and even in the world. Google has not yet been established, and Yahoo is still groping forward, and has not accurately positioned itself on the search engine, let alone other products.

"Anything else?" Yang Dongxu continued to ask after wandering for a while.

"Another one is the issue of payment. We must pay for the copyright. Whether it is employee wages, research and development, or publicity fees, these all require money, so how to make a profit is a problem." Dom looked at Yang Dongxu.

In fact, he was going to ask this question first, but when he saw MP3, he thought a little more, so he asked it at this time.

If there were no MP3, the charging channels of Yiting Music Website would be relatively narrow, and it would definitely charge users according to the number of songs downloaded. But there is a problem with this charge, that is, online payment is not as developed as it will be in the future.

If users buy in packages and remit money, it is fine, after all, the credit card business in the United States is developing well now, but if you only sell a song for a few cents or a few cents, this is a problem. Buying a song and paying once is easy to make users impatient and lose users.

The emergence of MP3 made Dom think that his boss was going to sell it in bundles. For example, people who buy MP3 can download as many songs as they want for free, and use the selling price of MP3 to supplement the operating costs of the Easy Listening Music website. But when Dom thought of this, he felt a little unwilling.

As a technical geek with emotional intelligence and management skills, he has his own pride. He absolutely believes that Easy Listening Music is a perfect product, and such a perfect product should not be used as a bundled product for sale.

"What do you think?" Yang Dongxu did not answer Dom's question but asked back.

"If it is not sold in bundles with this little thing as a benefit. Then we can only refer to eBay's operating model." Dom said.

"eBAY! eBay?" Yang Dongxu showed a thoughtful look on his face.

Although there are not many Internet products in this era, some giants have begun to appear in the future. For example, Amazon was established last year in 1995, and eBay was also established.

In the future, eBay is definitely not as good as Amazon, and I don’t know how many streets it has been left behind. But in terms of the current market share, eBay is actually more powerful than Amazon, otherwise Dom would not directly say eBay instead of Amazon.

"You can refer to it, but we still have to have our own characteristics in the theme structure." Yang Dongxu said after a pause.

Dom didn't say anything, and looked at the boss who gave him a lot of surprises on the phone with a shining look, wanting to hear what great insights he had.

"We can do a membership system." Yang Dongxu raised the corners of his mouth and showed a smile that Dom looked very sinister.

However, this feeling flashed away, and his main attention was still on the three words "membership system" and waited for the next words.

"Easy to Listen Music still needs to be bundled with MP3, but it is not the kind of bundle that treats Easy to Listen Music as a benefit. It is a mutually beneficial cooperation.

First of all, people who buy MP3 will get a one-month membership of Easy to Listen Music. That is, when buying MP3, the salesperson will immediately help the buyer register as a member of Easy to Listen Music.

In this way, Easy to Listen Music can get the first batch of very high-quality customers. The rights of members are that they can listen to songs for free on the Easy to Listen Music website and have the right to download 20 songs for free."